ESOMAR events are an excellent way to learn from international experts, explore the latest evolution of tools and techniques, participate in interactive sessions and network with business leaders from all around the world.
The ESOMAR Research Effectiveness Award showcases the industry’s best in demonstrating the tangible impact of market research. The need for research to be relevant and contribute to the decision making process is paramount to the further growth of the industry. This global competition, rewards clients () of research, in any market and any field, who can prove the payback of their research investment (ROI). This award places particular emphasis on how research affects commercial performance in a measurable way.
Reinventing Convenience Store Food
Growing 7-Eleven's foodservice profit, sales and image using multi-stage shopper-focused research
Alyssa Milton, 7-Eleven, Australia
John Berenyi, Bergent, Australia
We would like to thank the jury members!
The basis of every entry should be a written case study that details an innovative piece of research that truly shows how the project contributed to business or social success (maximum 2500 words). Entry text should be uploaded online and the submission should be very thorough including not only methodology, but also the tangible results that are directly linked to the research.
Joint entries are also permissible (client and agency together). Agency-only submissions will not be accepted.
The project cannot be presented at the ESOMAR Congress in the year that it is being submitted for the award.
The judges are looking to reward the submissions that most persuasively and thoroughly establish the link between research and performance.
The submissions will be reviewed by an international jury of specialists, who will select a shortlist of three finalists to present their submissions at the ESOMAR Annual Congress. A reserve candidate will also be chosen, in the event that one of the three selected finalists cannot participate. The jury, which will be chaired by the President or Vice President of ESOMAR, will then select a winner from the three finalists.
The winning submission will be announced during the Awards Ceremony at the Congress.
The winner will receive a prize of EUR 4000.
If no finalists are judged to attain the requisite standard, the jury shall be free to award no prize at all.
The award winner, together with the finalists, will be widely publicised by ESOMAR on our website, in our magazine Research World, and through our communications to international press.
The award will be made on the basis of a written submission in line with the judging criteria.
Read everything about our previous finalists: