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Noreen Acaylar

Managing Director
MarketMatters, Inc.
Philippines

ESOMAR Member ESOMAR Member

Contact information

Personal information

Nationality:
Philippines

Languages:
English, Tagalog

Background information

Research specialisation:
Market Research

Role in research:
Research Provider

Biography:
Graduated from University of the Philippines - Diliman with Bachelor's Degree in Communication, major in Communication Research

Started in advertising research at Leo Burnett Advertising, then spent 13 years in local market research agency handling its biggest account (P&G) and new accounts.

Moved to Kleffmann Group, a German-based agri-focused market research company as Managing Director for SEA +India

Currently market research consultant to Kleffmann Group for PH, ID & MY and Founding Director of MarketMatters, Inc.

Has 7 years of established field network in Asia including China, India, Thailand, Indonesia, Vietnam and Philippines.

Manages regional / multi-country market research

Well adept in quantitative and qualitative research methods.

Has moderated numerous FGDs and have done IDIs in FMCG and Agri MRs in the last 15 years

Expertise:
Qualitative Research, Quantitative Research, Fieldwork sevices, Costumer Insights

Professional interests:
Story telling, Insight mining

Social interests:
Books