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Himanshu Vashishtha

CEO
SixthFactor Consulting
United Arab Emirates

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Contact information

Telephone

Work:
9714 438 5258

Address

Billing address
1004, Business Central Towers, B
Dubai Media City
Dubai 124606
United Arab Emirates

Postal address
1004, Business Central Towers, B
Dubai Media City
Dubai 124606
United Arab Emirates

Background information

Research specialisation:
Customer Insight

Role in research:
Research Provider

Biography:
Market researcher with two decades of experience in shaping marketing strategy for global brands. He was heading the largest research agency in MENA region before he set up a new age research firm with offices across Dubai, India and Singapore to help brands get clarity, predict consumer behavior and help make profitable choices.

Himanshu is considered one of the leading thought expert in applied behavioral economics and Neuromarketing in the region and contributes to newspapers, periodicals and magazines regularly. He speaks on the topic in conferences across Dubai, Singapore and India as well as teaches the Behavioural Economics and Applied Neuromarketing in Indian Institute of Management. He has been on the board of numerous organizations and councils such as TiE, Retail ME, Super Brands Council, Asian Brand Council, Gemas Awards etc. and continues to develop new principles in consumer choice architecture.

Himanshu is someone who seeks nature to revive his soul regularly and is currently experimenting with minimalism.

Expertise:
Neuromarketing, Behavioral Economics, Market Research, Ethnography, Analytics, Artificial Intelligence.

Professional interests:
New Technologies and Trends