Platinum sponsors

SSI

City host sponsors

LUCID

Gold sponsors

Research Now

Gold sponsors and co-sponsors of Welcome Reception

Lightspeed

Silver sponsors

Bilendi

Confirmit

Bronze sponsors

CoolTool

Paneland

Global media partners

Euromonitor International

Media partners

Quirk's Marketing Research Review

Official translations partner 2016-2017

Language Connect

Print

Programme


= ESOMAR Member

08:30 - 21:00 Sunday, 18 September 
Congress registration: 08:30 - 21:00
Exhibition: 19:00 - 21:00

ANNOUNCEMENT:
Participation in the workshops and Research Rally is free of charge for all 'Full Congress' delegates. There are a limited number of places available for each activity so be sure to arrive ahead of time.
Imperial 5 CD
09:30 - 19:00 ESOMAR Research Rally
Sponsored by
A one-day workshop - think hackathon style - where local startups will have the opportunity to fast forward their business. Congress conference delegates will get the chance to… Read more
ESOMAR Research Rally

Bolden 6
12:00 - 13:00 Let's Talk Privacy
Hands-on interactive guidance from ESOMAR
It's been a busy year for data protection and privacy with a new EU Data Protection Regulation adopted in May, a new EU/US Privacy Shield launched in August, and plenty of countries adopting new… Read more
Let's Talk Privacy
Hands-on interactive guidance from ESOMAR

Benjamin Farrar

Director of Privacy and Data Protection
Kantar
USA
Read more
Benjamin Farrar
, Kantar, USA

Kim Smouter

Head of Public Affairs & Professional Standards
ESOMAR
Netherlands
Read more
Kim Smouter
, ESOMAR, Netherlands

Bolden 3, 4, 5
13:30 - 16:30 Workshops (in parallel)
ESOMAR Foundation mini-forum
The Impact of Social Research
ESOMAR Foundation strives for Better Results!
Workshop overview
Social research (including opinion and political research) accounts for approximately 3.5 billion USD (GMR 2015) to the industry annually. This is not the largest area of
The Impact of Social Research
ESOMAR Foundation strives for Better Results!

Balazs Denes

Director of the European Civil Liberties Project
Open Society Foundation
Hungary
Read more
Balazs Denes
, Open Society Foundation, Hungary

Cathy Vonderhaar

VP Business Development
GeoPoll
USA
Read more
Cathy Vonderhaar
, GeoPoll, USA

Gunilla Broadbent

President
ESOMAR Foundation
USA
Read more
Gunilla Broadbent
, ESOMAR Foundation, USA

Kelsey Finnegan

Project Coordinator
SURF Survivors Fund
Rwanda
Read more
Kelsey Finnegan
, SURF Survivors Fund, Rwanda

Maaya Sundaram

Program Officer
Bill and Melinda Gates Foundation
USA
Read more
Maaya Sundaram
, Bill and Melinda Gates Foundation, USA

Namita Mediratta

Global CMI Director - BCS
Unilever
UK
Read more
Namita Mediratta
, Unilever, UK

Phyllis Macfarlane

Treasurer for the ESOMAR Foundation / Global Training Director - Consumer Experiences
GfK
UK
Read more
Phyllis Macfarlane
, GfK, UK

Sally Panayiotou

Research Director
TNS BMRB
UK
Read more
Sally Panayiotou
, TNS BMRB, UK

Steve Kretschmer

Managing Director
Surgo Foundation
Turkey
Read more
Steve Kretschmer
, Surgo Foundation, Turkey

Technology and Research
Where are we and what's next?
Workshop overview 'Agility' is a buzz word, even in MR circles. We revisit its tech roots and tackle the implications it poses for our industry. Through a practical exercise, we bring its
Technology and Research
Where are we and what's next?

Christophe Ovaere

Chief Marketing Officer
ZappiStore
UK
Read more
Christophe Ovaere
, ZappiStore, UK

Dave Birch

Director
ZappiStore
UK
Read more
Dave Birch
, ZappiStore, UK

Simone Zecchi

Scrum Master
ZappiStore
UK
Read more
Simone Zecchi
, ZappiStore, UK

Sylvain Garabiol

Scrum Master
ZappiStore
UK
Read more
Sylvain Garabiol
, ZappiStore, UK

Developing Effective Marketing Messages
Workshop overview Marketing messages are often generated by internal teams within a company, which means that the messages being tested are only as good as the team generating them. This workshop
Developing Effective Marketing Messages

Joris Huisman

Managing Director
SKIM
USA
Read more
Joris Huisman
, SKIM, USA

Scott Garrison

Communications Platform Manager
SKIM
UK
Read more
Scott Garrison
, SKIM, UK

Bolden 6, 5, 4, 3
17:00 - 19:00 Sponsored workshops (in parallel)
Brought to you by SSI
Making In-the-Moment Real
A hands-on workshop
Workshop overview As consumer behavior shifts more and more to mobile devices, it is vital for researchers to gain practical experience in mobile research techniques and reap the benefits of the rich
Making In-the-Moment Real
A hands-on workshop

Jackie Lorch

ESOMAR Representative for USA / Vice President Global Knowledge Management
SSI
USA
Read more
Jackie Lorch
, SSI, USA

Justin Wheeler

VP, Product
SSI
USA
Read more
Justin Wheeler
, SSI, USA

Brought to you by Research Now
The Future of Mobile Survey Research
Workshop overview Ever-increasing mobile device usage, and in turn survey taking, has posed many challenges to market researchers, specifically those focused on survey research. This workshop will
The Future of Mobile Survey Research

Luke Sehmer

Senior Research Director
Research Now
UK
Read more
Luke Sehmer
, Research Now, UK

Roddy Knowles

Director of Mobile Research and Product Management
Research Now
USA
Read more
Roddy Knowles
, Research Now, USA

Brought to you by Dapresy
Is Your Data "C-Suite Ready"?
Transforming insights into market and business intelligence
Workshop overview Do you have difficulty turning your data into market intelligence? Do you know how to integrate various data streams – online, mobile, text analytics, video, Big Data –
Is Your Data "C-Suite Ready"?
Transforming insights into market and business intelligence

Beth Rounds

Partner
Cambiar Consulting
USA
Read more
Beth Rounds
, Cambiar Consulting, USA

Brin Moore

VP Sales
Voxpopme
USA
Read more
Brin Moore
, Voxpopme, USA

Denise Brien

Senior Director Consumer Analytics & Research
AOL
USA
Read more
Denise Brien
, AOL, USA

John Morton

Voice-of-Market Strategist
USA
Read more
John Morton
, USA

18:00 - 19:00 First Timers Tour
Whether you're new to ESOMAR, new to Congress or it's your first time in New Orleans, join our First Timers Tour! (Departure from the lobby)
19:00 - 21:00 Welcome reception
sponsored by C&C Market Research and Lightspeed - in the exhibition area
08:00 - 19:00 Monday, 19 September - Congress day one 
Congress registration: 08:00 - 19:00
Exhibition: 08:00 - 19:00
ESOMAR Annual General Meeting: 17:45 - 18:30
Empire C & D
09:00 - 09:25 Opening and Welcome
Opening

Finn Raben

Director General
ESOMAR
Netherlands
Read more
Finn Raben
, ESOMAR Director General

Welcome

Jackie Lorch

ESOMAR Representative for USA / Vice President Global Knowledge Management
SSI
USA
Read more
Jackie Lorch
, ESOMAR Representative for USA

Melanie Courtright

ESOMAR Representative for USA / EVP Products and Client Services
Research Now
USA
Read more
Melanie Courtright
, ESOMAR Representative for USA

President's address

Laurent Florès

ESOMAR President / Partner
SLPV-Analytics
France
Read more
Laurent Florès
, ESOMAR President

09:25 - 09:35 Introduction to programme and opening keynote
Christian Kugel, Programme Committee Chair
09:35 - 10:15 Opening keynote speaker
Market Research: WOW This Changes Everything!
Join a conversation that may forever change the way you think about market research...
What if we could read minds? What if we could know what customers want before they know themselves? What if… Read more
Market Research: WOW This Changes Everything!

Dr. JT Kostman

Data Scientist, Mathematician and Psychologist
USA
Read more
Dr. JT Kostman
, Data Scientist, Mathematician and Psychologist, USA

10:15 - 10:25 #YES (Young ESOMAR Society) Competition

Eight young researchers take centre stage at the Congress to #WOW us with their pitches – and they only have 60 seconds! Attendees will vote for the two best pitchers, who will then be invited back on stage Tuesday to share their ideas in a longer presentation.

Ads That Knows Your Coping Method
Andrew Hodges, ZappiStore, UK
The Power Of A Mosquito
Rachelle Schuimer, Unilever, Netherlands
The Future of Research's 'Small Fish'
Molly Telford, Telford Market Research, USA
A Worldview Of The Zika Virus
Katherine Krauss, BuzzBack, USA
Research In The First Truly Global Language
Emma Kirk, Join the Dots, UK
Auctions Speak Louder Than Words
Anouar El Haji, Veylinx, Netherlands
Embracing New Media
Liz Miller, Euromonitor International, USA
#SWIPE
Kristin Burr, MESH, USA
10:25 - 10:30 Sponsor fast track (Round 1)
How can I help your business?
10:30 - 11:20 Networking break
Join the speakers in the discussion zone and network in the exhibition
Corporate Youth Programme Award

The Corporate Youth Programme Award is a new initiative where young professionals, working for an ESOMAR key corporate member company, showcase and are recognised for outstanding, new and creative research focused on today's most challenging global issues - from an agency and client point of view. This award supports young talent and demonstrates how invaluable young researchers are to businesses.

11:20 - 11:30 Introduction by session chair

David Smith

ESOMAR Vice President / Director
DVL Smith
UK
Read more
David Smith
, ESOMAR Vice President

11:30 - 11:40 Enter the Experience Economy
Increasing memory and empathy to drive change
While the ideal marketing research study drives change, only half of research studies succeed at that goal. Similar to guerilla marketing, the solutions often lie in unconventional and creative ways… Read more
Enter the Experience Economy
Increasing memory and empathy to drive change

Thomas Troch

Business Director
InSites Consulting
USA
Read more
Thomas Troch
, InSites Consulting, USA

11:40 - 11:50 The World of Short Form Video for Post Millennials
And implications for broadcasters
Key trends in short form video viewing are reviewed in this presentation, with predictions for how consumption will change among Post Millennials (under 16s) and the implications for broadcaster… Read more
The World of Short Form Video for Post Millennials
And implications for broadcasters

Nadine Bailey

Senior Research Analyst
Viacom International Media Networks
UK
Read more
Nadine Bailey
, Viacom International Media Networks, UK

11:50 - 12:00 Head or Heart
The conflicts of political polling
In the world of market research there are few parties who come in for more scrutiny than political pollsters. With so much emotion riding on a clear outcome it is understandable that people pay… Read more
Head or Heart
The conflicts of political polling

Alexander Wheatley

Research Innovator
Lightspeed
UK
Read more
Alexander Wheatley
, Lightspeed, UK

12:00 - 12:10 Moving from Consumer to Brand and Business Insights
Linking consumer data to business outcomes
The evolution of the insights function and its contribution to business growth is addressed in this presentation, which provides a specific example of how brand & business insights can be an… Read more
Moving from Consumer to Brand and Business Insights
Linking consumer data to business outcomes

Rachel Stern

Brand & Business Insight Manager
Brown-Forman Beverages
UK
Read more
Rachel Stern
, Brown-Forman Beverages, UK

Stephen Cooper

BBI Manager Europe
Brown-Forman Beverages
UK
Read more
Stephen Cooper
, Brown-Forman Beverages, UK

12:10 - 12:20 The Game-changing Generation
How millennials are disrupting the market and what your brand can do about it
Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach:… Read more
The Game-changing Generation
How millennials are disrupting the market and what your brand can do about it

Cori Deutsch

Analyst
SKIM
USA
Read more
Cori Deutsch
, SKIM, USA

Joyce van Heeswijk

Research Manager
SKIM
Netherlands
Read more
Joyce van Heeswijk
, SKIM, Netherlands

Julia Goernandt

Senior Research Analyst
SKIM
Netherlands
Read more
Julia Goernandt
, SKIM, Netherlands

Nijat Mammadbayli

Research Analyst
SKIM
Netherlands
Read more
Nijat Mammadbayli
, SKIM, Netherlands

Patricia Dominguez

Senior Research Analyst
SKIM
UK
Read more
Patricia Dominguez
, SKIM, UK

12:20 - 12:30 Sponsor fast track (Round 2)
How can I help your business?
12:30 - 13:15 Keynote speaker
Re-imagine Marketing Research
Insights from Wharton's Future of Advertising Global Community
Imagine a world in which...
Communications through all touchpoints are 'raves', which stands for being relevant and respectful, actionable, valuable – whether in monetary, cognitive or… Read more
Re-imagine Marketing Research
Insights from Wharton's Future of Advertising Global Community

Yoram (Jerry) Wind

The Lauder Professor and Professor of Marketing
The Wharton School
USA
Read more
Yoram (Jerry) Wind
, The Lauder Professor and Professor of Marketing, The Wharton School, USA

13:15 - 14:45 Lunch - sponsored by COOLTOOL
Join the speakers in the discussion zone and network in the exhibition
14:15 - 14:45 Launch of Ana (exclusive for ESOMAR Members -Room: Bolden 5)
Preview of the first AI search engine for mrx combining content across all ESOMAR libraries
Invitation to ESOMAR members for a preview of Ana, the first artificial intelligence search engine for market research combining content across all ESOMAR libraries.Room: Bolden 5… Read more
Launch of Ana (exclusive for ESOMAR Members -Room: Bolden 5)
Preview of the first AI search engine for mrx combining content across all ESOMAR libraries

Empire C
WOW! We're Raising The Game! (Round 1)
When status quo is not an option
14:45 - 14:50 Introduction by session chair
Kristin Luck, ESOMAR Council Member and Luck Collective, USA
14:50 - 15:10 Business issue
Hurry Up! And Wait! The Road to Research Impact
An in-depth study of the role and management of consumer insights in major corporations
ESOMAR’s Director General Finn Raben has rightly pointed out the absolute critical role of client-side researchers in determining the future of our industry. Yet, how well do major corporations… Read more
Hurry Up! And Wait! The Road to Research Impact
An in-depth study of the role and management of consumer insights in major corporations

Christine Barton

Senior Partner and Managing Director
Boston Consulting Group
USA
Read more
Christine Barton
, Boston Consulting Group, USA

Ravi Dhar, Yale Center for Customer Insights, USA

Simon Chadwick

Managing Partner
Cambiar Consulting
USA
Read more
Simon Chadwick
, Cambiar Consulting, USA

15:10 - 15:30 Business issue
A Quantum Leap for the Research Industry
Using data science to revolutionise surveys
Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary… Read more
A Quantum Leap for the Research Industry
Using data science to revolutionise surveys

Martin Dimov

Head of Data Science
GemSeek
Bulgaria
Read more
Martin Dimov
, GemSeek, Bulgaria

Steve Wigmore

Director Research Technology
Lightspeed
UK
Read more
Steve Wigmore
, Lightspeed, UK

15:30 - 15:50 Business issue
Taste the Feeling of a New Brand Tracking Ecosystem
A brand tracker is nothing but a living organism. It must adapt to survive
Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded… Read more
Taste the Feeling of a New Brand Tracking Ecosystem
A brand tracker is nothing but a living organism. It must adapt to survive

Clare-Marie Hulsey

Vice President, Global Knowledge & Insights
The Coca-Cola Company
USA
Read more
Clare-Marie Hulsey
, The Coca-Cola Company, USA

Horst Feldhaeuser

Group Client Director
Infotools
New Zealand
Read more
Horst Feldhaeuser
, Infotools, New Zealand

Patricio Pagani

Company Director
Infotools
New Zealand
Read more
Patricio Pagani
, Infotools, New Zealand

 
Empire D
WOW! So That's My Audience
Media matters

14:45 - 14:50 Introduction by session chair
Sarah Cunliffe, SKIM, UK
14:50 - 15:10 Case study
NextGen
Reaching young global audiences
There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these… Read more
NextGen
Reaching young global audiences

Kevin Cowan

Insight Manager
BBC World Service
USA
Read more
Kevin Cowan
, BBC World Service, USA

Santanu Chakrabarti

Head of Audience Insight
BBC World Service
UK
Read more
Santanu Chakrabarti
, BBC World Service, UK

15:10 - 15:30 Discussion topic
Gen X Today
My life. My way.
Research shapes our brands, inspires our content and helps us to communicate with our audiences. We know a lot about kids, families and young adults, so this year we embarked on a project to support… Read more
Gen X Today
My life. My way.

Anna Noel Taylor

Senior Director - VIMN Research & Insights
Viacom International Media Networks
USA
Read more
Anna Noel Taylor
, Viacom International Media Networks, USA

Christian Kurz

Senior Vice President, Research & Insights
Viacom International Media Networks
USA
Read more
Christian Kurz
, Viacom International Media Networks, USA

Emma Murray, Viacom International Media Networks, UK
James Guerrier, Viacom International Media Networks, UK
Jo McIlvenna, McIlvenna, UK
15:30 - 15:50 Case study
Time Is On Our Side
A study of spare time and how we spend it
"How Much Time Have We Got?" is an important presentation for:
Brands who want more of consumers' time but aren't sure how to get it; Research practitioners who want to go from lots of data to… Read more
Time Is On Our Side
A study of spare time and how we spend it

David Benabo

Content Research Manager
Channel 4
UK
Read more
David Benabo
, Channel 4, UK

Ian Wright

Joint Managing Director
Tapestry
UK
Read more
Ian Wright
, Tapestry, UK


Nominated paperNominated paper

15:50 - 16:35 Networking break
Join the speakers in the discussion zone and network in the exhibition
WOW! We're Raising The Game! (Round 2)
New insights to respondent engagement
16:35 - 16:40 Introduction by session chair

Simon Chadwick

Managing Partner
Cambiar Consulting
USA
Read more
Simon Chadwick
, Cambiar Consulting, USA

16:40 - 17:00 Business issue / Research Now study supported by ESOMAR
Clipboards, Calls and Focus Groupies
The public perception of market research and the implications for the future
The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has… Read more
Clipboards, Calls and Focus Groupies
The public perception of market research and the implications for the future

Luke Sehmer

Senior Research Director
Research Now
UK
Read more
Luke Sehmer
, Research Now, UK

Melanie Courtright

ESOMAR Representative for USA / EVP Products and Client Services
Research Now
USA
Read more
Melanie Courtright
, Research Now, USA

17:00 - 17:20 Business issue
Connecting With Consumers: A New Way of Plugging In
Why empathy is the emotional trailblazer in the world of social media and screens
When we think of the future of connecting to the ever-digital consumer, we often imagine the Internet of Things, digital devices, virtual worlds and other ways to plug into their universe, but this… Read more
Connecting With Consumers: A New Way of Plugging In
Why empathy is the emotional trailblazer in the world of social media and screens

Nikki Lavoie

Director
MindSpark Research International
France
Read more
Nikki Lavoie
, MindSpark Research International, France

17:20 - 17:40 New ground research
Respondent Engagement
Investing in “sticky-ness”
Automation makes it easy to ask more from our respondents without fully considering the impact on engagement. While video and voice techniques offer hope to increase insight, do these just make it… Read more
Respondent Engagement
Investing in “sticky-ness”

Jason Morris, Millward Brown, UK

Sherri Stevens

VP Global Innovations
Millward Brown
USA
Read more
Sherri Stevens
, Millward Brown, USA

Stefan Kuegler

Director of Mobile and Online Research - Global Research
Lightspeed
UK
Read more
Stefan Kuegler
, Lightspeed, UK

 
WOW! Now That's Data Fusion! (Capsule 1)
It's time to think big
16:35 - 16:40 Introduction by session chair
Christian Kugel, AOL, USA
16:40 - 17:00 New Considerations
Generational Effects in Market Research Effectiveness
When and why social and digital data provide unique predictive signals
There is a growing belief in the marketing industry that traditional market research tracking methods are less predictive of millennial behaviour than for that of older generations and that… Read more
Generational Effects in Market Research Effectiveness
When and why social and digital data provide unique predictive signals

Kelley Sternhagen

Analytics Director
W2O Group
USA
Read more
Kelley Sternhagen
, W2O Group, USA

Seth Duncan

Chief Analytics Officer
W2O Group
USA
Read more
Seth Duncan
, W2O Group, USA

17:00 - 17:20 Case study
The Power is in the Mix
How smart data integration will reinvent the (survey) research industry
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's… Read more
The Power is in the Mix
How smart data integration will reinvent the (survey) research industry

Angie Deceuninck

Business Director
InSites Consulting
Belgium
Read more
Angie Deceuninck
, InSites Consulting, Belgium

Annelies Verhaeghe

Managing Partner & Head of Research Innovations
InSites Consulting
Romania
Read more
Annelies Verhaeghe
, InSites Consulting, Romania

Bianca Vucescu, InSites Consulting, USA
Katia Pallini, InSites Consulting, Belgium
17:20 - 17:40 Methodological innovation
Fusion of Marketing Research and Data Science
Predicting the unobserved
Marketing researchers have witnessed an explosion of promises that big data will dramatically improve business performance. What is the role of traditional marketing researchers in big data? This… Read more
Fusion of Marketing Research and Data Science
Predicting the unobserved

John Colias

Senior Vice President
Decision Analyst
USA
Read more
John Colias
, Decision Analyst, USA

17:40 - 17:45 Mini break
Empire C
17:45 - 18:30 ESOMAR Annual General Meeting (AGM)
for Corporate and Individual Members (only)
18:00 - 19:00 Networking drinks
Join the speakers in the discussion zone and network in the exhibition
19:00 - 22:00 LUCID invites you to a special Welcome to NOLA Party & Parade
Parade from the exhibition starts at 19:00 - Club XLIV (Champions Square, Lasalle St)

LUCID, our City Host Sponsor, is delighted to welcome everyone with a uniquely New Orleans experience at Club XLIV (Champions Square, Lasalle St), on the Monday night of Congress! You do not want to miss the authentic New Orleans parade and "second line" with music, floats, and a few surprises leading to a party you won't forget: entertainment, NOLA cuisine, and so much more!

08:00 - 18:30 Tuesday, 20 September - Congress day two 
Congress registration: 08:00 - 18:30
Exhibition: 08:00 - 18:30
ESOMAR Awards Dinner & Ceremony: 20:00 - 00:30
Bolden
08:00 - 09:00 Breakfast offered by Lucid
Win with Quality
Introducing Fulcrum Quality, next-gen measurement of sample quality through technology
Presented by Andy Ellis, COO, Lucid and Chuck Miller, President, DM2
Lucid recently unveiled the first independent, third-party-validated quality assurance and measurement program for market… Read more
Win with Quality
Introducing Fulcrum Quality, next-gen measurement of sample quality through technology

Empire C
New Frontiers
Exciting discoveries and fascinating opportunities created by advanced technologies and digital insights
09:00 - 09:05 Introduction by session chair
Mark Uttley, Spotify, USA
09:05 - 09:25 New ground research
The Potential Power of Digital Creative
Providing marketers the roadmap to create compelling digital ad units
While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the… Read more
The Potential Power of Digital Creative
Providing marketers the roadmap to create compelling digital ad units

Cortney Henseler

Director - Consumer Analytics & Research
AOL
USA
Read more
Cortney Henseler
, AOL, USA

Matthew Sharp

Associate Director, Consumer Analytics & Research
AOL
USA
Read more
Matthew Sharp
, AOL, USA

Samuel Kim, AOL, USA

Nominated paperNominated paper

09:25 - 09:45 Methodological paper
From Ground Up (to the Sky)
Big data for the new out-of-home measurement
Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this… Read more
From Ground Up (to the Sky)
Big data for the new out-of-home measurement

Daniel Cuende

Innovation Manager
Cuende Infometrics
Spain
Read more
Daniel Cuende
, Cuende Infometrics, Spain

09:45 - 10:05 New ground research
Digital Assistants – A Brand’s Best Friend?
It's about conversation
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that… Read more
Digital Assistants – A Brand’s Best Friend?
It's about conversation

David Wright

Innovation Specialist
Kantar Operations
UK
Read more
David Wright
, Kantar Operations, UK

10:05 - 10:25 New ground research
A Debrief Through a Virtual Reality Window
Using VR to illuminate the consumer like never before
In research a big part of our role is how we communicate findings. However the world of communication is rapidly changing, so, as researcher, we have to keep up and adapt the way we communicate. In… Read more
A Debrief Through a Virtual Reality Window
Using VR to illuminate the consumer like never before

Alastair Liptrot

Head of Insights and Research
Simplot
Australia
Read more
Alastair Liptrot
, Simplot, Australia

Christine Wilson

Insights Manager
Simplot
Australia
Read more
Christine Wilson
, Simplot, Australia

Paul Labagnara

Director
The Lab Strategy & Planning
Australia
Read more
Paul Labagnara
, The Lab Strategy & Planning, Australia

 
Empire D
The Implicit Debate
Implicit? Does it work, what works, how does it work? A series of short insightful presentations followed by a debate.
09:00 - 09:05 Introduction by session chair
Sarah Cunliffe, SKIM, UK
09:05 - 09:17 Research application
Measuring the Effectiveness of Advertising
Understanding conscious and unconscious processing
Consumers are not necessarily interested in most brands or ads. Usually they do not have time to reflect on what the ad means for them and the brand. This means that it is necessary to understand the… Read more
Measuring the Effectiveness of Advertising
Understanding conscious and unconscious processing

Sjoerd Koornstra

Global CMI Manager
HEINEKEN International
Netherlands
Read more
Sjoerd Koornstra
, HEINEKEN International, Netherlands

09:17 - 09:29 New ground research
Behavioural Economics Gets Real
Probably the largest implicit market study in history, for one of the world's best known brands
So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research… Read more
Behavioural Economics Gets Real
Probably the largest implicit market study in history, for one of the world's best known brands

Leigh Caldwell

Partner & Co-Founder
The Irrational Agency
UK
Read more
Leigh Caldwell
, The Irrational Agency, UK

Lizzi Seear

Global Consumer and Market Insights Director
Intercontinental Hotels Group
UK
Read more
Lizzi Seear
, Intercontinental Hotels Group, UK

09:29 - 09:41 Research application
Doctor, Doctor, I've Been Dabbling in Non-Conscious Measurement
5 Practical Tips On Incorporating Non-Conscious Measurement in #MR Studies
Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent.… Read more
Doctor, Doctor, I've Been Dabbling in Non-Conscious Measurement
5 Practical Tips On Incorporating Non-Conscious Measurement in #MR Studies

Dipesh Mistry

Junior Research Executive
Northstar Research
UK
Read more
Dipesh Mistry
, Northstar Research, UK

Samantha Bond

Research Manager
Northstar Research
UK
Read more
Samantha Bond
, Northstar Research, UK

09:41 - 09:53 Research application
The Truth is Out There
Evaluating which ‘new’ implicit research methods offer improved insights
In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how… Read more
The Truth is Out There
Evaluating which ‘new’ implicit research methods offer improved insights

Andy Lack, Jigsaw Research, UK

Julie Knox

CEO
Jigsaw Research
USA
Read more
Julie Knox
, Jigsaw Research, USA

Luke Mantell, Jigsaw Research, UK

Tom Vannozzi

Head of Quant
Jigsaw Research
UK
Read more
Tom Vannozzi
, Jigsaw Research, UK

09:53 - 10:25 Debate
10:25 - 11:10 Networking break
Join the speakers in the discussion zone and network in the exhibition
WOW! World Of Warriors
A selection of stories that feature researchers making a difference in the world




11:10 - 11:15 Introduction by session chair
Kristin Luck, ESOMAR Council Member and Luck Collective, USA
11:15 - 11:35 Case study
Kicking Refugees Was Just the Beginning: The European Refugee Crisis
How the Open Society Foundation used qualitative social media research in defence of human rights
2015 was a decisive year in Europe. Hundreds of thousands of refugees arrived from war-torn Syria and beyond, walking their way through the Balkans into the EU. The largest mass migration in Europe… Read more
Kicking Refugees Was Just the Beginning: The European Refugee Crisis
How the Open Society Foundation used qualitative social media research in defence of human rights

Balazs Denes

Director of the European Civil Liberties Project
Open Society Foundation
Hungary
Read more
Balazs Denes
, Open Society Foundation, Hungary

Daniel Fazekas

CEO & Co-Founder
Bakamo.Social
Hungary
Read more
Daniel Fazekas
, Bakamo.Social, Hungary

11:35 - 11:55 New study
Leveraging and Empowering Cambodia’s Other Half
A study on the current state of gender dynamics in Cambodia
Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current… Read more
Leveraging and Empowering Cambodia’s Other Half
A study on the current state of gender dynamics in Cambodia

Layhour Sao

Research Executive
TNS
Cambodia
Read more
Layhour Sao
, TNS, Cambodia

Rebecca Norris

Research Director
TNS
Cambodia
Read more
Rebecca Norris
, TNS, Cambodia

11:55 - 12:15 Case study
Information Gaps
Filling critical data voids in some of Africa's most restrictive environments
In working with UNICEF in Somalia and Sudan, we are often faced with questions of how. How do we go about informing our programming? How do we identify those most in need? How do we measure the… Read more
Information Gaps
Filling critical data voids in some of Africa's most restrictive environments

Erin Satterlee

Partner
Forcier Consulting
Somalia
Read more
Erin Satterlee
, Forcier Consulting, Somalia

Natalie Forcier

Managing Partner
Forcier Consulting
South Sudan
Read more
Natalie Forcier
, Forcier Consulting, South Sudan

Wout Van Eylen, Forcier Consulting, Egypt
12:15 - 12:35 Research application
Joining the Dots to Join Hands Across the Globe
How market research is working to the benefit of Rwandan survivors
Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI… Read more
Joining the Dots to Join Hands Across the Globe
How market research is working to the benefit of Rwandan survivors

Kelsey Finnegan

Project Coordinator
SURF Survivors Fund
Rwanda
Read more
Kelsey Finnegan
, SURF Survivors Fund, Rwanda

Will Goodhand

Innovation Director
TNS
UK
Read more
Will Goodhand
, TNS, UK

 
Brand Building Bites
An impressive series of short talks covering a spectrum of branding topics. Those hungry for more information are invited to join the presenters at reserved lunch tables for a bite to eat.
11:10 - 11:20 Introduction by session chair
Jon Puleston, Lightspeed, UK
11:20 - 11:35 Case study
The Power of Reflective Content
Using content to explore and understand youth identity
James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the… Read more
The Power of Reflective Content
Using content to explore and understand youth identity

Aman Anand, The Third Eye, India
Devika Johar, The Third Eye, India

Shibani Nayak

Manager
MTV Viacom 18
India
Read more
Shibani Nayak
, MTV Viacom 18, India

Sumeli Chatterjee

Head of Marketing Media and Insights
MTV Viacom 18
India
Read more
Sumeli Chatterjee
, MTV Viacom 18, India

Sushma Panchawati

Vice President
The Third Eye
India
Read more
Sushma Panchawati
, The Third Eye, India


Nominated paperNominated paper

11:35 - 11:50 New ground research
Gaining Marketing-Relevant Knowledge from Social Media Photos
A picture is worth a thousand words
The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also… Read more
Gaining Marketing-Relevant Knowledge from Social Media Photos
A picture is worth a thousand words

Carolin Kaiser

Senior Specialist
GfK
Germany
Read more
Carolin Kaiser
, GfK, Germany

Raimund Wildner

Managing Director and Vice President
GfK
Germany
Read more
Raimund Wildner
, GfK, Germany

11:50 - 12:05 New ground research
Diamonds or Dust
Revelations on the resilience of breakthrough launches and what it takes to sustain the sparkle
Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at… Read more
Diamonds or Dust
Revelations on the resilience of breakthrough launches and what it takes to sustain the sparkle

Amit Bali

Director - Client Leadership
The Nielsen Company
India
Read more
Amit Bali
, The Nielsen Company, India

Ritanbara Mundrey

Head Consumer and Customer Research
Nestlé
India
Read more
Ritanbara Mundrey
, Nestlé, India

12:05 - 12:20 Case study
New Visions
Pushing the frontiers of the eyewear business
Digitalisation, the rise of education as the most important weapon to compete in the modern world, have made quality vision key throughout all countries and all social classes. Luxottica could see a… Read more
New Visions
Pushing the frontiers of the eyewear business

Giuseppe Tonolini

Research Director
Strive Insight
UK
Read more
Giuseppe Tonolini
, Strive Insight, UK

Simona Sbarbaro

Global Head of Consumer Insights and Marketing Intelligence
Luxottica Group
Italy
Read more
Simona Sbarbaro
, Luxottica Group, Italy


Nominated paperNominated paper

12:20 - 12:35 Methodological innovation
"Sound Research"
How SONOS boosted its growth trajectory by leveraging a universal structure modeling
"How can we increase brand consideration and purchase intention." This is a fundamental question that any consumer brand faces. This is exactly what SONOS, the pioneer of the wireless home audio… Read more
"Sound Research"
How SONOS boosted its growth trajectory by leveraging a universal structure modeling

David Feick, SONOS, USA

Frank Buckler

CEO
Success Drivers
USA
Read more
Frank Buckler
, Success Drivers, USA


Nominated paperNominated paper

12:35 - 14:00 Lunch - sponsored by Research Now
Join the speakers in the discussion zone and network in the exhibition
WOW! Words of Wisdom
Invited presenters take you on an ESOMAR world tour packed with tips and trends
14:00 - 14:05 Introduction by session chair
Kristin Luck, ESOMAR Council Member and Luck Collective, USA
14:05 - 14:30 Business issue
10 Things You Need to Know About Global Research
Key learnings from the ESOMAR 2016 Global Prices and Global Market Research Studies
When conducting global research there are some key things you need to know about markets, prices, practices, and options, if you are going to deliver quality insight at a reasonable cost. Every year,… Read more
10 Things You Need to Know About Global Research
Key learnings from the ESOMAR 2016 Global Prices and Global Market Research Studies

Ray Poynter

Project Leader, ESOMAR Prices Study / Managing Director
The Future Place
UK
Read more
Ray Poynter
, Project Leader, ESOMAR Prices Study

14:30 - 14:55 ESOMAR LATAM 2016 Best Presentation Award
Shaping the Future
A journey not to chase but to create the future of our business
Shaping the Future might at first glance seem to be a study of macroforces and trends. Nevertheless, its objectives were much more challenging.
We set ourselves the challenge not just of finding new… Read more
Shaping the Future
A journey not to chase but to create the future of our business

Daniel Castejón

General Content Director
BMC Strategic Innovation
Argentina
Read more
Daniel Castejón
, BMC Strategic Innovation, Argentina

 
WOW! Now That's Data Fusion! (Capsule 2)
It's time to think big


14:00 - 14:05 Introduction by session chair
Christian Kugel, AOL, USA
14:05 - 14:25 Methodological innovation
Getting Closer to In the Moment Insights Generation
Combining behavioural data and survey data collection
Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full… Read more
Getting Closer to In the Moment Insights Generation
Combining behavioural data and survey data collection

Carlos Ochoa, Netquest, Spain

Daan Versteeg

Marketing Director
Netquest
Spain
Read more
Daan Versteeg
, Netquest, Spain

Melanie Revilla

Researcher
RECSM
Spain
Read more
Melanie Revilla
, UPF / RECSM, Spain

14:25 - 14:45 Research application
The New Norm for Understanding Retail Behaviour of Mobile-Centric Consumers
Measuring the impact of mobile, online & offline media consumption on store visitation
The marketing buzz about mobile-first is driven by the change mobile devices created with consumers, disrupting the rules of engagement. Marketers are challenged with testing new tactics & finding… Read more
The New Norm for Understanding Retail Behaviour of Mobile-Centric Consumers
Measuring the impact of mobile, online & offline media consumption on store visitation

Alistair Goodman

CEO
Placecast
USA
Read more
Alistair Goodman
, Placecast, USA

Roddy Knowles

Director of Mobile Research and Product Management
Research Now
USA
Read more
Roddy Knowles
, Research Now, USA

14:45 - 14:55 Big Data World
14:55 - 15:50 Networking break
Join the speakers in the discussion zone and network in the exhibition
Empire C & D
WOW! World of Winners!
A celebratory session featuring winning ideas and awards with an amazing New Orleans jazz finale. The perfect session to get you in the mood for the ESOMAR Awards Dinner & Party
15:50 - 15:55 Insights 2020
Introduction by session chair

Laurent Florès

ESOMAR President / Partner
SLPV-Analytics
France
Read more
Laurent Florès
, ESOMAR President

15:55 - 16:15 Insights 2020: How to Build an Insights Engine
In today's highly dynamic business landscape, customer centricity has become the key competitive advantage. In this case, customer centricity refers to the deep understanding of your customers' needs… Read more
Insights 2020: How to Build an Insights Engine

Mario Simon

CEO
Kantar Vermeer
USA
Read more
Mario Simon
, Kantar Vermeer, USA

16:15 - 16:25 ESOMAR Breaking News

Finn Raben

Director General
ESOMAR
Netherlands
Read more
Finn Raben
, ESOMAR Director General

16:25 - 16:30 The Talent Contest: ESOMAR Research Effectiveness Award
Introduction by session chair

BV Pradeep

ESOMAR Council Member / Global Vice President – Consumer & Market Insight - Market Clusters
Unilever
UK
Read more
BV Pradeep
, ESOMAR Council Member and Unilever, UK


This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

16:30 - 16:45 The Talent Contest: ESOMAR Research Effectiveness Award Finalist
Clearing the Path to Action in Superannuation
How insights from a multi-pronged research program provided a clear roadmap to effective marketing
Australia's $2 trillion superannuation industry is fiercely competitive and recent legislation made it easier than ever for consumers to move between providers. Growing share of wallet by convincing… Read more
Clearing the Path to Action in Superannuation
How insights from a multi-pronged research program provided a clear roadmap to effective marketing

Alison Poole

Market Research Manager
Mercer
Australia
Read more
Alison Poole
, Mercer, Australia

Stacie Haber

Customer Insights & Analytics Leader
Mercer
Australia
Read more
Stacie Haber
, Mercer, Australia

16:45 - 17:00 The Talent Contest: ESOMAR Research Effectiveness Award Finalist
Research as a Customer Service
How SkyTeam is creating truly consumer-centric research
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to… Read more
Research as a Customer Service
How SkyTeam is creating truly consumer-centric research

Annelies Verhaeghe

Managing Partner & Head of Research Innovations
InSites Consulting
Romania
Read more
Annelies Verhaeghe
, InSites Consulting, Romania

David van Dongen

Customer Experience Manager
SkyTeam International Airline Alliance
Netherlands
Read more
David van Dongen
, SkyTeam International Airline Alliance, Netherlands

Farrell Styers

Senior Research Consultant
InSites Consulting
Belgium
Read more
Farrell Styers
, InSites Consulting, Belgium

Pieter De Vuyst

Senior Research Consultant
InSites Consulting
Belgium
Read more
Pieter De Vuyst
, InSites Consulting, Belgium

17:00 - 17:15 The Talent Contest: ESOMAR Research Effectiveness Award Finalist
The Evolution of PayPal: New Money, New Purpose
How great insight inspired PayPal to a successful brand relaunch
In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine… Read more
The Evolution of PayPal: New Money, New Purpose
How great insight inspired PayPal to a successful brand relaunch

Daniel Jenkinson

EMEA Head of Strategic Planning and Insights
PayPal
Luxembourg
Read more
Daniel Jenkinson
, PayPal, Luxembourg

Robert Cook

Head of Innovation and Inspiration
Firefish
UK
Read more
Robert Cook
, Firefish, UK

17:15 - 17:25 The Talent Contest: ESOMAR Research Effectiveness Award
Discussion
17:25 - 17:35 SSI QUEST AWARDS

Chris Fanning

President & CEO
SSI
USA
Read more
Chris Fanning
, SSI, USA


The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Chris Fanning, President & CEO of SSI, will present the 7th edition of the QUEST Awards.

We are changing up the way we present The 7th annual SSI Quest Awards this year. With the continuous rise of mobile, SSI has created two award tracks for 2016. The Quest - X Awards are given to the companies that have the best "post" survey scores from respondents. The Quest - M Awards are given to companies that scored the highest Quest Test Scores for mobile responsiveness. Come see what makes a particular mobile survey great, who takes the lead for the median survey length time and much more.

17:35 - 17:50 #YES (Young ESOMAR Society) Competition Winners
17:50 - 18:30 Keynote speaker
Life Lessons from New Orleans Jazz
In this unique presentation, Dr. Michael White will share some of the experiences learned during his forty year career in jazz. From concepts such as innovation, to the creative process in individual… Read more
Life Lessons from New Orleans Jazz

Michael White

Jazz Clarinetist, Bandleader, Composer, Jazz Historian and Musical Educator
USA
Read more
Michael White
, Jazz Clarinetist, Bandleader, Composer, Jazz Historian and Musical Educator, USA

20:00 - 00:30 WOW! Now That's a Party - ESOMAR Awards Dinner & Ceremony
Venue: Mardi Gras World (1380 Port of New Orleans Place, New Orleans)

Dress to shine (black tie optional)

As part of your Congress ticket, peek behind the curtain and see Mardi Gras in the making at Blaine Kern Studios! Start the evening at the cocktail reception in the float den, among larger-than-life works of art and take the time to visit the studio and watch artists designing, carving, painting and building the Mardi Gras props.

Then enter the River City Ballroom for the awards presentation and seated dinner, as we reveal and celebrate this year's winners of the industry's most prestigious awards. Finish by dancing the night away...New Orleans style!

Blaine Kern Studios

08:30 - 14:45 Wednesday, 21 September - Congress day three 
Congress registration: 08:30 - 14:15
Exhibition: 08:30 - 14:45
Empire C & D
WOW! Now That Was Fast
Does going faster take you further?
09:30 - 09:35 Introduction by session chair

Simon Chadwick

Managing Partner
Cambiar Consulting
USA
Read more
Simon Chadwick
, Cambiar Consulting, USA

09:35 - 09:55 Business issue
User Experience - Testing in the Digital Age
How agile research enables our industry not only to stay relevant but increase our business impact
The digital revolution transforms working processes at research buyers introducing principles such as SCRUM and other agile project management techniques. We will show what has changed already with… Read more
User Experience - Testing in the Digital Age
How agile research enables our industry not only to stay relevant but increase our business impact

Sebastian Schmidt

Research Executive
SKOPOS
Germany
Read more
Sebastian Schmidt
, SKOPOS, Germany

Till Winkler

Senior Research Manager
SKOPOS
Germany
Read more
Till Winkler
, SKOPOS, Germany

09:55 - 10:15 Case study
Co-Design! Zero to Final Specification in Three Days
Rapid iterative insights building perceived value into products
Sensory cues provide the basis for understanding how to design and develop products to achieve harmony with the brand promise. Traditional research techniques focus on maximising purchase interest,… Read more
Co-Design! Zero to Final Specification in Three Days
Rapid iterative insights building perceived value into products

Dave Lundahl

CEO
InsightsNow
USA
Read more
Dave Lundahl
, InsightsNow, USA

Menexia Tsoubeli

VP R&D - Campbell Fresh Division - Garden Fresh
Campbell's Soup Company
USA
Read more
Menexia Tsoubeli
, Campbell's Soup Company, USA

10:15 - 10:35 Case study
2x the Impact at 1/2 the Time and 1/2 the Cost?
How the first ever Social Media H&A study created a transformation at Unilever
Twice the impact + half the time + half the cost. This is the new equation for market research post-crisis, faced with agile new competitors and obliged to defend its value in the Boardroom.
How… Read more
2x the Impact at 1/2 the Time and 1/2 the Cost?
How the first ever Social Media H&A study created a transformation at Unilever

Karen O'Hara, Unilever, UK

Mark Whiting

Global Insight Planner
Kantar
France
Read more
Mark Whiting
, Kantar, France

Namita Mediratta

Global CMI Director - BCS
Unilever
UK
Read more
Namita Mediratta
, Unilever, UK

Sunando Das, TNS Global, UK

Nominated paperNominated paper

10:35 - 11:15 Networking break
Join the speakers in the discussion zone and network in the exhibition
The Power of Communication
Bringing the research story to life
11:15 - 11:20 Introduction by session chair
Mark Uttley, Spotify, USA
11:20 - 11:40 Methodological innovation
The Joy of Research
Recovering engagement through F2F methodologies
Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and… Read more
The Joy of Research
Recovering engagement through F2F methodologies

Adelina Vaca

Head of Ethnography
De la Riva Investigación Estratégica
Mexico
Read more
Adelina Vaca
, De la Riva Investigación Estratégica, Mexico

Leticia Chárraga

Sr. Manager CMI
Unilever
Mexico
Read more
Leticia Chárraga
, Unilever, Mexico


Nominated paperNominated paper

11:40 - 12:00 Case study
Box Clever
Powerful insight is experienced, not just heard
The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new… Read more
Box Clever
Powerful insight is experienced, not just heard

Andy Brown

Market Research Director
Orange
UK
Read more
Andy Brown
, Orange, UK

Vincent Lenne

Associate Director
C Space
UK
Read more
Vincent Lenne
, C Space, UK

12:00 - 12:20 Case study
Million-Dollar Snackables
Money talks! Driving investment decisions with new experience metrics and snackable outputs
When you're lacking decades of experience, can you still influence the highest levels of decision making in a huge global corporation? Of course, if you speak the right language. This inspirational… Read more
Million-Dollar Snackables
Money talks! Driving investment decisions with new experience metrics and snackable outputs

Caroline Smiley

Project Manager - Customer Research & Insights
Delta Air Lines
USA
Read more
Caroline Smiley
, Delta Air Lines, USA

Catherine Rickwood

Experience Director & US Team Lead
MESH
USA
Read more
Catherine Rickwood
, MESH, USA

12:20 - 12:45 Panel discussion
WOW! Window on the World
What would the world do? What would the world ask? ESOMAR invited WIN and RIWI Corp. to find out.
12:45 - 12:50 Introduction by session chair

Finn Raben

Director General
ESOMAR
Netherlands
Read more
Finn Raben
, ESOMAR Director General

12:50 - 13:05 How Would the Globe Vote at America’s Election?
Preferences, expectations and perceptions
This presentation will be based on a poll specially designed for the 2016 ESOMAR Annual Congress. Its sample will span across all continents. Its findings will focus on who the world would vote for if… Read more
How Would the Globe Vote at America’s Election?
Preferences, expectations and perceptions

Ijaz Shafi Gilani

Vice President
WIN
Pakistan
Read more
Ijaz Shafi Gilani
, WIN, Pakistan

Peter Kenny

Vice President
WIN
Australia
Read more
Peter Kenny
, WIN, Australia

13:05 - 13:25 Ask The World
So, what does the world really think? New technologies are allowing researchers to rapidly and cost-effectively reach and engage citizens and consumers in places and ways previously unimaginable. This… Read more
Ask The World

Eric Meerkamper

President
RIWI Corp.
Canada
Read more
Eric Meerkamper
, RIWI Corp., Canada


If you had the chance to Ask The World anything, what would you ask?
https://asktheworldproject.riwi.com
Results of Ask The World - an initiative between ESOMAR and RIWI Corp - will be presented at the Congress.

Closing keynote speaker
13:25 - 13:30 Introduction to closing keynote
Christian Kugel, Programme Committee Chair
13:30 - 14:05 Closing keynote speaker
The Past, Present, and Future of World Building: An Overview of The State of Virtual Reality
We have been world builders and storytellers since the beginning of time, and now with virtual reality we have the tools and the means to build worlds like we never have before. Virtual reality has… Read more
The Past, Present, and Future of World Building: An Overview of The State of Virtual Reality

Jennifer Duong

Director of Virtual Reality
1215 Creative
USA
Read more
Jennifer Duong
, Director of Virtual Reality, 1215 Creative, USA

14:05 - 14:15 Closing
Christian Kugel, Programme Committee Chair

Finn Raben

Director General
ESOMAR
Netherlands
Read more
Finn Raben
, ESOMAR Director General

Laurent Florès

ESOMAR President / Partner
SLPV-Analytics
France
Read more
Laurent Florès
, ESOMAR President

14:15 - 14:45 Farewell drinks
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Programme committee

Committee Chair

Christian Kugel

Christian Kugel

VP, Consumer Analytics & Research, AOL, USA

Christian oversees the market research and sales research teams at AOL and is responsible for infusing the voice of the consumer into the organisation and developing new advertising ROI solutions. He also manages all primary quantitative and qualitative research at AOL, and his team is tasked with surfacing salient consumer and marketplace insights into the sales, product and content organisations.

Prior to AOL, Christian was SVP, Strategy and Innovation and VivaKi, where he worked with senior leadership to navigate new data and research challenges posed by emerging media. Before that, he held research and innovation positions at Millward Brown and Starcom. A native Texan, Christian graduated from the University of Texas at Austin.

Committee Member

Jon Puleston

Jon Puleston

VP Innovation, Lightspeed, UK

Jon Puleston is VP of Innovation of Lightspeed, a Kantar business, where he heads an international team called QuestionArts, specialising in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design best practice to companies around the world.

Over the last few years he has won multiple awards for his groundbreaking work explor-ng survey design methodology, and in particular for his work in the field of gamification of research, survey optimisation and prediction science.

Committee Member

Kristin Luck

Kristin Luck

ESOMAR Council Member / Growth Strategist, Luck Collective, USA

Kristin Luck is a serial entrepreneur and a globetrotting internationally recognised keynote speaker on technology and innovation. She's a futurist and growth hacking expert, specialising in nontraditional marketing and branding strategies, and regularly contributes to both the commercial (Fast Company, Forbes) and academic press (Research World, Journal of Brand Strategy), where she explores emerging marketing and research methods. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media. She most recently served as a partner and President/CMO of Decipher until its acquisition in 2014, and currently works as a growth strategy consultant for early and mid-stage companies preparing for funding or acquisition.

Committee Member

Mark Uttley

Mark Uttley

VP Consumer Insight, Spotify, USA

Mark is VP of Consumer Insights at Spotify, where he brings a fusion of insights and analytics to drive the marketing strategy and reports into the CMO. Mark's team works with all kinds of data – market research, social listening, big data and 3rd party analytics – to tell stories about Spotify consumers to both internal audiences and external B2B partners, like labels, ad agencies and brands.

Before Spotify, Mark was Head of Bloomberg Audience Insights where he set up an innovative new service providing custom research for Bloomberg Media's biggest advertisers. Mark's insights were used to inform custom content and native advertising published across the Bloomberg media portfolio.

Previous to that, Mark was VP of Global Insight at Sony Music. Mark established an innovative new function at Sony Music called the Global Insight Lab, where he helped to establish a global approach to consumer segmentation and insight-driven campaign planning. He introduced a range of innovative insights tools and techniques at Sony Music, including a multimedia segmentation website, "segment bibles", an online community of music fans and multimedia artist surveys.

Prior to Sony Music, Mark was a Senior Manager of Consumer Insight at AOL UK, where he focused on advertising and brand insights. He started his career at Ipsos-MORI, focusing on digital insights for major media companies and start-ups.

Mark won the Association of Users of Research Agencies (AURA) award for Insight Management at the Market Research Society awards in 2010.

Committee Member

Sarah Cunliffe

Sarah Cunliffe

The Fringe Factory Chairperson / Research Manager, SKIM, UK

Sarah is a London-based Research Manager, committed to humanising the numbers behind market research. She works for SKIM, an international customer insights agency, specialising in decision behaviour, with a reputation for complex research methodologies.

Sarah has 5 years of experience in managing strategic research projects for FMCG market leaders in the areas of pricing and portfolio management, and new product development. She is also a passionate lexophile and wordsmith, and regularly advises on how to optimise claims and communication strategies for marketing initiatives, through qualitative co-creation and quantitative validation.

Furthermore, Sarah holds the role of Chair of The Fringe Factory, a cross-industry group of young Market Researchers, which aims to actively engage with soon-to-be and recent graduates, and build relationships with universities worldwide to raise the profile of Market Research - ultimately to get bright thinkers into the industry.

Committee Member

Simon Chadwick

Simon Chadwick

Managing Partner, Cambiar Consulting, USA

‎@simonchadwick - Simon is an industry leader and is currently Managing Partner of Cambiar Consulting, Editor-in-Chief of Research World and a Board Director at CASRO. He and his colleagues are passionate about the MR industry and speak frequently at conferences around the world about key trends affecting its development and future. Cambiar publishes The Annual Future of Research Study and the Cambiar Capital Funding Index, as well as numerous thought pieces and articles that inform and challenge the industry. Their latest study (the subject of their paper) investigates the management of consumer insights in major corporations and was conducted in partnership with Boston Consulting Group and Yale University. Simon was CEO of NOP World and a number of Kantar research companies prior to founding.

Committee Member

Vanessa Oshima

Vanessa Oshima

General Manager Women's Category, Nike, Japan

Vanessa refuses to stand still. A person that believes tomorrow will be better than today because it is within our control to make it happen. She is full of curiosity and is not asking “why?” but “why not?” as she seeks to uncover insight that has true impact for the businesses she works with. Currently Vanessa is the General Manager for the Women’s Category at Nike Japan and is responsible empowering Women in Japan by finding the intersection of Sport, Women and Japan in a meaningful and inspirational way that will drive the business and brand in a positive way.

Vanessa has over 20 years experience in researching and understanding the consumer. Prior to Nike, Vanessa worked at Coca-Cola Japan as Vice President of Strategy and Insight overseeing the end to end research process from future trends, to consumer behavior to financial ROI of Innovation and Marketing investments for marketing teams, sales teams and senior leadership.

She has a reputation for being visionary in the field of strategy and insights and unafraid of exploring the newer methodologies in an effort to be ever better. Vanessa has a strong passion for the end to end process of research. From Discovery Research (ethnographic, trend immersions, semiotics, segmentation) through to ROI related modelling.

A native New Zealander, Vanessa has lived in Japan for over 20 years. A Mother of two, marathon and breast cancer awareness charity runner, she personally and professionally works with the ethos that there is always a way to get things done!!! Every day she is trying to answer the questions of “WHAT is happening?-SO WHAT does this mean?- NOW WHAT am I going to do about it?”.