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Jose Omar Gutierrez Bayardi

General Director
Dinamia Consultoria en Investigacion S.C.


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Background information

Research specialisation:
Qualitative Research

Role in research:
Research Provider

I´m the General Director of Dinamia, a public opinion and market research agency in Mexico City, founded in 2010.
I have a Communications degree for Universidad de las Américas Puebla (UDLAP) and a master degree in Communications for Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), Monterrey Campus
I have 6 years of experience in both qualitative and quantitative reasearch. Before Dinamia, I first started working as a semiotic analyst and qualitative researcher at Aljamía, where I led several projects for international brands, including an anthropological research about the appliances consumer behavior in five different countries in Latin America.
Then, I worked in the Public Opinion Office at Mexico´s President of the Republic staff and later in the Mexico´s Social Security and Health Care public institute, the IMSS, where I was in charge of national qualitative and quantitative projects.

Qualitative and quantitative research, both in public opinion, electoral, and marketing research.