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John Gurd

Managing Director
Market Measures Limited

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
United Kingdom (GB)

Languages:
English

Background information

Research specialisation:
Quantitative Research

Role in research:
Research Provider

Biography:
Research is all about innovation, measurement and understanding. That's what we do at Market Measures, and what I've done with a wonderful variety of clients for the past 15+ years.

It's exciting to be involved in the development of new products; to help clients understand who their customers are and what motivates them; and to watch brands evolve through time.

I approach every research project with an open-mind and aim to provide my clients with strategically useful outcomes through smart thinking.

I'm lucky to work with some of the worlds most successful retailers; and manufacturers who bring us our best known brands.

Expertise:
Certified member of the MRS

Professional interests:
Product development and innovation; evolution of retailers and customer experiences; digital evolution.

Social interests:
Football (coaching & playing)