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Thorsten Weber

Founder & Managing Director of WMM GmbH
WMM - Weber Marketing und Marktforschung GmbH
Germany

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Germany

Languages:
German, English, Spanish

Background information

Research specialisation:
Qualitative Research

Role in research:
Research Consultant

Biography:
In the market research industry since 1999.

Market research is a “people business.” We have a multi-disciplinary, multi-lingual team, highly experienced in navigating the intricacies of different social and cultural nuances of human behavior with empathy and sensitivity.

We begin gathering valuable insights from the moment we screen participants all the way to the synthesis and delivery of recommendations. This unique approach to recruitment has proven invaluable in adding context to our findings.

Our experience has taught us to be agile and to evolve symbiotically with the needs of our clients and respondents. As a result, we've remained relevant and at the forefront of methods and technologies that enable us to optimize market research projects.

Expertise:
Qualitative Research, Business Strategies, Consumer Insights, Pharma, Automotive, Luxury, Tourism, Transportation and Food-Service

Professional interests:
Business Economics, Financial Services, Automotive, Telecommunications, Web Trends, Social Media,

Social interests:
Vespa/Scooter, Golf, Skiing