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comScore

GfK

Ipsos

Kantar

Nielsen

 

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Programme

Please note that we are finalising the program, and therefore the below is subject to change.

Several panel sessions will discuss, explore and present how the evidence-base assembled by research organisations is helping to inform better and fairer planning and decisions ranging from top economic opportunities like Internet of Things, the Low-Carbon Economy and the Sharing Economy to addressing European social challenges like the refugee crisis and combating social exclusion and poverty.

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Programme


= ESOMAR Member


Tuesday, 24 January 
08:30 - 09:00 Registrations and welcome coffee
09:00 - 10:00 Opening Session: Insights and Analytics in a Data-Driven Society

Market, opinion, and social research, and the analytics sector has for over a century delivered insights to businesses, non-profits, and governments helping them make business decisions, improve public services, or shape public policies.

In the era of Big and Open Data, the Cloud, the Internet of Things, the role of the sector is evolving as our society becomes ever more data-driven. How are these developments transforming research and what is being done at the European level to ensure that research continues to support effective decision-making?

Introductory Remarks

Finn Raben

Director General
ESOMAR
Netherlands
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Finn Raben
, ESOMAR, Netherlands

Responsible Research and Innovation
Philippe Galiay, European Commission, Belgium
How can Europe benefit from commercially driven insights?

Niels Schillewaert

ESOMAR President / Managing Partner and co-Founder
InSites Consulting
Belgium
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Niels Schillewaert
, InSites Consulting, Belgium

How the Insights sector is helping support transformation in organisations and societies, and what is the future role of Insights?
Giovanni Fantasia, Nielsen, Italy
10:00 - 11:30 Panel Session: Opportunities and Challenges for Digital Research

Chaired by:
Adam Phillips, Managing Director, Real Research, UK

Participants:

Joe McNamee

Executive Director
European Digital Rights
Belgium
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Joe McNamee
, Executive Director, European Digital Rights, Belgium

Judith Passingham, CEO Global Operations & Interactive Services (IIS), Ipsos, UK

Paul Nemitz

Director, Fundamental rights and Union citizenship Directorate-General for Justice and Consumers
European Commission
Belgium
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Paul Nemitz
, Director, Fundamental rights and Union citizenship Directorate-General for Justice and Consumers, European Commission, Belgium

Prof. Dr. Raimund Wildner, Managing Director and Vice-President, GfK Verein, Germany
11:30 - 12:00 Networking break
12:00 - 13:30 Helping secure an economically prosperous Europe

The digitization of our economies is leading to critical transformations of our economy. What are the latest insights being discovered that are helping businesses make critical transformations to take advantage of the future economic revolutions, whether through the rise of the Internet of Things, the drive towards a low-carbon economy, or the rise of the Sharing Economy?

Introduction by session chair
Hartmut Scheffler, Arbeitskreis Deutscher Markt- und Sozialforschungsinstitute, Germany
What We See - the Digital Future in Focus
Discover the latest insights on connected digital devices and the trends we foresee driving its growth. How are research models changing to accommodate the challenge of hyper-fragmentation? What is… Read more
What We See - the Digital Future in Focus

Stuart Wilkinson

Head of Industry Relations EMEA
comScore
UK
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Stuart Wilkinson
, comScore, UK

Think Globally, but Act Locally
Our businesses are naturally likely to be global in nature. Frederic will share his experience growing his French start up that began in 2000 with him as a sole proprietor, to building a company of… Read more
Think Globally, but Act Locally

Frederic-Charles Petit, France
Digital research in a mobile world: how crowdsourced intelligence is improving decision-making in the mobility sector
The transportation system as we know it is undergoing fundamental shifts. Technology-driven on-demand solutions (e.g. Uber, Zipcar), electric vehicles and autonomous driving are promising a more… Read more
Digital research in a mobile world: how crowdsourced intelligence is improving decision-making in the mobility sector

Nico Jaspers

Founder and CEO
Dalia Research
Germany
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Nico Jaspers
, Dalia Research, Germany

Are You Edgy Enough?
Transformation, digitalization and disruption are buzzwords these days. Companies need to step up their game. For many businesses - banking, automotive, retail, etc. - the competitive frame of… Read more
Are You Edgy Enough?

Delphine Vantomme, InSites Consulting, Belgium
13:30 - 14:30 Lunch break
14:30 - 15:10 Raising understanding of Europe's social challenges

The European Union is facing tremendous pressure in the form of concurrent social crises. Geo-political instability on Europe's borders have led to an unprecedented increase in migration and refugee movements towards Europe. The European social model is proving unsustainable as Europe's demographic profile shifts. Additionally, terrorism and rising unemployment have seen corresponding rises in economic and social inequality and a concerning rise in violence against minorities. What can insights tell us about these trends and what may be Europe's path to resolving them?

Introduction by session chair
Dr. Bonnie Wolff-Boenisch, Science Europe, Belgium
Winning over the conflicted middle: Communicating with the public about refugees at a time of crisis
At a time of rising tension and division in many European societies, communicating effectively with the public about contentious social issues becomes more important than ever. We present insights… Read more
Winning over the conflicted middle: Communicating with the public about refugees at a time of crisis

Alexandra Schoen, Ipsos, Germany
Stephen Hawkins, Purpose, USA
Age, employment and economic wellbeing: How European regions will develop until 2025
With the instrument "Biographical Lifeworlds" that was jointly developed by Prof. Kleining from University of Hamburg and GfK a forecast of the social and economic development of Europe will be given,… Read more
Age, employment and economic wellbeing: How European regions will develop until 2025

Prof. Dr. Raimund Wildner, GfK Verein, Germany
15:10 - 15:30 Networking break
15:30 - 16:30 Supporting and informing governments and public policy debates

Public finances are under pressure, and so is the European project and representative democracy in general. There is declining trust in "experts" and in governments which is leading to a far more politically polarized environment. Additionally, efforts to reduce the cost of running governments is putting renewed emphasis around better regulation and effective law-making. The continued rise of Euroscepticism is also increasingly concerning. How are insights being used to inspire policy-makers, civil servants, and citizen groups to "reboot" the European project, rekindle support, whilst also improving governments' abilities to deliver more effective services at lower cost.

Introduction by session chair
Richard Tuffs, European Regions for Research and Innovation Network, Belgium
The future role of opinion and polling research in the public space
In 1973 Eurobarometer was born. The term Eurobarometer, chosen by its founder, Jacques-René Rabier, is explained in the first 1973 survey: "Just as a barometer can be used to measure… Read more
The future role of opinion and polling research in the public space

Edouard Lecerf, Kantar Public, France
Research and the Application of Nudge Methods to Help Policy-makers Effect Social Change
Grounded in the recent learnings from Behavioural economics about how real people make decision in real life, the Nudge approach is a powerful way to help public policy makers to be successful at… Read more
Research and the Application of Nudge Methods to Help Policy-makers Effect Social Change

Eric Singler

BVA group Managing Director, PRS IN VIVO Global Managing Director and President
NudgeFrance
France
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Eric Singler
, NudgeFrance, France

Brexit, Trump, and the Eurosceptic vote
Brexit and the rise of Eurosceptic parties pose major challenges to the European Union. What can we learn from the values and needs of populist-party voters? How typically European are they? What are… Read more
Brexit, Trump, and the Eurosceptic vote

Martijn Lampert

Research Director Glocalities
Motivaction International
Netherlands
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Martijn Lampert
, Motivaction International, Netherlands

16:30 - 17:30 Closing Session: Securing the role of Research in Data-Driven Societies

How can we foster quality, ethically-driven research and ensure that it is equipped to guide data-driven societies to achieve better societal outcomes that works for all European citizens, businesses, and governments?

Better Insights for the 21st Century
Introducing the EFAMRO and ESOMAR Vision Paper for the Insights sector, cataloguing the key trends foreseen for the sector and how European policy-makers can support our sector continue to deliver… Read more
Better Insights for the 21st Century

Kim Smouter

Head of Public Affairs and Professional Standards
ESOMAR
Netherlands
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Kim Smouter
, ESOMAR, Netherlands

Michelle Goddard, EFAMRO, Netherlands
Ethics, research, and the data-driven society
Giovanni Buttarelli, Belgium
Self-regulation and its role in fostering trust and confidence in the digital economy
Victor Negrescu, European Parliament, Belgium
Why Standards Matter

Ben Page

Chief Executive
Ipsos MORI
UK
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Ben Page
, Ipsos MORI, UK

Closing Remarks

Finn Raben

Director General
ESOMAR
Netherlands
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Finn Raben
, ESOMAR, Netherlands

17:30 - 19:00 Launch Reception of the Research Choices Initiative

Research Choices is an initiative of the market, opinion, and social research sector to strengthen public awareness of the role personal data plays in online research. A new web platform will provide educational content on the types of data collected, measures put in place to protect personal data, and control options made available by participating organisations to exercise control. It aims to meet regulators' concerns that businesses are not doing enough to inform the public about data collection and use at a sector level.


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General inquiries

For further information about the event, please contact the ESOMAR project managers, Kim Leonard Smouter, Head of Public Affairs & Professional Standards or Jan Willem Knibbe, Policy and Industry Projects Executive, at telephone: +31 20 664 2141