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Ben Lepez

Managing Director
Nordic Viewpoint
Sweden

ESOMAR Member ESOMAR Member

Personal information

Nationality:
Belgium

Languages:
English, French, Dutch, Swedish

Background information

Research specialisation:
Qual and Quant fieldwork

Role in research:
Fieldwork Agency

Biography:
I am born and raised in Brussels, Belgium and I sarted my career in service management in telecom, then moved on to customer service in several industries and have now acquired 15 years experience in market research fieldwork. When I moved to Sweden, I got my first job as a recruiter/interviewer in a healthcare fieldwork agency and have continued growing into the industry that offers such strong contributions to how the society of the future will look both for consumers and businesses. Market research is important for everyone and everyone should do market research to understand their current and future customers but also to understand how society can become! As fieldworkers, we have the luxury to be involved in all industries and can see future developments! I love it!

Expertise:
Qualitative and quantitative fieldwork, survey programming, viewing facility, Product and user tests

Professional interests:
Consumer behaviour. Technological progress. What will the future look like?

Social interests:
Traveling and enjoying a beer