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Silvia Iranzo Ferrandis

Director & Consultant
In Market Research


Personal information


English, Spanish, French, Italian

Background information

Research specialisation:
Qualitative Research

Role in research:
Research Provider

Silvia Iranzo is a bilingual qualitative research consultant and moderator who has been working in multicountry international studies for more than 15 years now. Holds a bachelor’s degree in Social & Organisational Psychology and a Postgraduate Diploma in Market Research from the University of Valencia, in Spain and she also studied an academic year at the University of Exeter, in the UK.

Committee Member AQR/QRCA Worldwide Conference on Qualitative Research, Valencia, Spain (2018)
'Stay Curious' - Weds 16 – Fri 18 May, 2018:

Specialties: Specialised in Qualitative Research methodologies and multi-country International Studies for the Medical, Pharmaceutical, Advertising, Tourism, Finance and FMCG sectors.

Professional interests:
Her experience in consumer & healthcare qualitative research expands across a variety of methodologies including face to face in-depth interviews, duos/triads, mini-focus groups, focus groups and observational video-ethnographic case studies. Always searching for innovative techniques and methodologies she enthusiastically embraced online research and is considered a pioneer and early adopter of online focus groups, blogs and online communities in Spain. Teacher of the Course on Digital Qualitative from an International Perspective, targeted to Marketing and Market Research Professionals for the Spanish Association of Market Studies, Marketing and Opinion AEDEMO - Madrid 2017 - Barcelona 2018