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ESOMAR Council

ESOMAR is governed by a member-elected Council which serve a two-year term 2021/2022.
Currently headed by Kristin Luck (USA), the Council is made up of 11 members from across the globe who are responsible for ESOMAR achieving its overall vision, mission and objectives.
The ESOMAR Council for 2021/2022 consists of the following members:

President

Kristin Luck

Kristin Luck

Founder / Managing Partner

ScaleHouse

United States

Vice President

Nikki Lavoie

Nikki Lavoie

Director

MindSpark Research International

France

Nikki is a spirited and intuitive researcher who translates her passion for understanding people into strategic insight. She has focused largely on combining ethnographic and digital techniques in a cross-cultural context, as a result of her years spent in the US and as an expat living in Paris. In addition to her new role as Vice President of ESOMAR Council, Nikki also sits on the Board of the AQR (Association of Qualitative Research). She has been presenting on topics like agile qualitative research, culture & linguistics and DEI (diversity, equality and inclusion) for over 15 years.

Council Members

Tom De Ruyck

Tom De Ruyck

Managing Partner

InSites Consulting

Belgium

With 100 talks per year, Tom De Ruyck’s keynotes have inspired marketing and research professionals across the globe to future-proof their way of working. He has spoken in 45 countries and on 6 continents at major business, marketing, technology and consumer insights events. Next to being Managing Partner at InSites Consulting, Tom is a teaching Professor at different business schools in Europe.

He is co-author of 'The Consumer Consulting Board' and published over 80 white papers, articles in academic journals, business books and trade magazines. Tom was awarded for his work many times, amongst others by the American Marketing Association, ESOMAR and the CMO Council USA and Asia.

Michelle Gansle

Michelle Gansle

VP, Global Strategic Insights

McDonald's

United States

Michelle Gansle is an international insights wave maker, with over 20 years in the Insights industry, mostly focused in consumer packaged goods industry. Michelle is currently leading Foresight, Innovation & Insights Strategy at Mars Wrigley, where she has the privilege of talking to people about gum and candy for a living. Michelle is a sought out speaker and has a passion for Diversity & Inclusion, the changing role of the Insights professional and collaboration between corporate researchers and client partners.

Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for 4 years (und spricht Deutsch und een beetje nederlands y español!.) In her free time, Michelle loves music, travelling the world, and checking out new restaurants. She hopes to get to 100+ countries before she dies.

Alain Mizrahi

Alain Mizrahi

CEO

Grupo RADAR

Uruguay

Umesh Kumar

Umesh Kumar

SVP & Head - International Research

Hansa Research Group Pvt Ltd

India

Corrine Moy

Corrine Moy

Global VP of Marketing & Data Sciences

Gfk

United Kingdom

Vanessa Oshima

Vanessa Oshima

President and Co-Founder

Heart Data

Japan

Vanessa is a marketing and brand strategist that is known for her strong passion for the end to end process of brand building and the role brands play in people’s lives. Her career has seen her work in insights and strategy teams, marketing and general management roles in Japan for some of the world’s most recognizable brands; Coca-Cola, Philip Morris and Nike and Starbucks.

In 2017 she founded heart-data inc, a marketing strategy company focused on putting the consumer at the heart of the data, and creating strategies that are future proofing brands. In 2018 Vanessa was the co-winner of the ESOMAR Paper of the Year for her work on brand ikigai (unpacking brand longevity and loyalty). Vanessa is also a cancer survivor that works to raise awareness of cancer as part of life – that will not hold you back.

Joy Uyanwune

Joy Uyanwune

Head, Global Marketing & Initiatives

DECISION SUPPORT

Nigeria

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Research Officer

InnovateMR

United States

Lisa Wilding-Brown brings nearly 20 years of industry knowledge to the ESOMAR Council, with extensive experience in sampling, survey design, panel development, research field management, mobile optimization, and data quality.

As an avid ResTech thought leader, Lisa has served on the board for both the MMRA and UTA's Master of Science in Marketing Research, and she is an active contributor to WIRexec, the Women-in-Research mentorship program, the Insightes Association and the Global Research Business Network.

In her current role as Chief Research Officer at InnovateMR, Lisa is responsible for the company’s thought leadership strategy, panel quality, best practices and sampling methodologies, as well as spear-heading the firm's new insights product collection, the Vision Suite™; working to bring faster and more reliable answers to businesses worldwide.

Ex-Officio

Joaquim Bretcha

Joaquim Bretcha

International Director

Netquest

Spain

Our Team

Finn Raben

Finn Raben

Director General

Finn Raben is a “third culture child” who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.

He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.

Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is “fit for purpose” for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER

Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.

Marie-Agnès Mourot de Lathyle

Marie-Agnès Mourot de Lathyle

Chief Finance & Operations Officer

Marie-Agnès Mourot de Lathyle brings a wealth of experience of global organisations through her previous roles in senior financial and operational positions with companies such as Starbucks, Time Warner, Texas Instruments and Impress. She has worked in many different countries and speaks fluent English and French, and has a good working knowledge of Dutch, German and Italian.

Nordin Ahyoud

Nordin Ahyoud

Senior Manager Finance & Member Services

Nordin has been working at ESOMAR since 2013, taking various positions in the area of finance and business processes. Since the begining of 2020, he is has been heading the Finance and Member Services departments as a Senior Manager.

Rhiannon Bryant

Rhiannon Bryant

Senior Manager Global Events

Rhiannon Bryant, Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last six.

Angela Canin

Angela Canin

Senior Manager New Business Development

Angela has worked at ESOMAR since 2005 and has accumulated a great amount of knowledge and respect for the industry in that time. A graduate of the University of the Witwatersrand with a Bachelors in English, she began her career in the healthcare industry, moving quickly into the retails and Manufacturing environment. She has lived on 3 continents in 4 countries which has afforded a ‘citizen of the world’ perspective to her current position.

Angela can help with all of your commercial needs.

Kim Smouter Umans

Kim Smouter Umans

Senior Manager Public Affairs and Professional Standards

Kim L. Smouter Umans is ESOMAR's Head of Public Affairs and Professional Standards, having joined ESOMAR in 2012. He heads a small team of professional standards and public affairs experts championing the value of market, opinion and social research and data analytics.

He also works to promote the interests of ESOMAR members and the broader sector working in the field of market, opinion and social research and data analytics, leading ESOMAR's advocacy efforts on major policy dossiers including the General Data Protection Regulation and the ePrivacy Regulation. He has strengthened ESOMAR's positioning in the digital fields and prior to working for ESOMAR, Kim served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe's leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms.

He has also served in various policy roles working for the North East England Office in Brussels and in the European Parliament working in the fields of social policy, education, and employment.

He holds a Master’s degree in European Public Affairs and a Bachelor's degree in European Studies and is a graduate of the University of Maastricht.



Legal Affairs Committee

ESOMAR’s Legal Affairs Committee, made up of industry experts, ensures that ESOMAR develops well–targeted policy messages aimed at key stakeholders, the European Commission and other regulatory authorities from around the world.

Mike Cooke

Mike Cooke

(Committee Chair)

Benjamin Farrar

Benjamin Farrar

Director Privacy and Data Protection, Kantar

Anne-Marie Horgan

Anne-Marie Horgan

General Counsel, ITWP Group

Rupert van Hullen

Rupert van Hüllen

Global Chief Privacy Officer, Ipsos

John van Loenen

John van Loenen

Global Information Security Director, Ipsos

Alexander JJT Singewald

Alexander J.J.T. Singewald

ESOMAR Legal Consultant, Singewald Consultants Group

Anna Maria Vitek

Anna María Vitek

General Counsel Legal and Compliance, GfK

Amy Yeung

Amy Yeung

VP and Deputy General Counsel, comScore



Professional Standards Committee

Promoting the highest ethical and professional standards has been a core objective of ESOMAR since its foundation in 1947. Respect for individuals, clients and the profession are the fundamental principles the data, research and insights industry is built on.

ESOMAR’s Professional Standards Committee brings together a range of expertise from across the industry to help develop and guard these principles around the world. This enables ESOMAR to issue relevant and fit for purpose guidelines to our members. In case a complaint is received, the PSC is also responsible for investigating any breach of the ICC/ESOMAR International Code.

Judith Passingham

Judith Passingham (Committee Chair)

CEO Global Operations in Ipsos - Retired
UK

Raimund Wildner

Raimund Wildner (Vice-Chair)

Vice President
NIM eV
Germany

Enrique Domingo

Enrique Domingo

Founder
Dialogs & Beyond
Spain

Jon Puleston

Jon Puleston

Vice President Innovation
Lightspeed Research
UK

Kathleen Frankovic

Kathleen Frankovic

Consultant
Public Opinion Research
USA

Philippe Guilbert

Philippe Guilbert

Consultant Digital & Etudes marketing
Syntec Conseil
France

ICC Representative

Raelene Martin

Raelene Martin

Assistant Policy Manager
ICC Marketing and Advertising Commission
France

Consultants to the committee

Reg Baker

Reg Baker

Executive Director
Marketing Research Institute International
USA



Associations

ESOMAR Representatives

Representatives serve as ESOMAR’s ambassadors in their local countries and are part of a global team who further ESOMAR’s mission to promote the value and use of the data, research and insights profession.

Representatives work to increase the visibility of the organisation, publicise ESOMAR information and products, and promote ESOMAR’s activities and initiatives - including the support of our local events, and other local professional activities.