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Caroline McGarr

Research Director
thinkbank
Iraq

ESOMAR Member ESOMAR Member Corporate HQ Key member Corporate HQ Key Member

Personal information

Nationality:
United Kingdom (GB)

Background information

Research specialisation:
Customer Insight

Role in research:
Research Provider

Biography:
Caroline McGarr co-founded thinkbank in 2018.
Caroline has worked in market research for 10 years, having previously worked for Ipsos, GfK and YouGov. She has served major brands and clients in a range of sectors including logistics, telecommunications and mobile handsets, finance, energy, public affairs and strategic communications.
Caroline’s experience has mainly been in London, running international projects for global brands, but has also included stints in Egypt and South Sudan. She has worked in Iraq since August 2016.
Caroline is a graduate of King’s College, London. She holds an Advanced Certificate in Social and Market Research and is a member of both the Market Research Society and Esomar.

Expertise:
quantitative research, qualitative research, B2B research, brand health, consumer research, international research, stakeholder research, behavioural economics

Social interests:
History, Travel, Middle East