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Programme

Asia Pacific 2017 programme
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Asia Pacific 2017 programme (Chinese)
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Programme committee

Committee Chair

Lifeng Liu

Lifeng Liu

Chairman and CEO, China Region, Ipsos, China

Lifeng Liu has 25 years' of experience in market research and management. Lifeng founded Feng & Associates Marketing Services Ltd. in 1997, which became one of the leading local research companies in China and was acquired by Ipsos in 2002. Lifeng was appointed as President of Ipsos China in January 2002, and then promoted to CEO for Greater China in January 2008 and CEO for Asia Pacific in January 2011. Lifeng has successfully led the China business, in addition, his role as CEO of APAC from 2010 to 2016 contributed significantly in making Ipsos one of Asia Pacific's largest research agencies. Since Jan 2017, Lifeng has refocused himself on China and now is Chairman and CEO of Ipsos China business.

Lifeng received a PhD in Communication from Peking University, EMBA degree from China Europe International Business School and a Bachelor degree from Beijing Technology and Business University.

Committee Member

Andy Zhao

Andy Zhao

Vice Chairman, CMRA (China Market Research Association) / Managing Director Consumer Choices - North East Asia, GfK, China

Andy Zhao joined GfK in 1994 and is now the Managing Director of North East Asia for their Consumer Choices sector, covering Mainland China, Japan, Korea, Taiwan and Hong Kong.

While working for GfK in Japan, he set up the China division, which started the Consumer Electronics retail audit. In 1996, Andy was transferred to Hong Kong where he took on the role of General Manager and continued to establish the Chinese headquarters. He then moved to Beijing and set up GfK Asia’s Beijing Office as Chief Representative. Andy founded and became General Manager of GfK Retail and Technology China Co., Ltd. in Shanghai.

GfK China has become a leading market research company for Technical Consumer Goods retail audits in China. It boasts one of the largest retail tracking networks in China, covering 289 cities and 1000+ counties. With the boom of Internet and big data in recent years, Andy has extended his expertise to Internet, digital and travel area.

Andy dedicates himself to driving Consumer Choices revenue and also to supporting Consumer Choices business at a global level by working with various global companies. Andy Zhao is a Vice Chairman of CMRA (China Market Research Association) and a founder of Asia Pacific Research Committee.

Committee Member

Eri Yamazaki

Eri Yamazaki

Group Manager Consumer and Commercial Knowledge & Insights, The Coca-Cola Company, Japan

Currently Eri is the Group Manager for Consumer and Commercial Knowledge & Insights at Coca-Cola Japan and is responsible for delivering Consumer/Shopper insights for Sparkling Category, Convenience Stores and Eating&Drinking Channels. Eri drives global brands in a positive way via meaningful and inspirational ways of thinking Throughout the collaborative and innovative works, Eri inspires and strengthens the win-win relationships between Coca-Cola Japan and convenience retailers, food services and entertainment customers.

Eri has over 15 years’ experience in researching and understanding the consumers after pursuing Master of Public Administration in the US. Prior to Coca-Cola Japan, Eri worked at Electronic Arts Japan and British American Tobacco Japan as a client side and Nippon Research Center as an agency side.
Eri has a strong passion to seek and become an evangelist of innovative ways of thinking/researching.

Committee Member

Grant Bertoli

Grant Bertoli

CEO - MarketBuzzz, Buzzebees, Thailand

Grant currently works for Buzzebees Co. Ltd, leader in mobile loyalty and privilege, where he established their media and research department by bringing some of the latest mobile technology to the market research industry.
Grant has extensive international experience having worked in Australia, the US and in the Asia region.
He has been CEO and Managing Director of companies across Asia Pacific with two of the largest global agencies in Ipsos and TNS.
Grant has worked on a range Fortune 500 companies and a number of leading global brand’s on a national, regional and global basis. He advises top executives, company management, corporate boards, management and managers on growth and competitive business strategies.
He has a passion for people and culture and successful brands. His passion for successful brands has also led to his involvement and the development of a number of globally based brand and advertising effectiveness tools and solutions.
Grant is also a regular speaker at business conferences and seminars as well as global management and leadership events, including Global Brand Forum in Singapore.

Committee Member

John Smurthwaite

John Smurthwaite

ESOMAR APAC Ambassador / Chairman, TNS, Malaysia

John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.

During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.

Committee Member

Ritanbara Mundrey

Ritanbara Mundrey

Head Consumer and Customer Research, Nestlé, India

Ritanbara has over 20 years of experience, 18 of which are with the market research industry. She currently heads Consumer and Customer Insights for Nestlé in the South Asia Region. Before this she worked with Pepsico India where she headed insights for the Nutrition and Shopper portfolios. Prior to Pepsico, Ritanbara was with Telenor where she established the Market Research & Business Intelligence function. Ritanbara spent the first 12 years of her career at the agency side, including Research International, Nielsen and Indica Research.

Committee Member

Sally Wu

Sally Wu

Research Director of Business and Audience Insights - Asia Pacific, BBC (Global News), Singapore

Sally Wu leads the Audience & Insight team in Asia Pacific for BBC Global News Limited, which operates BBC’s international commercial assets across TV and digital platforms. As a seasoned market researcher, she is well-versed in both qualitative and quantitative methodologies. Sally collaborates with a dedicated team that recently won the Best Insights & Research Project at the 2016 Spark Awards for Media Excellence. Prior to joining BBC in Singapore, Sally worked at Univision Communications in California for 11 years. She started her career as Marketing Research Analyst at Univision’s TV station in San Francisco Bay Area and successfully advanced herself within the organisation. Sally was Media Research Director during the last 3 years of her tenure at Univision’s Los Angeles office and was in charge of research operations and best practices of the company’s 64 own & operated TV stations across the US.

Presently, Sally serves as a member for Committee of Research Directors for CASBAA (Cable and Satellite Broadcasters Association of Asia) in Hong Kong and as member of Interactive Advertising Bureau (IAB) Singapore’s Committee of Measurements & Standard. She is very passionate about introducing the next generation of media and business students to the fascinating world of market research.
A native Taiwanese, Sally grew up and was educated in Taipei before getting her Master’s degree in Communications from Northwestern University, USA. As a dedicated volunteer, Sally regularly contributes her time to marketing/programming work at Singapore Film Society and to a non-profit animal rescue organisation’s animal-assisted charity work helping the disadvantaged.