COVID-19 Crisis: Community Insights Kit

As your global professional and trade association, ESOMAR is committed to continuing to support you now and in the coming months as situation is revealed.
In response to the COVID-19 crisis, across the world, circumstances are changing very quickly and both client and provider of research will be facing common and unique challenges. We aim to collect and share information, challenges, solution, guidance and knowledge on the situation from the data, insights and research community globally. This is our centralised COVID-19 resources page, summarising all current initiatives we are running to support our community, as well as offering guidance and industry content on the topic.


Reg Baker, ESOMAR Ambassador for North America, shares his perspective on the challenges crystallized by the response to COVID-19.

Essential Guidelines
Globally accredited, best practice practical guidelines ready for use

Answers to Contemporary Market Research Questions
The best place to start looking for an answer to your question on the practice of research or insight!

Learning from the Past
Dive into selected ESOMAR content we have curated from past events and our knowledge library, offering context and learnings in dealing with the COVID-19 crisis

For more content and knowledge, please browse our Resources Library, powered by ANA

COVID-19 Initiatives

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Insights from previous ESOMAR Community Circle sessions:

18 June 2020 // Community Circle: Innovation in Online Research

16 June 2020 // Community Circle [Colombia]: Una nueva era para la Industria de Investigación de Mercados desde el punto de vista del cliente a partir del COVID-19

4 June 2020 // Community Circle: for Under 35s

28 May, 2020 // Africa Community Circle: Preparing for the "Next Normal" - The Pros and Cons of Online Qual

19 May, 2020 // Media and audience measurement research - no turning back

11 May, 2020 // Se préparer à la « Prochaine Normalité » : Les avantages et les inconvénients des études Qualitatives En ligne / sur mobile

11 May, 2020 // Community Circle for Latin America: Reinvention & Relevance

7 May, 2020 // Clients and Researchers: Where do we go from here?

7 May, 2020 // What African market researchers are doing to survive to COVID-19 pandemic?

21 April, 2020 // Africa Community Circles: Se préparer à la 'Prochaine Normalité': Comment passer du F2F aux études Online/Mobile

21 April, 2020 // Research Eurekas – What have researchers uncovered about the COVID-19 pandemic?

20 April, 2020 // Community Circles Italia: The role of local association and the feelings/fears/forecast for the future

17 April, 2020 // Marketing and Communications in times of crisis

9 April, 2020 // Financial Viability

7 April, 2020 // COVID-19 Business Planning and Strategy

2 April, 2020 // Impact of COVID-19 on Research Quality?

31 March, 2020 // Focus groups, where do we go from here?

26 March, 2020 // Successfully switching to purely online research methodologies, tips and solutions

20 March, 2020 // Successfully switching to a virtual office, tips and solutions you can use to go virtual and data protection and privacy tips