#esoAPAC

Asia Pacific 2011

Increasing value through simplicity

Melbourne / 20-22 March  Buy papers 

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Overview

The Asia-Pacific region is far more culturally and socially diverse than any other region in the world and despite the challenges posed from meeting such varying needs, it is a region that has consistently demonstrated positive growth and development. To capitalise on these developments the industry needs to demonstrate a strong leadership role with markets, clients and other stakeholders.

As researchers, how can we offer encompassing insights in a region where the diversity, size and pace of change make for a highly intricate mosaic? Can we take the results of research conducted in the region and simplify them in order to provide companies, both national and international, with insights they can easily use in strategic business decisions? And what can the solutions to these issues teach the industry as a whole? Can we respond to the call from Eric Salama at APAC 2010 for “brilliant simplicity”?

Providing stronger collateral benefits and further increasing the importance and influence of the Asia-Pacific region will enable researchers to continue to lead the way for a continued evolution of our global market. The ESOMAR APAC 2011 conference will explore how market research provides leadership to the industry and adds value by simplifying life for clients.

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Programme

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SATURDAY, 19 MARCH
09.00 - 17.00
09.00 - 17.00 Workshop
  • Insight Generation (Day 1)
    Understanding insight driven innovation
SUNDAY, 20 MARCH
09.00 - 20.00- Exhibition (16.00 - 20.00)
09.00 - 17.00 Workshop
  • Transferring and applying insights impactfully (Day 2)
  • Advanced Quantitative Techniques
    Understanding where the leading edge is, and how to use it
  • Current and Emerging Trends in Qualitative Research
    What is affecting our daily work?
16.00 - 19.00 Conference Registration
19.00 - 20.00 Welcome Reception
MONDAY, 21 MARCH - CONFERENCE DAY ONE
09.00 - 17.30
- Exhibition (08.30 - 18.30)
09.00 - 09.10 OPENING
Brian Fine, ESOMAR Representative, Australia
John Marinopoulos, former ESOMAR Council member and Treasurer
09.10 - 09.15 Introduction to Programme and Opening Keynote Speaker
Vanessa Oshima (Committee Chair)
09.15 - 09.50 OPENING KEYNOTE
Edward Bell, Group Planning Director, OgilvyOne, China
09.50 - 10.00 Q&A
  BREAKING DOWN ASIA
10.00 - 10.05 Introduction by session chair
Darryl Andrew, Synovate, China
10.05 - 10.30 Convergence or divergence of the Asian market
Is regionalism leading to regionalisation?
Chris Baumann & Hamin Hamin, Macquarie University, Australia
Rosalie Tung, Simon Fraser University, Canada
Roxan Toll, GMI, Australia
10.30 - 11.15 Networking break
10.55 - 11.10 COMPANY PRESENTATION: Confirmit
Confirmit and Generation “M”
Wale Omiyale, VP, Confirmit
11.15 - 11.35 My Telstra Experience is an Agent of Change
How Telstra is changing through simpler customer experience
Peter Harris, Vision Critical, Australia
Bob Sharma & Frederic Anne, Telstra, Australia
11.35 - 12.00 Insight Simplicity
Achieving enhanced value for insight or taking it to a shallow grave?
Sangeeta Gupta, PepsiCo, India
Andrew Vincent, Waves, UK
12.00 - 12.20 Discussion
12.20 - 13.30 Lunch
  ‘GLOCAL’ LEARNING EXCHANGE
13.30 - 13.35 Introduction by session chair
Andy Kung, Shangri-la Hotels and Resorts, Hong Kong
13.35 - 14.00 Glocalization - A Measure of Global Brands
Adaptation to local cultures
Corrine Sandler & Olga Churkina, Fresh Intelligence Research, Canada
14.00 - 14.25 Coffee mavens and the global search for the ultimate experience
Understanding the usage and attitudes towards coffee in culturally diverse populations around the globe
Roberto Cappuccio & Peter Kenny, Colmar Brunton, Australia
14.25 - 14.50 Local Small and Medium Enterprises in Less Developed Countries
Where multitasking researchers and non-traditional research approaches are required
Dung Tran Ngoc & Thong Tuong Tuan, FTA Marketing Research, Vietnam
14.50 - 15.10 Discussion
15.10 - 15.40 Networking break
  INCREASINGLY GREY
15.40 - 15.45 Introduction by session chair
Alison Dexter, TNS, Vietnam
15.45 - 16.10 Spinning a yarn
Storytelling techniques to connect with different segments and understand their true underlying motivation
Sarah Hamburger, Big Picture, New Zealand
16.10 - 16.15 Discussion
16.15 - 17.30 INTERACTIVE SESSION – INCREASINGLY GREY
Asia Pacific is now home to some of the oldest populations in the world and some of the fastest ageing countries. In this interactive session you will have the chance to discuss how you can successfully reach this booming market through new practices, programmes and brands.
Moderated by:
Dave McCaughan, McCann World Group, Asia Pacific
17.30 - 18.30 Networking drinks and meet the author of "The Handbook of Online and Social Media Research"
TUESDAY, 22 MARCH - CONFERENCE DAY TWO 09.00 - 17.10
- Exhibition (08.30 - 17.20)
09.00 - 09.05 Introduction to Guest Speaker
Vanessa Oshima, The Coca-Cola Company, Japan
09.05 - 09.40 Guest Speaker
Energy markets: As complexity grows, simplicity shines
Stephen Paton, Head Insights and Market development, AGL, Australia
09.40 - 09.50 Discussion
  THE INNOVATION IMPERATIVE
09.50 - 09.55 Introduction by session chair
Suzanne Allen, Campbell Arnotts, Australia
09.55 - 10.20 Lead Users: Friend or Foe?
Evette Cordy, Raspberry Innovation Research + Strategy, Australia
10.20 - 10.55 Skiing uphill
An alternative to traditional research practices for canned coffee flavour innovation
Sanja Burns, Givaudan, Singapore
10.55 - 11.40 Networking break
11.20 - 11.35 COMPANY PRESENTATION: Toluna
Harnessing web 2.0 technologies to create the world's first online panel community
Val Karruck, General Manager, APAC, Toluna
11.40 - 12.05 Bridging the Digital Divide in Qualitative Research in Emerging Markets
Smart qual using smart and non-smart phones in developing markets
Navin Williams, MobileMeasure, China
James Fergusson, TNS Global, Singapore
12.05 - 12.30 The karmic circle
Helping brick and mortar heritage brands discover their digital avatars
Prakash Dadlani, Godrej Industries, India
Kalyan Karmakar & Ira Jhangiani, TNS, India
12.30 - 12.55 Flying with the Simpsons
An award winning research paper that helped Air New Zealand reinvent the long haul air travel
Horst Feldhaeuser, Synovate, New Zealand
Hudson Smales, Air New Zealand, New Zealand
12.55 - 13.15 Discussion
13.15 - 14.45 Lunch
  WORLD CAFÉ
14.45 - 14.50 Introduction by session chair
Vanessa Oshima, The Coca-Company, Japan
14.50 - 16.30 A user -friendly method for creating meaningful and cooperative dialogue around questions that count. The World Café is designed to convene the attendees to learn together and create actionable knowledge.

World Café leaders:
Jennie Dunn & Erin Jancaukas, The World Café Community Foundation and Now for Future, Australia
16.30 - 16.40 Programme Summary
Vanessa Oshima (Committee Chair)
16.40 - 16.50 CLOSING
Presentation of the Best Presentation Award and Best Paper nomination
Finn Raben, ESOMAR Director General
16.50 - 17.20 Farewell drinks
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Presentation abstracts

Monday, 21 March - cconference day one

Insight Simplicity
Achieving enhanced value for insight or taking it to a shallow grave?

Sangeeta Gupta, PepsiCo, India
Andrew Vincent, Waves, UK

We live in the ‘Age of Attention Deficit’; short attention span and lack of focus is becoming the norm and this creates a challenging environment in which insight has to make an impact. If we deliver insight simplicity we can continue to impact decision making but how do we define insight simplicity and where is the line between insight simplicity and over-simplified insight?

This paper will illustrate how when it comes to insight less can continue to be more.


COMPANY PRESENTATION

Confirmit and Generation “M”

Wale Omiyale, VP, Confirmit

Wale will be presenting an update on significant software developments taking place at Confirmit, aimed at responding to the needs of market researchers in the emergence of the mobile generation in 2011 and beyond.


Convergence or divergence of the Asian market
Is regionalism leading to regionalisation?

Chris Baumann & Hamin Hamin, Macquarie University, Australia
Rosalie Tung, Simon Fraser University, Canada
Roxan Toll, GMI, Australia

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that ‘Globalisation’ may have stalled (Breman, 1998, James, 2001, Ralston, 2006).
Regardless, a controversial question has always been to what extent developed and developing nations actually benefit (or suffer) from globalisation. In fact, some have argued that globalisation has created ‘imbalance’ (Breman, 1998) between nations, and the GFC was the zenith of speculation in financial and property markets. Even during the time of globalisation, there were debates of globalisation’s true nature and magnitude. Friedman (2007) argued that the ‘world is flat’, suggesting that there are no more differences between countries, whereas, at the opposite end of the spectrum, Ghemawat (2009) argued that ‘the world isn’t flat’. On the other hand, Rugman and Verbeke (2004) concluded that the world is organised around regions such as Europe, North America and Asia, thus making a case for ‘regionalisation’.


My Telstra Experience is an Agent of Change
How Telstra is changing through simpler customer experience

Peter Harris, Vision Critical, Australia
Bob Sharma & Frederic Anne, Telstra, Australia

This paper presents a very recent case study where one of Australia’s largest and most complicated companies increased the value of research through simplicity. Instead of focusing on what researcher’s do, we focus on how we made the customer experience simpler for giving feedback in a collaborative, co-creative and iterative fashion that has resulted in fresher insight generation and accelerated innovation.

Telstra created an innovative large scale customer community (mytelstraexperience.com.au) designed to measure the customer experience journey. My Telstra Experience has given Telstra customers an opportunity to be heard and feed directly into major change programmes within the business and even a chance to talk directly with the CEO and that is really putting the consumer at the heart of business decision making.


Glocalization - A Measure of Global Brands
Adaptation to local cultures

Corrine Sandler and Olga Churkina, Fresh Intelligence Research, Canada

Multicultural targeting is every global brand’s dream, but there are no metrics in place to truly know how brand strategy adaptations are resonating with the values of different cultural communities.

Fresh Intelligence, a Toronto based, market research firm has developed a “Glocalization Index” to measure the closeness of brand values to country values. It is a SIMPLE and actionable tool that will change the field of global brand tracking and communication research. Fresh Intelligence’s proprietary model takes into account two factors: understanding local consumers’ values and the perception of a brand by those local consumers. The study illustrates the importance of learning about local values and adjusting brand communication to accommodate those local values while keeping true to the global brand’s core essence.


Coffee mavens and the global search for the ultimate experience
Understanding the usage and attitudes towards coffee in culturally diverse populations around the globe

Roberto Cappuccio & Peter Kenny, Colmar Brunton, Australia

This paper presents the first marketing application of the use of coffee mavens, a trusted expert coffee consumer, who is willing to share knowledge with others and are often the first to pick up on a new trend, thus determining which trends will become mainstream successes. A world wide online usage and attitudes study on coffee helped define the parameters of quality according to the consumer.
Mavens’ definition of quality is independent of geographic or demographic variables and has a wider spectrum of sensory clues as they are able to articulate their answers with much more richness compared to the other coffee drinkers, thus making them a preferred target for the exploration of the ultimate coffee quality.


Local Small and Medium Enterprises in Less Developed Countries
Where multitasking researchers and non-traditional research approaches are required

Dung Tran Ngoc & Thong Tuong Tuan, FTA Marketing Research, Vietnam

The success in market research business might well be coming from SMEs’ (Small & Medium Enterprises) segment, instead of coming from the traditional focus on big multinational corporations. This paper shows how market researchers value the importance of SME segment in Vietnam, a typical developing country and an emerging market in the very near future. This is the segment where multi-tasking researchers and non-traditional research approaches are required


Spinning a yarn
Storytelling techniques to connect with different segments and understand their true underlying motivation

Sarah Hamburger, Big Picture, New Zealand

The presentation addresses some of the differences between older and younger brains and how they code information. It takes the reader on a journey of creative techniques that can help researchers move beyond rational claims and elicit deeper feelings that might otherwise be withheld (either consciously or unconsciously).


Tuesday, 22 March - conference day two

GUEST SPEAKER

Energy markets: As complexity grows, simplicity shines

Stephen Paton, Head Insights and Market development, AGL, Australia

The Australian Gas Light Company was formed in Sydney in 1837, supplying gas for the first public lighting of a street lamp in Sydney in 1841 and was the second company to be listed on the then Sydney Stock Exchange. AGL Energy Limited is now Australia’s largest integrated renewable energy company.

While relationships between energy suppliers and their customers used to be simple, Government divestiture of energy assets, increased competition, global warming and the introduction of new technologies such as Smart Grids introduces increased complexity into these relationships. Today AGL operates in energy markets recognised as the world’s most competitive. Steve will show how insights derived from Market Research are assisting AGL simplify business decisions and build better relationships with its customer base.


Lead Users: Friend or Foe?

Evette Cordy, Raspberry Innovation Research + Strategy, Australia

Lead users give us clues to what will happen in the market that follows. Surely, it makes sense for organisations to observe, listen to and co-create with lead users to innovate? Or does it? Organisations have typically viewed this consumer with frustration. This paper will provide qualitative insight into whether organizations should be focusing on lead users during the innovation process, ways of working with lead users and the potential benefits of including lead users in the innovation process.


Skiing uphill
An alternative to traditional research practices for canned coffee flavour innovation

Sanja Burns, Givaudan, Singapore

This paper shows how (coincidentally, after many cups of coffee) innovative thinking, considered deployment of insight and a little bit of risk taking can turn ‘unconventional’ or ‘peripheral’ perspectives into important new tools for established practices (in this case flavour creation).

Specifically, it explores a project in which market research changed the context for flavour creation and led to fresh thinking about flavour possibilities for canned coffee in Japan.


Bridging the Digital Divide in Emerging Markets
Smart MR using non-smart phones in developing markets

Navin Williams, MobileMeasure, China
James Fergusson, TNS Global, Singapore

Mobile gets us insights into the “moment of truth” like never before. Despite mobile outnumbering online 3:1, we still haven’t seen mobile become a mainstay methodology yet. One of the chief reasons being the current focus on smartphones based studies. In developed markets smartphones cover between 30 – 55%; while in developing markets smartphones coverage ranges between 1 – 20% of handsets. In China, MobileMeasure partnered TNS – Global to run mobile qualitative & quantitative projects in both Urban and Rural towns using non-smart phones for instant multimedia insight capture. Globally portable, this opens new opportunities in capturing consumers at the “moment of truth” including in hard to reach rural & emerging markets. Drawing on both bespoke custom and syndicated research this exciting paper reveals an innovative research technique which has the potential to revolutionise the speed and quality of insights delivery.


The karmic circle
Helping brick and mortar heritage brands discover their digital avatars

Prakash Dadlani, Godrej Industries, India
Kalyan Karmakar & Ira Jhangiani, TNS, India

What do you do if you are a leader who wakes up one day and sees that the world has changed? Brick and mortar brands across developing markets are waking up to this reality. Some are falling by the way while others reinvent themselves. This paper looks at how market research can be used to tap the online world to help clients understand the emerging digital medium. Discovering insights based on the digital idiom that help clients speak to consumers in their own language. Facebook communities are used in this project to demystify ‘digital’ and make it seem less imposing to marketers.


Flying with the Simpsons
An award winning research paper that helped Air New Zealand reinvent the long haul air travel

Horst Feldhaeuser, Synovate, New Zealand
Hudson Smales, Air New Zealand, New Zealand

Supreme and Consumer Services Category winner at the 2010 Market Research Effectiveness Awards in New Zealand, this paper is based on a (judges citation) large, multifaceted, multidisciplinary, collaborative research project that is demonstrably world-class in its purpose, inception and execution - and with great outcomes.

Whilst a substantial financial commitment, the new interior long-haul design not only strengthens Air New Zealand’s competitive advantage, but both the unique Skycouch and Premium Economy Spaceseat and their respective license opportunities also provide a potential new revenue stream.

The paper will take you through the journey of this collaborative and iterative team-based process.

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Speakers/authors

Andrew Vincent

Andrew Vincent

Andrew has never lost his childlike curiosity to ask ‘Why?’ and he believes passionately in the need for research to make an impact in a changing world. He feels that as an industry we should focus more on how our insight makes a difference and a little less on methodologies!

During his 25 years career Andrew has conducted research all over the world. He set up Waves in 2005 with the aim of increasing the commercial application of insight through a mix of research, consultancy and training. Prior to this he spent nine years in Managing Director roles at medium-sized agencies.


Bob Sharma

Bob Sharma

Bob Sharma has the challenge to drive Telstra's goal to embed customer insights into improving company wide customer experience. He has over 20 years international experience providing strategic input into key business decisions and developing long term insights for leading global organisations. Bob's career has included both supplier and buyer roles spanning the Technology, Automotive and Financial industries. Prior to Telstra, Bob was a Global Account Director at TNS where as part of the global technology leadership team he led best practice initiatives and through thought leadership developed one of TNS’s largest Technology clients. In 2008 he relocated from London to the world's second most livable city, Melbourne.


Chris Baumann

Chris Baumann

Dr Chris Baumann holds an Economist SEBA (Switzerland), an MBA from Simon Fraser University (SFU) in Canada and a Doctorate in Business Administration from MGSM as well as a Postgraduate Certificate in Higher Education (Macquarie). Chris is a Senior Lecturer in Business at Macquarie University in Sydney and a Visiting Professor at the Aarhus School of Business. His research interests are customer loyalty; ethnic marketing, consumer and employee behaviour and, in the field of pedagogy, factors contributing to students’ academic performance. For his teaching at Macquarie University, Chris was awarded for ‘Excellence in Education’ and won a national-level Carrick citation.


Corrine Sandler

Corrine Sandler

Corrine Sandler is the founder and CEO of Fresh Intelligence Research Corp., the most progressive and innovative Canadian MR company that uses world-class technology and unique methodologies to empower decision makers with immediate, actionable and transformative intelligence. Over the past 18 years, Corrine has been immersed in the dynamic world of marketing and research and has become a recognized innovator in her field. Corrine has a multicultural background and started her career in South Africa.


Dave McCaughan

Dave McCaughan

Dave McCaughan joined McCann Erickson Sydney in 1986. Since that time, he has served in a number of executive positions, including Managing Director of McCann Thailand and is now based in Tokyo. In May 2007, in addition to his other responsibilities, he became McCann Worldgroup’s Regional Strategic Planning Director, Asia Pacific.


Dung Tran Ngoc

Dung Tran Ngoc

Mr Dung Tran Ngoc, MBA, business graduate from Monash University, Melbourne, Australia, has been working in the market research industry for 12 years from 1998 – 2010 in Vietnam, Cambodia and Laos. He worked for Nielsen Vietnam from 1998-2001 and for FTA research & consultant Vietnam from 2002 till now. He has dealt with SMEs in Vietnam, Cambodia and Laos effectively via intensive pre-research strategic discussion. He has also been giving lectures on practical market research training courses for SMEs for the two training institutes in applied marketing courses in HCMC University of Economics/Vietnammarcom and Pace Institute of Directors


OPENING KEYNOTE SPEAKER

Edward Bell

Edward Bell

Born in Melbourne Australia, Edward graduating in 1990 with a Bachelors degree in Behavioural Science from La Trobe University and Master of Marketing from Melbourne University.

In between jazz guitar gigs, Edward started working with independent Melbourne agency Origination, later moving to Young & Rubicam Mattingly in 1997.

He moved to Sydney in 1999 with Singleton Ogilvy & Mather as a Strategy Planner on Telstra and made the big move to Asia, initially to Hong Kong as a planner working on the group's clients.

In 2004 he moved to Ogilvy Beijing as Head of Planning focusing on the large Motorola account which won China's first ever IPA marketing effectiveness award.

In 2006 he tried client side brand development as adidas Greater China's Director of Marketing Communication. During this time he helped to develop the creative and effectiveness awarded 'Sports Nation' campaign for adidas' sponsorship of the 2008 Olympic Games.

In 2007 he returned to Ogilvy as a Regional Planning Director on team Moto and global Planning lead on Dell computer.

In 2010 he moved to Shanghai as Group Planning Director and regional planner on The big ideaL. He is married with three children.


Evette Cordy

Evette Cordy

Evette is a qualified psychologist with qualitative and quantitative experience in more than 50 countries. Evette’s passion is innovation, and as a result in 2010 she co-founded Raspberry Innovation Research + Strategy, a firm dedicated to working with clients to improve their innovation success. Prior to founding Raspberry, Evette was the Asia-Pacific, Latin America, Middle East and Africa Director of TNS’s Technology Sector. In this role Evette worked on many innovation projects with some of the world’s leading brands.


Hamin Hamin

Hamin Hamin

Dr Hamin has worked in the IT industry as a business consultant and has been involved in Public Health management. He has vast experience in teaching marketing subjects at Gadjah Mada University, and at Duta Wacana Christian University, Indonesia, where he also acted as the Dean.

Dr Hamin is a Lecturer in Business at Macquarie University where he teaches Business Forecasting and Marketing Research. His research interests include country of origin effects, customer loyalty and structural equation modelling. He has published in the Asia Pacific Journal of Marketing, and in the Logistics and the Asian Journal of Marketing.


Horst Feldhaeuser

Horst Feldhaeuser

Horst has over 12 years experience in marketing research and is the travel & tourism specialist at Synovate New Zealand.

He has been the president of the MRSNZ between March 2007 and March 2010 and is also New Zealand’s Champion for Synovate’s global sustainability programme CARES.

Horst won both the Supreme & Platinum Awards for market research effectiveness in the Consumer Services Category for Air New Zealand in 2010, and also won the Platinum Award in the Tourism & Hospitality Category in 2004. His 2007 MRS conference paper on the Net Promoter Score was later quoted in a white paper in the United States.


Hudson Smales

Hudson Smales

Hudson is passionate about the experience customers have with Air New Zealand and has spent the last six years pushing the voice of customers to the forefront of Air New Zealand business decisions.

As the Head of Air New Zealand’s Design House, Hudson is responsible for creating unique customers experiences that are the envy of competitors and deliver real value to customers.

Hudson is also a core team member of Project Kupe which for the last four years has been working on reinventing long haul airline travel.

Hudson won both the Supreme & Platinum Awards for New Zealand market research effectiveness in the Consumer Services Category in 2010 and is a previous winner of two Platinum Awards.

 


Ira Jhangiani

Ira Jhangiani

Ira Jhangiani has more than 5 years of experience in Qualitative Research, Design Ethnography and Human Factors Research. She has worked with the Government and Public Safety Division at Motorola in Florida, USA and had an independent consultancy practice in Mumbai before joining TNS.

Ira has served a wide variety of products and customers including- Solar Lights for rural Indians, Cell phones for people with disabilities, Data communication devices for policemen and firemen.

Ira is an expert in cultural user insights and has conducted and led user research in the United States, India, Germany, Singapore and Malaysia.
Ira is also a published book author, and her book focuses on cross-cultural aspects of cell phone design.


James Fergusson

James Fergusson

James leads TNS’ global team of specialist Technology researchers across both developed and rapid growth markets. This team is responsible for delivering insights, thought leadership and strategic recommendations to TNS’ Technology clients across the globe.

Prior to taking up his current role in November 2010, James held the position of Global Director Rapid Growth & Emerging Markets.

Over the last 18 years James has specialized heavily in Technology and telecommunications research most recently from the perspective of optimizing consumer utility across rapid growth markets.


Kalyan Karmakar

Kalyan Karmakar

Kalyan has more than 13 years of experience in qualitative and quantitative research and in account planning. He began his career in qualitative research in IMRB. He later headed the Automotive Research Practice of IMRB Mumbai and the Financial Services IPG in The Nielsen Company, Mumbai. He has worked in FCB Ulka Advertising in strategic planning. He currently heads the Digital Qualitative Research Practice at TNS India and the Qualitative Practice at TNS Mumbai.

He has a keen interest in society and culture and has presented papers in Esomar and MRSI conferences. He has been a two time winner of the Millward Brown Global Knowledge Awards from IMRB. Kalyan is an active food and travel blogger himself and is a passionate social media netizen.


Navin Williams

Navin founded MOBILEMEASURE in 2009 to be at the cutting edge of Digital & Mobile MR. He has held senior roles in 4 countries with some of the world’s MR leaders across the disciplines of Media, Consumer (IMRB, RI & Nielsen) & Retail (Nielsen).

A pioneer in digital & mobile delivery of MR, Navin has written a number of whitepapers on Mobile MR, and is widely regarded as a thought-leader in the evolution of this technology in research.


Olga Churkina

Olga Churkina

Olga Churkina is a multicultural sociologist and marketing research professional. After four years of conducting research in Russia, she left her home land to continue her career in Toronto, one of the most multinational cities in the world. She quickly learned through first-hand experience how American global brands face challenges in motivating consumers in less developed markets. Currently, Olga is a Senior Research Manager at Fresh Intelligence Research Corp. and a PhD Candidate (Applied Sociology).


Peter Harris

Peter Harris

Peter is one of Australia’s leading consumer experts with 22 years of experience in marketing, research and strategy planning across multiple sectors throughout Asia Pacific. At Vision Critical he is responsible for a growing team of technology enabled researchers and ensuring the quality output of all research and key client relationships within Australia and NZ.

Peter is an AMSRS and AMI member, has held the position of AMSRS National President since September 2007 and is Qualified Practicing Market Researcher (QPMR).


Peter Kenny

Peter Kenny

Peter is a founding Director of Colmar Brunton in Australia and is a joint leader of the WIN/GIA, network in Asia Pacific. He has more than 18 years experience in research and has successfully conducted more than 2000 projects across Australia, New Zealand, America, India, China Thailand, Taiwan, Malaysia and Hong Kong. Peter has a great interest in emerging research methodologies and has implemented processes for identifying and researching mavens. Of course, he is also a coffee lover.


Prakash Dadlani

Prakash Dadlani

Started his career at ORG MARG (now AC Nielsen in India) in the qualitative research division over 15 years ago.

Moved to the quantitative side and since then for 9 years handled several positions in the Castrol & British Petroleum Group. These included roles in research, marketing and national sales before moving on to a Global Research Manager Role spanning over 30 countries.

His role previous to the current involved working in the booming modern retail trade industry in India with the largest retailer in India – The Future Group.

Currently he is looking after Consumer Behavior and Innovation for the Godrej Group a large Indian multi category company with interests in FMCG, Durables, Furniture, Security Solutions and Heavy Engineering and even Aerospace.

His passion is teaching marketing skills and learning newer research techniques particularly in the qualitative field.


Roberto Cappuccio

Roberto Cappuccio

With such a family name, you could easily guess that coffee is in Roberto’s DNA and is his passion. It was also his job for 10 years when working client side. At Colmar Brunton he covers the role of FMCG Research & Methodology Director, giving shape to Colmar Brunton’s approach to FMCG research and developing new tools for fast and effective research. His current research interest rotates around the role of a particular market segment called “mavens” and their use in market research.


Rosalie Tung

Rosalie Tung

Rosalie L. Tung is Professor of International Business at Simon Fraser University (Canada). She holds the Ming and Stella Wong Chaired Professorship and has served on the faculties of the Wharton School (University of Pennsylvania) and as a visiting professor at Harvard University and University of California-Los Angeles. Prof. Tung has served on the Executive Committee of the Academy of Management, including the position of President. She has been inducted as a Fellow of the Royal Society of Canada and is the Editor of prestigious journals, where she has also published influential work with a high impact in academia and practice. She has served on the United Nations’ Task Force on Human Resource Management.


Roxan Toll

Roxan Toll

Roxan Toll is Director of the Australian and New Zealand markets at GMI, an industry leading provider in online market research data collection.

Roxan joined GMI in 2005 and has been responsible for GMI’s business growth in Australia and New Zealand. Along with other country managers for Asia-Pacific markets such as Japan, Korea, Hong Kong, China, South-East Asia and India, GMI has led the development of online research panels in the Asia-Pacific region.


Sangeeta Gupta

Sangeeta Gupta

Sangeeta loves to understand people – people as consumers, people as clients, people as customers and colleagues, people who make all sorts of decisions by “processing” all sorts of information. She enjoys exploring the hows and whys behind the way people think and feel.

In her couple of decades working in research, spread between research and advertising agency and more recently the “client” end, her biggest highs have come when she has influenced this understanding to make better business decisions.


Sanja Burns

Sanja Burns

Sanja is a research professional who soon after obtaining her degrees in Biochemistry in Immunology realised that she is more intrigued by people than molecules and microorganisms. She has found refuge in the Flavour and Fragrance industry and brings with her 18 years of passionate affairs with consumers.

She is particularly interested in understanding the interaction of the body, brain, mind and culture in shaping consumer experiences.


Sarah Hamburger

Sarah Hamburger

Sarah began her career as an advertising planner at TBWA/UK and has since worked both above and below the line at a number of high profile agencies such as Craik Jones, Claydon Heeley, Shop and Spring before joining Big Picture Marketing Strategy & Research Ltd. in New Zealand.


Stephen Paton

Stephen-Paton

Stephen has 15 years experience as a researcher working with some of Australia’s largest Service Brands and currently manages the Insights team at AGL Energy. Joining AGL in 2006, Stephen previously worked as an independent consultant, focusing on on-line research issues, segmentations and customer service research. He began his research career at Telstra.

He is passionate about promoting the researchers buyers role in our industry and in addition to chairing the Victorian Client network Group, he represents clients on the Victorian AMSRS committee and is a member of the Client Advisory Board (AMSRO).


Tuong Tuan Thong

Tuong Tuan Thong

Mr Tuong Tuan Thong, Master of Marketing, ESCP Europe, has more than 16 years of experience in market research. He started his research career since 1993, at the early stage of research industry in Vietnam. Thong has had a profound understanding on the local market insights and international research practices which produce valued research projects for SMEs in this country, those who would need services beyond a market research task. Since 2006, Thong has been acting as an ESOMAR Representative in Vietnam. He is also a member of America Marketing Association (AMA).

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Hotel & venue

Stylish, affordable, and thoroughly modern, Melbourne's Crown Promenade Hotel offers you a fresh perspective on how good a hotel can be. Located in the heart of the action, the Crown Promenade Hotel sits in Melbourne's vibrant Southbank entertainment precinct and is directly linked to the exciting Crown Entertainment Complex by Airbridge. The Crown Promenade Hotel is also close to the CBD, the Melbourne Exhibition Centre and the city's most famous arts and sporting facilities. The hotel features spacious rooms with fantastic views overlooking Port Phillip Bay, the Melbourne CBD and the Yarra River.

Crown Promenade Hotel, Melbourne

Address:

Crown Promenade Hotel
8 Whiteman Street, Southbank 3006
Melbourne Victoria
Australia

Telephone: +61 3 9292 6688
Fax: +61 3 9292 6600
Toll free (within Australia): 1800 776 612

Click here for the venue's website

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Travel Channel - Travel Today: Marvellous Melbourne



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