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ADETEM - l'Association Nationale des professionnels du Marketing

ESOMAR partner association

Secretariat
Secretariat
12 rue de Milan - 75009 PARIS
FRANCE
Telephone
+33-1 53 32 30 00
Fax
+33-1- 48 78 00 01
Website
Officers
Co-Présidents
François LAURENT - ConsumerInsight
Jean-Michel RAICOVITCH - Celadons

Vice-Présidents
Jean-Félix BIOSSE DUPLAN - Essilor
Diane FILIPPINI - France Telecom Orange

Administrateurs Délégués
Martine CROCQUET - CustomEyes
Nathalie RIU - Trésorier
Eric VACHEZ - Pfizer

Président Sortant
Jean-Paul AIMETTI - CNAM

Rédacteur en Chef de la Revue Française du Marketing
Philippe JOURDAN
Council Members
20
Code of Ethics used
ICC/ESOMAR International Code on market and social research
Total Membership
1500
Membership fees
Individual members : 529 Euros
Entreprises (CA < 3,8 M Euros - 6 members) : 1800 Euros
Entreprises (CA 3,8-15,2 M Euros - 9 members) : 2660 Euros
Entreprises (CA > 15,2 M Euros - 15 members) : 4100 Euros

Activities
ADETEM, founded in 1954, represents today more than 1500 members: marketing managers and market researchers in various industries as well as Professors and professionals of the market research industry.
The Association is organised on 3 main activities :
- Professional exchanges : 27 Clubs, 22 in Paris and 5 in Regions (Lille, Toulouse, Strasbourg, Montpellier, Nice)
- 4 Conferences : Journée Nationale du Marketing, Journée Nationale des Etudes (organized with UDA- Union des Annonceurs), Journée des Clubs de l’Adetem, Nuit du Marketing
- Publications (Revue Française du Marketing, Annuaire du Marketing) and Documentation/Information : Revue de presse « Marketing à la Une », Guide Internet des Sources d'Information Marketing
The main goals of ADETEM are:
- The improvement of the members' skills and competence through exchanges and benchmarking
- The development of the marketing practice and influence
- To increase and enforce international relationship
- Partnership with various professional organisations, French and International
ADETEM is a member of EMC.