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Elisabeth Martine-Cosnefroy

President and founder
ADEQUATION MR
France

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
France

Languages:
English, French

Background information

Biography:
psycho-sociologist, 35+ experience in marketing strategy and market research in agencies (8 years Research Director at REPERES form, 8 years Director of Services BU, Ad BU and R&D department at IFOP-GALLUP, 10 years General Director at CSA, founder and president of ADEQUATION Market Research from 2011), qual and quant bilinguist, on line and off line expert in various sectors (IT, Services, public organizations, FMCG,...), practician of direct and passive technics, neurosciences, design thinking, customer intimacy coaching.
ESOMAR representative for France during 7 years (2011 to 2017), Program Comittee member of the national French event (Printemps des Etudes), President of ADETEM Market Research Club (1rt French association of marketers)
Professional trainer for MR,and Customer Intimacy, moderator and conferencer

Interests:
Customer Service, Marketing & Communications, Product & Brand Development, Research methodologies, Technology & Innovation

Expertise:
Communities, panels, focus groups (Qualitative and Quantitative), Cultural Studies/Ethnography, Customer Experience (CX), Usage & Attitudes, Marketing & Communications, Marketing mix, pricing & sales studies, Product innovation, development and management, Social media based research