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Kiragu Maina

Research Director
Neotrends Research Africa Ltd
Kenya

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
Kenya

Languages:
English, Swahili

Background information

Biography:
A holder of MA(Economics), a seasoned market researcher with over 20 years experience in executing multi-country research projects across Africa and managing people & organizations. Has managed both data collection and data processing across multinational research agencies such as KANTAR. Has managed research suppliers across Sub-Saharan Africa. Has a keen knuckle for professionalism, details and quality outcome. Has experience on working across countries and cultures. He is currently the founder of Neotrends Research Africa Ltd.

Interests:
Business Trends, Customer Service, Ethics & Compliance, Marketing & Communications, Opinion polling, Product & Brand Development, Research methodologies, Technology & Innovation

Expertise:
Advertising & Brand tracking/testing, Communities, panels, focus groups (Qualitative and Quantitative), Customer Experience (CX), Usage & Attitudes, Data science, Business Intelligence & Analytics, Marketing mix, pricing & sales studies, Organisational strategy & operations, Primary data collection and processing, Product innovation, development and management, Research technology, Social media based research