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Martin Kern

C.E.O.
SAM Sensory and Marketing International Corp.
Germany

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
Germany

Languages:
English, German, Spanish

Background information

Biography:
I received his masters degree in Oenology and a Ph.D. in Agricultural Science from the Justus Liebig University, Giessen, Germany. My background includes experience in the general management of various companies in the wine and spirits industry in Spain and Germany, and as Export Director and Head of Research and Development in the mechanical engineering sector. I am Managing Partner and CEO at SAM since 2005 with passion and dedication to the field. Since 2013 I am treasurer and vice chair of the ESN European Sensory Network, a global non profit organization developing the Sensory and Consumer science.

Interests:
Product & Brand Development, Research methodologies, Technology & Innovation

Expertise:
Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Data reporting and visualisation, Data science, Business Intelligence & Analytics, Product innovation, development and management, Research technology