ESOMAR Best Presentation Award

This award celebrates presentations which are the most inspiring, effective and professional and are delivered through an impactful, authoritative and engaging speaker. The award looks to challenge speakers and encourage them to put as much effort as possible into raising the bar.

More information about the Best Presentation Awards
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Best Presentation Award - winners 2017


Latin America 2017

Latin America 2017

Successful Snacks and Shopper Insights
Reaching value creation strategies for value-destroying segments
Jorge Andres Mendez, Synapsis Research, Colombia
Juan Pablo Garcia, PepsiCo, Colombia


MENAP Forum 2017

MENAP Forum 2017

In Pursuit Of Human Truths
Gamification, creative experimentation & the reinvention of projective & enabling techniques in qualitative research
Dina El Sehrawy, Millward Brown, Egypt
Yasmin Badawi, Beyti Company, Egypt


Best Presentation Award - winners 2016

Big Data World

Big Data World

The Big Data Lab
How to avoid big data traps by proper data management & analysis
Norbert Wirth, GfK, UK
Ralph Wirth, GfK, Germany


Global Qualitative 2016

Global Qualitative 2016

Finding New Stories in Old Data
Enlisting of narrative psychotherapy to help researchers and clients find alternative stories in the data
Oana Popa Rengle, MAPPERS, Romania


Asia Pacific 2016

Asia Pacific 2016

Red Alert
Elca Grobler, My Choices Foundation, India
Ram Prasad, Final Mile Consulting, USA


Latin America 2016

Latin America 2016

Shaping the Future
Daniel Castejón, BMC Strategic Innovation, Argentina


MENAP Forum 2016

MENAP Forum 2016

Capere Momento
Using mobile technology to interact with respondents during shopping moments of truth
John Presutti, Market-i, UAE


Best Presentation Award - winners 2015

Global Qualitative 2015

Global Qualitative 2015

How We Became Curators of Cool
What the Tumblr generation can teach us about doing research
Els Dragt, MARE Research, Netherlands
Pernille Kok-Jensen, MARE Research, Netherlands


RA:DAR

RA:DAR

A Client Succes Story in 300 Seconds!
David Rabjohns, MotiveQuest, USA


Asia Pacific 2015

Asia Pacific 2015

Shedding the Chastity Belt
The beginnings of the Indian sexual revolution
Karan Kumar, ITC, India
Poonam Kumar, TNS APAC, India


Latin America 2015

Latin America 2015

Unclassed Consumption:
A new Brazil emerges
André Oliveira, Box1824, Brazil


MENAP Forum 2015

MENAP Forum 2015

Mobile Technology in Marketing Research
Location Based Services
Girish Sangtani, Market-i, UAE
Nisha Chandy Kumar, Market-i, UAE


Best Presentation Award - winners 2014

Global Qualitative 2014

Global Qualitative 2014

The Fickle Mistress
Loyal consumers changing brands and the change-constancy conflict
Shobha Prasad, Drshti Strategic Research Services, India


Digital Dimensions 2014

Digital Dimensions 2014

The Zero Moment of Memory
An innovative multi-layered hybrid research approach
Nick Drew, Yahoo!, Canada
Olga Churkina, Fresh Intelligence Research, Canada


Asia Pacific 2014

Asia Pacific 2014

Designing Bonsai Surveys
The small but perfectly formed survey experience to meet the needs of the modern day mobile-based survey consumer
Jon Puleston, VP Innovation, GMI, UK


Latin America 2014

Latin America 2014

World Cup: Is it a Good Idea?
Exploring the degree of Brazilians’ optimism
Cristiane Coradi, MC15, Brazil
Nelsom Marangoni, MC15, Brazil


CEE Research Forum 2014

CEE Research Forum 2014

Telling Visual Tales
The role and condition of data visualisation in the MR industry
Mateusz Galica, TNS, Poland
Presented by: Tomek Slawinski, PTBRIO, Poland


Best Presentation Award - winners 2013

Qualitative 2013

Qualitative 2013

Freedom to Reveal or Freedom to Project?
An exploration of modern identity
Peter Totman, Jigsaw Research, UK


3D Digital Dimensions 2013

3D Digital Dimensions 2013

Minding the Product Transition Gap
How digital qual helped P&G solve a diaper dilemma
Andrew Sauer, The Procter & Gamble Company, USA
Steve August, Revelation, USA


Automotive Research Forum 2013

Automotive Research Forum 2013

Car Clinics 3. - Designing better cars by peering into consumer's brains
Ronny Pauwels, Toyota Motor Europe, Belgium
Wim Hamaekers, Rogil, Belgium


Asia Pacific 2013

Asia Pacific 2013

Softpower ain't so Soft
The truth about celebrity, pop culture and kimchi
Dave McCaughan, McCann WorldGroup, Japan


CEE Research Forum 2013

CEE Research Forum 2013

CEE Emotional Research Mix
Synergy of biometrical measurement and declarative data
Jacek Kowalski, Neuroidea, Poland
Piotr Szczepaniak, Netia, Poland


Best Presentation Award - winners 2012

Qualitative 2012

Qualitative 2012

Loading Qualitative 2.0
Speed Dating with Consumers
Anupama Wagh Koppar, L’Oreal India
Vartika Hall, Firefly, India


3D Digital Dimensions 2012

3D Digital Dimensions 2012

Research in the Mobile Mindset
Exploring the unexplored in the mobile research space
Anouk Willems, InSites Consulting, Belgium
Annelies Verhaeghe, InSites Consulting, Belgium


Latin America 2012

Latin America 2012

Digital Boost Latin America
Alexandro Herrera, TNS, Mexico


Asia Pacific 2012

Asia Pacific 2012

The Value of "yes and" for Market Research
The role of improv in the emerging new world of innovation practice
Lee Ryan, Raspberry Innovation Research & Strategy, Australia


CEE Research Forum 2012

CEE Research Forum 2012

A Fresh Round of Drinks
Innovating beyond beer in Eastern Europe
Jonathan Gable, BrainJuicer, Germany
Yvan Goupil, SAB Miller, Switzerland


Best Presentation Award - winners 2011

Qualitative 2011

Qualitative 2011

Inspiring the senses
How innovation in the sensory business can benefit from a new angle on research. And: how future qualitative research can learn from sensory!
Massimo Cealti & Gabriele Niemann, Symrise, Germany
Oliver Schieleit, H,T,P, Concept, Germany


3D Digital Dimensions 2011

3D Digital Dimensions 2011

The researchification of games
Adopting a game designer's approach to market research
Peter Harrison, BrainJuicer, UK


Asia Pacific 2011

Asia Pacific 2011

Coffee mavens and the global search for the ultimate experience
Understanding the usage and attitudes towards coffee in culturally diverse populations around the globe
Roberto Cappuccio & Peter Kenny, Colmar Brunton, Australia


Insights 2011

Insights 2011

Research 3.0
Neuroscience and psychotherapy effect on shoppers
Corrine Sandler & Lana Novikova, Fresh Intelligence, Canada


Best Presentation Award - winners 2010

Qualitative 2010

Qualitative 2010

Phoenix and the power of garbage
For possible side effects consult your Doctor or Market Researcher
Paul Thomas, H,T,P, Germany and Ayobamidele Gnaedig, H,T,P, India


Innovate 2010

Innovate 2010

Innovation detonation @ Deutsche Telekom
“Co-creation starts in the living rooms of our customers”
Raimund Schmolze, Deutsche Telekom Laboratories, Germany


WM3 2010

WM3 2010

Measuring the impact of contextual advertising beyond recall
Carl D'Marci, Innerscope Research, USA
Stacey Lynn Schulman, Turner Broadcasting System, USA


Online Research 2010

Online Research 2010

Online research… and all that Jazz!
The practical adaptation of old tunes to make new music
Steven Gittelman & Elaine Trimarchi, Mktg. Inc. USAS