Sponsored by

Unilever

Supported by

LookFar

Share |
Promote

ESOMAR Research Rally

What is the ESOMAR Research Rally?

A one-day workshop - think hackathon style - where local startups will have the opportunity to fast forward their business. Congress conference delegates will get the chance to work with new and exciting companies while startups will put forward their information/market research needs to the talents of the international market research community.

Teams of analysts, researchers, data scientists, designers and marketeers will work together on typical startup problems, such as - target group demographics, distribution strategy, touch points, pricing strategy, consumer perception, etc.

At the end of the day, teams will present their findings to a jury consisting of all participating startups. Two finalists will be selected to be interviewed on ESOMAR TV on the evening of Monday, 19 September.

When and where?

Sunday, September 18th: 9:30 – 19:00
At the Congress venue, the Hyatt Regency New Orleans

A programme will be provided for the day, with a creative and interactive structure and mentoring provided throughout. There will also be food and refreshments.

The participating startups and their challenges:

Echo

ECHO

Echo Now, Inc.

Product:
 
Echo
Contacts:
 
Tim Kappel, CEO, Echo Now, Inc.
 
 
John Paul, CTO, Echo Now, Inc.
Website:
 

ECHO is a mobile app that lets users rediscover, share, and connect with their musical past and the musical past of others. ECHO brings some of the best concepts from other verticals, like Timehop, Ancestry, and Instagram to the music streaming experience. And best of all, we're redefining what it means to have a music collection in the streaming era.
download the app

Also watch the YouTube video for more details.

Tim Kappel is an attorney in the music industry, a professor at Loyola University in New Orleans, and the CEO of ECHO. His clients include national recording artists, songwriters, publishers, record labels, producers, and managers. In late 2014, after being in the business of music for almost 15 years, Tim was losing touch with his love for the music itself. Something needed to change. So with Spotify in hand, Tim did weeks of musical soul searching – reconnecting with the albums, songs, and artists that had played a significant role in his life. In doing so, not only was his faith in the power of music restored, but also, the idea for ECHO was born.

John Paul brings the diverse worlds of software development, digital marketing, and music entrepreneurship together. After graduating from Loyola University New Orleans' Center for Music Entrepreneurship, John worked as a digital strategist for Big Yellow Dog Music in Nashville. Besides having a background in music marketing and arts entrepreneurship, he is equally acclimated to web development. In 2013, John became CTO of a small music tech startup Featuring.Me, which aims to create customizable music for fans. Using modern languages and web forward frameworks, Mr. Paul develops websites, web applications, and social media applications for artists and other creative types. Currently, John is a developer at FoxFuel Creative, and Founder of Nashville's Music Technology Meetup, and CTO of Echo: Music & Memories.

The challenge


IDScan

IDScan

IDScan

Product:
 
ID Scanning software
Contacts:
 
Denis Petrov
Website:
 

IDScan.net is providing ID scanning software for many top companies in the U.S. and Canada. They provide a full spectrum of solutions to their customers for fraud prevention, access control, visitor management, automated data capture and age verification. Their solutions are used in a variety of industries, including retail, finance, security, entertainment, casinos, law enforcement, and more.

Denis Petrov is a native of Kazan, Russia and an accomplished entrepreneur. He graduated with a BS in Accounting and a MBA in International Business and Information Systems. He has lived in New Orleans for 20+ years with his wife and two children. Denis has had over 15 years of sales and project management experience. As the CEO of IDScan.net, he has managed over 6,000 clients, including major companies in the oil and gas, automotive and technology industries. Denis believes that, "Life is meant to be enjoyed, and helping others find their place is one of its greatest gifts."

The challenge
"At IDScan.net we help businesses flourish. Our ID scanning solutions ignite companies by streamlining operations, saving time, increasing security and more through our advanced technology.

Our 2016 Quarter 2 and Quarter 3 sales of our Ecommerce store have decreased significantly from 2015. While we have had a great amount of success of signing large clients in 2016, it is still important to us to continue to grow our ecommerce sales. We have tried several different marketing approaches to help increase our sales. This includes changing our Google AdWords approach, weekly email blasts to different industries, native advertising, Linkedin advertising, Facebook advertising, releasing monthly press releases, blogging and promoting different sales. None of these items seem to have had an impact. Now, it is fair to say, that perhaps sales would be even slower had we not executed the aforementioned efforts, however we want to grow. Please help us do this!"


Pupular

PUPULAR

Pupular

Product:
 
Pupular app
Contacts:
 
Harry Boileau, Founder & Leader of the Pack, Pupular
Website:
 

Pupular is a community of dogs and their humans meeting up to socialize. Through the company's mobile app, dog parents invite other dogs to join their pup's Pack and receive notifications when Pack members are out and want to play. Members can locate dogs within their Pack who have activated their Wagging, send in app messages to one another, and discover new potential Pack members by playing Flip Pup. The app is currently for iPhone and in beta testing in the New Orleans market. Pupular will also offer dog-related product companies, retailers, and service providers a hyper-local means of targeting passionate dog people through sponsored messages, custom business profiles and curated locations on the map. Pupular is positioned to become the everyday app for humans who love their dogs.

Harry Boileau, Founder & Leader of the Pack at Pupular is an experienced technology services entrepreneur, project manager (software) and dog parent of Bobbie McGee.
Harry drives the vision, strategy, and growth for Pupular in building the most connected and engaged community of dog parents. He is responsible for managing product development efforts, establishing strategic partnerships with dog-related businesses, and supports the growth of Pupular's user base through community management and marketing.

The challenge
Pupular serves a two-sided market: Dog parents and dog-related businesses. Market research in both of these areas could help to define market fit, determine critical mass of users, identify B2B market size and relevant pricing model for small businesses.


InstaFunds

InstaFunds

InstaFunds

Product:
 
InstaFunds banking app
Contacts:
 
Sheena Allen

InstaFunds is a financial technology company that focuses on the unbanked, underbanked, and under-resourced. With over 2.5 billion people in the world not using traditional banking, InstaFunds focuses on not only banking individuals, but providing financial literacy. While currently offering a transaction and bill tracker through our mobile application, InstaFunds will soon offer customers the ability to sign up for bank accounts, build credit, and access to financial resources that may have been unknown to our customers beforehand.


The Sweat Social

The Sweat Social

The Sweat Social

Product:
 
Fitness & Wellness for travellers
Contacts:
 
Rupa Mohan, Co-founder & CEO, The Sweat Social

The Sweat Social is a health and wellness company that curates cultural and social experiences for travelers and groups visiting New Orleans. From active tours, to healthy team builders, to fun "sweat-working" sessions, our team creates memorable events that provide a unique taste of the city's culture, while restoring body and mind. Currently, our main business focus is providing services to groups. These include conventions, corporate groups, family reunions, weddings and bachelorette parties.

Rupa Mohan is the CEO or Chief Exercise Officer, co-Founder and Master Instructor at The Sweat Social. After spending 10 years on Wall Street, Rupa and her husband spent a year traveling the world, where her love for fitness and travel combined forces. The idea behind The Sweat Social was developed while Rupa was traveling in Asia and the company formally set up shop in NOLA. Since The Sweat Social is a start-up, Rupa does a little bit of everything but her main focus is around business and product development.

Rupa is an AFAA certified group fitness instructor and ACE certified personal trainer. She also holds an MBA for New York University's Stern School of Business. Rupa believes in always finding balance in anything you do, making her an expert at consuming dirty martinis and doing burpees (not necessarily in that order).

The challenge



Are you a start up and would like to participate in the rally?

We have still ONE space left! We are looking for an early stage NOLA startup that needs to validate (parts of) its business model. Your startup should be consumer facing, data driven and able to attend on 18 September. If you are a post-series B, or a B2B proposition, and you think you have a great data-challenge to solve, please also feel free to apply.

If you'd like to participate, please contact Britta@esomar.org and provide the following information:

  • short description of your company
  • the data/research/information challenge you'd like to work on
  • short bio of yourself and/or the person that will represent your company onsite

Once you've applied, we'll make sure we have sufficient data-sets to work with – either data that you already own, open data, or even traditional survey data.

Are you one of those MR-talents?

Do you want to dive into a startup problem for one day? Learn, play, build, enjoy and make friends?

The Research Rally is completely free of charge.

Register here to Congress and the Research Rally!
If you have registered to Congress already and you would like to attend the Research Rally as well, please send an e-mail to Britta@esomar.org.

Review the short introductions of the startups in advance so you can pre-decide which challenge you would like to work on. We also invite you to bring your own datasets and tools that will help you to solve the challenge! After an introduction of the startup challenges onsite, we will help forming teams and get you started to work on the projects.

At the end of the day, you will be asked to present your team's work back to the group of startups who will judge not only your result, but also the (lean) process, approach and the team's creativity. Two teams will be nominated and invited to repeat the pitch and be interviewed on ESOMAR TV (Monday evening 17.45) during Congress in the exhibition area.

Don't miss this experience and sign up now!

Feel free to contact us if you have any questions.