70th edition

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Programme

We believe that visionaries have a lot in common with market research professionals:

  • A visionary dares to take risks
  • A visionary is inspired by what the future could be rather than offer a mere extrapolation of what has happened in the past
  • A visionary looks beyond the possible and dreams of the ‘what if...’
  • A visionary believes the idea of “what got us here will not get us there’
  • A visionary is wired to think in a different way
  • A visionary looks into the future because they care about it. Their motivation isn’t about themselves, or about the here and now, but a compelling curiosity to define the future
  • A visionary doesn’t just have an idea, they take action to make it happen

Read more about the topics and submit your speaking proposal.

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Early Bird rate deadline: 16 June 2017


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Programme committee

Committee Chair

Vanessa Oshima

Vanessa Oshima

General Manager Women's Category, Nike, Japan

Vanessa refuses to stand still. A person that believes tomorrow will be better than today because it is within our control to make it happen. She is full of curiosity and is not asking "why?" but "why not?" as she seeks to uncover insight that has true impact for the businesses she works with. Currently Vanessa is the General Manager for the Women's Category at Nike Japan and is responsible empowering Women in Japan by finding the intersection of Sport, Women and Japan in a meaningful and inspirational way that will drive the business and brand in a positive way.

Vanessa has over 20 years experience in researching and understanding the consumer. Prior to Nike, Vanessa worked at Coca-Cola Japan as Vice President of Strategy and Insight overseeing the end to end research process from future trends, to consumer behavior to financial ROI of Innovation and Marketing investments for marketing teams, sales teams and senior leadership.

She has a reputation for being visionary in the field of strategy and insights and unafraid of exploring the newer methodologies in an effort to be ever better. Vanessa has a strong passion for the end to end process of research. From Discovery Research (ethnographic, trend immersions, semiotics, segmentation) through to ROI related modelling.

A native New Zealander, Vanessa has lived in Japan for over 20 years. A Mother of two, marathon and breast cancer awareness charity runner, she personally and professionally works with the ethos that there is always a way to get things done!!! Every day she is trying to answer the questions of "WHAT is happening?-SO WHAT does this mean?- NOW WHAT am I going to do about it?".

Committee Member

Els Molenaar

Els Molenaar

Owner, Blooming-org, Netherlands

Until recently Els Molenaar was CEO of Blauw Research, where she had worked since 2012. She has a lot of experience in market research, both on the client side (Philips and Center Parcs Europe) and on the agency side (Millward Brown and Blauw Research). She strongly believes that the essence of market research is to listen closely to stakeholders. Companies can only stay successful if they are really connected to their customers and to their employees. Els believes in the power of enthusiasm, because sustainable change is more likely to happen when we focus on the positive instead of the negative. She is an active blogger on Customer Experience Management, NPS, Flow and Agile. She was a member of the MOA Award jury (yearly award for best researcher on client side) until 2016 and member of the board of the RKG (ISO-certified agencies). In 2017 Els starts a new initiative. Her ambition is to align the internal of an organisation with the external challenges that (market research) organisations face.In her spare time she likes skiing and sailing, going to the movies and spending time with family and friends over a fine meal.

Committee Member

Giulia Gasperi

Giulia Gasperi

Research Director, InSites Consulting, USA

A Glomad at heart, Giulia speaks 5 languages and has had the opportunity to call 9 countries across 4 continents her home.

Giulia specializes in strategy, branding, and next-gen fusion research across quantitative, qualitative and social listening methodologies. Having developed specific expertise in the space of co-creative innovation projects involving consumers, clients and advertising agencies, she channels her passion for all things social, digital and future-forward into bootstrap consulting for startups and small businesses. Her team was awarded first place in ESOMAR's first-ever Research Rally, a one-day hackathon helping startups looking to solve key business challenges through research & strategic advice.

With a knack for storytelling and content creation, she enjoys writing and speaking for work and fun. Ideally both. Next to blogging for ESOMAR, How Cool Brands Stay Hot and InSites Consulting, she was published by the Advertising Research Foundation and has presented her work across stages in the US, including the ARF and IIeX as well as for C-level audiences around the world.

Today, she is Research Director at InSites Consulting NYC where, together with a smart team of consultants, programmers and project managers, she helps global brands unlock extraordinary insights from everyday consumer realities while thinking about what comes after what comes next. She loves to inspire and be inspired by people and brands seeking thought leadership and the Magic of Making It Happen.

Tomorrow, she hopes to become a ballerinastronaut.

Giulia is based in New York City, where she shadow-boxes and runs or cycles for charity. As part of the Life Is Priceless Foundation, a non-profit organization that raises money and awareness in the fight against depression and suicide, Giulia runs the organization's research leg and built the strategic foundation for L.I.F.E., the first kick-starter for mental health.

Committee Member

John Kearon

John Kearon

Chief Juicer, BrainJuicer Group, UK

As @ChiefJuicer at BrainJuicer, John's role in conceiving and leading BrainJuicer made him Ernst & Young's 'Entrepreneur of the Year', the ARF's Gold Award for Research Innovator and triple winner of the ESOMAR award for best Methodology. BrainJuicer has been voted 'Most Innovative Market Research Company' for the last five consecutive years, in the industry GRIT report. In the last year, BrainJuicer has expanded its award-winning System1 approach to advertising and politics with the launch of System1Agency and System1Politics.

BrainJuicer Group PLC, turns human understanding into profitable brand growth.

Committee Member

Mario Callegaro

Mario Callegaro

Survey Research Scientist, Google, UK

Mario Callegaro is senior research scientist at Google, London in the user insights team, BrandStudio. He focuses on measuring users' feedback and measuring Google brand perception. Mario consults on numerous survey and market research projects in terms of study design, questionnaire design, sampling, and reporting.

Mario holds a M.S. and a Ph.D. in Survey Research and Methodology from the University of Nebraska, Lincoln. He is associate editor of Survey Research Methods and in the advisory board of the International Journal of Market Research. He published an edited book titled Online Panel Research: A Data Quality Perspective and his new book: Web Survey Methodology is available as of June 2015.

Mario serves in numerous boards of professional associations in order to work on task force reports and guidelines. Examples include 2014 AAPOR task force reports on social media in public opinion research, and mobile technologies for conducting, augmenting and potentially replacing surveys.
Specifically for ESOMAR, Mario was a member of the team which produced the new ESOMAR Online Research Guideline, and is currently working on the new version of the ESOMAR guideline for conducting mobile market research.

Committee Member

Ria Dierikx

Ria Dierikx

Director Marketing Intelligence | BG Health & Wellness, Philips International, Netherlands

Ria Dierikx leads the Global Marketing Intelligence team in the Business Group Health & Wellness of Philips. Together with her team, she partners with the Oral Health Care and Mother & Childcare business to provide consumer and market insights for strategy, innovation and marketing activation. The focus is on global consumer insights, consumer decision journey understanding, new proposition development, marketing analytics, and brand tracking. Ria studied Economic Psychology and spent most of her career in international market research. She started at Motivaction in Amsterdam, followed by a research management function in the automotive industry at the European Headquarters of Nissan Motor Company. Ria joined Philips in 2000, and has taken on various roles since market intelligence director for Consumer Electronics, Consumer Lifestyle and Domestic Appliances and as of 2016 Health & Wellness global marketing intelligence lead. Driving consumer centricity in innovation for durable product categories has been an important theme throughout her career.

Committee Member

Till Winkler

Till Winkler

Senior Research Manager, SKOPOS, Germany

‎@skopos_research - Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.