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Yolanda Aparicio

Moderator/Qualitative Research Consultant
Motif Research
Mexico

ESOMAR Member ESOMAR Member

Contact information

E-mail

Work:
yolanda@motif.mx

Telephone

Work:
+52-115513659055

Online

Website:
http://www.motif.mx

Personal information

Nationality:
Mexico

Languages:
English, Spanish

Background information

Research specialisation:
Qualitative Research

Role in research:
Research Provider

Biography:
October 2013 - these days
Started a new journey and adventure called Motif Research, a Qualitative Research Boutique.

March 2009 – October 2013
Freelance Moderator and analyst in various Market Research Agencies
Moderate and analysis of qualitative projects includes: Focus groups, In home visits, in depth interviews, Mystery shopping, Accompanied shops, Ethnography observations, In situ observations.

Ipsos
August 2007 – February 2009
Qualitative Operations Manager
Writing recruitment screeners. Writing and controlling budgets.
Workshops coordination. Qualitative research projects supervision.
Setting up qualitative research projects, recruitment, facilities, venues.

Qualimerc Mexico
January 2007 – July 2007
Transcriptor, Notetaker.

TNS Gallup Mexico
May 2005 – December 2006
Project Manager
Moderate in depth interviews Needscope methodology.
Coordinate qualitative market research projects for different clients that included areas as: Consumption Product, Services, Governmental Services, Laboratories, Mass media, etc. National and International projects. Making of proposals (costs and methodologies). Controlling budgets. Negotiation with providers, clients (internal/external).

ORC Opinion Research Corporation
July 2002 – April 2005
Qualitative Research Associated
Coordination of marketing research projects for national and international clients. Writing screeners and transcriptions.

Expertise:
Qualitative Research, Consumer insights, Etnography research, Market Research, Advertising research, Mystery shoppers, Packaging & Product test.

Professional interests:
Trends, Social research, Ethnographic research.

Social interests:
Sports, ORC like Spartan Race, Yoga.