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Veronica Boxberg Karlsson

Chairman
AB Better Business World Wide
Sweden

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Sweden

Languages:
English, Finnish, Swedish

Background information

Biography:
Founder of MSPA EUROPE (Mystery Shopping Providers Association).
Past President of MSPA Europe and MSPA Global Board.

Founder of Better Business World Wide.

Author of books about Mystery Shopping in 25 languages.