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Jaakko Roponen

Partner
Tutkimus- ja Analysointikeskus TAK Oy
Finland

ESOMAR Member ESOMAR Member

Contact information

Address

Postal address
Hermannin Rantatie 8
Helsinki 00580
Finland

Personal information

Nationality:
Finland

Languages:
English, Finnish

Background information

Research specialisation:
Quantitative Research

Role in research:
Research Provider

Biography:
I’m a Partner at TAK Research, a travel research focused data science company. In this role I lead the company’s research efforts, and product and service development. Our most exciting work to date is Visiittori (visiittori.fi), a web service, which unifies multiple data sources, to provide organizations and companies in the tourism sector a quick access to key tourism figures. Not only is it a challenging and interesting project, but we also find it rewarding to be involved in building Finland the number one travel destination of the Nordic.

Before joining TAK, and while studying data science and coding at Lappeenranta University of Technology, I was also working as assistant in Market Research.

I’m truly passionate about my work, new technologies and data science, and always eager to connect with other scientists, market researchers and coders. While I enjoy all aspects of my job, I think my favorite part is the creative process of developing something new to create added value.

I have a M.Sc. in Industrial Engineering and Management from Lappeenranta University of Technology. I am also a certified PADI Divemaster. I am fluent in many coding languages, and have experience in quantitative market research, web development, machine learning, neural networks, data mining and visualization.

I’m always interested in hearing from former fellow students, colleagues, managers, or just interesting people, so feel free to contact me if you’d like to connect.

Expertise:
Quantitative research, web development, machine learning, neural networks, data mining, visualization

Professional interests:
Travel research, data science, coding, new technologies

Social interests:
Cycling, diving, guitar playing