2012 Finalists

2012 winner(s)

Florian BauerTobias Trevisan

Exploiting Unexpected Price Potentials for Print Media

Tobias Trevisan, Frankfurter Allgemeine Zeitung GmbH, Germany
Florian Bauer, Vocatus AG, Germany

The jury said:

"Shows research results and learning’s being applied not once but twice for excellent Return on Investment. Excellent collaboration between research agency and client - the best way to great results.”

See the jury

Research Effectiveness Award Jury

  • Dieter Korczak, Managing Director , GP Forschungsgruppe, Germany
  • Rafael Alcaraz, VP of Global Advanced Analytics , The Hershey Company, USA
  • Vanessa Oshima, Director, Consumer Knowledge and Insights, Coca Cola, Japan
  • Ged Parton, CEO, Client Relationships & Total Customer Experience Ipsos, Ipsos, UK
  • John Forsyth, Marketing Principle, McKinsey, USA

2012 nominees