Individual member search

Monica Ybarguengoitia

Partner - Qualitative Director
IDERIA INSIGHTS, SL
Spain

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Spain

Background information

Biography:
Once I completed a degree on Psychology, I decided to develop my curiosity around behaviours and emotions on the market research field.
After working as a research executive in Ergo Advanced Research, Millward Brown and Amber, I settled my own company on 2004, merging with my current partners at Ideria Insights on 2005.
I'm a lecturer at UPF University, teaching market research and consumer insights to master degree students.