Digital Lab and ESOMAR EMEA partner 2014

GMI

Networking partner and ESOMAR Corporate Founding Member

Norstat

Future Talent sponsor

SSI

Official Swedish Media Partner

Dagensanalys.se

In Co-operation with

Swedish Association

Global media partners

planung & analyse

Research & Results

Quirk's

GreenBook

Media partners

Euromonitor International

D.I.M.M.

Market Research in the Mobile World

Research World magazine

RW Connect

Event partner

Hilton Stockholm

Official knowledge partner

Warc

Contact

For further information about our promotional packages, please contact Helen Parker:

Phone: +31 205897859
#esoDIGITAL #ESOMAR

Digital Dimensions 2014

(Online + Big Data + Social Media + Mobile) Research

Stockholm / 15-17 June  Buy papers 

Digital Dimensions 2014
Livestream

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ESOMAR Livestream will allow you to view the many key Digital Dimensions 2014 sessions and to gain access to the latest industry development from leading experts in their fields - all from your computer.

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Livestream programme

Please note: Timings are according to the event's local time (WIB / GMT+7 / CEST+5).

09:00 - 17:00 Monday, 16 June - Conference day one
Opening
09:00 - 09:05 Opening
Adam Phillips, ESOMAR Professional Standards Committee Chair
09:05 - 09:10 Welcome
Pär Rahm, ESOMAR Representative for Sweden
09:10 - 09:25 Introduction to programme and opening keynote
Jon Puleston, Programme Committee Chair
09:25 - 09:55 Opening keynote speaker
The People Side of Innovation
These days, there is much talk about open innovation, business model innovation and innovation culture. These are important topics, but the most significant element to anything related to innovation… Read more
The People Side of Innovation

Stefan Lindegaard

Author and Strategic Advisor
15inno
Denmark
Read more
Stefan Lindegaard
, Author and Strategic Advisor, 15inno, Denmark

09:55 - 10:10 Firestarter
Context Hacks and Emotional Packs
Researching real decisions in a post-Kahneman World
Now we know people make decisions using fast, intuitive System 1 thinking, how can we change research to reflect these decisions? Technology permits us to observe behaviour more easily – but how… Read more
Context Hacks and Emotional Packs
Researching real decisions in a post-Kahneman World

Tom Ewing

Digital Culture Officer
BrainJuicer
UK
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Tom Ewing
, BrainJuicer, UK

10:10 - 10:30 Opening your Mind
A reappraisal of the open-ended question
Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have… Read more
Opening your Mind
A reappraisal of the open-ended question

Alexander Wheatley

Researcher
GMI
UK
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Alexander Wheatley
, GMI, UK

10:50 - 11:10 Break
Online Research Dimension
11:10 - 11:15 Introduction by session chair
Joseph Blechman, AOL, USA
11:15 - 11:35 Conducting Global Online Qualitative Research
Best practices, innovations and trends
Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and… Read more
Conducting Global Online Qualitative Research
Best practices, innovations and trends

Janet Ziffer

Marketing Research Technical Leader
Kimberly-Clark
USA
Read more
Janet Ziffer
, Kimberly-Clark, USA

Michael Mabey

Director Client Solutions - Americas
SKIM
USA
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Michael Mabey
, SKIM, USA

11:35 - 11:55 Facebook Digital Dimensions
Understanding the role of mobile and social in the consumer shopping experience
Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly… Read more
Facebook Digital Dimensions
Understanding the role of mobile and social in the consumer shopping experience

Jayne Dow

Director - Research and Digital Innovation
Firefly Millward Brown
USA
Read more
Jayne Dow
, Firefly Millward Brown, USA

Juliana Smith Holterhaus

VP, Business Operations
Lumi
USA
Read more
Juliana Smith Holterhaus
, Lumi, USA

Marion Beaufrere

Audience Researcher
Facebook
UK
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Marion Beaufrere
, Facebook, UK

11:55 - 12:15 Research 360: A journey through time and research
Combining the latest methods & techniques to uncover previously hidden insights on the exciting journey from pregnancy to motherhood.
The future of research is supporting decisions with a… Read more
Research 360: A journey through time and research

John Humphrey

Director of Analytics, Insights & Consumer Services
Kimberly Clark Europe
UK
Read more
John Humphrey
, Kimberly Clark Europe, UK

Joost Poolman Simons

Digital Research & Innovation
Ipsos
UK
Read more
Joost Poolman Simons
, Ipsos, UK

12:15 - 12:30 Discussion
12:30 - 13:40 Break (lunch)
Social Media Dimension
13:40 - 13:45 Introduction by session chair
Håkan Ozan, Uppsala University, Sweden
13:45 - 14:00 Firestarter
The Social Media World Tour!
The Social Media World Tour will be a dizzying journey across the world’s digital communications landscape, showcasing regional trends that shape the way consumers and businesses on the ground… Read more
The Social Media World Tour!

Pavel Marceux

Technology, Communications & Media Analyst
Euromonitor International
UK
Read more
Pavel Marceux
, Euromonitor International, UK

14:00 - 14:20 I Will Tell You What They Want, What They Really Really Want
Discovering new product development opportunities via social media
A serious weakness of social listening research is that it is only good at measuring what we already have in our hands. But is that true? Listening research gives us unprecedented access to hundreds… Read more
I Will Tell You What They Want, What They Really Really Want
Discovering new product development opportunities via social media

Annie Pettit

Chief Research Officer
Peanut Labs
Canada
Read more
Annie Pettit
, Peanut Labs, Canada

14:20 - 14:40 Decomposing Pinterest Virality
An analysis of the drivers of content reach
2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why… Read more
Decomposing Pinterest Virality
An analysis of the drivers of content reach

Dave Choate

Director - Integrated Insights
Starcom
USA
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Dave Choate
, Starcom, USA

14:40 - 14:50 Discussion
14:50 - 15:00 Foundation for the Future
Gunilla Broadbent, President, ESOMAR Foundation
15:20 - 15:40 Break
15:40 - 15:50 Introduction by session chair
Jerome Sopoçko, Askia Group, France
Guest Speaker: Cross-Industry Update
15:50 - 16:10 Guest speaker
The IPA SocialWorks Project
Measuring the power of social media
Sponsored by LinkedIn, Facebook and Twitter, the IPA (the professional body for advertising, media and marketing communication agencies), in partnership with The Marketing Society and The Market… Read more
The IPA SocialWorks Project
Measuring the power of social media

Fran Cassidy

Owner
Cassidy Media Partnership
UK
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Fran Cassidy
, Cassidy Media Partnership, UK

Search Engine Optimization (SEO) Capsule
16:10 - 16:30 Extracting Consumer Insights from Search Engine Queries
Predictive and non-verbal consumer insights
We can learn from people’s search (engine) behavior patterns. Indeed, by analyzing what Internet users look for in search engines, it is possible to understand the way they verbalize their… Read more
Extracting Consumer Insights from Search Engine Queries
Predictive and non-verbal consumer insights

Benjamin Saulnier

Managing Partner
KOS Research
France
Read more
Benjamin Saulnier
, KOS Research, France

Nicolas Chollet

Managing Partner
Clustaar
France
Read more
Nicolas Chollet
, Clustaar, France

User Experience (UX) Capsule
16:30 - 16:50 How to Measure User Experience
…and to calculate its ROI
Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain… Read more
How to Measure User Experience
…and to calculate its ROI

Raimund Wildner

Managing Director
GfK
Germany
Read more
Raimund Wildner
, GfK, Germany

Tim Bosenick

Managing Director
GfK
Germany
Read more
Tim Bosenick
, GfK, Germany

16:50 - 17:00 Q&A
09:00 - 17:00 Tuesday, 17 June - Conference day two
Social Media Dimension (Part II)
09:00 - 09:05 Introduction by session chair
Jon Puleston, GMI, UK
09:05 - 09:25 Building Relationships that Matter
Engaging with the multi-channel consumer
The raison d’être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set… Read more
Building Relationships that Matter
Engaging with the multi-channel consumer

Grant Bird

Partner
Hall & Partners
UK
Read more
Grant Bird
, Hall & Partners, UK

09:25 - 09:45 The Zero Moment of Memory
An innovative multi-layered hybrid research approach
This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging… Read more
The Zero Moment of Memory
An innovative multi-layered hybrid research approach

Nick Drew

Head of Research
Yahoo!
Canada
Read more
Nick Drew
, Yahoo!, Canada

Olga Churkina

VP
Fresh Intelligence Research
Canada
Read more
Olga Churkina
, Fresh Intelligence Research, Canada

09:45 - 09:55 Q&A
Mobile Research Dimension
09:55 - 10:00 Introduction by session chair
Dan Kvistbo, Norstat Danmark A/S, Denmark
10:00 - 10:20 Smartphone Penetration and Technology Adoption in Global Comparison
From a global perspective online penetration rates vary significantly. However, due to the increase in penetration of connected devices (especially smartphones and tablets) all countries globally have… Read more
Smartphone Penetration and Technology Adoption in Global Comparison

Ingo Knuth

Research Manager DACH
Google
Germany
Read more
Ingo Knuth
, Google, Germany

Thomas Park

Research Manager DACH
Google
Germany
Read more
Thomas Park
, Google, Germany

10:40 - 11:00 Break
Mobile Research Dimension (session continues)
11:00 - 11:10 Introduction by session chair
Dan Kvistbo, Norstat Danmark A/S, Denmark
11:10 - 11:30 Combining big data and mobile market research best practices
Combining both Big Data from the terabytes of browsing logs and mobile market research via mobile feature phones, Nokia’s consumer analytics has assembled an unprecedented view of browsing… Read more
Combining big data and mobile market research best practices

Adam Berman

President
CatalystMR
USA
Read more
Adam Berman
, CatalystMR, USA

Jeff Hamilton

Head of Consumer Insights
Nokia
USA
Read more
Jeff Hamilton
, Nokia, USA

11:30 - 11:50 How to get so much more from mobile
Case studies on integration and impact
MESH have been capturing mobile data and integrating it with other sources since 2006. Over that time period the industry has recognised the value of mobile but realising its potential and when to do… Read more
How to get so much more from mobile
Case studies on integration and impact

Christopher Wallbridge

Experience Strategist
MESH
UK
Read more
Christopher Wallbridge
, MESH, UK

11:50 - 12:10 Multi-Device, Multi-Purpose, One Connected Consumer
Uncovering the value of multiple screens for online content and advertising
AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada… Read more
Multi-Device, Multi-Purpose, One Connected Consumer
Uncovering the value of multiple screens for online content and advertising

Andrew Consky

Director of Research
AOL
Canada
Read more
Andrew Consky
, AOL, Canada

Cortney Henseler

Director - Consumer Analytics & Research
AOL
USA
Read more
Cortney Henseler
, AOL, USA

Maureen Dawson

Senior Manager - Consumer Analytics & Research
AOL
USA
Read more
Maureen Dawson
, AOL, USA

12:10 - 12:30 Discussion
12:30 - 12:40 Foundation for the Future
Gunilla Broadbent, President, ESOMAR Foundation
12:40 - 13:50 Break (lunch)
Mobile Research Dimension (Part II)
13:50 - 14:00 Introduction by session chair
Joseph Blechman, AOL, USA
14:00 - 14:20 Mobile Behavioural Analytics
A new window on the soul
We look at two themes at the heart of marketing today − the need to work with “big data” and the need to better understand how and where mobile fits in. The mobile phone is central… Read more
Mobile Behavioural Analytics
A new window on the soul

Robert Burgoyne

Development Director, Marketing Sciences
TNS
UK
Read more
Robert Burgoyne
, TNS, UK

14:20 - 14:40 Usage of Smartphones in Shopping Malls
Context based mobile surveying using geodata
In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By… Read more
Usage of Smartphones in Shopping Malls
Context based mobile surveying using geodata

Carsten Andreasen

Nordic Research Manager
Google
Denmark
Read more
Carsten Andreasen
, Google, Denmark

Johanna Fyrbjörk

Head of Research Innovation and Applied Technology
Ipsos
Sweden
Read more
Johanna Fyrbjörk
, Ipsos, Sweden

14:40 - 15:00 What do Wearable Devices Bring to Market Research?
Are wearable devices like Google Glass viable alternatives to mobile handsets for market research?
Are wearable devices like Google Glass viable alternatives to mobile handsets for market research? Our emphasis is on image capture for diary and journal studies where handsets deliver a… Read more
What do Wearable Devices Bring to Market Research?
Are wearable devices like Google Glass viable alternatives to mobile handsets for market research?

Alex Johnson

Head of Innovation
Kantar Operations
UK
Read more
Alex Johnson
, Kantar Operations, UK

15:00 - 15:10 Discussion
ESOMAR Global Update
15:10 - 15:20 New technology, new data sources, new privacy risks

Guy Rolfe

Global Mobile Practice Leader
Kantar Mobile
UK
Read more
Guy Rolfe
, Kantar Mobile, UK

15:40 - 16:00 Break
16:00 - 16:10 Introduction to closing keynote speaker
Jon Puleston, Committee Chair
16:10 - 16:40 Closing keynote speaker
Digital Detox
off is a new emotion
Let's face it, in many ways, new technologies are fantastic. But every hour, technologies and the Internet – applications, social networking, news – are stealing our attention. Something… Read more
Digital Detox
off is a new emotion

Alex Drozdovsky

Creative Strategy Lead
BBDO Worldwide
Lithuania
Read more
Alex Drozdovsky
, Creative Strategy Lead, BBDO Worldwide, Lithuania

16:40 - 16:50 Programme Summary
Jon Puleston, Programme Committee Chair
16:50 - 17:00 Closing

Dan Foreman

ESOMAR President
ESOMAR
UK
Read more
Dan Foreman
, ESOMAR President

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