Innovate 2010

Innovation Detonation

Barcelona / 14-16 November  Buy papers 

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Overview

Everyone talks about the need for innovation, but does anyone ever talk about HOW to innovate? Although innovation strategies and theories are widely discussed – it seems the actual "how to" knowledge of innovating products and services are seldom shared.

The ability to quickly create and bring-to-market leading-edge innovations has become integral for gaining competitive advantage. In an economic downturn, the translation of customer insight into relevant products, services or business models has become paramount - making the role of the researcher more relevant than ever.

Innovate 2010 will explore the "mechanics" of innovating and showcase successful case studies and business practices from both researchers and companies to help you better manage, nurture and measure innovation in your organisation.

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Programme

SUNDAY, 14 NOVEMBER
09.00 - 17.00 Workshop
  • Innovation, Culture and Research
    Integrating cultural intelligence research methodologies into the innovation process
16.00 - 19.00 Conference Registration
19.00 - 20.00 Welcome Reception

MONDAY, 15 NOVEMBER - CONFERENCE DAY ONE 09.00 - 17.30
09.00 - 09.05 OPENING
Gunilla Broadbent, ESOMAR President
09.05 - 09.15 Introduction to Programme and Opening Keynote Speaker
Orlando Wood (Programme Committee Chair)
09.15 - 09.50 OPENING KEYNOTE
From Descartes to Darwin & Disney
Why being on-emotion drives success
Dan Hill, President Sensory Logic; author of Emotionomics, USA
09.50 - 10.00 Q&A
10.00 - 10.30 Break
  INNOVACREATION
10.30 - 10.40 Introduction by session chair
Orlando Wood, BrainJuicer, UK
10.40 - 11.00 Axe skincare crowd innovation
Crowdsourcing and co-creating with Axe consumers
Andrew Needham, Face, UK
Philippa Rose, Unilever, UK
11.00 - 11.20 The Coca Cola ritual
Mixing consumers’ creativity and innovation
Begoña Fafian, The Coca-Cola Company, Spain
Victor Huertas, Método Helmer, Spain
11.20 - 11.30 Q&A
11.30 - 12.00 LIVE INNOVATION SESSION (PART I)
Interactive exploration of innovative solutions to real life business problems.
Stephen Phillips & Anna Willis, Spring, UK
12.00 - 13.30 Lunch
  INNOVABUSINESS
13.30 - 13.40 Introduction by session chair
Jon Rodriguez, Philips Design, Netherlands
13.40 - 14.00 Real business innovation
How Companies can draw innovation from large customer communities
Oliver Skopec & Thomas Krüger, Berlin Institute for Innovation Research, Germany
14.00 - 14.20 One part resonance, one part edge
How Philips built a better business with a new recipe for validating consumer insights
Alex Batchelor, BrainJuicer, UK
Federico Trovato, Philips, Netherlands
14.20 - 14.30 Q&A
14.30 - 15.30 The lab beyond the lab
An innovative mini-workshop to help you become more innovative
Stephen Welch, Hay Group, UK
15.30 - 16.00 Break
  OPEN INNOVATION
16.00 - 16.10 Introduction by session chair
Anna-Christina King, Innovation Manager, Generali Group, Italy
16.10 - 16.30 Creating and connecting communities of innovation
Steve Sowerby, XPotential, UK
Kevin McFarthing, Innovation Fixer, UK
16.30 - 16.50 The BMW Group co-creation lab
Managing an innovation hub for a panopticon of users
Gregor Jawecki & Volker Bilgram, HYVE, Germany
Philipp Wiegandt, BMW Group, Germany
16.50 - 17.10 Customer-driven innovation through online communities
A conversation between two passionate partners
Andrea Harkins, GlaxoSmithKline Consumer Healthcare, USA
Julie Wittes Schlack, Communispace, USA
17.10 - 17.30 Q&A
17.30 - 18.30 NETWORKING DRINKS

TUESDAY, 16 NOVEMBER - CONFERENCE DAY TWO 09.00 - 17.00
  INNOVATHINKING
09.00 - 09.10 Introduction by session chair
Daniel Cuende, CUENDE Infometrics, Spain
09.10 - 09.30 Go deeper. Get closer. Be braver.
Ideas for helping research thrive in the era of engagement marketing
Richard Owen & Vanella Jackson, Hall & Partners, UK
09.30 - 09.50 Innovation detonation @ Deutsche Telekom
“Co-creation starts in the living rooms of our customers”
Raimund Schmolze & Annette Boehmer, Deutsche Telekom Laboratories, Germany
09.50 - 10.00 Q&A
10.00 - 10.30 Break
  INNOVADESIGN
10.30 - 10.40 Introduction by session chair
Steffen Hück, HYVE, Germany
10.40 - 11.00 Innovation: return to reality
Consumers and designers praise "the real thing". What about marketeers and research people?
Richard Bordenave, INVIVO - BVA, France
Michel Ten Donkelaar, Kraft foods, Netherlands
11.00 - 11.20 Designing innovation
Maximizing online respondent engagement through a game-way research design
Gayathri Swahar, The Nielsen Company, India
Janardhan Swahar, Swayam Foods, India
11.30 - 12.30 MASTER CLASS:
DESIGNING AND OPERATING AN INNOVATION PROGRAM

Cultural innovation experience in global organizations
Raul Maciel, INNOVAD, Mexico
12.30 - 14.00 Lunch
14.00 - 14.10 Introduction by session chair
Orlando Wood, BrainJuicer, UK
14.10 - 15.00 LIVE INNOVATION SESSION (PART II)
Stephen Phillips & Anna Willis, Spring, UK
15.00 - 15.30 Break
  INNOVALAB - FAST TRACK SESSION
15.30 - 15.35 Introduction by session chair
Orlando Wood, BrainJuicer, UK
15.35 - 15.50 Banned, back, now on tap
Using Neurometrics to evaluate a successful beer brand concept
David Wolfe, MillerCoors, USA
Elissa Moses, EmSense, USA
15.50 - 16.05 Little moments of luxury
How the subconscious seeks out satisfaction in economically distressed times
Andrew Pohlmann, NeuroFocus, USA
16.05 - 16.20 MTV seeding lab
A cutting edge on-line qualitative approach
Cinzia Paterlini, gnresearch, Italy
Simona Sbarbaro, MTV Networks, Italy
16.20 - 16.40 Discussion
16.40 - 16.50 Programme Summary
Orlando Wood (Programme Committee Chair)
16.50 - 17.00 CLOSING
Finn Raben, ESOMAR Director General
17.00 - 17.30 FAREWELL DRINKS
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Presentation abstracts

MONDAY, 15 NOVEMBER - CONFERENCE DAY ONE

KEYNOTE:
From Descartes to Darwin & Disney
Why being on-emotion drives success

Dan Hill, President Sensory Logic; author of Emotionomics, USA

What company wants to limit itself to 5% mind- or market share? And yet that is what companies risk doing by not adhering to the scientifically validated reality that people don’t think their feelings; they feel them instead. Ready to leverage the estimated 95% of thought activity that occurs on a subconscious, intuitive basis? Ready to measure and manage consumers’ sensory-emotive responses to brands, offers, and marketing? Then come hear about how moving beyond half-hearted measures to success because what is loyalty, after all, if not a feeling?

Three key takeaways:

  • Scientific basis of emotional decision-making model>
  • Topline summary of the secrets of emotionally effective advertising
  • Examples of emotionally effective/ineffective company initiatives

The Coca Cola ritual
Mixing consumers’ creativity and innovation

Begoña Fafian, The Coca-Cola Company, Spainn
Victor Huertas, Método Helmer, Spain

This presentation brings to life a proven work solution that is developed by consumers themselves. It shows how allowing consumer’s creativity to be expressed by a “qualitative” research process, new, innovative solutions can be developed. It has shown to our organization the new role consumers can play in product development. Crucially the process was designed to optimized creativity and freedom while reassuring the strength and relevance of the validation procedure. This presentation shows through a real example, already in market place “How working with consumer’s creativity in a new encouraging way can be translated into a better new product design process”.


LIVE INNOVATION SESSION

Stephen Phillips & Anna Willis, Spring, UK

Steve and Anna will be presenting some real life business challenges that require the conference delegates to get their innovation hats on and develop some creative solutions. You will be given a business problem and work as a team to solve it. Issues will come direct from clients who will also act as the judges (and give out the prizes) for the most innovative solutions. Delegates will be given a structure and some tips but otherwise will be free to engage in the innovation process themselves to see first hand the difficulties and joys of coming up with new solutions.


Real business innovation
How Companies can draw innovation from large customer communities

Oliver Skopec & Thomas Krüger, Berlin Institute for Innovation Research, Germany

This presentation explains why open innovation forums offer a real alternative to common market research methods like brainstorming, qualitative interviews and large quantitative customer surveys. Open innovations forums offer a comparatively inexpensive way to reach a large number of customers who can express their ideas in the most open and creative manner, while the process maintains a relatively high representativeness. Based on Ulwick’s (2005) outcome driven innovation concept, the presenters have developed a way to analyze and interpret data in forums.


One part resonance, one part edge
How Philips built a better business with a new recipe for validating consumer insights

Alex Batchelor, BrainJuicer, UK
Federico Trovato, Philips, Netherlands

Philips Electronics transformed its entire business from being technology driven to one that is led by consumer insights, recognizing that this was their best strategy to create truly breakthrough products and winning communications programs. In this presentation, Federico Trovato, Vice President Strategy & CMI, of Philips, will explain how Philips realized the need for this internal transformation - to the simple goal of being an organization that listens to consumers' wants and needs. He will share how Philips, in revolutionizing their organization, realized a need for a completely innovative platform that could redefine consumer insights, as well as validate consumer insights effectively, ensuring that only the most potent would be carried through to guide new product development.

Alex Batchelor, BrainJuicer's Chief Operating Officer, alongside Federico will illustrate how through collaborative efforts, BrainJuicer and Philips created a radical new methodology for defining and validating insights. This approach has been adopted by companies globally to transform their businesses to one that listens more, and accurately measures insights for both ‘resonance’ and ‘edge’ and makes them actionable, to drive more successful products by connecting more deeply with their consumers.


The lab beyond the lab
An innovative mini-workshop to help you become more innovative

Stephen Welch, Hay Group, UK

As we exit recession, more and more organisations are looking to innovation to help them achieve their growth targets. There is lots of evidence and examples – many at this conference – that reinforce the power of innovation. Great and inspiring outputs. This conference session will have a different flavour: it will explore the innovation process, not just the output. What does it take for an organisation to create an innovative business? How can you organise your business to ensure a steady stream of profitable innovations? What are the inputs required? And this session will be innovative itself: we will present a meta-analysis of the research in this area, an then create our own innovation lab to help the audience isolate the DNA of their own business, and identify the genetic engineering they need to become more innovative. Attendees will then be able to go back to their offices with not just lots of inspiring examples from other presentations, but some tools and techniques to replicate the experiments: do try this at home.


Creating and connecting communities of innovation

Steve Sowerby, XPotential, UK
Kevin McFarthing, Innovation Fixer, UK

Innovation, whether traditionally executed or open, is widely identified as a key ingredient in any business strategy, however not all organisations are successful in delivering real, leveraged value through innovation. Even after decades of public and corporate attention innovation still encounters internal silo thinking & political barriers. Now Open Innovation is identified as the next “big thing” in innovation, raising expectations of explosive business growth. How many companies are really ready, internally and externally, to delivering it?

In this inspiring and engaging paper based on real life innovation challenges and successes, Steve Sowerby and Dr Kevin McFarthing will develop the concept of creating and aligning internal and external communities of innovation. Beginning with building consumer/customer centricity into the heart of organisations, through to linking individuals both internally and externally with practical tools and processes, this presentation provides advice, direction and guidelines to apply in today’s innovative companies.


The BMW Group co-creation lab
Managing an innovation hub for a panopticon of users

Gregor Jawecki & Volker Bilgram, HYVE, Germany
Philipp Wiegandt, BMW Group, Germany

The BMW Group has a long-standing history of successfully applying user-centric approaches in new product development. Lead users, for instance, have been involved to generate ideas for new media, innovators were invited to co-develop new services in a virtual innovation lab, and consumer insights in the field of sustainability were gained via netnography. However, despite the impressive results, most projects were independent of one another, e.g. as they were conducted by different teams within the organization and the identification of participants was done from scratch.

Driven by the intention to use synergies between single co-creation projects, the BMW Group Co-Creation Lab is launched in September 2010. The lab is a central platform for all co-creation activities throughout the value chain. It facilitates the establishment of long lasting relationships with a diversity of users, such as customers, innovators, brand evangelists, lead users and opinion leaders. The case study will show the advantages and challenges of a central co-creation platform along two initial projects. The authors will not only focus on innovation but also on the impact co-creation has on branding, marketing, human resources or public relations.


 

TUESDAY, 16 NOVEMBER - CONFERENCE DAY TWO

Go deeper. Get closer. Be braver.
Ideas for helping research thrive in the era of engagement marketing

Richard Owen & Vanella Jackson, Hall & Partners, UK

Hall & Partners don't believe true innovation and the answers to current challenges can happen in a void or in the back rooms of research agencies. This presentation explores how Hall & Partners use conversations with neuroscientists, academics, planners and clients to ensure that new approaches filled the research void that their clients told them about. They’ll discuss how the company piloted extensively across the globe using over 250 brand and 10,000 respondents to provide a strong link between new attitudinal measures and behaviours.


Innovation detonation @ Deutsche Telekom
“Co-creation starts in the living rooms of our customers”

Raimund Schmolze & Annette Boehmer, Deutsche Telekom Laboratories, Germany

A colourful and insightful introduction to the work and successes of the Creation Center of Deutsche Telekom Laboratories, a small, creative, international and interdisciplinary unit that applies “innovathinking” very consistently in the R&D process of Deutsche Telekom. Like in other competitive markets, a Telco operator in the long run can only survive with outstanding products and services that – to keep it very simple – help customers in their daily lives, that are easy to use and that perfectly fit into their “device-ecosystems”. Therefore the Creation Center sets the staring point for innovation right in the livingrooms of customers by taking developers and product managers on a trip out to meet customers, to start creating new services right there and together with them. After 2 years, the small unit has changed the thinking within a fundamentally technology oriented innovation department, it has shifted the mindset from technology focus to customer centricity and it laid the foundation to future successes in the telco market.


Innovation: return to reality
Consumers and designers praise "the real thing". What about marketeers and research people?

Richard Bordenave, INVIVO - BVA, France
Michel Ten Donkelaar, Kraft foods, Netherlands

Facing the tough reality of the FMCG sector’s innovation failure rate, IN VIVO BVA and Kraft are now challenging current NPD process practices, highlighting the blind spots of the standard research sequence through the usual “gates”, which paradoxically results in costly redesign and longer time to market. These case studies illustrate how re-connecting research with “consumer reality” at a very early stage with “touch and feel” stimuli (prototypes), tested in a natural environment (experimental stores or kitchen), instead of using virtual ideas or concepts, can help solve the paradox of early testing of “the real thing” in a “real context” with “real consumers" with a product that does not yet exist, and how at Kraft these methodological solutions have made a difference in delivering improved designs, faster and with higher success rates.


Designing innovation
Maximizing online respondent engagement through a game-way research design

Gayathri Swahar, The Nielsen Company, India
Janardhan Swaha, Swayam Foods, India

The response to online surveys are facing tough competition from online games, social networking sites, micro blogging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the competition, games foster the highest engagement. There are 12 deciphered elements to gaming which makes it more engaging. The paper examines how we can bring these elements into questionnaire designing, by using a fully animated questionnaire, to make it more engaging.


MASTERCLASS:
Designing and operating an innovation program
Cultural innovation experience in global organizations

Raul Maciel, INNOVAD, Mexico

The market acceptance speed of new products and services presents variations within industries, thus setting and operating the perfect innovation tune is a key factor for its success. That is why we need to have a continuous flow of ideas-projects providing competitive advantage coming from the creating effort of every intelligent asset of our organizations.
Based heavily on numbers and statistics, a Cultural Innovation program can be established in every area of our operations.
Illustrated by real examples of global companies, in this conference we provide detailed information of every step on Cultural Innovation implementation:
FOCUS – STRUCTURE – MOTIVATION – INFORMATION - SPEED REGULATION- REWARDS – REDESIGN.
Seven new and practical innovation tools will be explained and make available for all, also, we make a commitment to send, review and give individual feedback to the post conference follow up program up to three months.


Banned, back, now on tap
Using Neurometrics to evaluate a successful beer brand concept

David Wolfe, MillerCoors, USA
Elissa Moses, EmSense, USA

Neuroscience bridges new product innovation providing breakthrough tools for guiding concept evaluation. Leading American brewery, MillerCoors teams with EmSense, the World leader in Quantitative Neurometrics to share a peak into their unique process evaluating alternative concepts for an innovative new beer using EEG brainwave technology and biosensory response metrics. The idea for this new product was inspired by a Prohibition Era formula (before alcohol was banned in the US) and wrapped in varying degrees of 1920’s rebellion and culture. The three finalist video concepts tested are rich in imagery and emotion, perfect for assessment with respect to evoking +/- emotion and the power to engage. This case demonstrates how innovation in concept testing incorporating neurometrics led to the successful marketplace launch of Batch 19 which continues to expand in test market.


Little moments of luxury
How the subconscious seeks out satisfaction in economically distressed times

Andrew Pohlmann, NeuroFocus, USA

As many national economies sputter, consumers seek relief in what the world’s leading neuromarketing company has identified as “little moments of luxury.” These meaningful markers within the subconscious mind lie at the core of the new Luxury Perceptual Framework that NeuroFocus has developed. Global neuromarketing research studies have detected this phenomenon in consumers’ precognitive responses to brands, products, packaging, in-store marketing, advertising, and customer service across numerous categories. The Luxury Perceptual Framework appears to function across geographies, cultural/ethnic/racial sectors, and socio-economic levels. This finding has deep implications for brand development, product design, packaging, elements of in-store marketing, and offers guidelines for creating the most effective advertising, especially for marketers who want to stand out among the messaging clutter today.

The LPF forms a fundamental game plan for the battle of the brands - and those brands that tap into consumers’ ever-present search for satisfaction through the ‘little moments of luxury’ that NeuroFocus uncovered can gain an outsize marketplace advantage.


MTV seeding lab
A cutting edge on-line qualitative approach

Cinzia Paterlini, gnresearch, Italy
Simona Sbarbaro, MTV Networks, Italy

We can’t deny the power of social networking anymore! Seeding Lab is a truly cutting edge approach, which combines the spontaneity of a web environment and traditional qualitative ethnographic techniques. It creates an open and flexible space where members interact with the admin and each other at their convenience, acting as real co-researchers. So, the typical qualitative questioning techniques are empowered by all the features an online interface can offer.

The aim of the paper is to illustrate – through a case study done with MTV Italy to test and optimize “MTV News” among viewers aged 18-28 – how this approach successfully helps in:

  • Listening, sharing and interacting with customers over a longer- than- usual period of time (2 weeks)
  • Giving actionable and rich insights and answers to definite marketing questions (from scenario values, target’s media consumption and preferences to specific stimuli evaluation and creative development)
  • Creating involvement and engagement with the consumers enhancing a co-creation process and a positive rebound on Client’s brand image
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Speakers/authors

Alex Batchelor

Alex Batchelor

Alex started his career at Unilever. After 7 years there he moved to the agency side as a Planning Director at Saatchi & Saatchi. Alex then ran the Brand Valuation practice at Interbrand, becoming Managing Director. Alex has worked on the client side as Vice President Global Brand at Orange, Marketing Director at Royal Mail and Chief Marketing Officer at TomTom. He joined BrainJuicer® as the Chief Operating Officer in 2010. He is the current Chairman of the Marketing Society.


Andrea Harkins

Andrea Harkins

Andrea has been a student of human behavior since the early 1970s, first as an academic researcher studying how children learn, then as a research supplier at Management Science Associates and MARC; moving from there into roles as a consumer insights manager for major companies and brands such as Heinz Foods and GlaxoSmithKline. At GSK, Andrea led the consumer insights effort that fueled the most successful OTC weight loss product launch in history. In her current capacity, she is embracing the mission of breaking through organizational silos to provide category and brand managers throughout GSK Consumer Healthcare with a holistic and deep understanding of their consumers and shoppers.


Anna Willis

Anna Willis

Anna Wills has worked in research for 8 years, both agency and client side, and has been with Spring since the start of 2010. She has a broad experience of research methodologies and techniques as well as understanding how research is used within a business to make decisions and implement more effective marketing planning.


Begoña Fafian

Begoña Fafian

Begoña Fafian is Sparkling Beverages Consumer Insights Manager for Coca Cola Spain. Coming from a Marketing career, Begoña joint the research “side of life” 7 years ago. Her experience on brand managing has allowed her not only to know better the consumers, but also to enable new creative solutions to the problems. She really enjoys going deeper into consumers dreams, needs and behaviours, building knowledge on any little clue. She believes that the importance are not the facts, but the imagination about the facts.


Cinzia Paterlini

Cinzia Paterlini

Cinzia is co-head of Qualitative Department at gnresearch, she holds a degree in psychology and is in charge of new approach development with special interest into web and new media.
She has 12 years experience in qualitative research and, following a working experience abroad, she is responsible for all the international studies spanning from Europe to USA and Far East and involving key clients.
Her interests in anthropology, semiotics and visual arts lead her efforts towards the creation of a research practice able to make the most from the combination of ethnographic observation techniques and the new scenario the web 3.0 is designing.


Dan Hill (Keynote Speaker)

Dan Hill

Dan Hill is a recognized authority on the role of emotions in consumer and employee behavior with over a decade of experience running his scientific, emotional insights consultancy: Sensory Logic, Inc. One of the company’s unique research tools is facial coding which is highlighted in Malcolm Gladwell’s best-seller Blink and serves as the basis for Fox’s prime-time hit “Lie to Me”.

A frequent speaker at business conferences and seminars from coast to coast, as well as in Europe and Asia, Dan’s blue-chip clients have included Target, Toyota, Reebok, Whirlpool, American Express, Capital One, Nokia, GlaxoSmithKline, among dozens of other major brands.

Dan appeared on “The Today Show”, FOX, CNN, and MSNBC regarding his facial coding analysis of the 2008 Presidential Election. Other TV appearances have involved baseball’s steroid scandal and criminal cases. Press coverage of Dan and his company include The New York Times, USA Today, The Wall Street Journal, Advertising Age, TIME.com, China Forbes, Entrepreneur, LA Times and Kiplinger’s among many others.

Among Dan’s books is Emotionomics: Leveraging Emotions for Business Success (Kogan Page Publishing, 2009), was chosen by Ad Age as one of the top 10 must-read books of 2009. Dan’s newest book, About Face: Ten Secrets to Emotionally Effective Marketing, will be released in September, 2010 (Kogan Page Publishing).

Dan received his Ph.D. from Rutgers University following studies at Brown University, Oxford University, and St. Olaf College. Dan and his wife, Karen Bernthal, a clothing designer, live in St. Paul, MN.


David Wolfe

David Wolfe

Dave Wolfe is currently the Consumer Insights Manager for Miller Lite, and formerly the MillerCoors Innovation Research Manager, responsible for new product and packaging development for MillerCoors US brands. Prior experience includes roles at ConAgra Foods, Ipsos, ACNielsen, and Information Resources. Dave Earned a Bachelor of Science degree from the University of Illinois.


Elissa Moses

Elissa Moses

Elissa Moses is Chief Analytics Officer for EmSense Corporation, the leading quantitative provider of neurosensory insights focused on understanding +/- Emotion and Cognitive Engagement for innovation in advertising, concept development, product usage, packaging, and shopper experience research. Elissa is responsible for creating breakthrough market research applications, applying dry wireless EEG EmBand™ technology to a wide array of survey and in-context research settings. Elissa is also responsible for broadening accessibility of neurometrics in developing partnerships with leading market research firms around the globe.


Federico Trovato

Federico Trovato

Federico Trovato is Vice President of Consumer and Market Intelligence at Philips Consumer Lifestyle, where he is responsible for consumer intelligence on insights, innovation, consumer segmentation, loyalty, brand equity and market intelligence. Prior to his Philips role, Federico worked for Procter & Gamble, Benckiser, Coty/Lancaster and AC Nielsen BASES in different marketing and management roles.


Gayathri Swahar

Gayathri Swahar

Gayathri Swahar holds a doctoral degree in Organizational Behaviour and is a hardcore research professional with 8 years of experience. She is currently with The Nielsen Company and she supports the segmentation and choice modeling exercise for the region. Her research interests include online media modeling, discrete choice modeling, a-priori and post-hoc multi domain segmentation and multilevel data modeling.


Gregor Jawecki

Gregor Jawecki

In his role as director of Innovation Research, Dr. Gregor Jawecki is responsible for co-creation and research projects in various industries. After his business administration studies and working for the product development team at Volkswagen of America in Auburn Hills, Michigan, he joined HYVE in 2004. As part of his PhD studies he focused on innovative Online Communities and in particular members’ motives to share their ideas with like-minded others and companies.


Janardhan Swahar

Janardhan Swahar

Janardhan Swahar holds an MBA from Indian Institute of Planning and Management. He is an banker turned entrepreneur. In all his ventures, he works with a vision of linking grass root population into bigger business models fostering elevation of their living standards and also bringing about sustainable development.


Julie Wittes Schlack

Julie Wittes Schlack

One of the founding members of Communispace Corporation, Julie has been instrumental in designing and continually evolving Communispace’s online community offering. By day, she leads an Innovation and Research Group whose mission is to uncover new patterns and trends in online community behavior and test new techniques and technologies for engaging people in online communities and social networks. By night she is a book reviewer and published author of fiction and narrative non-fiction. And 24 hours a day, she is a devoted fan of storytelling and meaning-making in all of its myriad forms.


Kevin McFarthing

Kevin McFarthing

An innovation specialist with over 25 years of senior executive experience including his recent position as Head of Strategic Alliances at Reckitt Benckiser where he led the development of RB’s open innovation portal. An inspiring global expert on Open Innovation, Kevin has presented on the topic in Germany, USA and London.


Michel Ten Donkelaar

Michel Ten Donkelaar

Michel ten Donkelaar has worked in the research industry for 18 years. Starting on the agency side in 1992 (Research International), he moved to the client side in 1996 (Sara Lee), gaining more responsibilities and a wider geographical reach during years at companies such as P&G, Danone and Kraft. He currently holds a CI Director position at Kraft Foods, leading the CI function for the European Biscuit category. He was personally involved in building CI Innovation expertise at Danone and has gained considerable experience in bringing new tools into the organizations.


Oliver Skopec

Oliver Skopec

Oliver (25) has built up Germany's leading social networking site Schuelervz.net with more than 5 mio active users. Through further co-founding companies like FashionFriends AG in Switzerland and others he has proven himself as an entrepreneur. As one of the founding partners and the managing director of Berlin Institute for Innovation (BIFI) he now transforms hin entrepreneurial spirit for innovative businesses into a research and consulting firm, that helps large companies to find their way „back to the new“ by mixing up entrepreneurial creativity and market research based consumer insights. BIFI therefore seem like a wild child within the field of innovation research and consulting.


Philipp Wiegandt

Philipp Wiegandt

Dr. Philipp Wiegandt joined the BMW Group after finishing his business administration as well as his PhD studies at the Ludwig-Maximilians University in Munich. His academic focus was on innovation oriented online communities, co-creation initiatives and there brand and marketing implications. At the BMW Group he gained experience in consumer behavior, market research, customer integration and community management. Philipp Wiegandt currently works in the department “Analyses and Prognoses Customer, Market and Competitor”. In this position he is, among others, responsible for the development and launch of the BMW Group Co-Creation Lab, the BMW Group’s latest open innovation initiative.


Raimund Schmolze

Raimund Schmolze

Dr. Raimund Schmolze heads the Creation Center of Deutsche Telekom, a unit that enables the systematic development of user centric product and services. Previous to his role in product development he headed the company’s global customer insights unit. Before joining Deutsche Telekom he worked at McKinsey & Company, a management consultancy, in Vienna, Amsterdam and Hamburg. He holds a PhD in Organizational Psychology from the London School of Economics.


Raul Maciel

Raul Maciel

A pioneer in studying innovation as a Cultural managed phenomenon, since 1998 Raul Maciel has two companies that undertake innovation research, diagnosis, design and implementation of innovation strategy. INNOVAD, a consulting company, which diagnoses, designs and implements programs to innovate products, services, process and business models for organizations.
IDEIA an institute on innovation studies that researches industries into new methods of understanding and obtaining advantages from the exponential change Era that we live in, which ignites the need for innovation. Applying holistic systematic approach, Raul innovation team, has designed and implemented tailor-made Innovation Programs in such companies as CEMEX, Nestlé, COCA COLA, Cuauhtémoc Brewery (now Heineken), GRUMA, ALEN, Mabe (GE worldwide partner) and related works in Dupont, Westin, BIMBO, Axtel, etc.


Richard Bordenave

Richard Bordenave

Richard Bordenave moved into the research industry recently after 15 years on the client side in the role of Marketing Director and Innovation Director within large international FMCG companies (United Biscuits, Danone, Kraft). He joined BVA group in February 2009, as Innovation Director, to propel the development of new global methodologies and to accelerate change through collaboration with key clients. Richard is also the Expert for Innovation & Brand Insight Consulting for international FMCG clients at In Vivo BVA (BVA FMCG division). In 2004 he wrote a seminal book “Brand & Consumers: The Divorce?”.


Richard Owen

Richard Owen

Richard is responsible for the development of the thinking and technology that fuels our research products and services to our clients. Most recently he has been developing our digital capabilities in quantitative qualitative, communities and mobile research, as well as launching our new model of brand relationships, Engager. After a formative decade at Millward Brown in the UK, US and Latin America, Richard set up our thriving Chicago office in 2001 before returning to London in 2008 to take up his current role. His rich experience and knowledge of all types of research and the wide range of accounts and categories he has worked means he has a unique perspective on how innovation needs to be tied to client needs and business impact. He achieves this by keeping close to clients and agencies whilst spending time with pioneering thought leaders and academia so the very latest ideas permeate the business.


Simona Sbarbaro

Simona Sbarbaro has worked in research for 10 years, both agency and client side. She has been with MTV network since 2003 and has now assumed the role of MTV International Head of Research.

 


Stephen Phillips

Stephen Phillips

Steve is the Chief Happiness Officer of Spring Research. His work focuses on understanding consumer motivation and behaviour and he was instrumental in developing the Snakes & Ladders approach to exploring the purchase journey. This work won the ‘Best New Thinking’ award at the MRS Conference and also led to Spring winning the industry’s Innovation award.


Stephen Welch

Stephen Welch

Stephen is a director and partner of Hay Group. He helps clients in the technology sector develop innovative solutions to their business challenges. Stephen has an international perspective, and works with business leaders to help them improve how they work, foster a culture of innovation, and develop new approaches. After moving to the UK from Canada, he worked at MORI for six years. He joined Hay Group in 2002. Stephen is a Full Member of the MRS and the Chartered Institute of Public Relations.


Steve Sowerby

Steve Sowerby

An experienced Business Professional, Marketer, General Manager & Senior Consultant with over 30 years corporate and consultancy experience across numerous categories including FMCG, pharmaceuticals, financial services, luxury goods & food. An inspiring and articulate speaker, Steve has recently presented to professional audiences around the world on the topic of “Building Brands in Turbulent Times”.


Thomas Krüger

Thomas Krüger

Dr. Thomas Krueger is head of the center for evaluation and methods at Bonn University and on the side teaches there emprical social research and methods. He worked as a senior consultant for various DAX or large internet companies on issues like global customer satisfaction or other statistically challenging. He is one of the founding partners at Berlin Institute for Innovation (BIFI) and adds his expertise on research methods to the young and creative consulting team. He studied mathemathics and psychology at the universities of Bonn and Heidelberg and holds a doctoral degree in cognitive psychology for his dissertation on the meassurment of implicite and explicite memory processes.


Victor Huertas

Victor Huertas

Victor M. Huertas aspired to hit new grounds since his early days as a college student at Universidad Autónoma de Madrid, where he got his Master Degree in Economics with major in Market Research.

He always had the vision to distil the knowledge of the most talented individuals, those that are steps ahead of the rest, as a source of inspiration and a driver of innovation.

This vision took him to join forces with friend and colleague Mila to establish Método Helmer; a fresh concept of Marketing Agency aimed to be an space for the innovation in all their phases. Método Helmer’s end to end approach - from Trends monitoring through the Trends Observatory through new products Co-Creation with their customers, and with effective product communication with innovative high impact Actions - is already considered a reference in consumer innovation in the Spanish market.


Volker Bilgram

Volker Bilgram

Volker Bilgram joined the Innovation Research team at HYVE after graduating in International Business Law from the University of Erlangen-Nuremberg. His academic focus was on New Product Development and User Innovation on collaborative platforms. At HYVE he is in charge of innovation-centric marketing research particularly in the cosmetic industry, automotive as well as new media. Currently, he is doing research at the TIM Group of the RWTH Aachen exploring the value of co-creation and performance measurement of co-creation initiatives.

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Hotel & venue

Barcelona is the capital and the most populous city of the Autonomous Community of Catalonia and the second largest city in Spain, and is located on the northeast coast of the Iberian Peninsula, facing the Mediterranean Sea.

The hotel is located close to Barcelona’s Fira Exhibition Centre and situated between the famous Plaza de España and Gran Via Avenue, in the heart of Barcelona, in an area with a wide cultural offer and excellent communications service to anywhere in the city and the airport.

The popular Montjuic area is just 200 metres from the Fira Palace. The Poble Espanyol, the Miró Art Museum and the famous Magic Fountain are all found here. From the hotel, Barcelona’s historic centre can be easily reached by bus or metro. Poble Sec and Espanya Metro Stations are both 500 metres away.

Fira Palace

Address:

Hotel Fira Palace
Avda Rius I Taulet
1-3. Barcelona 08004
Spain

Telephone: +34 934 262 223
Fax: +34 934 248 679
E-Mail: reception@fira-palace.com

Click here for the venue's website

Hotel reservation

Due to high occupancy and the expired room allotment there are no rooms available at the preferred rate for certain dates.

Please check prices and availability at the Fira Palace Hotel's website

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