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Dominic Carter

CEO
The Carter Group
Japan

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Australia

Languages:
English, Japanese

Background information

Research specialisation:
Customer Insight

Role in research:
Research Consultant

Biography:
A double major graduate in marketing and Japanese studies from the University of New South Wales, Dominic came to Japan from Australia in the late 90's to launch and develop the Japan business of a major global research company. His career highlights include serving as local managing director for a top ten global research agency for 4 years, founding his own business in Japan in 2003 and helping some of the most interesting brands in the world partner with their customers to ensure their success in that challenging market.

Expertise:
Qualitative research, quantitative research, strategy, market entry, branding, advertising

Professional interests:
Semiotics, Cultural trends, Japan society

Social interests:
Fine dining