Individual member search

Kensuke Nakamura

Founding Partner
GLocal Insight Co., Ltd.
Japan

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
Japan

Background information

Research specialisation:
Customer Insight

Role in research:
Research Provider

Biography:
After initially starting in banking, Kensuke transitioned to Japan’s domestic marketing research industry by joining a leading firm in 1997. For the next 16 years, he worked in a variety of research and consulting-related positions, his employers including another domestic firm affiliated to a leading Japanese advertising agency, and a well-known global player in the marketing research industry. In December of 2013, he co-founded GLocal Insight.

When working for the global player, in addition to being mainly responsible for B2B and B2C research projects both within Japan and overseas, Kensuke also acted in support of numerous market-entry initiatives. He also assisted many well-known Japanese firms with their establishment of local offices throughout Southeast Asia. With his previous employer, he held the positions of Brand Communications & Solutions Practice Leader, Sales Development Department Leader, New Technology & Business Development Leader, and Global Account Director, etc.

In addition to his extensive network of contacts both domestic and international, Kensuke has lots of experience in solving problems for clients in numerous industries. He also has much hands-on experience on the research frontlines. That experience includes using a broad range of quantitative and qualitative research methods, from the most traditional to the most modern.