Congress - Odyssey 2010

The Changing Face of Market Research

Athens / 12-15 September  Buy papers 

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Overview

The move from transactional to relational research is at the forefront of change in the Market Research industry.

Technological advancements, societal changes and the current economic crisis are creating new dynamics – challenges to the “traditional” wisdom of market research and marketing. There is an increasing emphasis on the need to continually seek and demonstrate new value propositions. The face of market research is changing and with it so are many of the approaches and methodologies we employ. Through the use of collaborative relations, active listening, increased dialogue and observation, market research is assessing its position and developing a diverse set of skills both traditional and new to meet these latest demands and to ensure that market research advances and adapts to this new marketplace.

As we enter a new decade, we as an industry must stop and take stock - to reflect on our research and approaches from the past, differentiate between perception and reality and determine what the future holds.

ESOMAR is therefore proud to announce Odyssey 2010 – The Changing Face of Market Research to be held in Athens, the birthplace of critical thought and the foundation of modern culture.

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Programme

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Sunday, 12 September
08.00 - 17.00
08.00 - 09.00 Workshops registration
at the Athens Hilton
09.00 - 17.00 Workshops (in parallel):
  • The power of storytelling and narrative
  • Current and Emerging Trends in Qualitative Research
  • Ethnography and Observational Research (Day 1)
Monday, 13 September - Congress day one
08.00 - 21.00

- Open Exhibition (16.00 - 18.30)
07.45 - 19.00 Workshop and Congress registration
at the Athens Hilton
09.00 - 17.00 Workshops (in parallel):
  • Presenting
  • Moderating Online Immersive Qualitative Research
  • Ethnography and Observational Research (Day 2)
  • User Generated Content and Research
  • Measuring Emotions
17.30 - 18.30 Ask The Expert

Do you have questions on specific methodologies, concepts or ideas? Do you need some guidance? Why not take this opportunity to “ask the expert”. Experts will be on hand to help you analyse the issues and find the answers you are looking for. This is an open session available to anyone who is interested. The following experts will be available for 1 hour to help you with any questions you may have on the following subjects:

ESOMAR - Meet the President
Gunilla Broadbent, President, GB Global Positioning, Europe & USA and ESOMAR President

Evidence Based Consultancy
David Smith, Director, DVL Smith Limited, UK

Semiotics
Malcolm Evans, Founding Partner, Space Doctors, UK

What Should Researchers Do About Neuroscience?
David Penn, Managing Director, Conquest, UK

19.00 - 21.00 Welcome reception
at the Athens Hilton
TUESDAY, 14 SEPTEMBER 09.00-18.00
- Exhibition (all day)
  MAIN MEETING ROOM - TERPSICHORE
09.00 - 09.40 OPENING AND WELCOME
09.40 - 10.25 KEYNOTE
Grab the diverse world
Shombit Sengupta, Founder & Chairman, Shining Consulting
10.25 - 10.40 Company Presentation
Nipo Software

in Main Meeting Room - Terpsichore
10.25 - 11.05 BREAK in the Exhibition Area
11.05 - 12.45 SESSIONS IN PARALLEL
MAIN MEETING ROOM -
TERPSICHORE
PARALLEL 1 -
HESPERIDES
PARALLEL 2 -
THALIA
2010 AND BEYOND:
CHALLENGES AND OPPORTUNITIES
THE CONVERSATION REVOLUTION: FROM CONVERSATIONS
TO INSIGHTS
THE DISCUSSION SPACE
12.45 - 13.00 Company Presentation
Survey Sampling International

in Main Meeting Room - Terpsichore
Company Presentation
E-Tabs Automated Charting and Reporting

in Parallel 1 - Hesperides
12.45 - 14.00 LUNCH
14.00 - 15.40 SESSIONS IN PARALLEL
MAIN MEETING ROOM -
TERPSICHORE
PARALLEL 1 -
HESPERIDES
PARALLEL 2 -
THALIA
THE CONVERSATION REVOLUTION: BRANDS
AND PEOPLE DIALOGUES
2010 AND BEYOND:
A WORLD TOUR OF METHODS
AND SKILLS - PECHA KUCHA
THE DISCUSSION SPACE
15.40 - 15.55 Company Presentation
Ipsos Observer

in Main Meeting Room - Terpsichore
Company Presentation
Tobii Technology

in Parallel 1 - Hesperides
15.40 - 16.20 BREAK in the Exhibition Area
16.20 - 17.55 SESSIONS IN PARALLEL
MAIN MEETING ROOM -
TERPSICHORE
PARALLEL 1 -
HESPERIDES
PARALLEL 2 -
THALIA
2010 AND BEYOND:
GENERATING INSIGHTS
CONNECTING THE DOTS …AN INTEGRATED RESEARCH
APPROACH: FAST TRACK
THE DISCUSSION SPACE
  THE TALENT CONTEST  
  MAIN MEETING ROOM - TERPSICHORE
18.00 - 19.00 AGM (Annual General Meeting)
20.00 - 24.00 ESOMAR Evening event
  at The Nasioutzik Estate Museum (Spata Attiki).
Details of transportation are available from the ESOMAR team at the registration desk at the Athens Hilton
   
WEDNESDAY, 15 SEPTEMBER 09.00-16.45
- Exhibition (all day)
09.00 - 10.20 SESSIONS IN PARALLEL
MAIN MEETING ROOM -
TERPSICHORE
PARALLEL 1 -
HESPERIDES
PARALLEL 2 -
THALIA
CONNECTING THE DOTS:
CHALLENGING THE WAY WE THINK
THE CONVERSATION REVOLUTION: A KALEIDOSCOPE OF APPROACHES – FAST TRACK THE DISCUSSION SPACE
10.20 - 10.35 Company Presentation
Toluna

in Main Meeting Room - Terpsichore
10.20 - 11.00 BREAK in the Exhibition Area
11.00 - 12.15 SESSIONS IN PARALLEL
MAIN MEETING ROOM -
TERPSICHORE
PARALLEL 1 -
HESPERIDES
PARALLEL 2 -
THALIA
CONNECTING THE DOTS:
NEW SOLUTIONS TO OLD PROBLEMS
ESOMAR SESSION
THE FUTURE OF PRIVACY
THE DISCUSSION SPACE
12.15 - 12.30 Company Presentation
Confirmit

in Main Meeting Room - Terpsichore
12.15 - 13.30 LUNCH
  MAIN MEETING ROOM - TERPSICHORE
13.30 - 14.00 THE TALENT CONTEST

Chaired by: Jeff Hunter, General Mills, USA

RESEARCH SUPERSTAR - The final round and winner announcement

14.00 - 14.50 YOUNG RESEARCHER OF THE YEAR - The Final Round

Chaired by: Gunilla Broadbent, ESOMAR President

14.05 - 14.20 Understanding and Bridging Digital Divides within Africa
Hannah Bowen, InterMedia, USA
14.20 - 14.35 Learning to Love Less
Understanding how to promote energy-saving behaviour through public information communications
Catherine Fish, BrainJuicer, UK
14.35 - 14.50 The potential of environmentally sound, energy efficient technologies and their usage in SMEs in India
Abhishek Sharma, QED Research, India
14.50 - 15.20 BREAK in the Exhibition Area
15.20 - 15.35 PRESENTATION OF ESOMAR AWARDS

Chaired by: Gunilla Broadbent, ESOMAR President

CONGRESS AWARDS
• Best case history
• Best methodological paper
• Best paper overall – the ‘Fernanda Monti Award’

EXCELLENCE AWARD
The best paper presented at an ESOMAR event

YOUNG RESEARCHER OF THE YEAR AWARD
Competition inviting the best young minds in the industry to produce new research projects addressing global societal issues.

15.35 - 16.20 KEYNOTE
The changing face of market research: from technocrats to talent scouts
Paul Marsden, Social Psychologist and Author
16.20 - 16.30 CLOSING
16.30 -
FAREWELL DRINKS in the Exhibition Area
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Speakers/authors

Annelies Verhaeghe

Annelies Verhaeghe

Annelies Verhaeghe is Senior Consultant at the ForwaR&D lab department at InSites Consulting. At the ForwaR&D Lab's she is in charge of the development of new methods and tools which enable us to fill blind spots in consumer understanding. Currently, She is engaging in online observational research and text analytics but in the past she has been involved in connected research, online panel research and innovation research.


Adam Phillips

Adam Phillips

Chair of ESOMAR Professional Standards and Legal Committees


Adhil Patel

Adhil Patel

Adhil Heads up the Thought Leadership division at the TNS Global Brand Equity Centre, which comprises R&D, Stats, Knowledge Management and Training. He is also a Brand Equity expert, with over 10 years experience in the field. B. Science (Statistics & Economics) at University of Cape Town. Sector involvement has been varied, from Consumer (tobacco, beverages, fast food, oral care, pet care) to Technology (software, handsets, hardware) to Finance (credit, debit, banks)

Adhil is based in Cape Town, South Africa, but travels extensively to Europe, USA and APAC for client engagements as well as training and conferences. He has authored or co-authored 3 SAMRA papers previously (2005, 2006, 2010), and has presented at the annual conference of the Society for Chaos Theory in Psychology and the Life Sciences (SCTPLS, 2009)


Amrita Sood

Amrita Sood

Amrita Sood is Divisional Director, Qualitative at GfK NOP Social Research. She holds a BSc (hons) Psychology, and an MSc in Marketing from Strathclyde Business School. Amrita has presented papers on citizen journalism and research at ESOMAR Congress 2008 (September 08) and Research 09, the Annual Conference of the Market Research Society (March 09). She also presented earlier this year at Research 10, on the topic of semiotics and behaviour change.


Anne Favrelle

Anne Favrelle

Anne Favrelle is Project Director pricing at SKIM. She worked at Procter & Gamble for 12 years, building pricing and volume forecasting capabilities across regions (Western Europe, Central & Eastern Europe, Middle East and Africa) and categories (Laundry, Beauty, Healthcare). Anne started at Ciba Geigy (pharmaceuticals) and holds a master degree in genetics as well as a marketing degree (IMIS, Lyon) specializing in marketing for pharmaceutical companies. Anne presented at SKIM Software in Berlin in 2005 and at IBF in Amsterdam in 2003 and 2006.


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