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Jeanny Lopez

Account Director - Client Service
MERCAPLAN Central America & Caribbean
Nicaragua

ESOMAR Member ESOMAR Member

Contact information

Telephone

Work:
+506-22804938

Online

Website:
http://www.mercaplan.com

Address

Billing address
Bolonia, del canal 2,
2 cuadras abajo, 30 vrs al sur, no. 24
Managua 11501
Nicaragua

Personal information

Nationality:
Honduras

Languages:
English, Spanish

Background information

Research specialisation:
Customer Insight

Role in research:
Research Provider

Biography:
11 years of experiencia in market research. Holds a BA in Marketing and a Masters in Business Administration (MBA) at Universidad Francisco de Vitoria in Madrid, Spain.
In the qualitative area, she has experience in conducting focus groups, in-depth interviews, application of observations/ ethnographic interviews, points of sale accompaniment, home visits, all these to observe the use and consumption habits of different products.
In the quantitative realm, she has managed continuous studies on brand tracking, concept and product testing, brand equity, usage and awareness, market segmentation, corporate reputation, advertising assessment and ad-hocs in the categories of alcoholic and non-alcoholic beverages, lottery, banks, household cleaning products, food, personal care, among others.

Expertise:
Customer Insight, Advertising, Qualitative, Segmentation, Projective Techniques

Professional interests:
Consumer Trends, Social Media trends

Social interests:
Music, cook