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Alexander Shashkin

CEO
Online Market Intelligence (OMI)
Russian Federation

ESOMAR Representative ESOMAR Representative ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
Russian Federation

Background information

Research specialisation:
Quantitative Research

Role in research:
Research Provider

Biography:
Alexander Shashkin came to the business world from the Institute of Sociology, Russian Academy of Sciences, where he was a Senior Researcher. Prior to this, Alexander was a co-founder and Deputy Director of the Center for Analytical Research and Development, Kazan.
He is the CEO of Online Market Intelligence (OMI), an online research company with over 1 million active panelists in Russia, Ukraine, Kazakhstan, and Belarus.
Alexander plays an active role in the Russian research community, as a co-founder of Russian Research Week and a member of the organising committees of several professional events. He is also a co-editor of four books (collections of articles) devoted to online research in Russia.

Expertise:
Quantitative Research, Online Research

Professional interests:
New Research Methods: Online Behavior, Social Media Analytics, Online Communities; Gamification, Video-based Research

Social interests:
Books, chess, volleyball