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Geoff Minter

Managing Director
The Minter Group
Australia

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Australia

Languages:
English

Background information

Research specialisation:
Quantitative Research

Role in research:
Research Provider

Biography:
Geoff is a registered psychologist with extensive experience in market research over more than 25 years, across the wide range of research methodologies and techniques. He founded The Minter Group in 1981 and is personally involved in the management of projects and adds his marketing and psychological experience to add further value to the research process.

He was Marketing Director of Lend Lease in Sydney (in the top 30 Australian companies after mining and finance organisations) when he decided to establish Minter Research a full service market research agency. As a registered psychologist and with a background in advertising (McCann Erickson) and market research with the Interpublic Group he switched to marketing with Cadbury-Schweppes and General Foods. These were senior marketing roles in global organisations, where market research played key roles in business and strategy development.

In the process, he worked in different marketing teams and won 4 national marketing awards for consumer goods strategies developed through comprehensive market research programs.

Expertise:
Strategy development, qualitative & quantitative research