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ESOMAR Council

ESOMAR is governed by a member-elected Council which serve a two year term.

2017/2018
Currently headed by Niels Schillewaert (USA), the Council is made up of 11 members from across the globe who are responsible for ESOMAR achieving its overall vision, mission and objectives.
The ESOMAR Council for 2017/2018 consists of the following members:

President

Niels Schillewaert

Managing Partner and ForwaR&D Lab Director
InSites Consulting
USA

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at Esomar as well as in leading scientic journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Vice President

BV Pradeep

BV Pradeep

Global VP Consumer & Market Insights, Market clusters
Unilever
Singapore

Pradeep is the Global Vice President – Consumer & Market Insight (CMI) for Market Clusters, since 1 January 2014. In this role, he is responsible for managing a team of Brand Building CMI managerial resources spread across 7 Regional Market clusters, in over 50 countries.

Pradeep graduated in Mechanical engineering in Bangalore, India. He then graduated from the Indian Institute of Management (IIMB) with four gold medals in Marketing & Finance and also a strong passion for market research. This is when he switched tracks and moved to the Market research area, which has been his passion ever since.

Pradeep joined Unilever in June 1993 and his career there has included the positions of Head of Market Research for Hindustan Lever Ltd, Vice President – CMI for Asia, Global VP CMI for Home & Personal care categories, based in London and leading the CMI function for D&E markets – Asia, Africa, Middle East, Russia & LATAM from 2009-2013.

He is a member of ESOMAR and MRS UK, also representing Unilever in their partnership with the Asian Consumer Insight Institute (ACI), Singapore.

Council Members

Anne-Sophie Damelincourt

Managing Partner, Founder & Owner
Blue Lemon Qualitative Research & Consulting
France

After graduating from Business School, Anne Sophie made for marketing at Unilever (Frozen Food & Ice cream Division) and Lactalis (Butter & Cheese) working as a product manager. There, her heart was captured by market research, which she continued at Nielsen Company as a Senior Account Manager and moved into marketing intelligence as a Food & Drinks Manager.

Keen on research, innovation and brands, Anne-Sophie founded Blue Lemon Qualitative Research & Consulting in 2007, operating worldwide within a cross-cultural approach, working with passion helping brands create value and strong connections with their consumers/customers.

She became an active ESOMAR member in 2008. ESOMAR has been offering fantastic opportunities to share thoughts, develop partnerships and meet great people in a professional, friendly and warm atmosphere. Recently elected as council member Anne Sophie is honoured and proud to keep helping and serving market research industry.

Joaquim Bretcha

International Director
Netquest Soluciones
Spain

Understanding the consumer to develop the business has been the main focus of Joaquim’s career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.

Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.

Within Spain, Joaquim’s roles as an “end client” have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.

Luisa Ravelo Contreras

CEO
Corporación Request
Venezuela


Kristin Luck

Growth Strategist
Luck Collective
USA

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognised keynote speaker on technology and innovation. She's a futurist and growth hacking expert, specialising in nontraditional marketing and branding strategies, and is a regular contributor to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy) where she explores emerging marketing and research methods.

Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on Twitter. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014 and currently works as a strategic growth hacking consultant for early and mid-stage companies preparing for funding or acquisition.

Marcello Sasso

VP Global Business Development
Aimpoint Research
Italy

Pervin Olgun

Founder and President
Barem Research
Turkey

Pervin Olgun founded Barem in 1982 as the third research agency of Turkey, dedicating her career to the establishment and growth of the industry. She took the pioneering role in institutionalizing academic MR principles and quality systems; initiated and lectured trainings in collaboration with Turkish Marketing & Opinion Research Association (TUAD). In various periods, she served ESOMAR as country representative for more than 10 years; acted as board member and head of ethical committee of TUAD. Pervin is elected as one of the eight members of ESOMAR Council for 2015-2016.

She gained global MR experience during 15 years of Research International membership and her ongoing 5 years presence in WIN-GIA. She actively took role in social responsibility projects, has many years of experience as board member in leading NGO’s; TUAD, TEMA and IAA.

Pieter Paul Verheggen

CEO and Managing Director
Motivaction International
Netherlands

Pieter Paul Verheggen studied Psychology at the University of Amsterdam. He then spend one year in France honing his managerial and organisational skills in one of the well known theatres of Paris. On returning to The Netherlands he joined Motivaction, one of the leading Dutch agencies for marketing research. Since 2009 Pieter Paul has held the position of CEO at Motivaction. With over 20 years experience in market research, Pieter Paul now specialises in FMCG, B2B (IT and finance) and Healthcare. He is seen as a trusted advisor in the areas of new product development, communication, positioning and branding studies.

Due to his 'getting things done' mentality he was offered the position of Chairman of the Dutch Market Research Association (MOA) which he held for 12 years. Following his tenure in this position he was honoured with a special MOAward for his valuable contribution. Since January 2015 Pieter Paul has been installed as council member of the ESOMAR board, the international market research organisation.

Pieter Paul has published some well respected books related to Etnomarketing and the future of marketing research. He lectures market research at MBA courses at the Maastricht School of Management and is further known as member of the jury for the Dutch Commercial Director of the Year Award.

Umesh Kumar

VP International Business Division
Hansa Research Group
India

Ex-Officio

Laurent Flores

Partner
SLPV-Analytics
France

With a unique mix of academic, business and entrepreneurial experience, Dr Flores shares his time between consulting, teaching, and new venture development. A founding partner of SLP-Analytic, a data analytics company, he teaches at Université Paris II and is involved with new ventures start ups. A regular author of books, academic and business articles, his publication have appeared in journals such as Marketing Science, Journal of Advertising Research, NY Times, Les Echos, Le Monde, etc.

Open to innovation, open to the world, and People, Laurent is looking forward to developing new and exciting life and business experiences.



Our Team

Finn Raben

Director General

Finn Raben is a “third culture child” who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is “fit for purpose” for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Marie-Agnès Mourot de Lathyle

Chief Finance & Operations Officer

Marie-Agnès Mourot de Lathyle brings a wealth of experience of global organisations through her previous roles in senior financial and operational positions with companies such as Starbucks, Time Warner, Texas Instruments and Impress. She has worked in many different countries and speaks fluent English and French, and has a good working knowledge of Dutch, German and Italian.



Legal Affairs Committee

ESOMAR’s Legal Affairs Committee, made up of industry experts, ensures that ESOMAR develops well–targeted policy messages aimed at key stakeholders, the European Commission and other regulatory authorities from around the world.

Mike Cooke

(Committee Chair)

Benjamin Farrar

Director, Privacy and Data Protection, Kantar

Rupert van Hüllen

Regional General Counsel - Europe and Sub-Saharan Africa, Ipsos

John van Loenen

Global Information Security Director, Ipsos

George Pappachen

Executive Vice President, Kantar Media

Alexander J.J.T. Singewald

ESOMAR Legal Consultant, Singewald Consultants Group

David W. Stark

Vice President, Integrity, Compliance and Privacy Officer, GfK



Professional Standards Committee

Promoting the highest ethical and professional standards has been a core objective of ESOMAR since its foundation in 1947. Respect for individuals, clients and the profession are the fundamental principles the data, research and insights industry is built on.

ESOMAR’s Professional Standards Committee brings together a range of expertise from across the industry to help develop and guard these principles around the world. This enables ESOMAR to issue relevant and fit for purpose guidelines to our members. In case a complaint is received, the PSC is also responsible for investigating any breach of the ICC/ESOMAR International Code.

Enrique Domingo

Enrique Domingo (Committee Chair)

Founder
Dialogs & Beyond
Spain

Raimund Wildner

Raimund Wildner (Vice-Chair)

Managing Director
GfK Verein
Germany

Kathleen Frankovic

Kathleen Frankovic

Consultant
Public Opinion Research
USA

Philippe Guilbert

Philippe Guilbert

Director General
Toluna
France

Jon Puleston

Jon Puleston

Vice President Innovation
Lightspeed Research
UK

Ashlin Quirk

Ashlin Quirk

General Council
SSI
USA

Norbert Wirth

Norbert Wirth

Managing Director
SUPERCRUNCH by GfK
United Kingdom

ICC Representative

Raelene Martin

Raelene Martin

Assistant Policy Manager
ICC Marketing and Advertising Commission
France

Consultants to the committee

Reg Baker

Reg Baker

Executive Director
Marketing Research Institute International
USA



Associations

ESOMAR Representatives

Representatives serve as ESOMAR’s ambassadors in their local countries and are part of a global team who further ESOMAR’s mission to promote the value and use of the data, research and insights profession.

Representatives work to increase the visibility of the organisation, publicise ESOMAR information and products, and promote ESOMAR’s activities and initiatives - including the support of our local events, and other local professional activities.