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Alihan Yavuz

Founder & Managing Director
ORIS - Objektif Research & Information Services
Turkey

ESOMAR Member ESOMAR Member

Contact information

Address

Postal address
Esentepe Mah., Büyükdere Caddesi
Maya Akar Center C Blok, No: 102/1-4
Sisli / Istanbul 34394
Turkey

Personal information

Nationality:
Turkey

Languages:
English, Turkish

Background information

Research specialisation:
Qualitative Research

Role in research:
Research Provider

Biography:
Graduated from American Robert College in Istanbul (1977). Studied English Philology and Business Administration (Economics & Management) at Bosphorus University. Took part in foundation of TUAD (Turkish Association of Researchers) in 1987 and has also been a member of ESOMAR since 1988.
Worked as Marketing Research Manager, Marketing Communications Manager and Marketing Manager in Koç Group of Companies (the largest business group in Turkey) for 12 years.
Founded Objektif Research & Information Services at 2001 and has been working as founder partner since then.

Expertise:
Has large experience both in Qualitative and Quantitative Research.
Has directed around a thousand of research projects in the last 36 years in the areas of automotive, healthcare, durables, FMCG, finance, high technologies and telecommunication, One fourth of these projects (approx. 250 projects) were automotive projects and similarly more than 200 of them were medical projects.

Professional interests:
Establishing marketing strategies, in-depth market analysis, brand strategies/positioning, automotive market.

Social interests:
Football, Russian Literature, World War II