• Home
  • Search
  • FAQs
  • RW Connect
  • Shopping cart
  • Sharing options
  • ESOMAR Directory
  • Search

Individual member search

Priscilla Sze

Managing Director
N-Dynamic Market Research & Consultancy Ltd., Shanghai
China

ESOMAR Member ESOMAR Member

Personal information

Nationality:
China

Languages:
English, Chinese

Background information

Research specialisation:
Customer Insight

Role in research:
Research Consultant

Biography:
I am a market research consultant providing marketing solutions to clients. I was born in Hong Kong and have worked in the marketing and advertising industries for 20 years before moving to Shanghai, China in 2001. Since 2002, I have been running N-Dynamic Market Research and Consultancy Ltd in Shanghai providing in-depth consumer insight and consultancy services to clients overseas which are interested in China. I graduated from the marketing faculty in the Hong Kong Polytechnic University, and attained a M.Sc. in Finance degree and a M.Phil. in Marketing degree from the UK. I have been a Council member of the IRIS International Research Network (www.irisnetwork.org) since 2006 fostering international market research co-operation.

Expertise:
Consumer insight, qualitative market research, quantitative market research, business strategy, marketing strategy, new market entry

Professional interests:
Social media, technology, communications, marketing, consumer behaviour and psychology, cultural analysis

Social interests:
Travelling, writing, travel, art, badminton, photography