Director of Truth Central Asia Pacific and Managing Director, McCann WorldGroup, Hong Kong
Recently having re-located to Hong Kong, Dave joined McCann in 1986 in his native Sydney, Australia where he built the strategic planning function and subsequently has been based in Bangkok, Hong Kong and Tokyo leading regional strategy development. As of January 2014, Dave is responsible for the twin roles of Managing Director of McCann’s companies in Hong Kong and Global Director of Truth Central, McCann WorldGroup’s global insight and research group.
Over the last 20-plus years, he has led Asian strategy and communication campaign development for clients such as Coca-Cola , MasterCard, Nestle, Tokyo Disneyland , Sunstar and Hitachi.
He has an extensive history of working on the implications of media changes, how society is influenced and, in turn influences media. Amazingly, still seen as an Asian thought leader on youth marketing (despite the hair), he is also leading key initiatives into the aging markets of Asia. For clients like Johnson&Johnson, he is leading investigations into the true potential of what he sees as the biggest growth market in the world – the 60-somethings of Asia.
Dave has talked at over 400 conferences globally, including many ESOMAR regional conferences and the annual ESOMAR Congress. He has been a regular columnist for journals like Advertising Age and Japan Close-Up. He also serves as a board member and contributor for ESOMAR’s Research World magazine.
In his previous lives, Dave was a yoghurt maker, menswear salesman, a children’s storyteller (for ten years) and a butler for a reclusive Duke in Rome.