= ESOMAR Member
Data Scientist, Mathematician and Psychologist, USAIn the course of an extraordinary career, JT has served as a Paramedic, Police Officer, Deep Sea Rescue Diver and team leader of an elite Scout/Sniper Reconnaissance Team with the U.S. Army Special Operations Forces; all before attending graduate school. As a Data Scientist, Mathematician and Psychologist, he has hunted terrorists for U.S. Intelligence Agencies, tracked criminals for the FBI, advised on strategies for the Department of Defense, and helped elect the President of the United States. The capabilities he and his teams have innovated in the corporate sector have fundamentally changed digital advertising and marketing – and his work is helping define the new age of Data Science, Big Data and Predictive Analytics.
Jazz Clarinetist, Bandleader, Composer, Jazz Historian and Musical Educator, USA
Dr. Michael White is a leading figure in traditional New Orleans jazz and one of only a few to creatively carry on the rich clarinet sound and style of the city. He is a relative of several first generation jazz musicians, including bassist Papa John Joseph, clarinetist Willie Joseph and reedman Earl Fouche. He studied clarinet with noted band director Edwin Hampton and was a member of the esteemed St. Augustine High School Marching 100 and Symphonic Band.
As a young musician Dr. White had the opportunity to learn from and perform for many years with over three dozen active musicians born between the late 1890s and 1910, such as Kid Thomas Valentine, Sweet Emma Barrett, Louis Nelson, Danny Barker, Percy Humphrey, Willie Humphrey, Kid Sheik Colar, Chester Zardis, Emmanuel Sayles, etc.
Today White is one of the most respected and visible musicians in New Orleans. He has performed in over two dozen countries and has played on over 60 recordings. He has twelve recordings under his own name, including critically acclaimed Basin Street Records releases, containing several of his original compositions.
White has also distinguished himself as a jazz historian, writer, producer, and composer, and frequently serves as a consultant and interviewee on international radio, television and documentary films.
The Lauder Professor and Professor of Marketing, The Wharton School, USA
Jerry Wind is the Lauder Professor and Professor of Marketing at The Wharton School and the founding Director of the Wharton SEI Center for Advanced Studies in Management, the Wharton Fellows program (whartonfellows.com), the Wharton Future of Advertising Program (wfoa.wharton.upenn.edu), and the co-founder of the Wharton-QS Reimagine Education program (www.reimagine-education.com). He joined Wharton in 1967 with a doctorate from Stanford. From 1995 to 1997, he led the development of the Wharton globalization strategy. Dr. Wind led the reinvention of the Wharton MBA curriculum (1991-93) and the creation of the Wharton Executive MBA Program (1974). He was founding director of the Joseph H. Lauder Institute, the Wharton International Forum, and was the founding editor of the Wharton School Publishing.
Dr. Wind has edited top marketing journals, published over 250 articles and 20 books, and received the four major marketing awards: Buck Weaver, Charles Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property and antitrust cases. He sits on various advisory boards, is Trustee of the Philadelphia Museum of Art and Chair of its Marketing Committee. In 2015, Dr. Wind was inducted into the inaugural cohort of the AMA Fellows Program. His current research focuses on marketing-driven business strategy, the Network Challenge; the future of advertising and marketing; creativity and innovation; and challenging one's mental models.
Director of Virtual Reality, 1215 Creative, USA
Jenn is the Director of Virtual Reality at 1215creative, a creative agency and production company based in Los Angeles. She oversees all things VR ranging from creative/ideation to production to post production and distribution strategies. In 2016, she co-founded SH//FT an organization that supports equality, diversity, and inclusion in future technologies. She was recently named #22 in Onalytic’s 100 Top Individual VR Influencers 2016. In addition to working at 1215creative, Jenn is a mentor at the Upload Collective and Runway Accelerator. Outside of VR, she is always ready to talk about Game of Thrones, House of Cards, and Taylor Swift.
Head of Ethnography, De La Riva Group, Mexico
@adevaca - Adelina started as an academic research editor for the book Guerras de Tinta about espionage in Mexico during WW2. After which she moved into market research at Millward Brown, Pernod Ricard and De la Riva Group, where she currently is Head of the Anthropology Division. She has conducted broad qualitative and quantitative cultural studies about Hispanic Market, Green Market, Generations, SELs, among others. She has taken courses on photography and visual analysis which she enjoys applying in her numerous travels, the last of which was to Japan.
Head of Insights and Research, Simplot, Australia
@alippo123 - Alastair Liptrot is a passionate marketing professional with over 13 years Insight and Market Research experience and a proven ability across numerous industries including FMCG, Automotive and Utilities. Commercially minded with client side expertise and a history of working on market leading brands such as John West, Birds Eye, Lean Cuisine, Leggo's and Edgell, General Motors Holden and Energy Australia (TRUenergy). He has been pivotal in driving the growth and championing insights in each of his roles, working for businesses with a proven track record of success. Alastair is motivated by big ideas and the opportunity to achieve something new. Alastair was a finalist for the ESOMAR Research Effectiveness Award 2014. He is also the author of an Insights Blog called The Consumer Perspective.
Research Innovator, Lightspeed, UK
Alexander Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics.
Together with Jon Puleston, he forms Lightspeed's multi award winning 'QuestionArts' Innovation department, applying his analytical and creative skill-set to explore, evaluate, and present upon the challenges of online survey design and data analysis.
From respondent engagement to sentiment analytics, Alex and the Innovation department's research covers all aspects of successful survey design in the modern environment. Winning over 25 industry awards for research spanning text analytics to respondent honesty; Alex and the team make full use of the wealth of data and resources at his department's disposal to facilitate pioneering research.
Market Research Manager, Mercer, Australia
Alison is the Market Research Manager for Mercer Financial Services, responsible for Mercer's customer sentiment and B2C market research programs. Alison has more than 18 years' experience in market research and data analysis in the financial services sector, with a focus on superannuation and investments. She is experienced in both quantitative and qualitative research techniques. Alison holds a Bachelor of Arts in Behavioural & Social Sciences from the University of South Florida. She is a Full Member of the Australian Market and Social Research Society (AMSRS) and is certified Qualified Practising Market Researcher (QPMR). She is also ADMA Data Pass certified.
CEO, Placecast, USA
Alistair Goodman brings over 20 years of experience working in marketing and product development efforts for media and data technology companies. Currently, as the CEO at Placecast, Alistair leads a team of location and mobile data management experts. Prior to Placecast, Alistair was Vice President of Strategic Marketing at Exponential Interactive, an online media services and technology company whose flagship brand - the Tribal Fusion ad network - grew to be one of the largest privately-held digital media companies in the US. Alistair holds a BA from Haverford College, an MBA from the J.L. Kellogg School of Management, and was a Henry Luce scholar in Asia from 1993-94. Alistair is an industry thought leader and frequent speaker at conferences.
Director - Client Leadership, The Nielsen Company, India
Amit is currently with Nielsen India in the capacity of Client Business Partner, managing relationships with two premier clients since July 2014. In this role he drives engagement and ensures that his clients' business requirements are conclusively answered by Nielsen solutions. Prior to this, from November 2011 to June 2014, he led Nielsen India's Retail Measurement Service for North & East regions which comprises a team of 60+ associates. Before coming to Nielsen India, he spent 2.5 years at its Dubai office as an Account Manager in RMS division. Amit's professional career started in 1998 and for first 3 years he worked in trade marketing. He then delved into brand management for 6 years before joining Nielsen in May 2008.
Market Research Director, Orange, UK
Since 2004, Andy has been the international research director at Orange; previous to this he held telco roles at T-Mobile, including country research manager. He began his career at a specialist IT MR agency in the UK. Andy has a particular focus on Consumer Segmentation and a long association with Proposition development, particularly working in cross-functional teams, and an early advocate of online research communities.
Business Director, InSites Consulting, Belgium
Angie Deceuninck is a Business Director and US Team Lead at InSites Consulting based in New York, where she leads custom research for global media and entertainment clients. She is specialised in innovative research on media, communication and branding. Angie has more than 10 years' experience in market research and she has expertise in both quantitative and qualitative research techniques. Angie holds a master's degree in Communication Sciences from the University of Ghent and a master's degree in Marketing Management from the Vlerick Business School.
Senior Director - VIMN Research & Insights, Viacom International Media Networks, USA
Anna Noel Taylor is Senior Director of Research and Insights at Viacom International Media Networks (VIMN), where she leads insights initiatives to understand the changing behaviours of global consumers from kids to adults and represents brands such as Nickelodeon, MTV and Comedy Central. Previously, Anna spent 10 years at media planning agencies and in research focusing on US Latinos. Anna collaborated on the annual Tr3s Hispanic Millennial Study which explored how these young Latinos are reshaping the adult Hispanic demographic.
Managing Partner & Head of Research Innovations, InSites Consulting, Romania
Annelies Verhaeghe is Managing Partner at InSites Consulting. She has an interest in consumer insight activation and neo-observational research techniques, such as consumer-led ethnography, and is intrigued by how to get fresh insights out of social media data. Annelies won the ESOMAR Young Researcher of the Year Award in 2009 and has been a regular speaker at market research events in addition to having several publications in academic and trade journals. She is also in charge of the daily operations at the research hub of InSites Consulting in Romania and has a passion for the region in general.
Director of the European Civil Liberties Project, Open Society Foundation, Hungary
Balázs Dénes is a human rights lawyer and became a high-profile activist during his 8 year leadership of the Hungarian Civil Liberties Union. Since 2013 he leads the Open Society Foundation's European Civil Liberties Project. Balazs is a public authority in the fields of communication, civil liberties, human rights and NGO management. He has delivered speeches to tens of thousands in the streets of Budapest and is an international speaker on media and human rights.
Balázs graduated in law from Budapest's ELTE University and was Columbia University Pilnet Fellow in 2003-04.
Director of Privacy and Data Protection, Kantar, USA
Benjamin Farrar is Kantar’s Director of Privacy and Data Protection, the lead advisor to Kantar companies globally, in the rapidly evolving space of Privacy and Data Protection compliance. He is also a member of various Market Research industry advisory committees, including The ESOMAR Legal Affairs Committee and CASRO General Counsel Forum. Before joining Kantar, Benjamin worked as a Privacy and Information Security Compliance Specialist at Ernst & Young and has worked in various data compliance roles, serving the US Healthcare and Financial Services industry. His foundational background is in the fields of Information Technology, Auditing, Information Security and Regulatory Compliance. He is a Certified Information Privacy Professional (CIPP-US) from the Institute of Privacy Professionals (IAPP), Certified Information Systems Auditor (CISA) from the Information Systems Audit & Control Association (ISACA), and a Certified Internal Auditor (CIA) from the Institute of Internal Auditors.
ESOMAR Council Member / Global Vice President – Consumer & Market Insight - Market Clusters, Unilever, UK
@VamanPradeep - Pradeep is the Global Vice President – Consumer & Market Insight (CMI) for Market Clusters, since 1 January 2014. In this role, he is responsible for managing a team of Brand Building CMI managerial resources spread across 7 regional market clusters, in over 50 countries.
Pradeep graduated in mechanical engineering in Bangalore, India, after which he graduated from the Indian Institute of Management (IIMB) with four gold medals in marketing & finance, and a strong passion for market research. This is when Pradeep switched tracks and moved to the market research area, which has been his passion ever since.
Pradeep joined Unilever in 1993 and has held a variety of positions, including: Head of Market Research for Hindustan Lever Ltd; Vice President – CMI for Asia; Global VP CMI for Home & Personal care categories, based in London and leading the CMI function for D&E markets – Asia, Africa, Middle East, Russia and LATAM from 2009-2013.
Before joining Unilever, Pradeep was Head of MR & MIS for Titan industries in India, a market leader in watches and premium jewelry. Prior to that, he was Head of Market Research for TVS Suzuki Ltd in India, researching motorbikes, scooters and mopeds.
Pradeep is a member of ESOMAR and MRS UK, also representing Unilever in their partnership with the Asian Consumer Insight Institute (ACI), Singapore.
Senior Specialist, GfK, Germany
Dr. Carolin Kaiser has worked in fundamental research at GfK Verein in the area of social media analysis since 2012. From 2006 to 2012, she was a research assistant at the Institute of Information Systems at the University of Erlangen-Nuremberg, where she also wrote her PhD Thesis about analysing consumer opinions on the web. Her dissertation project has been awarded with the woman's prize of the faculty of economics in 2009. She has published several articles in the field of information systems, especially the application of data mining and machine learning in market research.
Project Manager - Customer Research & Insights, Delta Air Lines, USA
Caroline received her Master's of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite sized and actionable insights during her 2 years at DigitasLBI, and now manages market research for Delta Air Lines, where she specialises in international research, brand health tracking, and media optimisation projects. In addition, she serves as the key lead on data and research visualisation for the Customer Research & Insights team.
Experience Director & US Team Lead, MESH, USA
Catherine heads up the MESH NA Team and specialises in the art of translating Experience Data into experience led marketing strategy. Catherine has a passion for and an academic background in Psychology with a Master's Degree in Economic and Consumer Psychology from the University of Exeter in the UK. Before joining MESH UK in 2011, Catherine worked as a Marketing Manager and Consumer Consultant. Alongside her work to deliver breakthrough insights as a Director at MESH, she has also been involved in helping to organise industry events such as the Ginny Valentine Badge of Courage Award and WiRe events in New York where she is based.
President & CEO, SSI, USA
Chris Fanning was named SSI’s President and Chief Executive Officer in June 2012. Fanning joined SSI in February 2012 as President and Chief Operating Officer and brings more than 25 years of experience in executive leadership, strategic planning and operational roles within technology companies. He most recently served in a variety of roles at Lattice Semiconductor Corporation including CEO and General Manager. Fanning also worked for six years at The Boston Consulting Group in its Chicago office serving a broad range of clients in consumer, industrial, and technology industries.
Fanning earned a Bachelor of Arts degree in Computer Science from Boston College, a Master’s degree in Computer Science from Worcester Polytechnic Institute and a Master of Business Administration degree from The University of Chicago Booth School of Business.
Senior Vice President, Research & Insights, Viacom International Media Networks, USA
@KurzCh - Christian Kurz is Senior Vice President of Research, Insights and Reporting for Viacom International Media Networks (VIMN). Based in New York, Kurz is responsible for informing international business decisions through strategic consumer-based research across all brands of the VIMN portfolio, such as MTV, Nickelodeon and Comedy Central, on all platforms. With more than 15 years' experience, he first joined VIMN in January 2011 as Senior Director, Nickelodeon International Research and Insights. Previously, he worked at Discovery Networks as Insights Director EMEA, was Director of Brand Strategy and Marketing Research in EMEA for Disney-ABC Networks Group and has held research roles at Warner Bros., Interpublic Group and ITV.
Senior Partner and Managing Director, Boston Consulting Group, USA
Christine Barton is a Strategic Management Consultant for The Boston Consulting Group (BCG). Christine brings fifteen years of consulting experience, helping companies achieve their growth, brand and customer experience objectives.
Christine is an expert in Consumer Insights (CI) and market research. She is the North American Advisor for BCG's Center for Consumer and Customer Insight (CCCI) and leads BCG's global Consumer Sentiment Survey in 13 countries and 50K consumers. Christine is an expert on U.S. and international Millennials, leading BCG's global Millennials research (generational research) since 2011. She is focused on translating for her clients profitable growth actions from consumer.
Insights Manager, Simplot, Australia
Christine Wilson is a Consumer Insights Manager and has over 15 years' experience in commercial Marketing roles across numerous FMCG global companies. She is a very passionate marketer and has had proven success in driving growth across consumer retail brands such as Old El Paso, Latina Pasta, Imperial Leather, Original Source, Birds Eye and Lean Cuisine to name a few. She has a want for continuous learning, particularly focusing on new and improved research technologies and has a keen interest in the Millennial Generation – our consumers of the future. She is always on the lookout for new ways to bring the consumer story to life and provide impactful insights to the marketing team. She has a double degree in Business Marketing and is a member of the Australian Market and Social Research Society (AMSRS) and the Australian Marketing Institute (AMI).
Vice President, Global Knowledge & Insights, The Coca-Cola Company, USA
Clare-Marie Hulsey is Vice President of Research and Insights for The Coca-Cola Company (Global). She leads a team that is tasked with overseeing development of global research protocols and the research process for all global brands at Coca-Cola including billion dollar brands Coca-Cola, Fanta, Sprite, Minute Maid, Powerade, Fuze Tea etc. The team works to uncover business opportunities, tackle business problems and develop new marketing strategies and solutions from brief to activation putting consumer understanding, insight and research at the core.
Clare-Marie has a passion for understanding human behavior and building the future for research and for brands.
Clare has specialized in designing global research solutions, metrics and analytic frameworks to guide business decisions and brand evolution. Before joining The Coca-Cola Company Clare-Marie worked in Marketing and Planning roles for Kellogg's and for Nestle, she holds a BSc in Physics from Imperial College in London.
Analyst, SKIM, USA
After receiving her Masters of Marketing Research degree from the University of Georgia, Cori joined SKIM's Atlanta office as a Research Analyst. She currently focuses on communications and segmentation studies for the telecom and technology industries.
Director - Consumer Analytics & Research, AOL, USA
@cortneyhenseler - Cortney Henseler is Director of AOL's Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights, as well as developing ROI and ad effectiveness solutions for AOL's clients. While at AOL, Cortney has lead industry-leading research related to Path to Purchase, Multi-Platform, and OLV. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hanes, Hallmark, and Nintendo, and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, category consumer journey studies and developed a media budget allocation methodology.
Marketing Director, Netquest, Spain
Daan Versteeg has a Master's degree in Economics (VU - Vrije Universiteit Amsterdam) and is experienced in strategy, marketing, advertising and internet technology. After working for almost 15 years in Royal Dutch Shell, Heineken and Google, Daan is currently the Marketing Director in Netquest. Daan has advised many companies in digital strategies - applying a wide variety of data sources and data types to support B and C-level decision making.
General Content Director, BMC Strategic Innovation, Argentina
Daniel is Contents General Director at BMC Strategic Innovation, a global marketing services agency with focus on branding, trends and innovation. He has a Bachelor's in Business Administration and accountancy, an MBA in Strategy and Marketing and a Master's degree in Sociology. Daniel has more than 25 years of experience in Marketing and Business planning, Branding, Communication strategy, Macroforces, trends and strategic research.
Innovation Manager, Cuende Infometrics, Spain
@cuende - Daniel Cuende (1971) studied Industrial Engineering at UAX University. In 1991, he co-founded CUENDE Infometrics with the goal to create innovative and efficient research methods. He has several well-known developments and patents in the research field. Daniel was an ESOMAR representative from 2005 to 2013 and is now part of the ESOMAR Disciplinary Committee. He is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain. He is also involved in research on the Australian, Pakistani and South African OoH audience system, and in ROUTE UK OoH audience system, and participates in US MRC (Media Rating Council) Digital OOH Measurement Standards Working Committee. He teaches MBA courses and classes at IE, University Antonio de Nebrija, CESMA, CEES and University Alfonso X.
CEO & Co-Founder, Bakamo.Social, Hungary
@bakamosocial - Daniel is CEO and co-founder of the qualitative social media intelligence company Bakamo.Social. He has worked in converging fields of internet technology, consumer insight and communication for 17 years. As a technology-enabled research specialist he worked at high profile start-ups such as Netlog, Replise and IndexTools, which was later acquired by Yahoo!. Before heading up Bakamo.Social, he designed, founded, launched and sold the video focus group platform KwaliTools. Daniel grew up in Germany, and lived in Canada, where he studied for his undergrad economic and mass communication at York University in Toronto, and also graduated from the University of Calgary with an MA in communication studies.
EMEA Head of Strategic Planning and Insights, PayPal, Luxembourg
Daniel Jenkinson is the Head of Strategic Planning and Insights, EMEA at PayPal and is currently based in Luxembourg (PayPal's EMEA headquarters). Prior to PayPal, Daniel was a Global VP at Nielsen specializing in segmentation and was based in the San Francisco Bay area, USA.
CEO, InsightsNow, USA
Dr. David Lundahl founded InsightsNow, Inc. in 2003. Combining research consulting expertise with technology to yield better insights, has been his mission from the very beginning. David has more than 20 years' experience in consumer research and product development, focusing on statistics and business process improvement. Working in management positions for the food industry for many years, David has also been an associate professor at Oregon State University and founded two companies. Specialising in integrating the business decision-making process with market and consumer product research information, he has also been in industry leadership positions, written for many publications and spoken at several conferences.
Content Research Manager, Channel 4, UK
David manages audience research to support the commissioning and development of programmes for Channel 4 and the channel's online player, All4. He works across all genres and provides audience insight to commissioning editors to help develop ideas while testing and trialling both new and current programmes.
He also conducts research to help shape channel strategy, as well as delivering insight into the ever changing behaviours and attitudes of UK consumers, both towards media and in broader society.
ESOMAR Vice President / Director, DVL Smith, UK
@DVLSmith - David is currently Vice President of ESOMAR.
David was the founder of DVL Smith Ltd, an Insight and Skills Development Consultancy, based in London. He is also a Professor at the University of Hertfordshire Business School.
David has over 30 years experience, working around the world, on a wide range of marketing intelligence assignments. He is holder of the John Downham Award for Excellence in Market Research.
David is particularly interested in evidence based decision-making. He has written several books and papers on this subject. He is currently developing a range of online training tools to help with skills development in regard to insight generation and the communication of insights through storytelling techniques.
Customer Experience Manager, SkyTeam International Airline Alliance, Netherlands
David van Dongen is the Customer Experience Manager for SkyPriority, the leading product of the SkyTeam international airline alliance. In this capacity he focuses on creating exceptional and consistent customer service for premium customers across the 20 airlines and over 1,000 airports served by SkyTeam. He has been working in commercial aviation for over 25 years and has served in numerous roles over that time. His previous work includes Strategic Marketing, Product Innovation, Marketing & Brand, and Revenue Management & Pricing for Air France-KLM.
Innovation Specialist, Kantar Operations, UK
David Wright is an Innovation Specialist working in Kantar's Global Operations, having previously worked in a variety of corporate and start-up research and development roles.
Junior Research Executive, Northstar Research, UK
@northstarlondon - Through studying Neuroscience and Neuropsychology, Dipesh gained a love of carrying out research projects with a focus on the role of the brain on individuals' behaviours. He also gained a strong awareness of the use of statistics. On completing his studies, he wanted to be able to apply these research skills, using vision & attention, coupled with Neuroscience, to an industry that is beginning to use these techniques, leading him to Northstar. His research skills from his masters' lie in being able to think of new ways to carry out research on cognitive skills and how this can apply to behaviours and insight. Dipesh holds a BSc (Hons) in Neuropsychology from the University of Central Lancashire and an MSc in Brain Imaging and Neuroscience from the University of Birmingham.
President, RIWI Corp., Canada
Eric is the President of RIWI Corp, where its patented Random Domain Intercept Technology (RDIT™) is the only all-device technology capable of randomly intercepting online survey respondents in every country and territory in the world. RIWI is a past winner of the IIeX Innovation Exchange Competition, a GRIT Top 50 Most Innovative Market Research Firm, and the 2014 winner of the NGMR "Disruptive Innovator of the Year Award". In conjunction with Greenbook, RIWI also produces the annual "Consumer Participation in Research Report" as a free resource for the global Market Research industry.
Partner, Forcier Consulting, Somalia
@4CAConsulting - Erin Satterlee is Partner at Forcier Consulting and founder of Forcier, Somalia. Since 2013 he has led the firm's Somalia team, now comprising of more than 50 full-time staff, of which more than 40 are Somali nationals, working on over 85 in-country projects and research activities. Over the past 8 years, Erin has lead over 150 research initiatives across East and North Africa, specialising in the utilisation of creative methodological designs, and the adaptation of new technologies to the development and humanitarian contexts. He has served as a guest lecturer on behalf of the U.S. Global Development Lab and as a speaker at the Somalia Renewable Energy Forum. Erin holds an BA from Union College and an MBA from Youngstown State University, and is the ESOMAR representative for Somalia.
Senior Research Consultant, InSites Consulting, Belgium
Farrell Styers is a Senior Research Consultant with InSites Consulting where he manages projects for clients such as Philips and SkyTeam. Farrell has worked with numerous corporate, NGO and government clients across the U.S., Middle East, Central Asia and Europe on big data analytics, social research and media analysis. His past clients include the World Bank, U.S. Department of Defense, U.S. Embassy Iraq and Eurasia Foundation among many others. He received a BA in International Affairs from the George Washington University in Washington D.C.
Director General, ESOMAR, Netherlands
@finn01 - Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Since joining ESOMAR, Finn has worked very closely with the ESOMAR Council to ensure the Society implements continuous improvement & innovation in its member services, thus ensuring it is "fit for purpose" for the next generation of researchers.
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
CEO, Success Drivers, USA
Frank Buckler, PhD. – Founder & CEO at Success Drivers. Frank is founder & CEO at Sucess Drivers, a customer insight agency specialised in identifying key success drivers. He is the inventor of the Universal Structure Modeling approach and the NEUSREL software, which is published in several scientific journals, Ph.D. theses, magazines, and textbooks.
Research Director, Strive Insight, UK
Giuseppe Tonolini graduated in management and administration at the Bocconi University of Milan. After a career in marketing, covering brand management in companies such as Eastman Kodak and Carlsberg, he moved to market research, becoming market research manager for Whirlpool Europe. In 1996 Giuseppe founded The Marketing Lab, a research agency based in Milan, with the vision of a client-oriented approach to research methodologies. In 2015, he co-founded Strive Insight, an insight activation agency based in London. Strive seeks to help clients make their insights work harder, through identifying inspirational opportunities and helping to activate them within the business. Giuseppe has the ability to relate market research to corporate marketing and client management activities.
Group Client Director, Infotools, New Zealand
@NZFeldi - German by birth and Kiwi by choice, Horst Feldhaeuser is group Client Director at Infotools and leads the global Coca-Cola account. He previously has filled several senior positions in Australasia, namely the Head of Client Services for Potentiate in Sydney, Director of Ipsos ASI, National Financial Services Director for Synovate - Sydney, and Research Director for Synovate - Auckland. Horst's love of market research is evident in his contribution to the industry in both Australia and New Zealand. He is currently on the Board of RANZ (Research Association NZ) and also filled the role of NSW Chair of AMSRS (Australian Market & Social Research Society) in 2013-14, as well as president of the MRSNZ (Market Research Society of New Zealand) between 2007 and 2010.
Joint Managing Director, Tapestry, UK
Ian has worked in market research for over 20 years and has spent more than half of his career in Board level positions. He started his career at IPSOS and was the Board Director at IPSOS UK with responsibility for International and Entertainment Research. He then set-up and led OTX Europe, a pioneer of online research, which worked with many of the world's leading media companies(acquired by IPSOS in 2010). In 2013 he set-up Tapestry, a global agency which specialises in media research; combining survey and big data to identify the connections between consumers, media and brands.
Vice President, WIN, Pakistan
Dr. Ijaz Shafi Gilani heads Gallup Pakistan which specialises in opinion and social science research. He is also global Vice President of WIN and heads its world-wide group of experts on opinion and social research.
Dr. Gilani received his doctorate in Political Science from the Massachusetts Institute of Technology (MIT) and is a specialist in public opinion research.
Dr. Gilani has published on a wide range of subjects. He has lectured in various Universities and other institutions of higher learning, such as the National Defence College, National Institute of Public Administration, Administrative Staff College and the Institute of Strategic Studies. He has travelled abroad widely for participating in academic conferences and delivering lectures in different parts of the world.
Senior Vice President, Decision Analyst, USA
John leads the Advanced Analytics Group at Decision Analyst. He has approximately 30 years of experience applying advanced metrics and models using data of many kinds. He specialises in econometrics, choice modeling, predictive analytics, forecasting, marketing and product optimisation, pricing analytics, market segmentation, marketing mix modeling, data fusion, and market simulation. John holds a doctorate in economics from The University of Texas at Austin. He has designed marketing research in many industry categories. John holds a Ph.D. in Economics from The University of Texas at Austin with specialisations in econometrics and mathematical modeling methods.
Research Manager, SKIM, Netherlands
After graduating with a Master's degree in Strategic Marketing, Joyce started her market research career in London. Having worked at other agencies and in various countries before joining SKIM Rotterdam, Joyce brings in a lot of experience on brand development research, ad testing, and understanding consumer decision making. Currently Joyce mainly focuses on FMCG studies related to communication, pricing and portfolio optimisation.
Senior Research Analyst, SKIM, Netherlands
Julia is a Senior Research Analyst at SKIM, based in Rotterdam, where she works on FMCG as well as Healthcare studies. Julia's passion lies in combining qualitative and quantitative research methodologies to get a comprehensive picture of people's decision making processes. Before joining SKIM in 2013, Julia worked in the Culture and Emotion Lab at Stanford University and has a background in psychology and research.
CEO, Jigsaw Research, USA
Julie has over 20 years of market research experience. She started her career at Research International, where she worked out of the London and New York offices, and has since divided her time between the UK and the US, building up a wealth of experience across the two markets. Julie has spent most of her career on the agency side but has also worked on the client side, both as an in-house researcher (at Morgan Stanley, New York) and as an external consultant (at PwC, London). She currently heads up the US office of Jigsaw Research, a boutique agency headquartered in London.
Julie is a true research hybrid, working equally comfortably and with equal expertise across both qualitative and quantitative approaches. She has a strong background in business-to-business research and speaks regularly to professionals at all levels, from owner managers of SMEs to board level respondents in large corporates and senior officials in government – as well as hard to reach audiences such as lab technicians and clinicians. Her broader interests in the financial, healthcare and energy sectors also mean she is regularly in front of the general public, either as consumers or as employees.
Analytics Director, W2O Group, USA
Kelley Sternhagen is a Director of Analytics at W2O Group, a global communications and marketing consultancy based in San Francisco. Kelley has worked extensively with Fortune 500 companies to leverage digital data in their planning and strategy through predictive analytics and consumer segmentation. Before joining W2O group, Kelley was a performance marketer at Google, and is passionate about helping clients spend their marketing dollars more efficiently. Kelley holds a BA in Psychology from Princeton University.
Project Coordinator, SURF Survivors Fund, Rwanda
Kelsey Finnegan is Programme Manager at SURF Survivors Fund. She builds and manages projects including a Youth Entrepreneurship Programme, a Legal and Counselling Support Helpline specialising in ongoing land claims from the genocide, and a project to support vulnerable people into work. She also works with international donors including national Governments. Additionally, she develops new project proposals, in particular for sustaining and scaling up livelihood programmes for young survivors, and expanding local fundraising efforts within Rwanda. Her studies in the field have led her to California and Cape Town, and following work with disadvantaged children in Ghana, she was honoured in 2011 by Bill Clinton.
Insight Manager, BBC World Service, USA
Kevin Cowan is a specialist in international media research, with over 17 years of experience, both on the agency and client side at the BBC. He has managed research in more than 50 different countries from developed markets such as the USA and Holland to more challenging markets such as Somalia and Iraq. He works across all platforms and has conducted a wide range of projects for TV, digital, radio and the press. Kevin is a regular speaker at international conferences and was nominated for the Best Paper award at ESOMAR Congress 2014. He has worked across a variety of roles and has been involved in the launch of new channels and programming for a variety of different language services at the BBC.
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Kim Smouter previously worked as Director General of a European civil society network comprising over 19 associations in 21 European countries. He has also held roles representing local governments in Europe and served as the coordinator of a cross-party working group in the European Parliament.
ESOMAR President / Partner, SLPV-Analytics, France
@laurentflores - With a unique mix of academic, business and entrepreneurial experience, Dr Flores shares his time between consulting, teaching, and new venture development. A founding partner of SLP-Analytic, a data analytics company, he teaches at Université Paris II and is involved with new ventures start ups. A regular author of books, academic and business articles, his publication have appeared in journals such as Marketing Science, Journal of Advertising Research, NY Times, Les Echos, Le Monde, etc.
Open to innovation, open to the world, and People, Laurent is looking forward to developing new and exciting life and business experiences.
Research Executive, TNS, Cambodia
As a research executive at TNS Cambodia, Layhour has worked extensively on various types of research projects in both the social and commercial sectors, employing both qualitative and quantitative approaches. His current work ranges from in-depth interviews, FGD moderation, fieldwork monitoring to data analysis and report writing. Before joining TNS, Layhour worked at the Cambodia Development Research Institute (CDRI), a leading development policy think tank, for nearly three years. Layhour is currently a masters student at Techo Sen School of Government and International Relations of University of Cambodia, and also has bachelor degrees in Economics in Economic Development from Royal University of Law and Economics, and Arts in English Literature at University of Cambodia.
Partner & Co-Founder, The Irrational Agency, UK
@leighblue - Leigh Caldwell is the Co-founder of The Irrational Agency, a research agency specialising in behavioural economics and psychology, author of The Psychology of Price, commentator on BBC TV and radio, and winner of best presentation award at the 2013 BIG/CPS conference.
Sr. Manager CMI, Unilever, Mexico
@letycharraga - Leticia Chárraga is a Consumer & Market Insights Sr. Manager for Mexico at Unilever. She is passionate about consumer insights with more than 12 years of experience for top global consumer goods companies like Mondelez and Pepsico. She is a proactive, inspiring and analytical thinker. Leticia provokes transformational business actions, converting insights into business strategies. She is always looking to bring a new vision to business questions, delivering not only insights but also foresights.
Global Consumer and Market Insights Director, Intercontinental Hotels Group, UK
Lizzi Seear has over 15 years insights experience moving from agency to client side 10 years ago. She has worked for brands including British Airways, O2 and Waitrose. Lizzi is currently Global Insights Director at IHG and is championing new techniques that go beyond post-rationalised market research.
Senior Research Director, Research Now, UK
Luke serves as Senior Research Director at Research Now. An expert in research design, Luke specialises in interpreting business objectives to provide clients with tailored solutions, using a wide range of appropriate market research tools. Luke has nearly 12 years' of industry experience and is passionate about the commercial application of market research and research best practice. Starting his career at Synovate (now Ipsos), Luke was a key contributor to the implementation of Synovate UK's online research offering. Prior to joining Research Now in 2013, Luke led the Analytics Team at KAE, overseeing all consumer research and working with a number of clients across the Media, Technology and Telecoms sectors.
CEO, Kantar Vermeer, USA
Mario Simon is the Chief Executive Officer of Kantar Vermeer and has led the global expansion of the practice now operating in the US, UK, the Netherlands, Australia, China, South Africa, UAE, Mexico, Brazil, Singapore and Japan. He is a member of the Global Board. Mario has published numerous articles and editorials in scientific, academic and marketing journals. He has been a featured guest on Wall Street Journal TV, Bloomberg, Fox Business News and Al Jazeera International, and is an accredited contributor to the Huffington Post. Prior to joining Millward Brown, Mario served as Engagement Manager at McKinsey & Company in New York, and later as co-founder and principal of BBDO Consulting London. Mario holds a Ph.D. with highest honors and two Masters degrees from Yale University, where he specialized in Economics, Game Theory and Behavioral Economics. He graduated with a Bachelor's degree with highest distinction in Economics and Politics at the American College of Greece and the Pantion University of Social Sciences in Athens.
Global Insight Planner, Kantar, France
Mark studied at Oxford University, before beginning his career in marketing intelligence. During the last 25 years he has worked for several leading global market research agencies; Gallup, RI, TNS, specialising in international consumer research, as well as working at the Financial Times. He moved to Paris to join Hennessy in 2001, before assuming the role of Director of Marketing Intelligence at Moët Hennessy in 2004. In 2010, he joined Added Value France as a Director specialising in strategic consultancy, and since 2015 has worked for Kantar as an Insight Planner for Unilever.
Head of Data Science, GemSeek, Bulgaria
@Gem_Seek - Martin Dimov holds a Ph.D. in Statistics and Demography. He is also a Chevening Scholar at the Oxford University. Martin has 20 years of experience in market research, statistical analysis and project management. He has led numerous international research and modeling projects, with a strong focus on IT & Telecommunications, Healthcare and others. His expertise includes design of research instruments, advanced statistical analysis, cross-sale and up-sale modeling, customer based segmentation, churn analyses and others.
Associate Director, Consumer Analytics & Research, AOL, USA
Matthew leads cross-category campaign effectiveness and primary research initiatives, uncovering consumer and marketplace insights to help AOL's clients develop more effective digital marketing strategies. While at AOL, Matthew has led industry-leading research related to path-to-purchase, content marketing effectiveness and digital creative best practices. Prior to AOL, Matthew spent several years at comScore leading custom data and analytics partnerships with large digital publishers.
ESOMAR Representative for USA / EVP Products and Client Services, Research Now, USA
@melcourtright - Melanie has spent two decades designing, executing, and interpreting research for agencies and corporations, and is an industry voice for trends and the next generation of data collection. An expert methodologist, she started her career at a full-service research firm in Dallas. She then followed that with a decade specialising in all forms of digital research, including online, mobile and social. Melanie has successfully developed and launched leading sampling platforms, routers, methodology best practices, panels and research products.
Melanie serves as EVP of Global Products and Client Services at Research Now. Since joining the company in 2011, Melanie has played an integral role shaping a team that is passionate about research sampling, quality and world class client service.
Researcher, RECSM, Spain
Melanie Revilla has a Ph.D. in Statistics and Survey Methodology (RECSM-UPF, Barcelona, Spain) and graduated with a degree in statistics and economics at the Ecole nationale de la statistique et de l'administration économique (ENSAE-Paritech, Paris, France) and a Master's in Economics from the Barcelona Graduate School of Economics (GSE). She is currently researcher in the Research and Expertise Centre for Survey Methodology (RECSM) and adjunct professor at the UPF. She has presented her research in many international conferences including ESOMAR Congress 2015, and is author of a series of papers about survey methodology.
VP R&D - Campbell Fresh Division - Garden Fresh, Campbell's Soup Company, USA
Dr. Menexia Tsoubeli is VP of R&D at Campbell's, with primary responsibility on the Fresh portfolio, with emphasis on Fresh Soups, Fresh Salsa and Humus along with new categories. She also leads core R&D strategies. She received her B.S from the NTUA Greece, where she studied Chemical Engineering and her M.S and Ph.D in Food Science from the University of Minnesota. Menexia has held several positions at Campbell of increasing responsibility during her 16 year tenure with the company, including innovation and core business positions. She has a strong interest in consumer understanding, and has a passion for the application of less conventional sensory techniques into the design of products and brands.
Senior Research Analyst, Viacom International Media Networks, UK
Nadine is part of the consumer insight & analytics team at Viacom, with a specific focus on understanding multiplatform usage and future audience developments. Working across both the editorial and commercial sectors of the business, Nadine provides insight to inform strategic decision making across multiple markets. Nadine has a Bachelor degree in Financial Mathematics from Brunel University, UK and is passionate about developing technologies (gadgets), portraiture and improvisational comedy.
Global CMI Director - BCS, Unilever, UK
Namita is the Global Director, BCS, Unilever. She is the recipient of the ESOMAR Global Methodology Award and the Global Brand Congress Award for Outstanding Contribution to Market Research.
Her work on insight led business turnaround has also won a Chairman's Award at Unilever, as well as other recognitions within and outside Unilever.
She has lived and worked across a number of different countries and across multiple categories. She loves to people watch, a hobby she shares with her toddler, Arjun.
Managing Partner, Forcier Consulting, South Sudan
@4CAConsulting - Natalie Forcier is the Managing Partner of Forcier Consulting, and has ten years of experience conducting research in Africa's most challenging environments. Natalie has overseen data collection, analysis and reporting for more than 200 research projects in her career, and served as Principal Investigator on the 2013 South Sudan Audience Survey for Internews/USAID – the first nationally representative survey in South Sudan to utilise smartphone data collection technology. She is fluent in English and Juba Arabic and holds a BA in International Affairs – Global Public Health from the George Washington University and an MA in International Human Rights Law from the American University in Cairo. She is also the ESOMAR Representative for South Sudan.
Research Analyst, SKIM, Netherlands
Nijat started his career at SKIM as a Research Analyst and holds an MSc degree in Marketing Management from the Rotterdam School of Management, Erasmus University. Since joining SKIM, he mainly focuses on FMCG studies covering pricing and portfolio optimisation topics. Nijat brings enthusiasm, efficiency and knowledge to every project he is involved in.
Director, MindSpark Research International, France
@mindsparklab - Nikki Lavoie is an experienced qualitative specialist who uses a combination of traditional, digital and experimental methods to explore peoples' worlds. She specialises in design thinking-based research, harnessing the powers of emotional intelligence and focused empathy to generate connection and understanding in qualitative explorations. Having worked for several years in the US before relocating to France and expanding her practice across Europe, Nikki is adept in cross-cultural and multi-country research. She has written and presented on the power of language and culture within a research context, how to use EI as a research tool, and the implications of globalisation and expatriates on the research industry.
Senior Research Analyst, SKIM, UK
Patricia is a Senior Research Analyst based in the London office. Her main focus is in the fast consumer goods industry, particularly in-store and in-package communication, line optimisation and decision journey mapping. Always having had a genuine interest in behavioural sciences, Patricia has found a new love for e-commerce and the omnishopper experience.
Company Director, Infotools, New Zealand
@patpagani - Patricio Pagani is a Company Director at Infotools, and is responsible for clients, business development, and new services. Former president of the New Zealand Market Research Society and current ESOMAR representative, you will often find Patricio speaking at various industry forums, discussing what the future may hold for our research industry. Market Research & Data Visualization Philosopher, Thought-Provoker, Speaker.
Director, The Lab Strategy & Planning, Australia
Paul is a Director of The Lab Strategy & Planning, one of Australia's leading research & strategy agencies. Positioning, communications development, segmentations and innovation projects form much of what Paul spends his time working on. The business prides itself on its ability to take insight and interpret it into commercial applications. And continually looks to push the boundaries in how it conducts & presents research. The Lab has grown to now work with some of Australia's most successful companies & brands including Simplot, The Australian Ballet, Australia Post, Channel 9 (Leading TV channel), Fairfax, Origin Energy, Cricket Australia & The Australian Football League & SCA.
Paul is also armed with a Bachelor of Business (In economics & marketing).
Vice President, WIN, Australia
Peter Kenny is a Founding Director of Colmar Brunton and Vice President of WIN.
Peter's career has explored many of the dimensions of FMCG, but research has always been the driving passion. He has managed over 2000 projects, ranging from complex launches of new products, standard line extensions due diligence acquisition projects, brand positioning, strategic and marketing consultancy across Australia and Asia Pacific.
Prior to market research, Peter worked for Coles in a category management role; he worked for 7 years in mainstream marketing roles for Cadbury and HJ Heinz; and curiously he started his career in research – but of a different kind. He conducted scientific research into the development of new food and beverage products. Peter has won a Best Paper award at ESOMAR APAC and Best Paper at the 2016 WIN Congress. Peter was also a previous Chair of the National AMSRS conference.
Senior Research Consultant, InSites Consulting, Belgium
Pieter De Vuyst is Research Director of the department "Technology & Services" at InSites Consulting. Pieter studied Communication Sciences at the University of Ghent (cum laude), followed by an intensive study ‘Master of Marketing Analyses' (cum laude), focusing on quantitative and qualitative research techniques (ie multivariate techniques, CRM, etc.). He joined InSites in 2008 as a quantitative research analyst. Over the past years Pieter was leading several research and consulting projects in different marketing areas, focusing on the sectors ‘travel & leisure' and ‘retail'. Among his key clients are international organizations like SkyTeam and IKEA, for which he has led multiple research projects in the field of customer experience.
Brand & Business Insight Manager, Brown-Forman Beverages, UK
Rachel began her career in the industry after completing a degree in Experimental Psychology at the University of Oxford. Over the past 10 years she has had roles both agency-side and client-side, spending time at Millward Brown in London and Sydney and at Nunwood, London (now KPMG Nunwood), working with clients across a number of industries. Rachel joined Brown Forman as Brand & Business Insights Manager for Europe in January 2015 from British Airways. She is passionate about bringing together multiple data sources (both research and external) to both evaluate past performance and inform future business, brand and marketing strategy development.
Managing Director and Vice President, GfK, Germany
Professor Dr. Raimund Wildner has been with the GfK Group since 1984. He became Managing Director of the GfK Verein in 1995 and Vice President in 2005. In 2011, he was named an Honorary Professor of Business Administration and Statistics at the University of Erlangen-Nuremberg. He has received numerous awards for his work, including being named "Market Researcher of the Year" by the Association of German Market and Social Researchers (BVM) in 2007. In 2013, he received the "Great Mind Award" from the Advertising Research Foundation (ARF). The university of Erlangen-Nuremberg has also awarded him its "WiSo Medal of Honor" for achievements in economics and social sciences. Raimund Wildner is also a member of the BVM's Board of Directors and the ESOMAR Professional Standards Committee.
Project Leader, ESOMAR Prices Study / Managing Director, The Future Place, UK
Ray has spent the last 35 years at the interface of Market Research, innovation, and change and is the Founder of NewMR and managing director of The Future Place. Ray is in constant demand as a consultant, workshop leader and trainer, with a global focus. Recent engagements include a workshop tour of North America, four months teaching market research at Saitama University in Tokyo, and workshops in Australia, Amsterdam, Singapore, Hong Kong, Paris, and London. Ray has been the independent consultant overseeing the ESOMAR Global Prices Study since 2007.
Research Director, TNS, Cambodia
Rebecca Norris is a Research Director at TNS Cambodia. With nearly eight years in the research and media industries, Norris possesses expertise in both quantitative and qualitative research, as well as experience with a broad array of commercial and non-profit clients. Prior to TNS, she worked in user experience and product research for The New York Times, executing usability and product development research across NYTimes.com and various NYT mobile apps. Previous employers also include Omnicom's Annalect and OMD divisions, where she led custom research across a wide range of methodologies for numerous Fortune 500 clients, including Intel, Hilton, and Pepsi. Norris holds both a bachelor's and master's degree in Journalism and Strategic Communication from the University of Missouri.
Head Consumer and Customer Research, Nestlé, India
Ritanbara has over 20 years of experience, 18 of which are with the market research industry. She currently heads Consumer and Customer Insights for Nestlé in the South Asia Region. Before this she worked with Pepsico India where she headed insights for the Nutrition and Shopper portfolios. Prior to Pepsico, Ritanbara was with Telenor where she established the Market Research & Business Intelligence function. Ritanbara spent the first 12 years of her career at the agency side, including Research International, Nielsen and Indica Research.
Head of Innovation and Inspiration, Firefish, UK
Dr. Bob Cook is Head of Innovation and Inspiration at Firefish. He has been innovating in qualitative thought and methodology for over 18 years following a previous incarnation as a Psychiatrist. An on-going theme through his working life is a desire to ‘challenge the established and establish the new' in order to address the shortcomings of existing research methodology.
Director of Mobile Research and Product Management, Research Now, USA
Roddy serves as Director, Mobile Research Products at Research Now, where he champions how to (and how not to) leverage mobile technology to conduct market research. An active member of the research community, frequently contributing to publications and speaking at conferences and events, he can often be found calling the industry to improve how mobile research is conducted, uncovering and encouraging ways to creatively integrate data streams, and pushing for forward-thinking and participant-centric approaches to research. In 2014, he was named one of "20 Researchers You Need to Know" by Survey Magazine. Roddy holds a Master of Arts from Boston University and has an extensive academic background in the social sciences.
Research Manager, Northstar Research, UK
Samantha Bond joined the Northstar team in early 2012, having developed a passion for research whilst studying Sociology and Social Policy at the University of Nottingham. After university, Samantha pursued this passion, experiencing a broad range of methodologies while interning at quantitative, qualitative and brand innovation agencies. During this time she worked on a range of diverse brands and sectors, including Clarks, Persil and SABMiller.
Since joining Northstar, Samantha has quickly progressed to Research Manager, developing a particular interest in qualitative research. She has experience in conducting both national and international projects, working with a range of brands, including Jaguar Land Rover, Ford, First Great Western, DHL and Dixons. She also has a keen interest in new methodologies and developing best practice when harnessing innovative channels to access insight.
Samantha Bond has spoken at a number of industry events on mobile research, data visualisation and attracting young researchers to the market research industry.
In 2014, Samantha won ‘Best Newcomer’ at the Market Research Society Awards. Samantha holds a 1st in Sociology and Social Policy from the University of Nottingham where she achieved the highest honours in her year.
Head of Audience Insight, BBC World Service, UK
Santanu Chakrabarti is the Head of Audience Insight at the BBC World Service. He has worked in commercial, charity, academic and public service sectors in marketing, strategy and research roles. He has published papers in leading peer reviewed journals and edited volumes, and has presented in conferences around the world. He has a PhD in Communication & Information from Rutgers University and an MBA from MICA, Ahmedabad.
Research Executive, SKOPOS, Germany
Sebastian Schmidt joined SKOPOS in 2007 and now accounts for all R&D activities within the SKOPOS group. As head of innovation Sebastian is working with various clients across different industries, focusing on finding new solutions - especially in the digital communication branch. Gathering great insights in new technologies, ideas and solutions he also acts as support for different project teams, incorporating findings from various fields such as software development and digital businesses to market research.
Chief Analytics Officer, W2O Group, USA
@sethlduncan - Seth Duncan is the Chief Analytics Officer at W2O Group, a global communication and marketing consultancy based in San Francisco. Since 2007, Seth has focused on using digital and social media data to provide marketing and communications insights and strategy to a range of Fortune 500 companies. Seth's team has been at the leading edge of using social and digital data to augment traditional market research methods, allowing his clients to understand their customers behaviour far more quickly and nimbly than previously possible. Seth earned a B.A. in Psychology from Reed College and an M.S. in Psychophysiology at San Francisco State University.
VP Global Innovations, Millward Brown, USA
Sherri Stevens is VP at Millward Brown Global Innovations. With both an industry and academic background, Sherri is actively involved in conceptualising and developing new research solutions that address the changing needs of clients and keeping core research solutions fresh. Sherri's primary research expertise is in brand equity, customer experience, segmentation, and loyalty. Her industry expertise is focused on services including retail, healthcare, financial services, and communication. She has presented papers at North American and International conferences, including the Association for Consumer Research and the American Marketing Association, as well as ESOMAR, CASRO and MRMW. She holds degrees in Anthropology from Knox College and in Marketing from the University of Utah.
Manager, MTV Viacom 18, India
Over nine years of professional experience in consumer research, media and digital marketing industries, with in depth experience in business and consumer insights. Expertise in thorough understanding of television and youth in India, coming from intense youth consumer research experience.
Managing Partner, Cambiar Consulting, USA
@simonchadwick - Simon is an industry leader and is currently Managing Partner of Cambiar Consulting, Editor-in-Chief of Research World and a Board Director at CASRO. He and his colleagues are passionate about the MR industry and speak frequently at conferences around the world about key trends affecting its development and future. Cambiar publishes The Annual Future of Research Study and the Cambiar Capital Funding Index, as well as numerous thought pieces and articles that inform and challenge the industry. Their latest study (the subject of their paper) investigates the management of consumer insights in major corporations and was conducted in partnership with Boston Consulting Group and Yale University. Simon was CEO of NOP World and a number of Kantar research companies prior to founding.
Global Head of Consumer Insights and Marketing Intelligence, Luxottica Group, Italy
Graduated at University of Genoa, Simona Sbarbaro is a professional Brand/Marketing and Research Insight Executive with over 10 years' experience gained in the TV and Digital Media areas, and has more recently moved to the luxury, retail and consumer brand world. From 2000 to 2003 she was the International Research Director at Delfo in Milan. In 2003 has joined MTV Network where has assumed the role of MTV International Head of Research, leading all research and insight activities across the Viacom music brands in over 30 markets. In 2012 Simona moved to Luxottica Group, where he is now the Global Leader for Consumer Insights & Marketing Intelligence, serving as a trusted strategic business partner to the consumers' as well as retail brands' leadership and broader cross-functional teams.
Global CMI Manager, HEINEKEN International, Netherlands
Sjoerd Koornstra is Global CMI Manager at Heineken International. He is responsible for a.o. Global CMI Cider and Global Brand Health Tracking. He has broad international experience in developing as well as developed markets, and has been in several market-research-related areas for more than 25 years. Sjoerd has held international positions in the field of marketing research, knowledge management and marketing information technology. He has a master's degree in applied econometrics in business administration.
Customer Insights & Analytics Leader, Mercer, Australia
As Insights & Analytics Leader at Mercer, Stacie Haber leads a team responsible for market research, analytics and predictive modelling as well as the development and management of Mercer's proprietary insights and analytics platform called Mercer Edge. Stacie has more than 20 years of experience in marketing research, analytics, strategy and consulting in the United States and Australia working across a number of sectors/industries. Stacie holds a Master of Marketing Research degree from the University of Georgia and a Bachelor of Arts degree in Advertising from Michigan State University.
Director of Mobile and Online Research - Global Research, Lightspeed, UK
Stefan joined Lightspeed Research in November 2005 as APAC Programming Manager (Sydney). Stefan subsequently moved through different roles until he joined the Lightspeed Global team in London in 2010. Stefan's role within the Global Research team is research methodology for all mobile work. Stefan has completed internal studies on location triggering, video recording and survey length on mobile, as well as many other research pieces on mobile. He has also contributed to discussions on panel management and design best practices. Stefan holds a Bachelor of Mathematics (Hons) in Statistics. Stefan has 15 years market research experience.
BBI Manager Europe, Brown-Forman Beverages, UK
Stephen has been a client-side insights specialist since 2007, when he joined Johnson and Johnson Northern Europe as a placement student; part of his BBA Management degree at Lancaster University. He since went on to join J&J after graduating, progressing to management level over the next 5 years, before joining the Brown-Forman Europe Brand & Business Insights team in Spring 2015. He is a passionate believer in the ability of consumer-centric thinking to deliver competitive advantage to a business, and unlock its growth potential.
Director Research Technology, Lightspeed, UK
Steve started his career in the advertising and media industry in 1996. After working within a number of media agencies, Steve formed Media Intelligence, a London based research and technology company, with Jon Puleston. Although a small company, Media Intelligence pioneered the creation of interactive surveys and engagement techniques. It was acquired by GMI in August 2006. Steve now holds the position of Director, Research Technology within Lightspeed and spends much of his time working with clients and project managers to create surveys which maximise respondent engagement and deliver quality data. Steve holds a BSc in Computer Science from The University of York and an MSc in Science and Technology Policy from The University of Sussex.
Head of Marketing Media and Insights, MTV Viacom 18, India
Sumeli heads the Marketing and Insights function of MTV and MTV Indies - the Youth Entertainment vertical of Viacom18. Her previous experience ranges from business consulting to brand management.
Vice President, The Third Eye, India
Sushma has experience in market research first on the client end and then on the agency side. She has a varied background that has exposed her to the world of mechanical engineering, video editing, entrepreneurship, marketing and advertising, television programming and of course, qualitative research. She specialises in FMCG, Technology and Youth work, and speaks fluent Hindi, English and Telugu. Sushma is an explorer at heart and loves to travel, interact with new people and soak in new cultures. She comes to work every day in search for the next adventure.
Business Director, InSites Consulting, USA
With a background in product design and an insatiable curiosity, Thomas is overseeing insight projects for global brands like Dannon, Google, Heineken and Philips. He specialises in fueling innovation and brand positioning projects with consumer inspiration.
Thomas is a regular contributor to the research and design community – speaking at conferences like ESOMAR Qualitative 2012 and Product Design + Innovation 2013, publishing in journals like the International Journal of Market Research and Touchpoint, The Journal of Service Design and lecturing in consumer-centric innovation at universities. He co-authored 'Open Innovation: New Product Development Essentials from the PDMA' and was awarded with Best Presentation at the 8th International Conference on Design and Emotion.
Although he is a passionate storyteller, he's taking research beyond the story by adding experiential elements. Experience is a key area of opportunity for the industry to enhance empathy, make insight memorable and drive change.
Senior Research Manager, SKOPOS, Germany
@skopos_research - Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.
Head of Quant, Jigsaw Research, UK
Tom Vannozzi is Head of Quantitative Research at Jigsaw Research - a great collective of like-minded researchers where the research is rooted in academic thinking but also the practical knowledge of what works that comes with years of experience. Tom heads the quant team and has an interest in numbers, but also incorporates qualitative into his work as he believes that, as good researchers, we should employ all the tools we have available to find the best solutions to our clients' problems.
Associate Director, C Space, UK
@plasticvincent - Vincent is a Director with 15 years Insight Industry experience. After graduating in his native France and subsequently in the UK, he trained at Research International and various small agencies, before starting one of his own which he ran for 5 years. Since joining C Space in 2011, he has applied his expertise in a wide range of methodologies and industries, to develop some of the longest lasting client relationships in the agency, including Orange, whom he will be presenting with.
Innovation Director, TNS, UK
Will is Innovation Director at TNS UK, leading the charge to a data agnostic future, delivering focused insight for better business decisions. He is loving bringing to bear his expertise in brand & communications to enable clients to get the very best from today's connected world. Before moving to TNS, Will was BrainJuicer's "Juicy Evangelist". Will gained plenty of experience running his own digital campaigns, recently bidding for election to the UK Parliament. This has inspired him to produce a musical, 2016's hotly anticipated "Rocking Your Vote!"