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Alejandra Borcel

CEO
IDEA Strategic Research Solutions
Spain

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Spain

Languages:
German, English, Spanish

Background information

Research specialisation:
Qualitative Research

Role in research:
Research Provider

Biography:
Research life | Founder & CEO Idea Strategic Research Solutions in 2000.
Previously I worked at Research International, a company where I spent 9 years learning the profession and making great friends. I also worked at Infratest Burke and Escario & Associates.
Areas of expertise | Qualitatvie, Creativity, Idea Generation, workshops and NPD, Online Research and Ethnography (the two sides of the coin), Children/teen research.
Master in Psychology with specialisation in Industrial Organizational Psychology (Complutense University of Madrid). Master in Neuromarketing (Alcalá University). Board Member of i+a españa (Market Research Community an Data Science), member of the AQR and ESOMAR.
Real Life I Open-water diver and photographer, actively involved in social initiatives. Trainer in human rights violations.