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Jin Zhang

Principal
Asia Wisdom
China

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
China

Languages:
English

Background information

Research specialisation:
Customer Insight

Role in research:
Research Provider

Biography:
Brand strategist with 18 years on the ground experience in Asia & North America Market. A recognized thought leader on brand marketing. Her first book is "Big Data Big Marketing" (China Development Press, 2017).

Experienced leader in landing global brands in Asia.

Expert at mining both consumer and market trends / insights to create winning strategies that grow brands and businesses.

Specialties: cross-cultural / cross-functional team management, speaker, author