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Programme


= ESOMAR Member

09:00 - 17:00 Monday, 23 January - Training event day one 
Module 1
09:00 - 12:30 What Do Your Clients Want?
Clarifying internal and external stakeholders' business issues, needs and priorities
If we are to deliver actionable insight to our clients and stakeholders, we must first be able to identify and clarify their business issues, needs and priorities.
This highly practical and
What Do Your Clients Want?
Clarifying internal and external stakeholders' business issues, needs and priorities

Daniel Wain

Consultant and Founder Director
Daniel Wain Consulting
UK
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Daniel Wain
, Daniel Wain Consulting, UK

12:30 - 13:30 Lunch
Module 2
13:30 - 17:00 Social Media Data for Insights
In this workshop we are going to focus on how to extract insight and value from the social web. We will introduce the methodological frameworks for Big Data and specifically Social Media Research,
Social Media Data for Insights

Francesco D'Orazio

Chief Innovation Officer
Face
UK
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Francesco D'Orazio
, Face, UK

Jess Owens

Social Media Researcher Manager
Pulsar
UK
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Jess Owens
, Pulsar, UK

09:00 - 17:00 Tuesday, 24 January - Training event day two 
Module 3
09:00 - 12:30 Wake Me Up When The Data Is Over
Storytelling techniques for research
Facts don't engage and captivate people. Stories do. Skilled storytelling is essential to capturing an audience's attention. It's a must have before attempting to sell, teach, or entertain and is
Wake Me Up When The Data Is Over
Storytelling techniques for research

Kerry Edelstein

President and Consultant
Research Narrative
USA
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Kerry Edelstein
, Research Narrative, USA

12:30 - 13:30 Lunch
Module 4
13:30 - 17:00 Data Visualization: Moving from Insights to Impact
More than ever, demonstrating impact is the name of the game for professional marketing services agencies and clients. From a recent Market Research Impact study (2014), we know that only 45% of
Data Visualization: Moving from Insights to Impact

Alexander Skorka

Managing Director DACH-Region
COO Dapresy Group
Germany
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Alexander Skorka
, COO Dapresy Group, Germany

Steve Wigmore

Director Research Technology
Lightspeed
UK
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Steve Wigmore
, Lightspeed, UK

Tom De Ruyck

Managing Partner & Insight Activation Studios Ambassador
InSites Consulting
Belgium
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Tom De Ruyck
, InSites Consulting, Belgium

17:00 - 17:30 Farewell drinks


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