= ESOMAR Member
Opening Keynote Speaker
Professional adventurer, solo Atlantic rower, tv presenter & author, UK
Debra Searle MVO, MBE is a truly inspirational woman. A professional adventurer, author and BBC presenter, Debra first hit the headlines when she set out to row across the Atlantic with her husband. Unfortunately, he had to be rescued, so Debra, a novice rower, continued alone and rowed 3000 miles from Tenerife to Barbados. It should have taken them six weeks but, in achieving her goal, Debra ended up spending 3 ½ months at sea alone, encountering 30 feet waves, sharks, and force 8 squalls in her 23-foot plywood boat.
Her recent expeditions have included sailing around Antarctica, racing in the Monte Carlo Rally in a 1957 Alfa Romeo, various L’Etape du Tours, The Vogalonga in Venice, and becoming the first Briton to complete the grueling Yukon River Quest with good friend Bruce Parry. Debra went on to lead a group of women known as The Sisterhood to a new World Record for Dragon Boating across the English Channel. This particular adventure created huge media interest in the UK, due to a rather famous teammate – Kate Middleton, now the Duchess of Cambridge.
A specialist in corporate gender diversity and cultural change, Debra has worked with over 1,000 companies helping to inspire and shape their workforces. In 2015, she is combining her two passions for adventure and diversity by taking a group of businesswomen on an expedition to the Arctic Circle as part of a wider corporate diversity programme. She is also the co-chair of the Women’s Business Forum based in Buckingham Palace.
Debra is a regular presenter for the BBC, with credits including Grandstand, Extreme Lives, and Builders, Sweat and Tears. Her spirit of adventure gained her an MBE from Her Majesty the Queen and she was delighted to be appointed a trustee of the Duke of Edinburgh’s Award Scheme in 2003, the youngest and only female trustee working alongside His Royal Highness The Duke of Edinburgh and His Royal Highness The Earl of Wessex. Debra has been appointed Member of the Victorian Order (MVO) for her services to the Award.
Founder, Chairman & CEO, Ipsos, France
He was born in Boulogne, near Paris (France) on November 30th, 1946.
Having graduated from Paris-Sorbonne with a degree in economics, he started his career as a researcher in 1969 within the IFOP institute in Paris (a well-known market and opinion research company in France), where he met Jean-Marc Lech, his future partner.
He established Ipsos in 1975, creating a policy of offering standardised research products in the fields of advertising and media research. In 1982, when Jean-Marc Lech (until then IFOP Chairman and CEO) joined the company, Ipsos started developing public opinion research. Since then, Didier and Jean-Marc have co-headed Ipsos and developed it into a global market research company specialising in six areas – advertising, marketing, customer loyalty, media, public affairs and survey management. In 1999, they succeeded Ipsos’ IPO on the stock market, Ipsos now being listed on Eurolist by NYSE-Euronext Paris.
In October 2011, Ipsos acquired Synovate, the market research branch of the Aegis Group.
The two combined companies make Ipsos the third global market research group, with 16 000 employees working in 85 countries.
Didier is an avid sports fan, who loves watching basketball.
CEO, Founder, Programmer & Designer, Casey Games, Ireland
Jordan Casey is a 14-year-old self-taught programmer and entrepreneur from Waterford in Ireland. He's been programming since the age of 9 and currently runs two startups, Casey Games and TeachWare.
Author of 'Customer Innovation' and Professor in Marketing Strategy & Innovation, Vlerick Business School, Belgium
Marion is Associate Professor and Partner at Vlerick Business School, Belgium. She is Director of the school’s Master’s programs and Program Director of its Product Management executive course.
She has ample experience with multiple industries ranging from pharmaceuticals & healthcare (J&J, Merck, UCB, Agfa, Abbott), to industry (Umicore, ETEX, Aliaxis,Taminco etc.), financial services (BNP Paribas, KBC, ING, Optima etc.) and consumers & others (Macintosh, Securitas).
She has spent 5 years in the US as Faculty Member and Visiting Scholar at the Wharton School, Kellogg Graduate School of Management and Goizueta Business School.
“Nothing is as practical as a good theory”. Marion loves bridging the academic world and the world of business practice. Her research focuses on the traps companies face when dealing with competitive attacks and fundamental industry shifts. She believes in market-driven organisations that innovate together with their customers to create real customer solutions, building partner-ecosystems and bringing them to the market.
Closing Keynote Speaker
CEO Worldwide, Saatchi & Saatchi, USA
Kevin Roberts is the New York-based CEO Worldwide of Saatchi & Saatchi – one of the world’s leading creative organisations with over 6500 people and 130 offices in 70 countries – and part of Publicis Groupe, the world’s third largest communications group. Saatchi & Saatchi works with 6 of the top 10 and over half of the top 50 global advertisers.
Born and educated in Lancaster in the north of England, Kevin Roberts started his career in the late 1960s with iconic London fashion house Mary Quant. He became a senior marketing executive for Gillette and Procter & Gamble in Europe and the Middle East. At 32, he became CEO of Pepsi-Cola Middle East; and later Pepsi’s CEO in Canada. In 1989, Roberts moved with his family to Auckland, New Zealand, to become Chief Operating Officer with Lion Nathan. He took up his position as CEO Worldwide with Saatchi & Saatchi in 1997.
In 2011, he became the first non-Latin American to be inducted into the FIAP (Festival Iberoamericano de Publicidad) Ibero-American Hall of Fame.
CEO & President, ARF, USA
Gayle Fuguitt became the first woman to lead The ARF when she became CEO and president in April 2013. She spent 32 years at General Mills, where she was lauded for bringing the voice of the consumer to the decision table. She has served on the board and executive committee of The ARF from 2005 to 2012. She earned her BA in economics and a BS in industrial relations from the University of North Carolina at Chapel Hill, and an MBA with a focus on marketing research from the University of Wisconsin in Madison. A passionate supporter of non-profits, she remains a trustee at the Minneapolis Institute of Art.
Managing Director, Happy Thinking People, France
Georges Guelfand has degrees in Literature, Sciences and Clinical Social Psychology and a strong background in psychoanalysis. He created and managed several market research companies, among which the qualitative research company INSIGHT. Additionally, after being Associate Managing Director at IPSOS and Managing Director at Synovate France, Georges is currently Managing Partner at HAPPY THINKING PEOPLE France.
He is a regular speaker at the University Paris-Dauphine, various business schools, and as a trainer in companies. Georges is the author of collections of articles, and of books, including “Les Tribus éphémères”, “Paroles d’Images”, “Image Words : Projective techniques applied to marketing research”, “Les études qualitatives”.
Research Director, Colmar Brunton, Australia
Having joined Colmar Brunton in 2010, Adam has over eleven years of experience in the market research industry with a strong qualitative background.
Adam started his career with TNS Australia, and after four years he took on senior qualitative positions in the TNS United Kingdom Consumer and then Specialist Market’s divisions for several years. Upon his return to Australia, Adam worked for Enhance Research as a senior researcher, prior to joining Colmar Brunton.
He has wide-ranging project experience for a broad collection of local and global clients and brands, spanning sectors such as: entertainment, financial services, FMCG, tourism, sport, gaming, education, healthcare, utilities, technology, corporate & B2B services, and various levels of government.
Adam has a strong background and experience base in areas such as customer satisfaction and engagement; community consultation, and stakeholder relationship management. Of particular interest, Adam works extensively in the B2B services industry – in particular the Resource and Mining sector and supply chain. Of recent focus, Adam has worked predominantly on large-scale community and industry consultations.
He is a full member of the Australian Market & Social Research Society (AMSRS), and holds a Bachelor of Business (Communications) degree from the University of Queensland with specialisations in Advertising/PR/Internet Marketing and Influencing Communication Cultures.
Marketing Manager - Insights, Simplot, Australia
Alastair leads the insights & data division at Simplot Australia.
With over 10 years research & insights experience across may categories Alastair has been pivotal in driving the growth and championing insights in each of his roles.
Underpinned by a Bachelor of Commerce, Alastair is responsible for all qualitative and quantitative research at Simplot. Guiding the research process and managing his team, but also ensuring the insights gathered are embedded into his business.
He overseas many types of projects from ad-hoc packaging qualitative to ongoing tracking and digital research.
Alejandro Moreno Alvarez
President, WAPOR, Mexico
Alejandro Moreno is a professor of political science at ITAM (Instituto Tecnologico Autonomo de Mexico), and director of survey research at Reforma newspaper, both in Mexico City. He currently serves as President of WAPOR, as Vice President of the World Values Survey Association and Managing Director of the Latinobarometer study.
Researcher, Lightspeed GMI, UK
Alex Wheatley is a graduate of Philosophy, Logic and Scientific Method from the London School of Economics. He currently works under Jon Puleston in the Innovation department of GMI. Over the last year he has applied his analytical and creative skill set to explore, evaluate, and present upon the challenges of online survey design and data analysis.
From respondent engagement to sentiment analytics, Alex and the Innovation Department’s research covers all aspects of successful survey design in the modern environment. A large focus of his research has been the analysis of verbatim data and open-ended question design. Live projects, and the large source of data at his department’s disposal, have facilitated the evaluation and experimentation that has led to his current paper and its conclusions.
CEO, ADVISE, Germany
Andreas Woppmann is CEO of ADVISE in Neu-Ulm, Germany and also a lecturer for the Department of Sociology at the University of Vienna. Prior to her current position, Andreas was managing director at ISM Global Dynamics, head of international market research at MAM Babyartikel, and research assistant at the Medical University of Vienna. Andreas holds a degree in sociology from the University of Vienna.
Consumer Insight Specialist, Nestlé, Switzerland
Andrey Evtenko has been teaching and practicing market research for over 10 years, working in a variety of research and insights roles on both vendor and client sides and in Australia and Europe. He is passionate about demonstrating to students and interns how consumer research is a great ﬁeld for intellectually curious individuals who like the question "why" and a challenge to answer this question. Currently, he is a Consumer Insight Specialist at Nestlé Research Center in Lausanne Switzerland. In this role, apart from contributing to consumer centricity at Nestle, he is also a frequent speaker to the various visitors of NRC with the mission to demonstrate the excitement of consumer research ﬁeld.
Managing Partner, InSites Consulting, Belgium
Annelies Verhaeghe is Managing Partner at InSites Consulting. She has an interest in consumer insight activation and neo-observational research techniques, such as consumer-led ethnography, and is intrigued by how to get fresh insights out of social media data. Annelies won the ESOMAR Young Researcher of the Year Award in 2009 and has been a regular speaker at ESOMAR and other market research events in addition to having several publications in academic and trade journals. She is also in charge of the daily operations at the research hub of InSites Consulting in Romania and has a passion for the region in general.
Turkey Personal Care Assistant CMI Manager, Unilever, Turkey
Basak Oruc is the Unilever Turkey Consumer & Market Insight Assistant Manager for personal care, specialising in analytics and media insights. She has 9 years of experience in research with a diverse background. Beginning her career as a graduate econometrician at the Department of Industrial Relations for the Queensland Government in Australia and later as an economist. Prior to Unilever, Basak worked in consumer insights for Colgate Palmolive EMEA Headofﬁce in the UK and later as a commercial analyst for Central Asia, Caucasus, Export Markets and Belarus. Basak is an AIESEC alumnus and has a passion for CSR, sustainability and animal welfare.
VP Consumer Analytics & Research, AOL, USA
Christian Kugel is VP of Consumer Analytics & Research at AOL. He oversees the market research and sales research teams and is responsible for infusing the voice of the consumer into the organisation, developing new advertising ROI solutions and surfacing salient consumer insights for the product and sales functions. Prior to AOL, Christian held leadership positions in VivaKi, Millward Brown and Starcom, where he focused on new, creative research methods and applications for digital and emerging media. His team won the 2012 EXPLOR award for innovation in research for their work in mobile. Socialight, a tool he built to understand word of mouth and recommendations, won the WOMMA Most Innovative Research award, and he was also recognised by Internationalist Magazine as an agency innovator.
VP Research & Insights, Viacom International Media Networks, USA
Christian Kurz is Vice President of Research & Insights for Viacom International Media Networks (VIMN). Based in New York, Christian is responsible for providing VIMN’s businesses and operations with strategic consumer-based research. His guidance is used to inform international business decisions across all brands of the VIMN portfolio, such as MTV, Nickelodeon and Comedy Central, on all platforms.
Christian has 10+ years of experience in research in the media industry. He first joined VIMN in January 2011 as Senior Director for Nickelodeon International Research & Insights. Prior roles include Insights Director of Emerging Markets with Discovery Networks, Director of Brand Strategy and Marketing Research at EMEA for Disney-ABC Networks Group, and roles at Warner Bros., Interpublic Group and ITV UK.
Christina (Tina) M. Nathanson
Global Consumer Marketing, MasterCard, USA
Christina (friends call her “Tina”) Nathanson is a passionate, highly curious dreamer at MasterCard with more than 20 years of diversified marketing and product development research expertise from both the corporate and the supplier perspective. In her current role, she is responsible for consumer insights on “all things digital” - including emerging payments and website usability, as well as “listening” to the needs of Millennials and merchants. Prior to MasterCard, Christina held corporate market research roles at GE Consumer Finance where she led the orchestration and expansion of new product and business development research to seek out new business opportunities. Christina also worked at Duracell, where she led brand tracking, copy and consumer device testing. She also spent time on the supplier side, including Synovate, Millward Brown, and Moskowitz Jacobs, where she found her true passion for data. Christina loves to blog and tweet for MasterCard in her spare time and her mantra is “I BELIEVE IN PAYING IT FORWARD...”
ESOMAR President, ESOMAR, UK
Dan Foreman has been in the research business for 20 years, building businesses across Europe, Asia Pacific and The Americas. He specialises in emerging technologies and developing markets, having helped organisations grow from start-up to sale. Outside research, Dan is a Non-Executive Director of a publishing business and a precision engineering company. He lives in Royal Tunbridge Wells with his wife and two children.
Student/Researcher, Massachusetts Institute of Technology, USA
Daniel McDuff received a Bachelor's degree, with first class honors, and a Master's degree in engineering from Cambridge University. He completed his PhD in the Affective Computing Group at the MIT Media Lab in 2014. His work focuses on how new technology can be scaled and deployed in order to evaluate the effectiveness of media content. He is building and utilizing computer vision and machine learning tools to enable the automated recognition of emotions by capturing facial expressions and physiology. In 2011, McDuff collaborated with Affectiva to produce the first world demonstration of large scale emotion measurement via the Cloud – using webcams to capture viewers’ facial expressions during Super Bowl commercials. He is also the co-inventor of CardioCam a method of measuring physiology remotely using just a webcam – the technology has now been integrated into a successful iPhone app. His work has received nominations and awards from Popular Science magazine as one of the top inventions in 2011, South West Interactive (SXSWi), The Webby Awards, ESOMAR and the Center for Integrated Medicine and Innovative Technology (CIMIT). His work has been reported in many publications including The Times, the New York Times, The Wall Street Journal, BBC News, New Scientist and Forbes magazine. McDuff has worked for the Defense Science and Technology Laboratory (DSTL) in the United Kingdom, Microsoft Research and Affectiva.
General Manager, ChangYou.com, China
Danny Wang has experience across P&G, Philips, Ipsos and Tencent’s Interactive Entertainment Business Group Research Center. Over the years, he has made a career out of blazing new research trails, most notably in game research in China, where no systematic research existed before. Danny is now also spearheading his efforts in researching the mobile internet. Danny works for ChangYou.com, a NASDAQ listed company that focuses on the online gaming business, to continue in his journey of developing research innovation for the internet industry in China
Senior Research Officer, Oxfam, UK
Darren Fleetwood has been a researcher with Oxfam GB's in-house Insights department in the UK for a little over two years. Prior to this he worked as a software engineer for a major defence ﬁrm and has degrees in software engineering and international development. Darren has a strong interest in seeing how technologies can be used to develop novel methods of research and insight generation.
Head of Projects - BBC Audiences, BBC, UK
David Bunker has worked in media research for over 25 years, both on the agency side (in the UK and internationally) and client side at the BBC. In his client side role he worked within most parts of the corporation, including news and current affairs, speech and music radio, as a senior adviser to the BBC Trust, and as the head of the team providing audience insight to BBC television. He has been involved in monitoring General Election coverage, launching new channels and services, developing and scheduling new TV and radio programmes, overseeing the modernisation of the BBC’s primary audience feedback framework, and sitting on pan industry committees in TV and radio. In 2012 his paper with Lisa Edgar won Best Paper at the MRS Conference.
Global Director - Product Leadership, Nielsen, UK
David Hood is the centre point of product development for Nielsen’s Innovation Practice (BASES) in Europe, with more than 10 years’ experience in the innovation industry. David enjoyed a successful career in a variety of global commercial consulting roles before deeper engagement in innovation product strategy, where he has led the development of several important product solutions for the innovation practice.
Managing Director, Conquest Research, UK
David Penn is founder of leading-edge agency Conquest and has a wealth of experience spanning both client and agency. David has published and presented some groundbreaking work on the implicit mind and emotions.
In the last few years, he and his team have been shortlisted, commended or won outright a total of 11 industry awards.
Managing Partner, concept m research + consulting, Germany
Dirk Ziems has been working as a qualitative, depth- psychological market and media researcher for more than 20 years. Beginning at the end of the 90s, he was managing partner of ifm depth research + strategies in Germany. Together with partners, Dirk founded ifm Australia in 2005. In 2008, he founded concept m morphological research, where he currently works as Chairman and Managing Partner. A special focus of his work for many years has been basic and applied research on customer retention and touch-point analyses for companies from the automotive, energy, telecommunications and ﬁnancial service industries.
Consultant, Sense Worldwide, UK
Elaine is responsible for the day-to-day management of the Pepsi Now Network. As well as her work for PepsiCo, Elaine has consulted for an eclectic portfolio of clients from B2B to fashion. Her international perspective and natural curiosity lend her well to her current career in insights and strategy.
Following her degree in German and French from Cambridge University, she lived and worked in Germany as a cultural consultant to a non-profit organisation.
Partner and Co-Founder, The Irrational Agency, UK
Elina Halonen is co-founder of The Irrational Agency, a research agency specialising in behavioural economics and psychology. She is the 2012 IJMR Young Research Writer of the Year, a cross-cultural psychologist, a consultant to the Society of Consumer Psychology and editor of leading psychology blog InDecisionblog.com as well as a frequent contributor to RWConnect.
General Manager, BVA, France
Eric Singler is General Manager of the BVA group, a top 25 worldwide opinion and market research agency. He is in charge of the FMCG department IN VIVO BVA, the BVA Nudge Unit and he is sponsor of the BVA R&D team. His passion is to better understand and predict decision and behaviour thanks to innovative methods and new academics learnings. That’s why he is very involved in the area of behavioral economics partnering with some of the best academics like Dan Ariely (Duke University) and Paul Dolan (London School of Economics). Eric is currently writing a book about behavioural economics and managing the Linkedin group “Behavioral economics for marketers”. He is also co-founder and President of the French ADETEM group Neurosciences and Marketing.
Managing Partner, Validators, Netherlands
Education: Applied Cognitive Psychology, University of Utrecht
After his Master of Science in Applied Cognitive Psychology, Erik worked as a teacher at the Amsterdam University of Applied Sciences and has used his knowledge for the development of products like the “ objective Workload Assesment Tool” (OWAT) for Integro. He also developed the “PRI”-Index to determine the necessary number of respondents in an eye tracking research. At Validators Erik is, among other things, responsible for product development and consulting.
Innovation & Marketing Sciences Manager, BVA, France
Dr. Etienne Bressoud is Innovation & Marketing Sciences Manager at BVA Group, a top 25 worldwide opinion and market research agency. He works on several R&D projects related to the market research industry, with his main purposes including: consumer/shopper behaviour, behavioural economics, neurosciences, satisfaction and quantitative surveys. Etienne is involved with the Marketing Research Association and participates in several international conferences, as Local Chair of the Neuromarketing Science and Business Association and as Member of the European Marketing Academy, the Association Française du Marketing and the ADETEM. Before joining BVA, Etienne was associate professor at Paris 8 University. He has published several articles in international peer review journals and conferences.
Regional Manager- Amea, haystack International, Belgium
Fatima is senior research consultant at haystack, responsible for the R&D of all neuromarketing tools. She spent the past two years developing the haystack Neuromarketing Omnibus for cost-effective testing of TV copies, print ads, packaging design, fragrance and food taste with neuromarketing tools and traditional research disciplines.
Fatima holds a MBA from Leipzig Graduate School of Management (HHL) in Germany and successfully completed several trainings at Esomar and NMSBA on the theoretical background and practical use of neuromarketing. She started her career in market research in 2006 at TNS Middle East & Africa, before moving on to Nestle Middle East.
Consumer Insight Manager, Pernod Ricard, France
Florence Rainsard is Global Consumer Insight & Research Manager at Pernod Ricard, Paris. Her primary focus areas are the development of best practice tools and thinking for consumer understanding, insights, workshops and brand development. She received a law degree from Paris X University.
Florence’s career started in Consumer Research, first at TNS in Paris where she spent 10 years, and then at BVA where she developed combined qualitative and quantitative skills. She then moved to the clients’ side at Pernod Ricard, where she has been worked for over eight years.
Head of mission, SGMAP, France
Francoise Waintrop is Head of mission "citizen needs listening and innovation methods", Françoise is working for French Prime Minister Services at the "Secretariat Général à la Modernisation de l'Action Publique (SGMAP)". She participates in designing strategy to simplify and improve the use of public services by French citizens, taking into account agent’s constraints. Given that objective she closely works with several French Ministries. In order to share her experiences with French and European administrations Françoise had published several articles related to public services improvement.
Founding Partner and Managing Director, The Third Eye, India
Gitanjali Ghate is the founding partner and Managing Director of Third Eye. She has a master's degree in Psychology. Her academic background and natural proclivity to dive deep into the human mind make her role at The Third Eye akin to an archaeologist of the psyche. As she delves into the recesses of the consumer's mind Gitanjali unearths critical insights and patterns of behavior that explain not only their present but also their roots and culture. Her love for excavation and discovery also makes her an avid street shopper, and intrepid traveler. When not at her desk, Gitanjali can be found in the quaint markets and forgotten lanes of an off-the-map location, hunting for the unusual piece with a story!
Research Director, The Marketing Lab, Italy
Giuseppe Tonolini graduated in 1985 in management and administration at the Bocconi University of Milan. The ﬁrst part of his professional career was in marketing, covering brand management jobs in various companies such as Eastman Kodak and Carlsberg. In 1993 he moved to market research, becoming market research manager for Whirlpool Europe and following various customer insight projects in the area of brand image, customer satisfaction and NPD. In 1996 Giuseppe founded The Marketing Lab, a research agency based in Milan with a vision of becoming a client-oriented melting pot of different methodologies with open-source approches. The key traits of his professional proﬁle are: the ability to closely relate market research to corporate marketing and client management activities, a constant effort to achieve a hybrid approach, combining different methodologies as well as trying to overcome the traditional divisions within the marketing research industry. In parallel to his market research job, Giuseppe is also author of many school applied maths text books, ranging from statistics to decision making theory. He is a member of MRS, QRCA (Qualitative Consultants Association) and ESOMAR.
Director Customer Insight, Air France-KLM, Netherlands
Hans Zijlstra is (deputy) Head of Customer Insight at Air France KLM. He has worked for nearly 20 years in several analytical marketing positions, first as a (qualitative) agency-researcher, and later at KLM. Hans is currently leading the KLM Customer Insight team, responsible for satisfaction and ad-hoc surveys, datamining and service conformity.
Director of Research - Strategic Services, Experian Marketing Services, USA
Heather Dougherty leads a team of analysts that produce custom research deliverables for clients based on data from Hitwise online consumer behaviour and the Simmons National Consumer Survey in additiont to other Experian data assets. Heather is a leading authority in online commerce and marketing, a result of covering the ﬁeld extensively since 1997. At Experian Marketing Services, Heather provides insight into consumer behaviour, customer insights and digital trends to EMS clients. Prior to joining Hitwise, Heather was with Nielsen/NetRatings as the senior retail analyst, where she provided strategic analysis and designed custom research projects. Before her time at Nielsen, she spent four years with Jupiter Research. Heather earned a BS in business administration and marketing at Ohio State University.
Senior Director, Ipsos InnoQuest, UK
Helen Wing is a Senior Director at Ipsos InnoQuest based in the UK. A highly experienced innovation researcher, she joined Ipsos in 2011. Prior to that she worked at Research International (TNS from 2009) for 18 years where she began her career as a forecaster and from 2005 was Global Innovation Director responsible for the full suite of innovation tools from insight generation through to volume forecasting.
Helen is a regular trainer on the topic of new product development at the UK Market Research Society.
Helen holds a Bachelor degree from the University of Manchester, UK in Mathematics, Statistics and Operational Research.
Henk van Erp
Senior Client Service Director, TNS, Netherlands
Henk van Erp has been working in the market research industry since 1986 in many international client service, commercial and general management roles. His experience spans a variety of expertise and sectors. Within TNS, Henk is currently end-responsible for a set of global clients.
CEO, Prediki, Austria
Hubertus Hofkirchner is a former university lecturer at the University of Vienna. In 2008 he built Redmonitor, a trading platform for digital options, which was acquired by CMC markets in 2008. Hubertus went on to set up Prediki – a specialist platform created for market researchers to conduct predictive markets trading. He holds an MBA of I.E.SE. in Barcelona and an MEc in economics.
Iris van Dam
Research Consultant, Validators, Netherlands
Education: Applied Cognitive Psychology, University of Utrecht
Iris is works at Validators since the end of 2013 as research consultant. She manage projects for clients like KPN and Ticketveiling. Iris is a specialist in Communication Analytics: A new method in commercial effect research. Communication Analytics cannot only give valuable information about the ROI of campaigns but also tangible advice on how to increase ROI.
Director, Sense Worldwide, UK
Jacky combines the theory and practice of blue-chip marketing and research with a dash of entrepreneurial ﬂair. Her career spans 20 years and she has lived and worked in the UK, Italy and South Africa. In her current role at Sense Worldwide, she is responsible for methodology, ensuring that the design of each project delivers transformative insights and strategies for global clients. Before joining Sense Worldwide, Jacky worked in consultancy roles for Added Value, Brand Learning, and as a brand director on the launch team of the organic babyfood, Plum. She holds a degree in social sciences and modern languages from Cambridge University.
Director of Research and Insights, Comedy & Entertainment, International, Viacom International Media Networks, UK
James Guerrier is Director of Research & Insights, Comedy & Entertainment, International, for Viacom International Media Networks (VIMN). Based in London, James is responsible for leading all research and insights activity to support Comedy Central and VIMN’s emerging entertainment brands (Paramount, BET) internationally.
James joined VIMN in January 2013 and has almost 10 years of experience in the media industry. Prior to joining VIMN, James worked both in research agencies and for broadcasters, including Channel 4, where he was responsible for using research to evaluate the impact of content and monitor perceptions of Channel 4’s brands.
Senior Manager, Insights, PepsiCo, USA
Jayne Hickey is currently Senior Manager of Insights with PepsiCo’s Global Beverages Group, where she is responsible for managing consumer insights for Pepsi, Mirinda and Sparkling Innovation. Jayne is a brand and consumer enthusiast with over 9 years’ experience in both qualitative and quantitative marketing research. Prior to joining PepsiCo, she was at Millward Brown Digital.
Consumer Insight Expert, Nestlé, Switzerland
Jeremy Pace has been practicing consumer research for 34 years. He has been with Nestlé for nearly 30 of those, working in a variety of research and insights roles in the US and Europe, covering products ranging from ice cream to pet food. Jeremy is currently a Consumer Insight Expert at Nestlé Research Center in Lausanne Switzerland. In this role, he contributes to the selection and development of CI talent in Nestlé R&D globally. He also conducts multiple courses on consumer research in Nestlé and mentors young researchers.
Director, Jo McIlvenna Ltd, McIlvenna, UK
Jo is the Director of Jo McIlvenna , a media consultancy that exists to provide high quality, insightful and actionable research and analysis in the media environment. Her particular areas of expertise are co-ordinating and reporting on multi-country projects, channel development and audience segmentation with her consultancy offering full-service qualitative research as well as directing and analysing quantitative studies. Jo has 25 years’ experience, working in both research agencies and broadcasters (Broadcast Analyst for BBC Two and Head of Planning & Research at UKTV).
VP Innovation, Lightspeed GMI, UK
Jon Puleston is Vice President of Innovation at the Lightspeed Research group (a Kantar business), where he heads an international team specialising in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design to companies across the Kantar group and many leading independent research companies and clients around the world. Over the last few years Jon has won multiple awards for his ground breaking work exploring the ergonomics of survey design and the gamiﬁcation of research, including the 2011 MRS Award for innovation in market research methodology and the 2011 ESOMAR Congress Award for Best Methodological Paper.
Media Research and Insight Director, GfK, UK
Julia Lamaison has over 20 years' experience in audience research, schedule planning and channel management. She has occupied various positions within the UK media, principally with the BBC and ITV and for the last six years has worked for GfKNOP in the media division. She is currently the senior industry lead for media research in GfK in the UK. Her combination of practical broadcasting and research expertise means she is a sought after lead on TV related projects. She has worked with a variety of UK and international broadcasters and has led and managed a number of multi-country studies involving a range of techniques and applications. Her work on this project with Comedy Central International means she is GfK's leading exponent of applying this technique to the measurement of audience reaction.
Trainee, Point-Blank International, Germany
Julia Walter-Herrmann is a trainee at Point Blank International (PBI). She is a true ethnographer of every day life and is all about exploring people’s daily interactions, rituals, and habits. Having originally started out in academia, Julia used to research how people interact with cutting-edge technology. However, she eventually joined PBI, where her keen curiosity, analytic rigour and passion for innovation have found their perfect outlet. Also, Julia appreciates a good challenge – she’s always in rapid action mode, in projects as much as when she’s backpacking through India for months or ploughing through the complete works of Foucault.
Senior Marketing Manager, Cricket Australia, Australia
Julian Dunne is a marketing professional with over ﬁfteen years’ experience in senior marketing roles, managing iconic Australian and multinational brands including Cricket Australia, Holden and Toyota. He has worked in leadership roles on both the client and agency sides. He has extensive experience in brand marketing, digital, sponsorship, sales, public relations, project management and stakeholder management and a demonstrated ability in building brands, expanding sales and negotiating favourable outcomes. Currently, Julian is Senior Marketing Manager at Cricket Australia managing a team of six responsible for brand, digital marketing, product development, promotion/advertising, research and public relations.
Juliana Smith Holterhaus
General Manager, Market Research, Americas, Lumi, USA
Juliana has been a part of Lumi since the spring of 2011. She is now General Manager, Market Research Americas and is based out of New York City. With a background in decision sciences and psychological research, she enjoys engaging and problem solving with clients in the applied market research and consulting space. Juliana graduated with honors from Amherst College in 2006 and received a Masters from Columbia University in 2010. In addition to her work at Lumi, Juliana is a PhD Candidate at Columbia and is completing her dissertation research on the motivational science of mobile tech use.
Graduate Research Trainee, MM-Eye, UK
Karen Foster holds a BSc in business, language and culture and an MSc degree in leadership and management studies from Copenhagen Business School, specialising in intercultural management, marketing and business development in German and French speaking markets. She has ﬂuent language competencies in Danish, English, German and French. With an international upbringing in China, Iran, Denmark, Italy and Austria as well as study and work experience from The Netherlands, India and the United Kingdom, she is a TCK (third culture kid) with an international DNA and highly global mindset.
Marketing Research Analyst, Ivoclar Vivadent, Liechtenstein
Kathrin is Marketing Research Analyst at Ivoclar Vivadent AG in Liechtenstein. Prior to her current role, Kathrin worked in market research and innovationmanagement at Roto Frank AG, as research manager at EYE research GmbH - Markt- und Meinungsforschung, and also as junior consultant market research at Star Cooperation GmbH. She studied business economics, majoring in market and communication research at Pforzheim University in Germany.
Junior Research Executive, Northstar Research, UK
Studying psychology at university triggered Katie’s enthusiasm for recognising and understanding the motivations behind and inﬂuences on decision making and behaviour. The desire to apply this to a more commercial context led her to pursue a career in market research where she joined Northstar Research in August 2013. Since joining Northstar, Katie has been involved in quantitative research projects such as brand strength and potential in both international and domestic contexts. Here, she has been able to work with a variety of large FMCG and automotive clients such as Ford, Jaguar and Britvic. Holding an MSc in social and organisational psychology has given Katie a ﬁrm understanding of both quantitative and qualitative research methods as well as behaviour and communication in online communities.
BBC Global News Division, BBC World Service, USA
Kevin is a specialist in international media research with over 16 years of experience, both on the agency and client side at the BBC. He has managed research in more than 50 different countries from developed markets such as the USA and Holland to more challenging markets such as Somalia and Iraq. He works across all platforms and has conducted a wide range of projects for TV, digital, radio and the press. He currently heads up the BBC’s global news community which has more than 9,000 members coming from over 190 different countries. He has worked across a variety of roles and has been involved in the launch of new channels and programming for a variety of different language services at the BBC.
Global Research Best Practice Manager, Pernod Ricard, France
Kim’s career began in the consumer division at Research International in London and was followed by experience in a boutique qualitative media research agency. She then set off for Melbourne, Australia where she combined qualitative and quantitative skills at Quantum Research before returning to Europe for her MBA. She then launched herself into consumer insights in the alcoholic drinks industry, where she has now worked for over four years.
Trainee, Point-Blank International, Germany
Laura is a trainee at Point Blank International (PBI). If there's anything on your mind you’d like to share, try Laura. Not only is she a great listener and fascinated by other people’s stories and ideas, but she’s also able to listen in five different languages – making her the most multilingual cultural translator at PBI. She’s a natural born organiser and structured thinker who likes to assess the big picture before tuning into the ﬁner details. Her analytical and people skills aside, Laura’s frighteningly great memory, amazing style and wonderful photographs also never cease to amazer her colleagues.
Global Chief Research Officer, Ipsos InnoQuest, USA
Lee Markowitz is Global Chief Research Ofﬁcer of Ipsos InnoQuest. As a recognised industry expert in innovation and forecasting, Dr. Markowitz has worked in new product development for the past 30 years. He has developed validated models for forecasting product sales, measuring advertising effectiveness, optimising product lines, and predicting source of volume. He has published in the areas of innovation, forecasting, and marketing sciences. He has presented at key industry conferences including ESOMAR and IIR. He holds both a doctorate in social psychology and a master’s in applied statistics from Bowling Green State University as well as a bachelor’s in mathematics from Kenyon College.
Partner and Co-Founder, The Irrational Agency, UK
Leigh Caldwell is co-founder of The Irrational Agency, a research agency specialising in behavioural economics and psychology. He is the author of The Psychology of Price (2012), blogger for RWConnect, commentator on BBC TV and radio, and winner of best presentation award at the 2013 BIG/CPS conference. Leigh is also a guest lecturer at the London Business School.
Director, The Big Window Consulting, UK
Over 20 years in consumer psychology, Lisa Edgar has a reputation for getting to grips with large strategic, often seminal, projects. She has well over a decade of experience in researching ageing markets more recently including pioneering the award-winning Age Frame™, a new model of age perception. She has a strong reputation for challenging the norm to provide clients with groundbreaking insights. A speaker at many marketing, marketing research and academic conferences, Lisa has in the last year presented at the 2013 UK Market Research Conference on Behavioural Economics: Decision-Making across the Ages and the UK Retail Show. Actively working on improving the effectiveness of marketing to the ever-burgeoning 50+ market, her work on decision-making and ageing has been key to this.
Global Product Manager, Ipsos InnoQuest, France
Lucy Balbuena is a Global Product Manager at Ipsos InnoQuest. With a passion for Marketing and Statistics, Lucy joined Ipsos in 2007 where she has held several global positions in Marketing Sciences and Product Management. During her time at Ipsos. Lucy has been instrumental in helping to develop new solutions for the Ipsos InnoQuest end-to-end offer.
With a focus on innovation research, Lucy has deep experience in the consumer packaged goods and pharmaceutical sectors. As a global expert, Lucy has worked in Mexico and France and speaks three languages.
Lucy is a graduate of the Instituto Tecnologico Autonomo de Mexico (ITAM), where she focused on Actuarial Sciences and received a Diploma in Market Research.
Vice President, Nielsen, Poland
Marcin Penconek leads new business development for BASES in Europe and has over 20 years of experience in market research. Before joining Nielsen eight years ago, Marcin was working for CASE Consumer Attitudes and Social Enquiry in Poland and for Synovate in Czech Republic and Slovakia. He is a member of ESOMAR and a former Vice President of PTBRiO (the Polish Association of Market and Opinion Researchers).
Managing Director, Colmar Brunton, Australia
Committed to making a difference, Maree is passionate about building close working partnerships with clients to identify and communicate actionable insights for brand, customer, community and operational impact.
Over the past decade, Maree has specialised in dealing with senior people on high stakes/high profile projects as well as complicated methodologies with an outcomes / results focus.
Maree has worked with Colmar Brunton for over 12 years, and is currently the Managing Director of the Queensland company branch.
VP Global Digital Strategy & Research, Research Now, USA
Maria Domoslawska has over 15 years of experience in technology, the agency side of advertising and market research dedicated to business growth through innovation and new product creation. Her involvement with digital market research started in the early online days at Digitas Boston, and has continued to expand throughout the years to include a variety of technologies and different markets in the Americas, EMEA and APAC. Passionate about creating a valuable intellectual capital and delivering actionable recommendations to clients, Maria aims to inspire through thought leadership and a practical application of new research methods. Maria has held various management and senior management level research positions with EmSense, Digitas Boston and Tribal Fusion, where she worked with a number of Fortune 500 clients.
Head of Client Service Delivery, nGame, USA
Mark Canada spent over 20 years in business and technology consulting, helping many Fortune 500 companies build business intelligence and data warehousing strategies and solutions. About 3 years ago, Mark joined other former colleagues in founding nGame Inc., a startup software firm breaking new ground by connecting social data from Facebook and Twitter to existing CRM and Loyalty data. Mark's role at nGame is head of Client Service Delivery.
Director, Added Value, France
Mark studied modern history at Oxford University before beginning his career in marketing intelligence with the British specialist in opinion polling, MORI. During the last 15 years he has worked for three of the leading global market research agencies – Gallup Poll, Research International and TNS Sofres – specialising in international consumer research, as well as in the research department of the Financial Times. He moved to Paris to join Hennessy in 2001 as consumer research manager, before assuming the role of director of marketing intelligence at Moët Hennessy in 2004. In 2010, Mark joined Added Value France as a Director where he currently oversees a wide variety of strategic marketing and insight projects for clients from the luxury and consumer goods sectors.
Consultant, Insights, PepsiCo, USA
Marlene Cohen is currently part of the Insight team with PepsiCo’s Global Beverages Group. She works across the portfolio of beverages, leading research projects for foundational and strategic insight needs. Prior to PepsiCo, she has worked for other Fortune 500 companies across a broad array of categories and brands. Her passion is front-end innovation and she has worked on numerous successful product launches, from line extensions for mega brands to new-to-world products.
Martijn van Keulen
Account Director, TNS, Netherlands
Martijn van Keulen studied commercial economics at the Erasmus University Rotterdam, specialising in Marketing Management. Since 1999 he has been working at TNS NIPO, as a market researcher. His expertise focuses on customer, employee and reputation studies, with a diverse scope of surveys concerning product- and pricing optimalisation, positioning, customer satisfaction and mystery shoppers.
Managing Director, Validators, Netherlands
Education: Economics, Marketing at University of Groningen.
Martin has worked four years for A2000, UPC Netherlands and Priority Telecom in a diverse range of marketing positions and concluded as Marketing Manager. He worked 8 years in communication research at Daphne and Intomart GFK. Martin is the founder of Validators (2009), “the 5 second company” that validates online media and commercials with innovative techniques like eyetracking, facial coding and commercial effect research.
VP Consumer & Market Insights, Symrise, France
Massimo Cealti has over 20 years of experience in market research and is currently Vice president of Consumer and Market Insights for the Scent & Care Unit at Symrise, a global Fragrance and Flavours Company overseeing the global market research function and helping clients grow their business bringing the consumer voice to fragrance development. He previously worked for The Coca-Cola Company, Nestlé, McDonald’s and leading research agencies (IPSOS, Research International). He holds an MS in business management from Luigi Bocconi University in Milan.
Director of Client Services, GeoPoll, USA
Matthieu Sauvage-Mar is the Client Services Director at GeoPoll. He manages projects in existing markets and leads new client and location on-boarding processes. He also serves as the primary contact for partner NGOs, international organisations, businesses, and market research companies regarding mobile strategy, programme support, and data-collection initiatives. Prior to joining Mobile Accord, Matthieu worked in client services for an international human resources technology provider based in Chicago. At GeoPoll, he focuses on how to leverage new technology to drive impact for partners in both the private and public sectors. Matthieu, who has spent extensive time abroad, holds a degree in international political economy from the University of Puget Sound and is based in Washington, DC.
Data Scientist, GeoPoll, USA
Max Richman is the Data Scientist at GeoPoll, where he leads research and development of the GeoPoll platform. He also oversees the methodological design and technical implementation of panel surveys being conducted worldwide. Max’s background includes seven years of experience monitoring, evaluating, and communicating international development impact for organisations such as the US Department of State, the Gates Foundation, USAID, and ASEAN. His love for beautiful data comes from previously building a mapping & innovation team at USAID, honed during his master's in research methods from the London School of Economics, and scaling as he turns to building software for international development research. He also has a BA in international affairs from the George Washington University.
VP Marketing, Shionogi Limited, UK
Melissa Dagless is Head of Marketing for Shionogi Limited, Europe. Prior to Shionogi, Melissa worked at GSK for more than 10 years. She was the GSK head of marketing excellence international (including digital and launch excellence) where insight underpinned transformation of marketing across the region. She has successfully launched three speciality care brands across 150 markets, and has held commercial leadership positions within GSK in different areas including oncology, vaccines and women’s health. Melissa is passionate about bringing a complete understanding of women to all of Shionogi's marketing activities.
Head of insights - Comms, Telefónica Digital, UK
Natalie Malevsky leads the insights and proposition development function at Telefonica Digital Comms. She’s responsible for developing an insights methodology and delivering market intelligence to shape product marketing requirements and to foster a culture in which consumer and industry insight is at the heart of the decision-making process. With a background in media, publishing and games, Natalie got involved in the communications space to exercise a passion for seeking to understand what makes us bond, share and enjoy life in a connected world.
Nathalie De Rochechouart
Global Marketing Development & Insights Director, Pernod Ricard, France
Nathalie’s career started in consumer research, ﬁrst at CSA then at Euromap in Paris, where she developed combined qualitative and quantitative skills. She then moved to the client side at Yves Rocher (a French-based cosmetic company) before joining Pernod Ricard in 1999 where she initiated and shaped the consumer research activity on a global scale. Over the years, the scope of Nathalie's role has diversiﬁed to include the development of the Pernod Ricard marketing intranet, marketing training programmes and the development of innovative approaches to brand management.
Director, The Lab Strategy & Planning, Australia
Neale Cotton is the Co-Founder, Co-Owner and Director of The Lab – a boutique research and strategy consultancy based in Melbourne, Australia. With over 17 years experience in brand building and insights, Neale provides strategic guidance to some of Australia’s leading brands in the areas of category strategy & planning, brand strategy & planning, brand communications, product innovation, and exploratory consumer, cultural understanding and semiotics. Neale has broad industry experience across food and beverage, health, retail, entertainment, sport, education, finance and not-for-profit. Neale holds distinction in both Bachelor Business (Marketing) and Bachelor Business (Honours) at Monash University, and is a MBA (Executive) graduate from the Australian Graduate School of Management.
Managing Director, Quadrangle, UK
Nick Baker joined Quadrangle in May 2006 and has since played a major role in the re-orientation and growth of Quadrangle as a research and strategy business. He has a full range of experience in qualitative and quantitative research techniques and proven record in leading teams to deploy research, improve customer experience and develop measures for brands across both the public and private sectors. Nick’s specialism is customer centricity and using customer understanding to drive value for his clients. In doing so, he has developed a broad range of experience for clients such as Royal Mail, O2, Post Ofﬁce, Heathrow and numerous other major corporate clients. Nick played a leadership role in the complete overhaul of the Customer Satisfaction programme for O2.
Partner, Lawes Gadsby Semiotics, UK
Nick Gadsby is Co-founder and Partner of Lawes Gadsby Semiotics, a successful provider of cultural analysis and semiotics in the UK. He is a trained anthropologist currently completing his PhD at UCL under the supervision of Professor Danny Miller, the anthropologist responsible for predicting the ‘death of Facebook’. Along with business partner, Rachel Lawes, Nick has been responsible for expanding the horizons of semiotics and producing some of the most rigorous, innovative and inspiring output produced in its name. One client described him as the ‘man who made sense of semiotics’. He has written and presented numerous presentations at conferences ranging from the theories of Karl Marx to online gaming, the magic of brands to understanding interactivity.
Senior Director of Insights, PepsiCo, USA
Nick Graham is currently Senior Director of Insights with PepsiCo’s Global Beverages Group, where he is responsible for overseeing global consumer insights for the multi-billion dollar Pepsi brand. With almost 14 years’ experience in marketing and marketing research, Nick is a passionate advocate of disruptive insight techniques. Prior to joining PepsiCo, he was managing director of M&C Saatchi’s brand & research consultancy Clear in New York. Nick is a recognised authority innovation strategy.
Head of Research Programmes, O2/Telefónica, UK
Nick Milne is an experienced marketing professional who is currently Head of Research Programmes at Telefonica UK. Nick is responsible for understanding how consumers think, feel and engage with O2 in order to understand the experiences that O2 delivers and how they can be improved. Prior to joining O2, Nick was agency side at VCCP where he ran a data planning team (primarily on the O2 account) responsible for advertising effectiveness. Before VCCP, Nick has enjoyed roles at the media agency OMD, lifestyle marketing company CACI, Sainsburys Bank, and LloydsTSB.
VP Africa, Middle-East and Turkey, Symrise, France
Nicolas' experience with Emerging Markets started in South Africa in 1996, developing the East-Africa business for Firmenich and later taking over the representative offices in Ivory Coast as Managing Director - West Africa.
In June 2002, he became Commercial Director for Italy and Global Account Director, servicing a global consumer goods company. Nicolas joined Symrise in 2007, as Vice President Global Account Director, looking after a global consumer goods company.
Since September 2012, he has taken up another Management position, this time as Vice President AMET (Africa, Middle-East and Turkey).
Nicolas is passionate about Fragrances, Emerging Markets and Consumer understanding.
Associate Research Manager, IMRB International, India
Pallavi is a research manager with the social and rural research institute at IMRB International, New Delhi. She worked with the social research division at Nielsen, Delhi as a consultant for a year. She holds a B.A (hons.) degree in Philosophy from the University of Delhi and a Master’s degree in Development Studies with a specialisation in gender studies. Her research experience at IMRB has exposed her to both qualitative and quantitative research projects, encompassing subjects like social pension, sanitation, maternal health, child marriage and prevalence of HIV/AIDS. Pallavi has been extensively involved with non-government organisations working for women rights, against domestic violence, child health and nutrition. She endeavours to learn and explore the possible synthesis of social and market research in India.
Director TrialPanel France, Reperes, France
Patricia Flores is Director of the Trial Panel at Reperes in France, and is passionate about consumer insights and innovation. With past experience at BASES, Nielsen and Kantar, she has had the opportunity to collaborate with truly global and prestigious FMCG brands, to help them launch successful innovations based on consumer insights and leading-edge modeling techniques. In her current role she is more focused on delivering actionable insight from the shopper and consumer for better FMCG innovations.
Senior Vice President, Ipsos InnoQuest, USA
Paul Crowe is a Senior Vice President at Ipsos InnoQuest where he specialises in the early stages of new product development. Prior to joining Ipsos in 2004, Paul worked in academia (University of Illinois at Chicago) and with Nielsen on their analytics team.
As the US liaison with the Ipsos Global Product Group, Dr. Crowe trains and mentors the US Client Service Team and helps develop new product solutions. As a recognised industry expert in concept writing, he writes and conducts seminars regularly on the topic and led the development of a validated concept language diagnostic tool.
Paul holds a Doctorate in Developmental Psychology from Loyola University Chicago and a Bachelor’s degree in Psychology from Loyola University Chicago.
Director, The Lab Strategy & Planning, Australia
Paul is the director of one of Australia's leading boutique strategy & research firms - The Lab.
He works across many categories and industries in the areas of positioning, innovation, communications develop and consumer understanding. He is of Australia's leading exponents of Cultural Strategy theory for positioning, and has over 15 years experience in research & strategy and carries with him a bachelors in Economics.
He has helped companies reposition brands, develop new brands, create new communications, develop interior designs for their locations and create many new products.
Research Consultant, Nature Research, Australia
Peter has a strong appreciation of business issues, combined with excellent problem solving and analytical skills.
Peter has successfully conducted research projects both in Australia and abroad across a diverse set of industries including financial services, telecommunications, private health insurance, utilities, public transport, retail, and across a range of FMCG categories.
Whilst Peter is experienced in all aspects of quantitative research methods, he has particular expertise in segmentation, the analysis of large secondary data sets, and choice modelling.
Peter holds an Honours degree in Commerce, specialising in Actuarial Studies and Finance.
Senior Analyst - Marketing Science, TNS, UK
Preriit consults clients on analytical requirements for their projects. He has been actively developing techniques for analysis of new types of data (social media, passive, etc.) and data visualisation. Before joining TNS, Preriit was a research assistant at Southern Methodist University, Dallas. He has an engineering background (SPU in India and UCLA in US) with post graduate studies done in management sciences (SMU in US). Preriit won the ESOMAR Young Researcher of Year award in 2011, named as one of the New Faces of Engineering in 2012 (nominated by IEEE USA), and won the Best Analytics paper award at MRSI-Annual Conference 2012. His recent research on social media was published in the 2014 CASRO journal. Preriit has spoken at IIEX-Philadelphia, was selected for ESOMAR Future of Mobility and will be speaking at IIEX and ARF. He also blogs at ESOMAR Research World Connect.
Partner, Lawes Gadsby Semiotics, UK
Dr. Rachel Lawes is one of the business community's best-known and longest-established semiologists. Her knowledge of the social sciences is encyclopaedic and she lives to inspire others with radical new ways of thinking. She is founder of Lawes Consulting, and partner of Lawes Gadsby Semiotics LLP. Both companies operate internationally and specialise in explaining cultural difference.
Principal Associate, The Third Eye, India
A psychologist by qualiﬁcation, Rahul has always been inclined to understand people and their behaviour. He is excited by the prospect of meeting people, and consequently came into qualitative research. He has managed to maintain this enthusiasm for his work, and has now been working at Third Eye for eight years.
Account Manager, TNS Middle East & Africa, UAE
Rajna is an Account Manager, Quantitative at TNS Middle East & Africa. She graduated from the Mudra Institute of Communications, Ahmedabad, India in 2009 and also attended the Anna University, India where she received a degree in computer science and engineering. Prior to her current position with TNA, Rajna was a senior researcher, quantitative at Synovate, India (Delhi) and project engineer at Wipro Technologies. She was one of the ﬁnalists for the ESOMAR Young Researcher award in 2012 and her work on political crisis in Egypt was awarded Highly Commended by WPP Atticus. Rajna enjoys languages and speaks English, Malayalam, Tamil, Hindi and Arabic.
Executive Director, Marketing Research Institute International, USA
Reg Baker is the incoming Executive Director of the Marketing Research Institute International (MRII), a non-profit educational institute affiliated with the University of Georgia and devoted to fulfilling the continuing educational needs of the marketing research profession worldwide. He has been active in the research industry for over 30 years and is an acknowledged and trusted expert in quantitative market research. Until his retirement in 2012, he was President and COO of Market Strategies International. In addition to his work with MRII, Reg consults with the ESOMAR Professional Standards Committee, the US Bureau of the Census, and teaches in the Masters in Market Research program at Michigan State University. Throughout his career Reg has focused on the methodological, operational and management challenges posed by new research technologies including CATI, CAPI, Web and now mobile. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as The Survey Geek.
Product Research Manager, Toyota Motor Europe, Belgium
Ronny Pauwels is Manager Product Research at Toyota Motor Europe, where he is responsible for all continuous and ad-hoc product market research covering the full product lifecycle from concept development over product and marketing clinics to early buyer studies. He started his career in 1998 on the agency side where over a period of 10 years he designed and implemented quantitative and qualitative studies in a complete range of marketing disciplines, including brand equity, market potential, brand and product positioning, customer segmentation, etc. Making better cars through better and more innovative research is his vision.
Online Communications and Outreach Manager, GeoPoll, USA
Roxana Elliott is the Online Communications and Outreach Manager at GeoPoll, where she oversees GeoPoll’s marketing and communications team. She was previously part of Al Jazeera TV Network’s Communications and International Relations team, where she managed the “Demand Al Jazeera” online campaign and assisted with Al Jazeera’s press efforts at the height of the Arab Spring. She holds a Master’s degree in Communication, Culture and Technology from Georgetown University.
CEO, Brain Intelligence Neuro-Consultancy, China
Ruihong Tang is founder and Managing Director of Brain Intelligence Neuro Consultancy, China. The company arose from her professional training and research interest and aims to be a bridge between the academic and commercial worlds. Her belief is that the brain is the origin of all human decision making, and all behaviour is a direct reﬂection of how the brain works. Therefore, in order to truly understand ourselves as humans, we ﬁrst need to make sense of the brain. By applying neuroscience technology to market research, Brain Intelligence can now provide marketers with a window into the mind of the consumer with a scientiﬁcally evidenced, quantitatively-based means of evaluating emotional feedback and cognitive engagement in response to all forms of marketing stimuli.
Senior Research Executive, Northstar Research, UK
Samantha joined the Northstar team in early 2012, having developed a passion for research whilst studying sociology and social policy at the University of Nottingham. Samantha's heart lies in qualitative research and she has a genuine curiosity for consumers’ desires and aspirations, what motivates their behaviour and how this information can be used to build creative solutions to meet clients' needs. Samantha has experience in working with a range of diverse brands and sectors, including Clarks, Jaguar Land Rover, Dixons and SABMiller. She particularly enjoys international research and has a keen interest in accessing insight via new methodologies.
Research Director China, concept m research + consulting, China
Sami Wong was raised in a Chinese and Western cultural context and lives in both Beijing and Melbourne. She speaks Mandarin, Cantonese, Japanese and English ﬂuently and has a fascination for Chinese culture and language. Her academic merits include a master's degree in business administration from Monash University and a bachelor's double major in psychology and criminology from Melbourne University. Sami Wong started her career in market research at the Australian branch of ifm where she received intensive training on in-depth psychological, morphological market research. She has 12 years of experience in qualitative market research projects in Australia as well as in China, Japan, Singapore and other Asian countries. Her focus now is the Chinese market.
Online Marketer, Ticketveiling, Netherlands
Education: Communications and media, University of Applied Sciences Inholland
After finishing Communications and Media Sander worked for a range of companies like: Kelkoo, HWW Zorg and De Belfrabiek. As an online marketer he is, among other things, responsible for the online media and email campaigns at Ticketveiling.
Unilever Consumer and Market Insight Director - NAMET, Unilever, Turkey
Selin Cetinelli is Director of Consumer and Market Insight at Unilever, responsible for the North Africa, Middle East and Turkey region. In this role she is leading the consumer and market agenda, along with analytics, shopper and media insights. Selin has been with Unilever for 15 years, beginning her career at Unilever Egypt as a market research trainee. After moving to Unilever Turkey in 1998, she held many roles within consumer and market research both at local and regional levels. Selin also has 6 years of marketing experience, leading top Unilever brands across home and personal care, including Omo and Dove for the Africa, Middle East and Turkey region. She studied at Webster University before graduating from Middle East Technical University with a degree in management.
Assistant Manager, MTV Viacom 18, India
After completing her degree in English literature and psychology, Shibani decided to take a different path by starting her career at Google in online marketing and advertising. After a time, and for the love of it, Shibani returned to probing people's minds when she joined MTV India as the lead on research and consumer insights. She now spends her time trying to understand and decipher the complex world of the young, while translating it to other people around her. Shibani alsoenjoys writing and is working on her ﬁrst novel, hoping that her work will give her insight to write the next great Indian novel.
Global Head of Research and Insights, Luxottica Group, Italy
Simona Sbarbaro graduated from the University of Genoa, Italy in 1997 and is now a professional brand/marketing and research insight executive with over 10 years' experience. Though her career began in the TV and digital media areas, she has since moved to the luxury, retail and consumer brand world. From 2000 to 2003 Simona was the international research director at Delfo in Milan, managing multi-country studies in Europe, Africa, US, Japan and Australia, with a speciﬁc focus on media and advertising clients. In 2003 she joined the MTV Network where she assumed the role of MTV international head of research, leading all research and insight activities across the Viacom music brands in over 30 markets. In 2005 Simona launched “Knowing Youth”, a global observatory and research programme on the Millennial generation. In 2012 Simona moved to Luxottica Group, where she is Global Leader for Consumer Insights & Marketing Intelligence, playing a leading role in the global marketing team, and serving as a trusted strategic business partner to the consumers' and retail brands’ leadership and to broader cross-functional teams.
Director Grocery Goods, Carrefour Management, France
Stéphane had a rich career specialised in the retail environment in China from 2005 to 2010, and before that in France. Covering all categories, including trade and personal care.
Director, Space Doctors, UK
Stephen has spent 18 years working in market research and marketing consultancy. He has worked across multiple markets and categories, specializing in the use of cultural and semiotic insight to inform the development and execution of differentiated, future-facing brand and innovation strategies. He is also involved in training and speaking on marketing semiotics, for both commercial clients and academic audiences.
President, GeoPoll, USA
Steve Gutterman is the President of GeoPoll, a mobile survey platform revolutionising the way data is collected. For 15 years, Gutterman has built companies that use technological innovation to propel growth. From 2005 – 2011, Gutterman was president and managing director of MBH Enterprises, a holding company that acquires controlling interest in financial service and B2B companies. Prior to MBH, Gutterman served as EVP and COO of E*TRADE Bank, a $35 billion federally regulated thrift institution. Gutterman holds a JD/MBA from Columbia University and serves on several boards, including the State of Colorado Venture Capital Authority.
Head of Marketing, Media & Insights, MTV Viacom 18, India
Sumeli Chatterjee is Head of Marketing, Media and Insights for MTV India. As a brand and strategy specialist, she started her career with Coca-Cola India where she has managed leading beverage brands. At MTV India, she has been instrumental in driving MTV’s brand equity through several new properties/shows, award-winning marketing concepts and the recent launch of Pepsi MTV Indies as a platform to showcase independent sub-cultures. Thus, making MTV one of the most followed brands by the younger generation. She has also co-authored several MTV Insights Publications including MTV Power of One, MTV Age of Sinocence and most recently, MTV The Curious Minds studies. Marketing to the youth will always be in fashion. Also, she loves to sport this fashion in style.
Principal Associate, The Third Eye, India
Before getting into research, Sushma was inspired by robotics, video editing, entrepreneurship, music and television programming. During her stint with Star TV, Sushma was exposed to the world of qualitative research through a rural study. Being witness to this environment, she was sensitised by an alternate reality and thus began her love affair with research. Through research, her interests have extended to travel and has also enabled her to see over 100 cities in six years. Through her different experiences, Sushma has developed an appreciation of people and their quirks – making relating with her easy and fun.
EU Customer Insights, eBay, UK
Suzanne works within eBay’s small but beautifully informed European Customer Insights team, working across a diverse range of brand, audience and strategic research projects. Prior to that, Suzanne headed research for UK commercial broadcaster ITV’s online and on-demand services. In that role she helped the business better understand and connect the new and old media worlds, and led her team to win both an MRS and AOP award for their groundbreaking work on cross platform TV audiences “ITV’s Got the X-Platform Factor”.
Head of Marketing Research & Controlling, Ivoclar Vivadent, Liechtenstein
Slyvia Casagranda has been Head of Marketing Research & Controlling for Ivoclar Vivadent (Liechtenstein) since 2000. Prior to her current role, she was head of market research, also for Ivoclar Vivadent. From 1993-1996, Slyvia studied business economics and marketing at the University of Innsbruck, Austria.
CEO Europe, Shionogi Limited, UK
Takashi Takenoshita is CEO of Shionogi, Europe. He has a passion for developing and leading strong cross-cultural teams. Prior to Shionogi, Takashi spent 19 years at McKinsey & Company in the New Jersey, Tokyo and London ofﬁces where he was a partner and a leader in the healthcare practice. He has a strong interest in insights, behaviour change and mindfulness, and co-founded the Patient Behaviour Change service line at McKinsey.
CEO, ADVISE, Germany
Tanja Woppmann is CEO and founder of ADVISE in Germany. Prior to her current position, she worked as head of qualitative research for the Institut für Sozial- und Marktforschung (ISM), as international project manager for the Spiegel Institut GmbH, and as research manager for Gesellschaft für Innovative Marktforschung mbH. Tanja studied business economics, majoring in market and communication research, at Pforzheim University in Germany and also international marketing and business economics at the ISCTE Business School in Lissabon, Portugal.
Thijs Van de Broek
Research Consultant, InSites Consulting, Belgium
Thijs Van de Broek is part of the ForwaR&D lab team at InSites Consulting, where he currently focuses on innovation within consumer insight activation projects and observational research. After completing his master's degree in product design in 2011 – which had a strong focus on the fuzzy front-end of innovation – Thijs began his career at Claro Partners working on strategic research of consumer behaviour within big societal shifts (for Intel, Vodafone, BBVA…etc.). In 2012 Thijs joined InSites Consulting as a qualitative research consultant, where he has worked on a number of strategic projects for a broad range of clients (Royal Belgian Football Association, Flemish Christian Democratic Party, The Coca-Cola Company…etc.).
Director Insights & Analytics, AOL, USA
Thomas Kelly is Director of Insights & Analytics at AOL. He is a 19 year veteran of advertising and research and has been in the digital world since 1999 after joining @plan from McCann Erickson. With additional experience from DoubleClick, Dynamic Logic and also co-founding Safecount - a privacy safe digital data collection group in Kantar - Tom spent over two years in Puerto Rico where the original Safecount ofﬁce was located. He is a keen advocate of using tangible results and proof to understand what works and what doesn't in the online marketing industry. He lives in Brooklyn with his wife and daughter.
Research Consultant, BrainJuicer, UK
Tobias graduated from UCLA with degrees in anthropology and economics in 2005. He also holds a master's in urban planning from the University of Michigan, where he focused on the role of “the local” in our global world. Before joining BrainJuicer, Tobias opened a coffee shop, started a product design company, and ran a software start-up. Building such diverse businesses, he ﬁnally realised that global cultural trends and local culture are in a constant interplay, and equally important to business success. In his free time, Tobias likes to eat Bánh Mì, think about Los Angeles, and listen to Tropicália.
Senior Consultant, Sense Worldwide, UK
At Sense Worldwide, Tom has worked extensively on global research and strategy projects for PepsiCo and Converse, and he is responsible for the Pepsi Now Network. His entrepreneurial flair throws him regularly into innovation projects where he is involved in designing new services and business models for clients. The same spirit also has him running his own record label on the side.
Previously, Tom spent 4 years at Synovate where he worked in the financial services and fmcg categories. Tom has a degree in Modern Languages from Oxford University.
VP Strategy and Insights, The Coca-Cola Company, Japan
Vanessa Oshima is a New Zealander who has lived in Japan for most of her adult life. She graduated from Waikato University with a bachelor's degree in economics before becoming a Monbusho Government-sponsored research fellow at Kyoto University. She also holds a master's in management studies. At Coca-Cola Vanessa leads a team that is responsible for all consumer, customer and shopper understanding, from innovation to tracking. Prior to Coca-Cola, Vanessa worked at Nike as the running brand manager. She is a constant advocate of breast cancer awareness and is also married with two teenage sons who keep her curios and on her toes.
Managing Partner, haystack International, Belgium
Wim is manager-partner at haystack international and Esomar representative for Belgium. He holds a master in Communication Sciences and a bachelor in Marketing. He is passionate about how communication works and how it evolved as a result of emerging technologies. He is especially eager to get as close as possible to consumer and shopper reality using objective measures in combination with verbal quantitative and qualitative measures.
Wim strongly believes the future of research is in finding the right mix of methods. The only way to get under the skin of consumers is by combining traditional research techniques and objective measures. During the past five years, Wim did extensive research on innovations in this respect, among which observation cameras, eye tracking, facial coding, EEG (electroencephalogram) and GSR (galvanic skin response).