Gold sponsor

SSI

ESOMAR EMEA Partner 2014

Lightspeed GMI

ESOMAR Latin America Partner 2014

Netquest

Silver sponsors

Bilendi (Ex Maximiles Group)

Toluna

Bronze sponsors

C & C Market Research

Confirmit

CoolTool

Decipher

Stratégir Group

Global media partners

Research & Results

Media partners

MRIA

RW Connect

Event partners

Focus

Nice Acropolis

View all
Print

Programme


= ESOMAR Member

09:00 - 21:00 Sunday, 7 September 
Workshop registration: 08:00 - 09:00
Congress registration: 16:00 - 19:00
Exhibition: 16:00 - 19:00
09:00 - 17:00 Workshops (in parallel)
Behavioural Data Collection on the Internet
Internet as data source
This workshop offers everything you really need to know about new passive data collection technologies on the internet including web analytics, social media monitoring and behavioural measurement.
Behavioural Data Collection on the Internet
Internet as data source

Piet Hein van Dam

CEO
Wakoopa
Netherlands
Read more
Piet Hein van Dam
, Wakoopa, Netherlands

Data Visualisation
Creating meaningful insights
In recent years, data visualisation has become a hot topic. Surfing on this Big Data wave, companies are looking for ways of creating meaningful insights to make data-driven decisions. In turn, those
Data Visualisation
Creating meaningful insights

Thomas Clever

Co-founder
CLEVER°FRANKE
Netherlands
Read more
Thomas Clever
, CLEVER°FRANKE, Netherlands

Wouter van Dijk

Lead Designer
CLEVER°FRANKE
Netherlands
Read more
Wouter van Dijk
, CLEVER°FRANKE, Netherlands

Effective segmentation studies
Getting it right first time
Segmentation studies come in all shapes and sizes. Sometimes they are merely a simple way of dividing a market into separate partitions. At the other end of the scale they can be commissioned to help
Effective segmentation studies
Getting it right first time

Markus Eberl

is Senior Director and Head of Applied Marketing Science
TNS Global
UK
Read more
Markus Eberl
, TNS Global, UK

Russell Bradshaw

Director Marketing Science Center
TNS Global
UK
Read more
Russell Bradshaw
, TNS Global, UK

Emotions Matter: Biometrics, Brains, and Behaviour
New Methods in Consumer Research
With a deeper understanding of innovative methods and technologies from academic research, as well as examples of how and when your peers are using biometrics already, you will be able to apply the
Emotions Matter: Biometrics, Brains, and Behaviour
New Methods in Consumer Research

Carl Marci

CEO & Chief Science Officer
Innerscope Research
USA
Read more
Carl Marci
, Innerscope Research, USA

19:00 - 21:00 Welcome reception
08:00 - 00:00 Monday, 8 September - Congress day one 
Congress registration: 07:45 - 19:45
Exhibition: 07:45 - 19:45
08:00 - 08:45 Client breakfast (invitation to clients only)
offered by TNS
Room 1 & 2 (plenary)
08:45 - 09:00 Energiser!
09:00 - 09:30 Opening
Welcome
Anne Dionisi-Fung, ESOMAR Representative for France
Elisabeth Martine-Cosnefroy, ESOMAR Representative for France
President's address

Dan Foreman

ESOMAR President
ESOMAR
UK
Read more
Dan Foreman
, ESOMAR President

Introduction to programme and keynotes
Niels Schillewaert, Programme Committee Chair
09:30 - 09:55 Keynote interview
What inspires entrepreneurship in research?

Didier Truchot

Founder, Chairman & CEO
Ipsos
France
Read more
Didier Truchot
, Founder, Chairman & CEO, Ipsos, France

09:55 - 10:40 Opening keynote speaker

Debra Searle

Professional adventurer, solo Atlantic rower, tv presenter & author
UK
Read more
Debra Searle
, Professional Adventurer, Solo Atlantic Rower, TV Presenter and Author, UK

10:40 - 10:50 SSI Quest Awards
10:50 - 11:20 Networking break
Seeking Inspiration in Silence
The art and science of research without questions
11:20 - 11:25 Introduction by session chair
David McCaughan, McCann WorldGroup, Hong Kong
11:25 - 11:45 New ground research
‘Power of Laughter’
Measuring the effectiveness of comedy in generating positive audience engagement
This presentation will demonstrate inspiration in the following ways:
inspiring innovation in the measurement of ‘actual’ audience reaction to content new insights to inspire and… Read more
‘Power of Laughter’
Measuring the effectiveness of comedy in generating positive audience engagement

Christian Kurz

VP Research & Insights
Viacom International Media Networks
USA
Read more
Christian Kurz
, Viacom International Media Networks, USA

James Guerrier

Director of Research and Insights, Comedy & Entertainment, International
Viacom International Media Networks
UK
Read more
James Guerrier
, Viacom International Media Networks, UK

Jo McIlvenna

Director, Jo McIlvenna Ltd
McIlvenna
UK
Read more
Jo McIlvenna
, McIlvenna, UK

Julia Lamaison

Media Research and Insight Director
GfK
UK
Read more
Julia Lamaison
, GfK, UK

11:45 - 12:05 Research application
Human Beans
Understanding the coffee consumer without asking a single question
Have you become tired of the 150 attribute lists to segment consumers? Are you trying to determine what to do with all the BIG DATA floating around in social media? The consumer is documenting their… Read more
Human Beans
Understanding the coffee consumer without asking a single question

Tobias Wacker

Research Consultant
BrainJuicer
UK
Read more
Tobias Wacker
, BrainJuicer, UK

Vanessa Oshima

VP Strategy and Insights
The Coca-Cola Company
Japan
Read more
Vanessa Oshima
, The Coca-Cola Company, Japan

12:05 - 12:15 Discussion
12:15 - 12:25 The MR Inspiration Den

Watch our sponsors and exhibitors go head to head in the MR Inspiration Den. They have 60 seconds to dazzle the judges and gain their vote to make it to the next stage...... Who will be the winner?

12:25 - 12:30 Foundation for the Future
Gunilla Broadbent, President, ESOMAR Foundation
12:30 - 13:45 Lunch
sponsored by CoolTool
Room 1
Seeking Inspiration in Silence - Continued
The art and science of research without questions
13:45 - 13:50 Introduction by session chair
David McCaughan, McCann WorldGroup, Hong Kong
13:50 - 14:10 Case study
Our Lips are Sealed
Why the truth is implicit
This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:
Response latency, in milliseconds, (combined with… Read more
Our Lips are Sealed
Why the truth is implicit

David Penn

Managing Director
Conquest Research
UK
Read more
David Penn
, Conquest Research, UK

Suzanne Lugthart

EU Customer Insights
eBay
UK
Read more
Suzanne Lugthart
, eBay, UK

14:10 - 14:30 New ground research
Games as an Emotionally Driven Experience
A pilot of a neuroscience playability test model
Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory… Read more
Games as an Emotionally Driven Experience
A pilot of a neuroscience playability test model

Danny Wang

General Manager
ChangYou.com
China
Read more
Danny Wang
, ChangYou.com, China

Ruihong Tang

CEO
Brain Intelligence Neuro-Consultancy
China
Read more
Ruihong Tang
, Brain Intelligence Neuro-Consultancy, China

14:30 - 14:40 Discussion
 
Room 2
Fuel for the Mind | Brain Tricks
An action-packed session of scientific experiments and brain tricks to demonstrate the power of the consumer’s unconscious mind… as well as your own
13:45 - 13:50 Introduction by session chair
Phyllis Macfarlane, GfK, UK
13:50 - 14:30 Interactive
Escaping the Chains: How Our Unconscious Limits and Frees Us
…and how to measure it in market research
Get inspired to transform how you do research with an interactive demonstration of how to access and alter the consumer's unconscious mind. The science behind many recent research innovations is based… Read more
Escaping the Chains: How Our Unconscious Limits and Frees Us
…and how to measure it in market research

Elina Halonen

Partner and Co-Founder
The Irrational Agency
UK
Read more
Elina Halonen
, The Irrational Agency, UK

Leigh Caldwell

Partner and Co-Founder
The Irrational Agency
UK
Read more
Leigh Caldwell
, The Irrational Agency, UK

Inspiring Democracies
Polling, public consultation and policy-making: research that inspires and engages citizens and governments
14:40 - 14:45 Introduction by session chair
Phyllis Macfarlane, GfK, UK
14:45 - 15:05 The Impact of Socialisation on Democratic Attitudes
Evidence from 18 Latin American countries
To what extend does socialisation under democratic institutions shape support for democracy and other democratic attitudes? As a context that has experienced authoritarian and democratic forms of… Read more
The Impact of Socialisation on Democratic Attitudes
Evidence from 18 Latin American countries

Alejandro Moreno Alvarez

President
WAPOR
Mexico
Read more
Alejandro Moreno Alvarez
, WAPOR, Mexico

15:05 - 15:25 Case study
Empowering a Community to Own the Future
A consultation programme inspiring a 30 year vision for Queensland
This presentation details a large-scale community consultation program that has informed The Queensland Plan: A 30 year vision for Queensland. This study engaged every State Member of Parliament,… Read more
Empowering a Community to Own the Future
A consultation programme inspiring a 30 year vision for Queensland

Adam Hinds

Research Director
Colmar Brunton
Australia
Read more
Adam Hinds
, Colmar Brunton, Australia

Maree Taylor

Managing Director
Colmar Brunton
Australia
Read more
Maree Taylor
, Colmar Brunton, Australia

15:25 - 15:45 Case study
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy making
Ethnography lies at the heart of re-inventing and promoting customer-centric services. A keystone of behavioural economics, it inspires policy makers to re-design their actions for more efficient… Read more
French Government: Nudge Me Tender
How to turn ethnographic insight into more efficient policy making

Eric Singler

General Manager
BVA
France
Read more
Eric Singler
, BVA, France

Etienne Bressoud

Innovation & Marketing Sciences Manager
BVA
France
Read more
Etienne Bressoud
, BVA, France

Francoise Waintrop

Head of mission
SGMAP
France
Read more
Francoise Waintrop
, SGMAP, France

Richard Bordenave

Innovation & Marketing Director
BVA
France
Read more
Richard Bordenave
, BVA, France

15:45 - 15:55 Discussion
 
Insights Without Interviews
From signs and symbols to devices and data – what inspirational insights can be gleaned from the rich sources of information already available
14:40 - 14:45 Introduction by session chair
Sandrine McClure, Added Value, France
14:45 - 15:05 Business issue
Cultural Anchoring
Solving brand architecture complexities
Managing the complexities of brand architecture has never been more challenging. Product commoditisation and competitive intensification have heightened the importance of building deep brand… Read more
Cultural Anchoring
Solving brand architecture complexities

Julian Dunne

Senior Marketing Manager
Cricket Australia
Australia
Read more
Julian Dunne
, Cricket Australia, Australia

Neale Cotton

Director
The Lab Strategy & Planning
Australia
Read more
Neale Cotton
, The Lab Strategy & Planning, Australia

15:05 - 15:25 Case study
Free Space
Using open data for retail location analysis
Location choice is critical to a retailer's success, but how do charities and small businesses, for which commercial data can be prohibitively expensive, rigorously assess the potential of store… Read more
Free Space
Using open data for retail location analysis

Darren Fleetwood

Senior Research Officer
Oxfam
UK
Read more
Darren Fleetwood
, Oxfam, UK

15:25 - 15:45 Case study
Tracking the Footprint of the Digital Consumer
A global benchmark for consumers' habits across web, mobile, GPS locations and social media
The explosion of new technology not only created new paradigm in the way we communicate, but has also altered our lifestyles and opened up a lot of new possibilities to those of us who would have… Read more
Tracking the Footprint of the Digital Consumer
A global benchmark for consumers' habits across web, mobile, GPS locations and social media

Heather Dougherty

Director of Research - Strategic Services
Experian Marketing Services
USA
Read more
Heather Dougherty
, Experian Marketing Services, USA

Maria Domoslawska

VP Global Digital Strategy & Research
Research Now
USA
Read more
Maria Domoslawska
, Research Now, USA

Mark Canada

Head of Client Service Delivery
nGame
USA
Read more
Mark Canada
, nGame, USA

15:45 - 15:55 Discussion
15:55 - 16:35 Networking break
Generations Get Inspired
Insights on engaging with the young and young at heart
16:35 - 16:40 Introduction by session chair
Amaury de Condé, Ipsos, France
16:40 - 17:00 New ground research
Dancing 'Til We Drop: Global Ageing But Not As We Know It
The development and application of a universal age construct
In 2012, we teamed up to develop, operationalise and successfully test a new definition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour… Read more
Dancing 'Til We Drop: Global Ageing But Not As We Know It
The development and application of a universal age construct

David Bunker

Head of Projects - BBC Audiences
BBC
UK
Read more
David Bunker
, BBC, UK

Kevin Cowan

BBC Global News Division
BBC World Service
USA
Read more
Kevin Cowan
, BBC World Service, USA

Lisa Edgar

Director
The Big Window Consulting
UK
Read more
Lisa Edgar
, The Big Window Consulting, UK

17:00 - 17:20 Methodological
What Inspires The Curious Generation
An immersive technique that engages and empowers
For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and… Read more
What Inspires The Curious Generation
An immersive technique that engages and empowers

Gitanjali Ghate

Founding Partner and Managing Director
The Third Eye
India
Read more
Gitanjali Ghate
, The Third Eye, India

Rahul Mullick

Principal Associate
The Third Eye
India
Read more
Rahul Mullick
, The Third Eye, India

Shibani Nayak

Assistant Manager
MTV Viacom 18
India
Read more
Shibani Nayak
, MTV Viacom 18, India

Sumeli Chatterjee

Head of Marketing, Media & Insights
MTV Viacom 18
India
Read more
Sumeli Chatterjee
, MTV Viacom 18, India

Sushma Panchawati

Principal Associate
The Third Eye
India
Read more
Sushma Panchawati
, The Third Eye, India

17:20 - 17:40 Case study
Vision Y
Shaping the future of the eyewear industry through the eyes of the Millennial consumer
In 2013, Luxottica decided to re-create its vision for the future through the eyes of Millennials. The company has undertaken a new approach using market research tools to create a more open-source… Read more
Vision Y
Shaping the future of the eyewear industry through the eyes of the Millennial consumer

Giuseppe Tonolini

Research Director
The Marketing Lab
Italy
Read more
Giuseppe Tonolini
, The Marketing Lab, Italy

Simona Sbarbaro

Global Head of Research and Insights
Luxottica Group
Italy
Read more
Simona Sbarbaro
, Luxottica Group, Italy

17:40 - 17:55 Discussion
 
Fuel for the Mind | Semiotics Funfair
Funfairs constantly innovate to attract and excite customers. Jump on this semiotics ride for thrilling new insights and a whole lot of fun
16:35 - 17:50 Thrills! Brand magic! Future foreseeing!
Prepare to be amazed and inspired at the Semiotics FunFair.

But first we need you to send us any picture, image or slogan that you find either:

  • Inspiring
  • Reflects what you think research is all about

If it tickles your imagination, makes you smile, gets you thinking - that’s all you need!

Upload it now to our Semiotic Funfair and come and join us to help us predict the future of research!



Moderated by:
David McCaughan, McCann WorldGroup, Hong Kong
Sandrine McClure, Added Value, France

Participants:

Neale Cotton

Director
The Lab Strategy & Planning
Australia
Read more
Neale Cotton
, The Lab Strategy & Planning, Australia

Nick Gadsby

Partner
Lawes Gadsby Semiotics
UK
Read more
Nick Gadsby
, Lawes Gadsby Semiotics, UK

Rachel Lawes

Partner
Lawes Gadsby Semiotics
UK
Read more
Rachel Lawes
, Lawes Gadsby Semiotics, UK

Stephen Seth

Director
Space Doctors
UK
Read more
Stephen Seth
, Space Doctors, UK

17:55 - 18:00 Mini break
Room 1 & 2 (plenary)
18:00 - 18:45 ESOMAR Annual General Meeting (AGM)
Exclusively for ESOMAR Corporate and Individual Members
18:45 - 19:15 Book launch
The Handbook of Mobile Research

Want to know more about mobile research?
If so, come to the launch of The Handbook of Mobile Research, at the Wiley bookstore stand 21, in the exhibition area

18:45 - 19:55 Networking drinks
20:00 - 00:00 France is Nice - beach party
Limited space, invitations will be provided on a first come first serve basis at registration
09:00 - 00:30 Tuesday, 9 September - Congress day two 
Congress registration: 07:45 - 18:30
Exhibition: 07:45 - 18:30
Room 1
Inspiration = Insight, Edges, Sparks and Living
Research that’s inspirational and impactful
09:00 - 09:05 Introduction by session chair
David McCaughan, McCann WorldGroup, Hong Kong
09:05 - 09:25 Methodological
Going to the Edges for Inspiration
Why it's right to talk to 'extreme' consumers even if you are a mass market brand
It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more… Read more
Going to the Edges for Inspiration
Why it's right to talk to 'extreme' consumers even if you are a mass market brand

Elaine Ho

Consultant
Sense Worldwide
UK
Read more
Elaine Ho
, Sense Worldwide, UK

Jacky Parsons

Director
Sense Worldwide
UK
Read more
Jacky Parsons
, Sense Worldwide, UK

Jayne Hickey

Senior Manager, Insights
PepsiCo
USA
Read more
Jayne Hickey
, PepsiCo, USA

Marlene Cohen

Consultant, Insights
PepsiCo
USA
Read more
Marlene Cohen
, PepsiCo, USA

Nick Graham

Senior Director of Insights
PepsiCo
USA
Read more
Nick Graham
, PepsiCo, USA

Tom Lilley

Senior Consultant
Sense Worldwide
UK
Read more
Tom Lilley
, Sense Worldwide, UK

09:25 - 09:45 Case study
The Way of Insight Beyond Technique
Creating an insights culture to inspire transformation
It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity – even if it’s only for a fleeting moment. But this is… Read more
The Way of Insight Beyond Technique
Creating an insights culture to inspire transformation

Melissa Dagless

VP Marketing
Shionogi Limited
UK
Read more
Melissa Dagless
, Shionogi Limited, UK

Takashi Takenoshita

CEO Europe
Shionogi Limited
UK
Read more
Takashi Takenoshita
, Shionogi Limited, UK

09:45 - 10:05 Case study
Research That Sparks
Methods to make market research more inspirational
For research to be inspiring, it shouldn’t only be relevant, but also something that sparks motivation for people to act. In our search for more inspirational research, we decided to start from… Read more
Research That Sparks
Methods to make market research more inspirational

Annelies Verhaeghe

Managing Partner
InSites Consulting
Belgium
Read more
Annelies Verhaeghe
, InSites Consulting, Belgium

Natalie Malevsky

Head of insights - Comms
Telefónica Digital
UK
Read more
Natalie Malevsky
, Telefónica Digital, UK

Thijs Van de Broek

Research Consultant
InSites Consulting
Belgium
Read more
Thijs Van de Broek
, InSites Consulting, Belgium

10:05 - 10:25 Case study
Insights to Bring Brands A.L.I.V.E.
The challenge of generating and leveraging insights the Pernod Ricard way
In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with… Read more
Insights to Bring Brands A.L.I.V.E.
The challenge of generating and leveraging insights the Pernod Ricard way

Florence Rainsard

Consumer Insight Manager
Pernod Ricard
France
Read more
Florence Rainsard
, Pernod Ricard, France

Kim Gaspar

Global Research Best Practice Manager
Pernod Ricard
France
Read more
Kim Gaspar
, Pernod Ricard, France

Mark Whiting

Director
Added Value
France
Read more
Mark Whiting
, Added Value, France

Nathalie De Rochechouart

Global Marketing Development & Insights Director
Pernod Ricard
France
Read more
Nathalie De Rochechouart
, Pernod Ricard, France

10:25 - 10:40 Discussion
 
Room 2
Inspiration and our Future
There are two sides to every story - join our experienced Factfinders and young Mythbusters to discover and debate what inspires young talent to join the industry!
09:00 - 09:05 Introduction by session chair
Amaury de Condé, Ipsos, France
09:05 - 09:20 The Factfinders
Après Nous le Déluge?
Why we need to pay attention to the needs and desires of Millennial and post-Millennial researchers
The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and… Read more
Après Nous le Déluge?
Why we need to pay attention to the needs and desires of Millennial and post-Millennial researchers

Reg Baker

Executive Director
Marketing Research Institute International
USA
Read more
Reg Baker
, Marketing Research Institute International, USA

09:20 - 09:35 The Mythbusters
Y Qualitative Market Research
A case study of how qualitative research can attract Generation Y professionals
We GenYers are allegedly bored, narcissistic, forever typing away at our smartphones – and always wanting to know why we should be doing something. And there’s qualitative market research.… Read more
Y Qualitative Market Research
A case study of how qualitative research can attract Generation Y professionals

Julia Walter-Herrmann

Trainee
Point-Blank International
Germany
Read more
Julia Walter-Herrmann
, Point-Blank International, Germany

Laura Wolfs

Trainee
Point-Blank International
Germany
Read more
Laura Wolfs
, Point-Blank International, Germany

09:35 - 09:50 The Mythbusters
In Search of Hope
Listening to young researchers
This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher winner 2011) and Rajna Rajan (ESOMAR Young… Read more
In Search of Hope
Listening to young researchers

Preriit Souda

Senior Analyst - Marketing Science
TNS
UK
Read more
Preriit Souda
, TNS, UK

Rajna Rajan

Account Manager
TNS Middle East & Africa
UAE
Read more
Rajna Rajan
, TNS Middle East & Africa, UAE

09:50 - 10:05 The Mythbusters
A Diary of a New Market Researcher
"Whatever it is you're seeking it won't come in the form you're expecting"
What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?
I will address these questions… Read more
A Diary of a New Market Researcher
"Whatever it is you're seeking it won't come in the form you're expecting"

Karen Foster

Graduate Research Trainee
MM-Eye
UK
Read more
Karen Foster
, MM-Eye, UK

10:05 - 10:20 The Mythbusters
There’s ‘Something’ About Market Research
In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are… Read more
There’s ‘Something’ About Market Research

Katie Aylward

Junior Research Executive
Northstar Research
UK
Read more
Katie Aylward
, Northstar Research, UK

Samantha Bond

Senior Research Executive
Northstar Research
UK
Read more
Samantha Bond
, Northstar Research, UK

10:20 - 10:40 Discussion
10:40 - 11:20 Networking break
Inspiration from the New World
A focus on countries that have inspired new research thinking and approaches
11:20 - 11:25 Introduction by session chair
Phyllis Macfarlane, GfK, UK
11:25 - 11:45 Case study - African lens
Gathering On-the-Ground Insights in the Developing World
How the World Food Programme is incorporating mobile survey methodology to transcend traditional barriers of access
The market research field is ripe for improvement, and mobile technology is an innovative way to transcend borders and uncover new insights. GeoPoll partnered with the World Food Programme (WFP) to… Read more
Gathering On-the-Ground Insights in the Developing World
How the World Food Programme is incorporating mobile survey methodology to transcend traditional barriers of access

Matthieu Sauvage-Mar

Director of Client Services
GeoPoll
USA
Read more
Matthieu Sauvage-Mar
, GeoPoll, USA

Max Richman

Data Scientist
GeoPoll
USA
Read more
Max Richman
, GeoPoll, USA

Roxana Elliott

Online Communications and Outreach Manager
GeoPoll
USA
Read more
Roxana Elliott
, GeoPoll, USA

Steve Gutterman

President
GeoPoll
USA
Read more
Steve Gutterman
, GeoPoll, USA

11:45 - 12:05 New ground research - African lens
Rowing Against the Tide or Surfing the New Wave?
Revamping ancient techniques for consumer understanding in emerging markets
How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of… Read more
Rowing Against the Tide or Surfing the New Wave?
Revamping ancient techniques for consumer understanding in emerging markets

Massimo Cealti

VP Consumer & Market Insights
Symrise
France
Read more
Massimo Cealti
, Symrise, France

Nicolas Siega

VP Africa, Middle-East and Turkey
Symrise
France
Read more
Nicolas Siega
, Symrise, France

12:05 - 12:25 Research application - Turkish lens
Mouse in a Box
Researchers as forces of change: Doing our bit in search of snowflakes
Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most.… Read more
Mouse in a Box
Researchers as forces of change: Doing our bit in search of snowflakes

Basak Oruc

Turkey Personal Care Assistant CMI Manager
Unilever
Turkey
Read more
Basak Oruc
, Unilever, Turkey

Selin Cetinelli

Unilever Consumer and Market Insight Director - NAMET
Unilever
Turkey
Read more
Selin Cetinelli
, Unilever, Turkey

12:25 - 12:45 Methodological - Chinese lens
Zodiac Brand Research in China
The direct path to the unconscious brand perception of Chinese consumers
Research about Chinese consumer motivations and perceptions needs new and different techniques and methodologies in order to match the specific Chinese cultural context and heritage. For gaining a… Read more
Zodiac Brand Research in China
The direct path to the unconscious brand perception of Chinese consumers

Dirk Ziems

Managing Partner
concept m research + consulting
Germany
Read more
Dirk Ziems
, concept m research + consulting, Germany

Sami Wong

Research Director China
concept m research + consulting
China
Read more
Sami Wong
, concept m research + consulting, China

12:45 - 13:00 Discussion
 
The Talent Contest: ESOMAR Young Researcher of the Year Award Finals
Recognising young researchers under the age of 30 for outstanding, original and creative research addressing today's most challenging global issues

This award carries an ESOMAR-sponsored prize of €2,500
www.esomar.org/yra

11:20 - 11:25 Introduction by session chair
11:25 - 11:40 Topic: New generation
Measuring Emotions
Automatic Quantification of Emotions on a Huge-scale using Webcams and the Cloud
Emotions play a critical role in the decisions we make and are key t o the effectiveness of marketing campaigns (influencing memory, opinions and behavior). However, the understanding of the role of… Read more
Measuring Emotions
Automatic Quantification of Emotions on a Huge-scale using Webcams and the Cloud

Daniel McDuff

Student/Researcher
Massachusetts Institute of Technology
USA
Read more
Daniel McDuff
, Massachusetts Institute of Technology, USA

11:40 - 11:55 Topic: New technologies
The Motivational Science of our Constantly Connected World
In a leap that would have seemed astonishing just over a decade ago, many of us are now constantly connected to our digital world through our mobile device – and we see this play out across many… Read more
The Motivational Science of our Constantly Connected World

Juliana Smith Holterhaus

General Manager, Market Research, Americas
Lumi
USA
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Juliana Smith Holterhaus
, Lumi, USA

11:55 - 12:10 Topic: The challenge of society
Bringing The Invisible To Light
Researching the homosexual community in India and cutting through the social stigma
’I have been raped so many times that I have lost a count of it. The police tells me that if I indulge in such ‘wrong’ things then I am bound to be treated this way’’… Read more
Bringing The Invisible To Light
Researching the homosexual community in India and cutting through the social stigma

Pallavi Dhall

Associate Research Manager
IMRB International
India
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Pallavi Dhall
, IMRB International, India

12:10 - 12:20 Q&A
12:20 - 12:30 Award winner presentation

12:30 - 13:00 The Fringe Factory session
Have YOU witnessed a crime? Do you want your day in court?
The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now… Read more
The Fringe Factory session
Have YOU witnessed a crime? Do you want your day in court?
13:00 - 14:15 Lunch
sponsored by Cint
Inspiring Innovation
Developing and delivering relevant innovation is challenging; hear how research is giving new product introductions a greater chance of success.
14:15 - 14:20 Introduction by session chair
Niels Schillewaert, InSites Consulting, USA
14:20 - 14:40 Business issue
How Success Stories from the Past can Inspire Future Innovation
Reviewing new product launches in the US and Europe
Often enough companies are focusing on launching tactical, uninspired, no-risk and no-reward new products and line-extensions instead of thinking ahead to generate breakthrough big initiatives that… Read more
How Success Stories from the Past can Inspire Future Innovation
Reviewing new product launches in the US and Europe

David Hood

Global Director - Product Leadership
Nielsen
UK
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David Hood
, Nielsen, UK

Marcin Penconek

Vice President
Nielsen
Poland
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Marcin Penconek
, Nielsen, Poland

14:40 - 15:00 Methodological
Nature vs. Nurture: Can You Change Your Innovation's Destiny?
The impact of marketing on an innovation's personality archetype
When it comes to innovation, what side of the nature vs. nurture debate are you on?
While some marketers – like the late Steve Jobs – believe that a new product idea is either good or… Read more
Nature vs. Nurture: Can You Change Your Innovation's Destiny?
The impact of marketing on an innovation's personality archetype

Helen Wing

Senior Director
Ipsos InnoQuest
UK
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Helen Wing
, Ipsos InnoQuest, UK

Lee Markowitz

Global Chief Research Officer
Ipsos InnoQuest
USA
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Lee Markowitz
, Ipsos InnoQuest, USA

Lucy Balbuena

Global Product Manager
Ipsos InnoQuest
France
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Lucy Balbuena
, Ipsos InnoQuest, France

Paul Crowe

Senior Vice President
Ipsos InnoQuest
USA
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Paul Crowe
, Ipsos InnoQuest, USA

15:00 - 15:20 Business issue
Creating an Inspirational Environment in B2B
How dentists get inspired from hairdressers and clams
This presentation offers a hybrid analogy study showing how other business areas inspire product development for dental cementation. First, we used social media for a process of worldwide… Read more
Creating an Inspirational Environment in B2B
How dentists get inspired from hairdressers and clams

Andreas Woppmann

CEO
ADVISE
Germany
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Andreas Woppmann
, ADVISE, Germany

Kathrin Wahl

Marketing Research Analyst
Ivoclar Vivadent
Liechtenstein
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Kathrin Wahl
, Ivoclar Vivadent, Liechtenstein

Sylvia Casagranda

Head of Marketing Research & Controlling
Ivoclar Vivadent
Liechtenstein
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Sylvia Casagranda
, Ivoclar Vivadent, Liechtenstein

Tanja Woppmann

CEO
ADVISE
Germany
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Tanja Woppmann
, ADVISE, Germany

15:20 - 15:40 New ground research
A Disruptive Value Proposition
Interconnecting consumers, brands and a retailer via market research
This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem… Read more
A Disruptive Value Proposition
Interconnecting consumers, brands and a retailer via market research

Patricia Flores

Director TrialPanel France
Reperes
France
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Patricia Flores
, Reperes, France

Stéphane Gautron

Director Grocery Goods
Carrefour Management
France
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Stéphane Gautron
, Carrefour Management, France

15:40 - 15:55 Discussion
 
Inspiring Customer Experiences
Research harnessing customer feedback to inspire business action
14:15 - 14:20 Introduction by session chair
Laurence Miklichansky-Maddocks, Brown-Forman Beverages, UK
14:20 - 14:40 Case study
Innovation in Customer Feedback
An Air France KLM case study
Air France KLM and TNS will present the road taken to meet the high standards of modernity. Asking general satisfaction questions is no longer enough. After decades of satisfaction surveys, Air France… Read more
Innovation in Customer Feedback
An Air France KLM case study

Hans Zijlstra

Director Customer Insight
Air France-KLM
Netherlands
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Hans Zijlstra
, Air France-KLM, Netherlands

Henk van Erp

Senior Client Service Director
TNS
Netherlands
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Henk van Erp
, TNS, Netherlands

Martijn van Keulen

Account Director
TNS
Netherlands
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Martijn van Keulen
, TNS, Netherlands

14:40 - 15:00 Research application
Inspiring Action at O2
From rear view mirror to predicting the future
This session will showcase how O2/Telefonica developed a research-based system for improving customer experience, moving from a “rear-view mirror” to a dynamic system which inspires action… Read more
Inspiring Action at O2
From rear view mirror to predicting the future

Nick Baker

Managing Director
Quadrangle
UK
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Nick Baker
, Quadrangle, UK

Nick Milne

Head of Research Programmes
O2/Telefónica
UK
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Nick Milne
, O2/Telefónica, UK

15:00 - 15:10 Discussion

Fuel for the Mind | Predicting Predictions
Discover how prediction techniques can be more effectively utilised in market research in this interactive session that promises predictions (and prizes!)
15:10 - 15:15 Introduction by session chair
Phyllis Macfarlane, GfK, UK
15:15 - 15:55 Interactive
Predicting the Future
Primary research exploring the science of predictions
This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the… Read more
Predicting the Future
Primary research exploring the science of predictions

Alexander Wheatley

Researcher
Lightspeed GMI
UK
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Alexander Wheatley
, Lightspeed GMI, UK

Hubertus Hofkirchner

CEO
Prediki
Austria
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Hubertus Hofkirchner
, Prediki, Austria

Jon Puleston

VP Innovation
Lightspeed GMI
UK
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Jon Puleston
, Lightspeed GMI, UK

15:55 - 16:40 Networking break
Room 1 & 2 (plenary)
Together Inspired for a Successful Future
16:40 - 16:45 Introduction by session chair
Niels Schillewaert, InSites Consulting, USA
16:45 - 17:05 Keynote speaker
Early Inspirations

Jordan Casey

CEO, Founder, Programmer & Designer
Casey Games
Ireland
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Jordan Casey
, CEO, Founder, Programmer & Designer, Casey Games, Ireland

17:05 - 17:15 Q&A
17:15 - 17:30 Winner of The MR Inspiration Den
17:30 - 17:50 Guest speaker
Art + Science
Bleeding edge solutions and leaders paving the path for truly effective consumer engagement
The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid… Read more
Art + Science
Bleeding edge solutions and leaders paving the path for truly effective consumer engagement

Gayle Fuguitt

CEO & President
ARF
USA
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Gayle Fuguitt
, CEO & President, ARF, USA

17:50 - 18:10 Guest speaker
Qualitative Research and Neuroscience: The Apologue of the Camel
To be able to pinpoint the relationship between qualitative research and neuroscience in accessing and exploring the unconscious thoughts and emotions of consumers, there are a number of fundamental… Read more
Qualitative Research and Neuroscience: The Apologue of the Camel

Georges Guelfand

Managing Director
Happy Thinking People
France
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Georges Guelfand
, Winner of the John Downham Award 2013 and Managing Director, Happy Thinking People, France

18:10 - 18:20 Discussion
18:20 - 18:30 A Year of Inspiration

Dan Foreman

ESOMAR President
ESOMAR
UK
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Dan Foreman
, ESOMAR President

20:00 - 00:30 ESOMAR Dinner
at Palm Beach

09:00 - 14:30 Wednesday, 10 September - Congress day three 
Congress registration: 07:45 - 14:00
Exhibition: 07:45 - 14:00
Room 1 & 2 (plenary)
Inspiration from the Inside
Dive deep into the life of a client-insight professional with real stories of how they are pushing their roles and functions, from what inspires and motivates a client-side team, to how teams are becoming smarter and driving insight into action!
09:00 - 09:05 Introduction by session chair
Laurence Miklichansky-Maddocks, Brown-Forman Beverages, UK
09:05 - 09:25 Case study
Why Do I Still Come To Work?
What motivates long-time market researchers to stay, and what will motivate young ones to remain in the industry?
Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the… Read more
Why Do I Still Come To Work?
What motivates long-time market researchers to stay, and what will motivate young ones to remain in the industry?

Andrey Evtenko

Consumer Insight Specialist
Nestlé
Switzerland
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Andrey Evtenko
, Nestlé, Switzerland

Jeremy Pace

Consumer Insight Expert
Nestlé
Switzerland
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Jeremy Pace
, Nestlé, Switzerland

09:25 - 09:45 Business issue
Make Your Stakeholders Smarter
Moving beyond the dashboard and into configurable insights
How do we make our stakeholders smarter? This is the key question for any consumer and marketplace insight team. Data experts need to be smart. How smart? That is determined by how we empower others… Read more
Make Your Stakeholders Smarter
Moving beyond the dashboard and into configurable insights

Christian Kugel

VP Consumer Analytics & Research
AOL
USA
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Christian Kugel
, AOL, USA

Thomas Kelly

Director Insights & Analytics
AOL
USA
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Thomas Kelly
, AOL, USA

09:45 - 10:05 Case study
Inspiring Insight to Action
The evolution of MasterCard Priceless Cities
For the first time ever, more than half of the world’s population lives in urban areas and we have truly become a ‘City planet’. Cities are a place to discover, enjoy your passions,… Read more
Inspiring Insight to Action
The evolution of MasterCard Priceless Cities

Christina (Tina) M. Nathanson

Global Consumer Marketing
MasterCard
USA
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Christina (Tina) M. Nathanson
, MasterCard, USA

10:05 - 10:15 Q&A
10:15 - 10:20 Introduction to keynote
Niels Schillewaert, InSites Consulting, USA
10:20 - 10:55 Keynote speaker
What Inspires Customer Innovation?
To survive in today’s markets, companies need to combine extreme customer centricity with innovative power. Those not ready to develop solutions form a customer’s point of view, are ready… Read more
What Inspires Customer Innovation?

Marion Debruyne

Author of 'Customer Innovation' and Professor in Marketing Strategy & Innovation
Vlerick Business School
Belgium
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Marion Debruyne
, Author of 'Customer Innovation' and Professor in Marketing Strategy & Innovation, Vlerick Business School, Belgium

10:55 - 11:25 Networking break
11:25 - 11:35 Foundation for the Future
Gunilla Broadbent, President, ESOMAR Foundation
The Talent Contest: ESOMAR Research Effectiveness Award
This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

This award carries an ESOMAR-sponsored prize of €4,000
www.esomar.org/rea

11:35 - 11:40 Introduction by session chair

Dan Foreman

ESOMAR President
ESOMAR
UK
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Dan Foreman
, ESOMAR President

11:40 - 11:55 Car Clinics 3.0
Designing better cars by peering into the consumers brains
For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of… Read more
Car Clinics 3.0
Designing better cars by peering into the consumers brains

Fatima El-khatib

Regional Manager- Amea
haystack International
Belgium
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Fatima El-khatib
, haystack International, Belgium

Ronny Pauwels

Product Research Manager
Toyota Motor Europe
Belgium
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Ronny Pauwels
, Toyota Motor Europe, Belgium

Wim Hamaekers

Managing Partner
haystack International
Belgium
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Wim Hamaekers
, haystack International, Belgium

11:55 - 12:10 Communication Analytics: Effectiveness Research for Conversion Based Campaign Planning
How to measure effects of (offline) campaigns on web visits sales and conversion
The Single Source Model is a self-report model and proving far less reliable in a world where consumers are now exposed and interacting with brands across diverse channels and multiple screens, often… Read more
Communication Analytics: Effectiveness Research for Conversion Based Campaign Planning
How to measure effects of (offline) campaigns on web visits sales and conversion

Erik Prins

Managing Partner
Validators
Netherlands
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Erik Prins
, Validators, Netherlands

Iris van Dam

Research Consultant
Validators
Netherlands
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Iris van Dam
, Validators, Netherlands

Martin Leeflang

Managing Director
Validators
Netherlands
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Martin Leeflang
, Validators, Netherlands

Sander Pot

Online Marketer
Ticketveiling
Netherlands
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Sander Pot
, Ticketveiling, Netherlands

12:10 - 12:25 New Perspectives
How a segmentation provided new ways of looking at consumers thereby unlocking sales potential
“If you want to end up somewhere different, then you need to start somewhere different” - Pixar Simplot Australia needed a new way of understanding their consumer base. Segmentations are… Read more
New Perspectives
How a segmentation provided new ways of looking at consumers thereby unlocking sales potential

Alastair Liptrot

Marketing Manager - Insights
Simplot
Australia
Read more
Alastair Liptrot
, Simplot, Australia

Neale Cotton

Director
The Lab Strategy & Planning
Australia
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Neale Cotton
, The Lab Strategy & Planning, Australia

Paul Labagnara

Director
The Lab Strategy & Planning
Australia
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Paul Labagnara
, The Lab Strategy & Planning, Australia

Peter Stuchbery

Research Consultant
Nature Research
Australia
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Peter Stuchbery
, Nature Research, Australia

12:25 - 12:35 Q&A
12:35 - 12:45 What Inspired the Next Generation?

After their experience at the Congress, hear what the students have to say!

12:45 - 12:55 Presentation of the ESOMAR Awards

Congress Awards:

  • Best Case History
  • Best Methodological Paper
  • Best Paper Overall (The Fernanda Monti Award)

 

Research Effectiveness Award

Excellence Best Paper Award 2013/2014

12:55 - 13:00 Introduction to closing keynote
Niels Schillewaert, InSites Consulting, USA
13:00 - 13:40 Closing keynote speaker
Winning in The Age of Now
12 years after a memorable Keynote in which he challenged the research industry to be more attuned to the power of emotional connections, Saatchi & Saatchi CEO Worldwide Kevin Roberts returns to… Read more
Winning in The Age of Now

Kevin Roberts

CEO Worldwide
Saatchi & Saatchi
USA
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Kevin Roberts
, CEO Worldwide, Saatchi & Saatchi, USA

13:40 - 14:00 Closing
Programme summary
Niels Schillewaert, Programme Committee Chair
Closing

Dan Foreman

ESOMAR President
ESOMAR
UK
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Dan Foreman
, ESOMAR President

14:00 - 14:30 Farewell drinks
'Bon voyage et au revoir'
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Programme committee

Committee Chair

Niels Schillewaert

Niels Schillewaert

Managing Partner, Director ForwaR&D Lab, InSites Consulting, USA

Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.

Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at ESOMAR as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.

Committee Member

Amaury de Condé

Amaury de Condé

Human Resources Director, Ipsos, France

Amaury de Condé is Human Resources Director for Ipsos, France.

Previous to his current position, Amaury worked at Synovate as the CEO of Southern Europe, responsible for France, Belgium, Italy and Greece business units with direct management of France.

Before joining Synovate in early 2011, Amaury managed various business units and global product developments for both TNS (1996 – 2007) and Ipsos (2008 – 2011) and was based in the USA from 2001 to 2010. Amaury was also CEO for MarketingScan in France (the BehaviorScan market test) which he started from scratch.

Amaury began his career in market research with Nielsen France as an FMCG consultant working on retail and consumer panels, eventually becoming commercial director of FMCG. Amaury\'s passion lies in innovative market research.

Committee Member

David McCaughan

David McCaughan

Director of Truth Central Asia Pacific and Managing Director, McCann WorldGroup, Hong Kong

Recently having re-located to Hong Kong, Dave joined McCann in 1986 in his native Sydney, Australia where he built the strategic planning function and subsequently has been based in Bangkok, Hong Kong and Tokyo leading regional strategy development. As of January 2014, Dave is responsible for the twin roles of Managing Director of McCann’s companies in Hong Kong and Global Director of Truth Central, McCann WorldGroup’s global insight and research group.

Over the last 20-plus years, he has led Asian strategy and communication campaign development for clients such as Coca-Cola , MasterCard, Nestle, Tokyo Disneyland , Sunstar and Hitachi.

He has an extensive history of working on the implications of media changes, how society is influenced and, in turn influences media. Amazingly, still seen as an Asian thought leader on youth marketing (despite the hair), he is also leading key initiatives into the aging markets of Asia. For clients like Johnson&Johnson, he is leading investigations into the true potential of what he sees as the biggest growth market in the world – the 60-somethings of Asia.

Dave has talked at over 400 conferences globally, including many ESOMAR regional conferences and the annual ESOMAR Congress. He has been a regular columnist for journals like Advertising Age and Japan Close-Up. He also serves as a board member and contributor for ESOMAR’s Research World magazine.

In his previous lives, Dave was a yoghurt maker, menswear salesman, a children’s storyteller (for ten years) and a butler for a reclusive Duke in Rome.

Committee Member

Laurence Miklichansky-Maddocks

Laurence Miklichansky-Maddocks

Director, Brand and Business Insights Europe, Brown-Forman Beverages, UK

Laurence is French and started her international career in marketing research in Dallas, Texas, by working 6 years on both agency and client-side. Back in Europe, based in the UK, she spent 8 years as a Director at The Added Value Company, an international marketing consultancy, then 6 years starting and leading the International Consumer Insights department at William Grant & Sons International (makers of Glenfiddich malt whisky and Hendrick\'s premium gin). Since 2007, she has been with Brown Forman (makers of Jack Daniel’s, Southern Comfort and Finlandia) as Director of Brand and Business Insights for Europe, working with her team as strategic thought partners to deliver brand and business growth in the region.

Committee Member

Phyllis Macfarlane

Phyllis Macfarlane

Global Training Director - Consumer Experiences, GfK, UK

Phyllis Macfarlane is a life-long market researcher – starting her career as an assistant statistician, and culminating as Managing Director of GfK NOP, one of the UK’s largest market research companies.

Her key interests as a researcher are international, B2B, market measurement and customer satisfaction studies. As a manager, it is people development.

Phyllis is currently Project Manager for GfK’s CSR initiative ‘Training in Africa’ – where the GfK Verein is funding masters degrees and interviewer training to improve the quality of market research in Africa. This initiative will be rolled out to China and other emerging markets beginning in 2014.

Committee Member

Sandrine McClure

Sandrine McClure

Director, Added Value, France