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For further information about our promotional packages, please contact Daniel Migchels:

Asia Pacific 2012

Asia kaleidoscope

Shanghai / 15-17 April  Buy papers 


Now offering new "Live stream" access to our Asia Pacific Conference in Shanghai!

The new ESOMAR livestream technology will enable you to access many of the key sessions of the Asia Pacific Conference and to hear the latest industry developments from the leading experts in their fields – all from your desktop!

The livestream has been divided into 4 sessions – Day 1 morning, Day 1 afternoon, Day 2 morning and Day 2 afternoon, allowing you to select the presentations which most interest you.

Registration fees can be found here.

Step 1: Programme preview

Review the Asia Pacific 2012 live stream programme to see which presentations are available in each session.

Step 2: Registration

Select “Register for live streaming”, choose your sessions and fill in your personal and company details.

*Be sure to check the System requirements to ensure that you are technically able to view the livestream!

Step 3: Payment

Upon completion of your registration, you will be directed to a secure webpage for your credit card payment.

*Please note, only credit card payments are accepted for this livestream event.

Step 4: Confirmation and Livestream Login

Once your payment has been processed you will receive a confirmation email, which will provide you with:

  • your livestream username
  • a livestream password for each session you have registered for

Please note: Make sure to login with the right username and password to access the right session. To switch between different sessions, make sure to log out first and then login with the username and password for the session you wish to access.

Step 5: The Livestream Platform

If you have bought all the sessions, and you log in, you will see the event overview page, which will feature all session presentations that you have registered for. Note that you can only see the livestream session that is currently active. If you have bought a single session you will access the streaming player directly after login.

To view a presentation from the overview page, simply select the watch tab under the presentation title and the livestream player will open a new window for viewing.

Once the presentation ends, close the livestream window to be taken back to the overview page. You can then select the next presentation you wish to see.

Live stream player at a glance (please note that most of the functionalities in the player will not be active during the livestream except for the information button that shows additional presentation information)
PDF (1.96 Mb)

If you have any further question, please consult our Live stream FAQs


SESSION 1 (08.45 - 12.10)
Monday, 16 April - Conference day one
08.45 - 09.00 Boost session
09.00 - 09.15 Opening
Henry Xin, ESOMAR Representative China
Gloria Jun Zhang, ESOMAR Representative China
Dieter Korczak, ESOMAR President
09.15 - 09.30 Introduction to programme and opening keynote
David Richardson (Committee Chair)
09.30 - 10.15 Opening keynote speaker
China, the U.S., and the Changing Strategic Landscape in Asia
Mike Chinoy, Senior Fellow, U.S.-China Institute, University of Southern California’s Annenberg School of Communication and Journalism, and Creator of the Assignment China documentary series on the history of American correspondents in China, USA
10.15 - 10.45 Networking break
Shift to Value
The Asian market is never a homogenous entity, but an ever-changing landscape full of cultural flows, social trends and shift of values. Therefore we must ask, how can companies capture the spirit of the region? This session presents deep insights and creative perspectives to assist you with understanding the market and consumers.
10.45 - 10.50 Introduction by session chair
Gloria Jun Zhang, COO, Horizon Research Consultancy Group, China
10.50 - 11.10 Meeting the 2020 Chinese Consumers
Lihua Li, McKinsey & Company, China
Wenkan Liao, McKinsey & Company, China
11.10 - 11.30 Global Asian Youth Culture – Connected from Delhi to Shanghai to LA
How Asia youth are changing the world

Joseph Chen, Unilever, Canada
Robin Brown, Environics Research Group, Canada
11.30 - 11.50 "So Many Different Suns"
How successful brands hit the conflux of affordability and aspiration

Sangeeta Gupta, Pepsico India, India
Shobha Prasad, Drshti Strategic Research Services, India
11.50 - 12.10 Discussion
SESSION 2 (13.30 - 17.00)
Monday, 16 April - Conference day one
Discussion Panel: Mobile Research - Have we unleashed its potential?

We have been discussing the use of technology in research for many years and as we know with internet research it is not about productivity and cost saving – but about better tools to accessing our consumers in environments that make them comfortable. Mobile technology is increasingly becoming a tool that consumers use to access, share or even collaboratively create information. As researchers we are tasked with finding, filtering and making sense of data and information.

  • What happens when these two worlds of research and mobile technology collide? How can we make sure that the output is greater than the sum of its parts? How do we filter and give meaning to all this?
  • What are the best practices in other industries that market research could learn from? What are the Next Practices in mobile research?
  • Is Asia different from the rest of the world in the use of mobile? How does this impact the way we should think about using it in research?

This session features two presentations and an open discussion with different stakeholders in the conversation around mobile technology and research. Come join and have your voice heard as well!

13.30 - 13.35 Introduction by session chair
Vanessa Oshima, Director, Consumer Knowledge and Insights, The Coca-Cola Company, Japan
13.35 - 13.50 Mobile - the Future of Marketing in Asia Pacific
Can marketing research cope?

James Fergusson, TNS, Singapore
Fiona Buchanan, TNS, Australia
Joseph Webb, TNS, UK
13.50 - 14.05 Bringing Mobile to 'Real' Research
Masao Kakihara, Google, Japan
14.05 - 14.25 Panel discussion
Guest Panelist:
Heidi Lau
Head of Insights & Analytics, Greater Asia Pacific
Microsoft Advertising, Hong Kong
14.25 - 14.35 Sponsors fast track
14.35 - 15.05 Networking break
Becoming Strategic Partners

If you look into the websites and marketing materials for nearly any research agency you will see that they claim to be ‘Strategic Partners' with their clients - is it possible that all of them are truly forming meaningful partnerships with their clients? There is no doubt that this is an aspiration for many companies, but how often does it really happen?

  • What does a strategic partnership look like? How is it different from the partnerships clients have with ad agencies, management consultants, and other service providers?
  • Is strategic partnership with research agencies something that clients truly want - and are willing to pay for?
  • What sort of company makes a better strategic partner - a global giant or a small and flexible boutique? And how does industry consolidation affect this?
This session features three case studies followed by an open discussion as well as the introduction of two partnership models followed by an interactive debate. With participation from clients, global companies, and boutiques we expect a very lively discussion!
15.05 - 15.10 Introduction by session chair
Jim Sailor, Executive Search and Assessment Consultant, Russell Reynolds Associates, China
15.10 - 15.30 Creating Value
Unlocking barriers to high ticket purchase

Sunita Venkataraman, Intel, Singapore
Radhecka Roy, IPSOS, Singapore
15.30 - 15.50 Staying on Top, Leveraging Business Analytics
Moving from "I think" to "I know"

Holly Hong, Kraft Foods, China
Imran Saeed, AbsolutData Research, India
15.50 - 16.10 A Changing Role of Agency
Acting as a living cell of corporate strategy

Wen Fan, Beijing Horizon Marketing Research & Analysis, China
QingQing Qiu, YouChange Entrepreneur Foundation, China
Yao Shi, Horizon Research and Consultancy Group, China
16.10 - 16.20 Discussion
16.20 - 16.30 The Rise of Micro-Multinationals
How a new breed of companies powered by the internet adds value to the market research industry

Amit Gupta, Cross-Tab Marketing Services, India
Terry Sweeney, Cross-Tabs, India
16.30 - 16.40 Challenger Companies and Consortium Teams
Made for each other

Hamsini Shivakumar, Leapfrog Strategy Consulting, India
Sharmila Das, Purple Audacity Research & Innovation, India
Shubhabrata Roy, Purple Audacity Research & Innovation, India
16.40 - 17.00 Discussion
17.00 - 17.30 An Introduction to the Chinese Market Research Industry
Andy Zhao, President of Overseas Cooperation, CMRA, China
SESSION 3 (08.45 - 13.15)
Tuesday, 17 April - Conference day two
08.45 - 09.00 Boost session
Business Asia
Talk to six multinationals, and you'll get six different definitions of Asia. There is a constant struggle to come to terms with this nebulous entity. Business strategies intended to crack Asia, to try and master her, are in a constant state of flux. To shed light on the complexities facing marketers as they try and tackle Asia, this session features three thought provoking papers to give us new perspectives on this magical, mythical region. First we will explore the organisational and structural differences across companies to see how they are grappling with this very fluid multi-market. Next we will take a very granular view of a rich database that will help advertisers make their ads work more efficiently, and finally, we will debunk a few myths about the rural hardships in emerging India.
09.00 - 09.05 Introduction by session chair
Darryl Andrew, Managing Partner, WIMI (When Insight Meets Innovation), China
09.05 - 09.25 A Blueprint for Helping Customer Insight Professionals Drive Business Growth
Maryan Broadbent, AIA Insurance Group, Hong Kong
David Smith, DVL Smith, UK
Adam Riley, DVL Smith, UK
09.25 - 09.45 Optimising Advertising ROI
Applying general principles of advertising response to media buying

Keith Spencer, IPSOS ASI, Australia
09.45 - 10.05 Rich New World
Re-connecting with rural India

Rajaram Senapaty, LG Electronics, India
Sandeep Dutta, TNS, India
Kashmira Chadha, TNS, India
10.05 - 10.25 Discussion
10.25 - 10.55 Networking break
Learning Skills

This fun and interactive session will provide an opportunity to experience key principles underlying the facilitation of ideation workshops, and internal workshops where you need collaborative creative problem solving.

10.55 - 11.00 Introduction by session chair
John Smurthwaite, Chairman, Asia Pacific, Latin America, Middle East & Africa, TNS Regional Headquarters, Malaysia
11.00 - 11.35 The Value of "yes and" for Market Research
The role of improv in the emerging new world of innovation practice

Lee Ryan, Raspberry Innovation Research & Strategy, Australia
11.35 - 11.55 Unearthing Salt of the Earth
An approach to unleash the grass root creativity

Jacky Cheung, WIMI (When Insight Meets Innovation), Hong Kong
11.55 - 12.15 Discussion
12.15 - 13.15 Key Clients Interview

Listen to the leaders of insight functions in blue chip companies in the region on their views on how to ensure customer insights drive business growth today and in the future. This is a golden opportunity to understand from those who really know what are their challenges, opportunities and expectations. It promises to be an eye opener and to provide unique strategic advice. A keynote session not to be missed!

Wellington Chu, Product Marketing, Volvo Car China, China
Cindy Mao, Consumer Insights Director, VF Corporation Asia Pacific, China
Fang Jun, Director North Asia, Consumer & Market Insight (CMI), Unilever North Asia, China
SESSION 4 (14.30 - 17.30)
Tuesday, 17 April - Conference day two
The Techno Wave (Fast track)

In the African forest, we need to keep running - fast - whether we are a lion or a deer! Run to survive. Run to eat! Likewise, in this new world of tech-enabled MR, we need to run - to stay on the cutting edge. Welcome to a dedicated session on the Techno Wave. One session that will assist you to learn to adapt, to survive, to succeed!

14.30 - 14.35 Introduction by session chair
Pravin Shekar, Founder, Kreator-in-chief, The Social Catalyst, Krea, India
14.35 - 14.50 Making Sense of Conversations
Using Facebook friendship networks & social network analysis to demystify word of mouth

Lars Groeger, Macquarie Graduate School of Management, Australia
Scott Taylor, Soup, Australia
14.50 - 15.05 Innovative Methodologies to Understand Consumers in the E-Commmerce Era
Raymond Liang, Consumer Search Group (China), China
Paco Yip, Consumer Search Group (China), China
Sunny Liang, Consumer Search Group (China), China
Sharong Chow, ChicTalk, China
David Shi,, China
15.05 - 15.20 Facing the Future
Webcams as a survey tool in China

Alastair Gordon, Gordon & McCallum, New Zealand
Eric Gu, SSI, China
Tim Llewellynn, nViso, Switzerland
15.20 - 15.35 Robots' Journey to the East
Using pioneering social media research technology to solve the market research challenges in China

Richard Shaw, BrainJuicer
Anna af Hallstrom, BrainJuicer, UK
15.35 - 15.50 Can Survey Gaming Techniques Cross Continents?
Examining cross cultural reactions to creative questioning techniques

Jon Puleston, GMI, UK
15.50 - 16.10 Discussion
16.10 - 16.30 Networking break
16.30 - 16.35 Introduction to programme and opening keynote
David Richardson (Committee Chair)
16.35 - 17.20 Closing keynote speaker
Adapt Or Die
Chris Jaques, CEO, M&C Saatchi Asia, Hong Kong
17.20 - 17.30 Closing
David Richardson (Committee Chair)
Finn Raben, ESOMAR Director General

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System requirements for Live stream player:

A broadband Internet connection (256Kbps or more) is required.

Microsoft® Windows®

  • Windows 2008, Windows 7, Windows Vista, Windows XP, Windows 2003
  • Internet Explorer® 7.0 or later, Firefox® 3.6 or later or Google Chrome™
  • Windows Media® Player 9.0 or later
  • Microsoft Silverlight® 4.0


  • Mac OS® X 10.4.8 or later
  • Safari® 2.0.4 or later or Firefox 3.6 or later
  • Microsoft Silverlight 4.0


  • iPad or iPad2
  • iOS 4.3 or later
  • Mobile Safari™

iPhone® and iPod®

  • iPhone 4 or later
  • iPod 4th generation or later
  • iOS 4.3 or later
  • Mobile Safari™
  • Mediasite iPhone/iPod app (download available from the Apple® App Store)


  • Blackberry devices currently do not support ESOMAR livestreaming


  • SUSE Linux Enterprise Desktop 10, openSUSE 11.0 or later, Ubuntu 8.04, or Fedora Core 9
  • Firefox 2.0 or 3.0 depending on Linux operating system
  • Moonlight™ 1.0
  • Microsoft Media Pack for Moonlight©

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