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#ESOMAR

Global Qualitative 2014

Research Renaissance

Venice / 16-18 November  Buy papers 

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Overview

Today’s consumers are painting their vision of the future, with a mixed palette of technology, convenience and a desire for instant gratification. Coupled with a demand for real-time results – the consumer's needs have created the perfect backdrop for qualitative research innovation. Now is the time to step back and examine our progress, our methods and our ability to reinvent the art of qualitative research.

Join us in Venice – a stunning powerhouse of the Renaissance and Middle Ages – for our 18th annual Global Qualitative conference. Research Renaissance, will allow you to seize the opportunity to connect with, learn from and make memories with international research specialists, business strategists and leading creatives driving qualitative excellence.

From questioning how we can continue to create and market our value, to celebrating fresh genius and envisioning what we want from tomorrow, ESOMAR Global Qualitative 2014 will discuss, discover and explore the endless canals of opportunity flooding the qualitative sphere.

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Programme (preview)


= ESOMAR Member

08:00 - 20:00 Sunday, 16 November 
Workshop registration: 08:00 - 09:00
Conference registration: 16:00 - 19:00
09:00 - 17:00 Workshops (in parallel)
Consumer Neuroscience
A practical guide to measuring high order emotions
In recent years, neuroscience has become relevant to the marketing process and has raised attention and interest. This discipline makes the importance of unconscious emotional reactions in the
Consumer Neuroscience
A practical guide to measuring high order emotions

Cristina De Balanzo Bono

Founder and the Main Nut at Walnut Group
Walnut
UK
Read more
Cristina De Balanzo Bono
, Walnut, UK

Rafal Ohme

The Nutcracker/Consultant at Walnut Group
Walnut
Poland
Read more
Rafal Ohme
, Walnut, Poland

Making Sense of Emotions
The importance of emotions in building strong relationships between brands and consumers is well-documented (and has already been explored in the popular ESOMAR “Measuring Emotions”
Making Sense of Emotions

Mark Whiting

Director
Added Value
France
Read more
Mark Whiting
, Added Value, France

Sandrine McClure

Director
Added Value
France
Read more
Sandrine McClure
, Added Value, France

Advanced Semiotics
Cultural insight for enhanced communication
This is a one day workshop, which assumes prior knowledge of and experience working with the key principles of semiotics. Here delegates will explore more advanced aspects of the methodology and
Advanced Semiotics
Cultural insight for enhanced communication

Malcolm Evans

Founding Partner
Space Doctors
UK
Read more
Malcolm Evans
, Space Doctors, UK

19:00 - 20:00 Welcome reception
08:00 - 18:00 Monday, 17 November - Conference day one 
Conference registration: 08:00 - 09:00
08:45 - 09:20 Opening
Energiser!
Welcome

Pravin Shekar

Kreator-in-Chief
krea
India
Read more
Pravin Shekar
, ESOMAR Council Member

Introduction to the programme
Massimo Cealti, Programme Committee Chair
What’s New?
Clinical, in fresh and different ways
09:20 - 09:25 Introduction by session chair

Frits Spangenberg

Founder
Motivaction International
Netherlands
Read more
Frits Spangenberg
, Former ESOMAR President and Motivaction, Netherlands

09:25 - 09:45 Police Methods in the Supermarket
Cognitive interviews in market research
The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market… Read more
Police Methods in the Supermarket
Cognitive interviews in market research

Christiane Trebeljahr

Research Director
Séissmo - Markt und Forschung
Germany
Read more
Christiane Trebeljahr
, Séissmo - Markt und Forschung , Germany

09:45 - 10:05 On-Site Scenario Groups: From Lab to Life
A unique example for further developing classical focus groups
The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where… Read more
On-Site Scenario Groups: From Lab to Life
A unique example for further developing classical focus groups

Christine Schaper

Department Manager
Deutsche Bahn
Germany
Read more
Christine Schaper
, Deutsche Bahn, Germany

Klaus Berkenstraeter

Account Manager
Ipsos
Germany
Read more
Klaus Berkenstraeter
, Ipsos, Germany

10:05 - 10:25 Discussion
10:25 - 10:45 The Art of Networking

Marcello Sasso

Director of European Operations
Aimpoint Research
Italy
Read more
Marcello Sasso
, ESOMAR Representative for Italy

10:45 - 11:15 Networking break
What’s Needed?
Fighting with stories and making an impact
11:15 - 11:20 Introduction by session chair
Jim Bryson, 20|20 Research, USA
11:20 - 11:40 The Power of the Oblique
The indirect route to maximising the value of your insight
Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered.… Read more
The Power of the Oblique
The indirect route to maximising the value of your insight

Rhiannon Price

Director
Northstar Research
UK
Read more
Rhiannon Price
, Northstar Research, UK

Steve Hill

Market Research Manager
Jaguar and Land Rover
UK
Read more
Steve Hill
, Jaguar and Land Rover, UK

11:40 - 12:00 Goodbye Big Data, Hello Big Stories
For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data… Read more
Goodbye Big Data, Hello Big Stories

Martin Lee

Managing Director
Acacia Avenue
UK
Read more
Martin Lee
, Acacia Avenue, UK

12:00 - 12:20 When You Can Smell the Feel and Touch the Colour
Super senser vision helps in innovation
This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.
Innovation teams… Read more
When You Can Smell the Feel and Touch the Colour
Super senser vision helps in innovation

Runa Gupta

Manager, Consumer and Market Insights
L’Oreal
India
Read more
Runa Gupta
, L’Oreal, India

Vartika Hali

Head Firefly South Asia
Firefly Market Research
India
Read more
Vartika Hali
, Firefly Market Research, India

Vishal Sampat

Account Manager
Firefly Market Research
India
Read more
Vishal Sampat
, Firefly Market Research, India

12:20 - 12:40 Discussion
12:40 - 12:50 ESOMAR Foundation
12:50 - 14:15 Lunch
14:15 - 14:20 Introduction to keynote speaker
Massimo Cealti, Symrise, France
14:20 - 15:00 Keynote speaker
Dance, Health, Hormones and Thinking
Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have… Read more
Dance, Health, Hormones and Thinking

Peter Lovatt

Dance Psychologist and Principal Lecturer
University of Hertfordshire
UK
Read more
Peter Lovatt
, Dance Psychologist and Principal Lecturer, University of Hertfordshire, UK

What’s Next?
Visionary visuals
15:00 - 15:05 Introduction by session chair
Graeme Lawrence, Join the Dots, UK
15:05 - 15:25 Wearables: Putting the X-Factor Back into Qualitative Research
A case study of how a ground-breaking research approach was used to understand audience engagement with a ground-breaking format
In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the… Read more
Wearables: Putting the X-Factor Back into Qualitative Research
A case study of how a ground-breaking research approach was used to understand audience engagement with a ground-breaking format

Alex Charlton

Partner
Craft
UK
Read more
Alex Charlton
, Craft, UK

Konrad Collao

Director
Craft
UK
Read more
Konrad Collao
, Craft, UK

Mark Fathalla

Digital & Online Planning & Research Manager
ITV
UK
Read more
Mark Fathalla
, ITV, UK

Mat Watson

Head of Digital Planning & Research
ITV
UK
Read more
Mat Watson
, ITV, UK

15:25 - 15:45 Three Sides to Every Story
How qualitative research can incorporate technology in visual, verbal and written narrative
Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can… Read more
Three Sides to Every Story
How qualitative research can incorporate technology in visual, verbal and written narrative

Dianne Gardiner

CEO
Latitude Insights
Australia
Read more
Dianne Gardiner
, Latitude Insights, Australia

15:45 - 16:05 Stockography Breaking Time
Juxtaposing consumer evidence from the past with the present and studying both in real time
To study changes in Indian weddings over the decades, we created a methodology that was asynchronous with time: STOCKOGRAPHY - juxtaposing available stock of past and present weddings and identifying… Read more
Stockography Breaking Time
Juxtaposing consumer evidence from the past with the present and studying both in real time

Kamna Sharma

Consultant Consumer Strategy
Platinum Guild International
India
Read more
Kamna Sharma
, Platinum Guild International, India

Shefali Nath Gupta

Associate Director
The Third Eye
India
Read more
Shefali Nath Gupta
, The Third Eye, India

Sushma Panchawati

Principal Associate
The Third Eye
India
Read more
Sushma Panchawati
, The Third Eye, India

16:05 - 16:25 Discussion
16:25 - 16:55 Networking break
16:55 - 17:00 Introduction by session chair
Jim Bryson, 20|20 Research, USA
17:00 - 18:00 Delegate talk show
Revolution or Adaptation
The New, Needed, Next Debate
These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with… Read more
Revolution or Adaptation
The New, Needed, Next Debate

Moderated by:

Neil Samson

Associate Director
Opinion Leader
UK
Read more
Neil Samson
, Opinion Leader, UK


Participants:
Anupama Wagh-Koppar, L’Oreal, India

Luigi Toiati

Co-founder and Chairman
Focus SrL
Italy
Read more
Luigi Toiati
, Focus SrL, Italy

Stuart Knapman

Managing Director
The Sound Research
UK
Read more
Stuart Knapman
, The Sound Research, UK

18:00 - 19:00 Networking drinks
09:00 - 17:00 Tuesday, 18 November - Conference day two 
What’s New?
'Brand' new tools
09:00 - 09:05 Introduction by session chair
Rossana Dell'Isola, Beyond Research, Italy
09:05 - 09:25 Brands That Make Me Smile
Issues with using selfies to measure happiness
Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure… Read more
Brands That Make Me Smile
Issues with using selfies to measure happiness

Pete Comley

Founder and Board Director
Join the Dots
UK
Read more
Pete Comley
, Join the Dots, UK

09:25 - 09:45 (Con-)figure it Out!
How Braun uses product configurators to empower consumers in MROC environments and turn ideas into products
In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an… Read more
(Con-)figure it Out!
How Braun uses product configurators to empower consumers in MROC environments and turn ideas into products

Dorothee Stadler

Senior Project Manager
HYVE Innovation Research
Germany
Read more
Dorothee Stadler
, HYVE Innovation Research, Germany

Gabriele Stahl

R&d Procter & Gamble
Procter & Gamble
Germany
Read more
Gabriele Stahl
, Procter & Gamble, Germany

Volker Bilgram

Team Lead Co-Creation Research
HYVE Innovation Research
Germany
Read more
Volker Bilgram
, HYVE Innovation Research, Germany

09:45 - 10:05 The Fickle Mistress
Loyal consumers changing brands and the change-constancy conflict
This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer's response to such changes. It sets out the stages… Read more
The Fickle Mistress
Loyal consumers changing brands and the change-constancy conflict

Shobha Prasad

Director
Drshti Strategic Research Services
India
Read more
Shobha Prasad
, Drshti Strategic Research Services, India

10:05 - 10:25 Discussion
10:25 - 10:55 Networking break
10:55 - 11:05 ESOMAR Foundation
11:05 - 11:25 Goodbye Big Data, Hello Big Stories
Delegate tales
What’s Needed?
Hunting for insights
11:25 - 11:30 Introduction by session chair
Anupama Wagh-Koppar, L’Oreal, India
11:30 - 12:15 Treasure Hunt
Games are insightful and not only entertaining
Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life… Read more
Treasure Hunt
Games are insightful and not only entertaining

Nina Keller

Senior Project Director
Happy Thinking People
Germany
Read more
Nina Keller
, Happy Thinking People, Germany

Sebastian Prassek

Project Executive
Happy Thinking People
Germany
Read more
Sebastian Prassek
, Happy Thinking People, Germany

12:15 - 13:30 Lunch
What’s Next?
13:30 - 13:35 Introduction by session chair
Graeme Lawrence, Join the Dots, UK
13:35 - 13:55 Getting Close to Youth
Understanding Millenials’ themes of life to create Gen-Y-proof brands
Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in… Read more
Getting Close to Youth
Understanding Millenials’ themes of life to create Gen-Y-proof brands

Anneleen Boullart, InSites Consulting, Belgium

Joeri Van den Bergh

Co-founder & managing partner
InSites Consulting
Belgium
Read more
Joeri Van den Bergh
, InSites Consulting, Belgium

Martijn van Bijnen, InSites Consulting, Netherlands

Simone Reitbauer

Senior Research Manager - North Europe
Viacom
Germany
Read more
Simone Reitbauer
, Viacom, Germany

13:55 - 14:00 Q&A
14:00 - 15:00 Rebels & Revolutionaries
We’re six Dutch millennials. And we happen to be six researchers, too. As all of our co-Gen Y’ers, we want to contribute something valuable to a world that keeps on changing rapidly. We… Read more
Rebels & Revolutionaries

Amke van der Linden

Advisor and Researcher of Internet and New Media
NPO
Netherlands
Read more
Amke van der Linden
, NPO, Netherlands

Anouk Willems

Research Innovation Manager
InSites Consulting
Netherlands
Read more
Anouk Willems
, InSites Consulting, Netherlands

Christian de Jong

Research Consultant
Blauw Research
Netherlands
Read more
Christian de Jong
, Blauw Research, Netherlands

Maarten van den Broek

Research Consultant
Blauw Research
Netherlands
Read more
Maarten van den Broek
, Blauw Research, Netherlands

Maike van Ees

Research Manager
Blauw Research
Netherlands
Read more
Maike van Ees
, Blauw Research, Netherlands

Marline Polman

Research Manager
Blauw Research
Netherlands
Read more
Marline Polman
, Blauw Research, Netherlands

Tom De Ruyck

Managing Partner
InSites Consulting
Belgium
Read more
Tom De Ruyck
, InSites Consulting, Belgium

Wessel Roose

Research Manager
Blauw Research
Netherlands
Read more
Wessel Roose
, Blauw Research, Netherlands

15:00 - 15:30 Networking break
15:30 - 15:35 Introduction to closing keynote speaker
Massimo Cealti, Symrise, France
15:35 - 16:15 Closing keynote speaker
The Gift of Insight
The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought… Read more
The Gift of Insight

Piero Ferrucci

Philosopher and Psychotherapist
Italy
Read more
Piero Ferrucci
, Philosopher and Psychotherapist, Italy

16:15 - 16:30 Closing
Programme summary
Massimo Cealti, Programme Committee Chair
ESOMAR Qualitative Excellence - Peter Cooper Award 2014
Sponsored by QRi Consulting
Peter Cooper (1936-2010), Chartered Psychologist and founder of CRAM International, was one of the principle pioneers of international Qualitative research. He strongly believed that excellence in… Read more
ESOMAR Qualitative Excellence - Peter Cooper Award 2014
Sponsored by QRi Consulting

Simon Patterson

Founder & CEO
QRi Consulting
UK
Read more
Simon Patterson
, QRi Consulting, UK

Closing

Fred John

Principal
Consilience Research & Consulting
USA
Read more
Fred John
, ESOMAR Vice President

16:30 - 17:00 Farewell drinks
Print

Presentation abstracts

Monday, 17 November

What’s New?
Clinical, in fresh and different ways

Police Methods in the Supermarket
Cognitive interviews in market research

Christiane Trebeljahr, Séissmo - Markt und Forschung , Germany

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed perception of a retail environment. To better illustrate the performance of this technique, we present the learnings from different CI shopper studies conducted in Germany by Séissmo and in Israel by Brandman Research. Using the example of Müllermilch, we show how to uncover the motivators for impulse purchases with the help of the Cognitive Interview. We also applied the technique to unravel priming effects in the shopping of soft drinks in Israel and to understand the buying decision process of baby's gear among first time mothers in the USA.


On-Site Scenario Groups: From Lab to Life
A unique example for further developing classical focus groups

Christine Schaper, Deutsche Bahn, Germany
Klaus Berkenstraeter, Ipsos, Germany

The task: Evaluate hospitality, cleanliness, safety, and announcements of Deutsche Bahn, Germany’s national rail. The answer: This study was not conducted in a clinical facility where experiences and expectations were explored retrospectively to evaluate the gap between ‘real experience’ and ‘ideal experience'. This study went a step further: Deutsche Bahn provided a train where ‘on–site scenario groups’ were conducted. During these groups, a train attendant acted as stimulus for hospitality. Safety was evaluated by bringing respondents into an uncomfortable situation: hooligans interrupted discussions and made the moderator leave to get help. These and other scenarios provided an authentic, emotional feedback and helped Deutsche Bahn understand the needs of their clients with more depth.

What’s Needed?
Fighting with stories and making an impact

The Power of the Oblique
The indirect route to maximising the value of your insight

Rhiannon Price, Northstar Research, UK
Steve Hill, Jaguar and Land Rover, UK

Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative visualisation - that goes beyond photos, stock images and Prezi - to provoke and inspire. It introduces the idea of creating a 'brand' for your research project that cuts through the corporate wallpaper. And it demonstrates how giving the research a wider corporate value, and targeting a broader audience who aren't the direct stakeholders, can create advocates from within.


Goodbye Big Data, Hello Big Stories

Martin Lee, Acacia Avenue, UK

For centuries, stories have been the most powerful way for people to understand their place in the world. In an era of big data, this is still true. In fact, stories are more important than ever. Data is good, but if we only see the world through data, we lose touch with our humanity.

In research, harnessing the power of stories in our methodology can help reconnect brands to their customers in a more vivid way, revealing emotional truths that no other techniques can deliver as efficiently.

Not only that, but stories are enjoyable - people love them. And therefore, using stories can even make business life more fun and enjoyable, and as everybody knows, things that are pleasurable are more likely to get done and be effective. This session will show how all this can be achieved.

Do YOU have a story to tell!? Martin challenges delegates to write their best 250-word narrative (with a beginning, middle and end) for a chance at an exciting prize, plus the opportunity to soak up the spotlight on our global stage.

The only quirk: use a major global brand as the main character, and depict them coming to life. Please send submissions, including your name, to Danika Smit.


When You Can Smell the Feel and Touch the Colour
Super senser vision helps in innovation

Runa Gupta, L’Oreal, India
Vartika Hali, Firefly Market Research, India
Vishal Sampat, Firefly Market Research, India

This presentation experiments with a completely out of the box methodology to help innovation labs get better inputs in product development – unbiased, more discriminating.

Innovation teams need help with exploring only texture articulation and evaluation without allowing other sensory inputs to influence reactions.

The central idea of this thought piece is to tap into the heightened senses of blind respondents to get responses to texture in isolation of other sensory attributes as well as discriminate between seemingly similar products.

Keynote speaker

Dance, Health, Hormones and Thinking

Peter Lovatt, Dance Psychologist and Principal Lecturer, University of Hertfordshire, UK

Learn from a range of academic research which shows that moving our body in particular ways can have a profound effect on our well-being, health and happiness. Different types of body movement have also been found to influence the way we think and solve problems, such that some types of movement can help us to think more quickly and others can make us think more creatively. Peter Lovatt believes we are born to dance and it is for this reason that dance is at the heart of everything he does.

What’s Next?
Visionary visuals

Wearables: Putting the X-Factor Back into Qualitative Research
A case study of how a ground-breaking research approach was used to understand audience engagement with a ground-breaking format

Alex Charlton, Craft, UK
Konrad Collao, Craft, UK
Mark Fathalla, ITV, UK
Mat Watson, ITV, UK

In 2013, ITV launched a brand new X-Factor app, creating a truly interactive, multi- screen experience by allowing audiences to be the ‘fifth judge’ and rate acts during the show.

This groundbreaking media format required a truly innovative research approach, in order to understand audience engagement with both screens, in real-time, whilst minimising disruption to the natural viewing experience. This project represented an excellent opportunity to use our heavily-piloted EyeCams in a client study. EyeCams are lightweight glasses that record HD video and audio from the wearer’s perspective.

To our knowledge, this is the first time that wearables have been used for market research purposes in the UK (or beyond) and this paper should be an inspiration to anyone involved in qualitative research.


Three Sides to Every Story
How qualitative research can incorporate technology in visual, verbal and written narrative

Dianne Gardiner, Latitude Insights, Australia

Wearable cameras and now smart-glasses give market researchers more access into consumers’ lives, in a more cost-effective and unobtrusive way. The question for qualitative research is how can we help create understanding around the visual, especially photographic, data? What methodologies can qualitative researchers utilise to provide understanding to this new wealth of data?

The purpose of this presentation is to contrast three methods of developing further understanding of photographic data, namely: A) Verbal narrative storytelling,
B) Written narrative storytelling, C) Real time dialogue.

The outputs from each approach will be contrasted in terms of the benefits and drawbacks, namely:
1) Level of detail,
2) Usability, 3) Emotional versus, rational 4) Ease.


Stockography Breaking Time
Juxtaposing consumer evidence from the past with the present and studying both in real time

Kamna Sharma, Platinum Guild International, India
Shefali Nath Gupta, The Third Eye, India
Sushma Panchawati, The Third Eye, India

To study changes in Indian weddings over the decades, we created a methodology that was asynchronous with time: STOCKOGRAPHY - juxtaposing available stock of past and present weddings and identifying deltas. We collected data in the form of videos and photos of weddings in the past and present. This stock was analysed with a view to identify the deltas in behaviour and interactions.

This methodology led us to deltas that were overt – such as the difference in the number of high emotional intensity moments from past to present was indicative of the growing space of love and affection in a wedding. Other findings were subtle – such as a shift in body language, demeanor and key roles played by participants.

This led to the identification of a differentiated and relevant space for Platinum.

Delegate talk show

Revolution or Adaptation
The New, Needed, Next Debate

Anupama Wagh-Koppar, L’Oreal, India
Luigi Toiati, Focus SrL, Italy
Neil Samson, Opinion Leader, UK
Stuart Knapman, The Sound Research, UK

These are uncertain times for qualitative research. The old paradigm of mediated, researcher-led insight is being challenged by new models of engagement that enable brands to interact directly with their consumers. But how far does this shift in approach go? Is qualitative research facing a revolution or are we involved in the ongoing process of adapting to a changing technological and consumer landscape?

Tuesday, 18 November

What’s New?
'Brand' new tools

Brands That Make Me Smile
Issues with using selfies to measure happiness

Pete Comley, Join the Dots, UK

Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing on a case study related to the Join the Dots Happiness Framework. It compares happiness measured by selfies versus traditional question techniques.

Our research shows that the happiness selfies portray does not appear to correlate with the opinions about the brands featured in them, concluding that researchers should be very careful about using selfies to enhance insight. More broadly, as smiling in selfies appears unrelated with true feelings towards the brand, there is a potential issue for the legitimacy of brands to highlight such selfies in their promotional materials.


(Con-)figure it Out!
How Braun uses product configurators to empower consumers in MROC environments and turn ideas into products

Dorothee Stadler, HYVE Innovation Research, Germany
Gabriele Stahl, Procter & Gamble, Germany
Volker Bilgram, HYVE Innovation Research, Germany

In our case study, we investigate the use of digital configurators within market research online communities (MROCs) as viable tools to empower consumers and fuel front-end innovation. Based on an online research community by Braun, an electronic devices brand of P&G, which featured a hairdryer configurator, we provide insights into how configurators can engage consumers and facilitate the dialogue in MROCs. It is highlighted how configurators help explore desirability and preferences of product features by having a guided conversation within a well-defined corridor. We argue that configurators may help design efficient co-creation processes whilst eliciting feelings of empowerment and freedom, i.e. performing meaningful and constructive tasks in new product development.


The Fickle Mistress
Loyal consumers changing brands and the change-constancy conflict

Shobha Prasad, Drshti Strategic Research Services, India

This presentation deals with the impact of brand renovation on loyal consumers, and the role of the Change-Constancy Conflict in the loyal consumer's response to such changes. It sets out the stages and allied emotions that the consumer goes through and how this would play out across categories and consumer types, based on an analysis of multiple cases over the last decade.

This analysis would provide marketers and researchers with a deeper understanding, leading to more incisive analysis on the part of the researcher researching brand renovation, and more nuanced strategies for successful renovation on the part of marketers.

What’s Needed?
Hunting for insights

Treasure Hunt
Games are insightful and not only entertaining

Nina Keller, Happy Thinking People, Germany
Sebastian Prassek, Happy Thinking People, Germany

Games are not only easy and quick but are also highly involving for respondents, researchers and clients alike. Games are also an excellent tool to project people’s minds into real life situations and to simulate complex decision-making processes. They can uncover intuitive behaviour, unconscious attitudes and relevant players as well as initiate storytelling and unveil socially-not-acceptable answers.

We experienced all these effects and benefits of games e.g. in a study we conducted for the ING - DiBa bank in Germany. We want to share this encouraging experience and paint a picture of more exciting possibilities for games to uncover insights in general.

What’s Next?

Getting Close to Youth
Understanding Millenials’ themes of life to create Gen-Y-proof brands

Anneleen Boullart, InSites Consulting, Belgium
Joeri Van den Bergh, InSites Consulting, Belgium
Martijn van Bijnen, InSites Consulting, Netherlands
Simone Reitbauer, Viacom, Germany

Based on new qualitative research, workshops and Viacom insights from 10 West, North and Central European markets, discover the five key themes in the lives of Millennials and how to use them both in marketing AND in market research approaches. Is your business and research approach Gen Y proof?


Rebels & Revolutionaries

Amke van der Linden, NPO, Netherlands
Anouk Willems, InSites Consulting, Netherlands
Christian de Jong, Blauw Research, Netherlands
Maarten van den Broek, Blauw Research, Netherlands
Maike van Ees, Blauw Research, Netherlands
Marline Polman, Blauw Research, Netherlands
Tom De Ruyck, InSites Consulting, Belgium
Wessel Roose, Blauw Research, Netherlands

We’re six Dutch millennials. And we happen to be six researchers, too. As all of our co-Gen Y’ers, we want to contribute something valuable to a world that keeps on changing rapidly. We want to create positive change for the organisations we work for. But we also want to contribute to the research business itself. A business that has the image of being boring and dull. Exactly the opposite of what we feel we are!

Our business needs to innovate and inspire. And we want to be inspired ourselves while driving this change. Since the research industry won’t make that happen for us, we have to make it happen for ourselves. Why do we have to make this happen? We’ll tell you in our performance. How do we make this happen? We’ll tell you that, as well. When do we make this happen? We are doing it right now!

Closing keynote speaker

The Gift of Insight

Piero Ferrucci, Philosopher and Psychotherapist, Italy

The dawning of new ideas is the basis of creativity and a fundamental source of fulfilment. There are many ways in which we can facilitate it - first by emptying our mental space of old thought patterns, and second by directly eliciting our capacity to elicit the new, through deep thinking, the use of analogy, and aesthetic intelligence.

Closing

ESOMAR Qualitative Excellence - Peter Cooper Award 2014
Sponsored by QRi Consulting

Simon Patterson, QRi Consulting, UK

Peter Cooper (1936-2010), Chartered Psychologist and founder of CRAM International, was one of the principle pioneers of international Qualitative research. He strongly believed that excellence in Qualitative research provided clients with competitive advantage and his quest to get inside the consumer mind resulted in innovative methods, techniques and analysis.

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Speaker/authors

= ESOMAR Member


Keynote Speaker

Peter Lovatt

Peter Lovatt

Dance Psychologist and Principal Lecturer, University of Hertfordshire, UK

Dr. Peter Lovatt is a Reader in Psychology and a Principal Lecturer at the University of Hertfordshire, where he heads the Dance Psychology Lab, which he set up in September 2008. The Dance Psychology Lab aims at carrying out psychology-based research in dance to provide specialised consultancy as well as engaging the public in the psychology of dance. Before starting on an academic career Peter was a professional dancer.

Peter studied theatre and creative arts at East Herts College before training in dance and musical theatre at the Guildford School of Acting. This was followed by an MSc in Neural Computation from the Centre for Cognitive and Computational Neurosciences at the University of Stirling, and doctoral research in the department of Psychology at Essex. In 1998 Peter joined Cambridge University’s Research Centre for English and Applied Linguistics as a Senior Research Psychologist.

Peter is a regular contributor on dance and psychology in the media. He has appeared as an expert commentator on Strictly Come Dancing: It Takes Two (BBC2), Ask Rhod Gilbert (BBC2), Frank Skinner's Opinionated (BBC1), and the Graham Norton Show (BBC1), among others. He is frequently invited to give interactive talks at major science centres in the UK and abroad and has given four TEDx talks (Berlin, London, Oslo and TEDxObserver). He is also regularly invited to speak at university seminar series and conferences and has given lectures at the Science Museum Lates, The Royal Institution, Edinburgh Science Festival and more. Peter is currently writing a book on the Psychology of Dance.

Peter Lovatt and his exciting Ted Talk



Closing Keynote Speaker

Piero Ferrucci

Piero Ferrucci

Philosopher and Psychotherapist, Italy

Piero Ferrucci is a psychotherapist and a philosopher. He was trained by Roberto Assagioli, the founder of psychosynthesis, and has written several books, including: What We May Be: The Vision and Techniques of Psychosynthesis, Inevitable Grace, What Our Children Teach Us, The Power of Kindness, Beauty and the Soul, and Your Inner Will. He has also edited The Human Situation, a book of lectures by Aldous Huxley. Piero has had a psychotherapy practice for the past forty years, teaches in several countries around the world, and calls Florence home.



Guest Speaker

Fred John

Fred John

Principal, Consilience Research & Consulting, USA

Before starting this venture, Fred was Senior Business Leader, Intelligence and Planning at MasterCard Worldwide where he was part of MasterCard’s global intelligence team, responsible for managing global research efforts, including those related to corporate reputation and new product development. He was also responsible for developing and carrying out professional skills and insights training programs for internal staff at MasterCard.

Fred has been in the survey research field since 1978, holding senior positions with a number of leading suppliers, including Yankelovich Partners, where he was responsible for their global network, before joining MasterCard in 2001.

Fred is an active member of ESOMAR and a recognised expert on international research and global marketing, as well as a keen observer of the industry itself. His paper on the downside of supplier consolidation was named the best presentation of 2004 by Research Conference Reports. His presentations on the state of the profession presented at the 2010 and 2012 ESOMAR Congresses also generated significant debate. Fred has serves on The ESOMAR Council since 2011 and has been Vice President since 2013.



Guest Speaker

Frits Spangenberg

Frits Spangenberg

Founder, Motivaction International, Netherlands

As a student studying sociology at the Amsterdam University, Frits made his money doing door-to-door interviews. During this time he discovered the many secrets of opinions, interviewing and gained a true insight of how people are motivated and driven to their behaviours. Frits never stopped interviewing and observing, even when he founded Motivaction in 1984 – a Dutch market research agency with around 100 employees both in qual and quant. For the last 15 years, Frits has specialised in human values to get closer to the miracles of our ever-faster changing world.



Guest Speaker

Marcello Sasso

Marcello Sasso

Director of European Operations, Aimpoint Research, Italy

I have always been into the International side of making business. I am a passionate Italian specializing in International project coordination and business development. As a background Marcello specializes in Branding, Repositioning, New Product Launch, Competitive Analysis, Research on Communication and Trend tracking. I am an eclectic network facilitator, with love for creating strategic partnerships that generate benefits for the entire market research community. I am the Italian representative for ESOMAR (World Society for Opinions and Market Research) since year 2011. I started my career in market research in 1999, one year before graduating, working for several UK based global agencies, serving as an in-country consultant from Italy. Two years later I started my own research consultancy business named Cielo Research, focusing on global projects, and directed it for more than 13 years before joining Aimpoint Research in 2014. I hold a BA in International Business , with major in marketing, from the Helsinki Business Polytechnic (Finland) and will complete my MBA in January 2015 from the Strategies Business School (Italy).

Guest Speaker

Pravin Shekar

Pravin Shekar

Kreator-in-Chief, krea, India

Pravin has been in the research domain for the past 15 years and continues to contribute to market research in various avatars: Entrepreneur, Technologist, Research-evangelist, Speaker. He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalising the work of NGOs.

In regular demand as a speaker, Pravin has presented papers and chaired discussions at several conferences. As an ESOMAR Representative for three years, he has organised custom ESOMAR events in India and is spearheading the movement for making MR a career of choice for students.



Alex Charlton

Alex Charlton

Partner, Craft, UK

Alex Charlton is a veteran of the media and technology research industry having spent 15 years working both client and agency-side for some of the most successful TMT brands in the world.
He is one of the co-owners of the London-based research agency 'Craft', which specialises in understanding how audiences engage with brands, media and technology, and boasts a client roster including the likes of Channel 4 Television, ITV, Thinkbox, Twitter, Visa and Virgin Media.



Amke van der Linden

Amke van der Linden

Advisor and Researcher of Internet and New Media, NPO, Netherlands

Ms. Funny – Community oriented – Creative – Future singer/songwriter – Witty joke maker – Style icon



Anouk Willems

Anouk Willems

Research Innovation Manager, InSites Consulting, Netherlands

With an education in marketing, and passion for co-creation, Anouk connects brands with consumers through online research communities. After managing communities for global clients like Unilever, Heinz and eBay, she’s now part of the ForwaR&D lab of InSites Consulting. In her current role, she focuses on innovating the community solutions and specialises in long-term communities. Besides working at InSites, five years ago she founded an online platform on DIY, ‘Klusopedia’ (Dutch). She has great affinity with online marketing and social media.

Anouk is a frequent speaker at research and marketing conferences like ESOMAR Best of Holland and Merlien’s Insights Valley Europe and Asia. She was awarded with the Best Presentation Award in 2012 (ESOMAR 3D Digital Dimensions 2012 – “Research in the mob”).



Christian de Jong

Christian de Jong

Research Consultant, Blauw Research, Netherlands

Mr. Young Gun – All-around researcher – FMCG – Perfect son-in-law – Truly Christian, yet devil’s advocate



Christiane Trebeljahr

Christiane Trebeljahr

Research Director, Séissmo - Markt und Forschung , Germany

Christiane studied psychology in Dresden and London, completing her MSc in business psychology in 2005. She gained her first interviewer experience working in recruitment before joining Séissmo in 2007 as a consumer profiler. Christiane now holds the position of Séissmo's Research Director, managing international qualitative research projects for various FMCG clients. Next to her job, Christiane is studying and researching part-time for her PhD in cognitive psychology at the University Blaise Pascal. In this context, she has become an experienced interviewer, proficient in a variety of different interview techniques, including her area of expertise: the Cognitive Interview.



Christine Schaper

Christine Schaper

Department Manager, Deutsche Bahn, Germany

Christine is Department Manager of Customer Satisfaction & Mobility Research for Deutsche Bahn in Germany. Previous to this position Christine worked as a division manager for Ipsos Loyalty, as a senior project manager at Sample QM and project manager for LDB Market Research. Christine has also been published and presented several times.



Dianne Gardiner

Dianne Gardiner

CEO, Latitude Insights, Australia

With 20 years’ experience as a supplier of market research, Dianne formed Latitude Insights in late 2007. Prior to this she worked in some of Australia's best boutique agencies. With extensive experience in both qualitative and quantitative research, Dianne’s passion for research is rooted in understanding ‘why’.

Dianne has an in-depth knowledge across several industries including FMCG, retail, banking and finance industries, together with substantial experience in social marketing. Today, Dianne spends much of her time engaging in true two-way dialogue within Latitude’s online research communities.

She is a regular industry speaker and has previously presented at conferences in Australia, New Zealand, Singapore, Berlin, Amsterdam and Macau.



Dorothee Stadler

Dorothee Stadler

Senior Project Manager, HYVE Innovation Research, Germany

Dorothée Stadler is a Senior Project Manager at HYVE Innovation Research. She supports clients such as W.L. Gore & Associates, Beiersdorf and P&G in various open innovation and market research projects. She holds a graduate degree in business administration from Ludwig-Maximilians Universität in Munich, majoring in market oriented management, strategic management and cross-cultural communication. Over the course of her studies – part of which she spent as a visiting student at Saint Mary’s University in Halifax (Canada) – Dorothée worked on several different projects in consumer research, applying both qualitative and quantitative techniques. In her thesis, she analysed consumers’ perception of different nutritional food labeling systems in Germany.



Gabriele Stahl

Gabriele Stahl

R&d Procter & Gamble, Procter & Gamble, Germany

Gabriele has led many new product initiatives across several business units, several regions and various consumer goods categories for Procter & Gamble.
She designs innovation strategies, global consumer qualification programmes with internal and external partners to deliver delightful consumer experiences. She supports programmes all the way from idea creation to initiative launch and global expansion.
Currently, she is Section Head R&D for global BRAUN Female Beauty Devices and innovation pipeline. She graduated as Dipl. Oec. Troph. (University Giessen) and holds a PhD in Clinical Research.



Joeri Van den Bergh

Joeri Van den Bergh

Co-founder & managing partner, InSites Consulting, Belgium

Joeri Van den Bergh is Co-founder and Managing Partner of InSites Consulting.
He is the author of the AMA-awarded (2012) marketing book: How Cool Brands Stay Hot. Branding to Generation Y. He is also father to two beautiful Gen Z girls who love ballet, TV, iPads, french fries and chocolate (true Belgians).
Joeri is a speaker and writer on kids and youth marketing, Generation Y/Millennials.



Kamna Sharma

Kamna Sharma

Consultant Consumer Strategy, Platinum Guild International, India

Kamna has spent the last 20 years working in the marketing and branding space. Kamna has largely worked as a strategic brand planner in the advertising space and has provided input into brands across the FMCG, Lifestyle and Beauty space. The brands she has worked with include Ponds, Fair & lovely, Asian Paints. She was a member of the team which won the Silver Effie in the year 2003 for their work on Asian Paints.
Kamna joined Platinum in October 2011 as a strategic planner.
Kamna is a postgraduate in English literature from the University of Delhi.



Klaus Berkenstraeter

Klaus Berkenstraeter

Account Manager, Ipsos, Germany

Klaus studied design (qualified designer) and sociology (master’s degree) in Hannover and Hamburg, and has been working as a qualitative market researcher (automotive, industry and services) for more than nine years.
His methodological background covers early innovation studies, product design and concept testing, and visual identity systems (interviews, groups, workshops; both B2B and consumer).
His special expertise lies in the industry and service segment in particular, mobility and logistics (train clinics, car clinics), consumer understanding and product evaluation. Since 2010, Klaus has worked for Ipsos Understanding Unlimited (UU) with the industry and services team.



Konrad Collao

Konrad Collao

Director, Craft, UK

Konrad Collao is a seasoned media and consumer researcher. He has spent the last 15 years understanding how consumers and audiences across the globe interact with brands across media platforms and devices. Konrad is a Founding Partner of Craft, an agency using the latest in-the-moment data capture technologies. Craft specialises in immersive and observational methods, and uses the latest thinking from across disciplines to aid its analysis. He has previously held senior positions at a number of award winning agencies in the UK.



Luigi Toiati

Luigi Toiati

Co-founder and Chairman, Focus SrL, Italy

Luigi Toiati, co-founder and chairman of Focus SrL, Italy, is an internationally recognized qualitative marketing research consultant. His experience includes mass market, advertising, health and beauty, consumers products and food products. He counts amongst his clients: Procter & Gamble, IBM, Major Advertising Agencies (Saatchi & Saatchi, BGS D’Arcy, Publicis), Cartier, Wrangler, and many more.

Luigi is the Winner of AQR 2002 Prosper Riley Smith Award for the most innovative qualitative technique of the year, consisting in his “Tao Collage”, a semiotic grid to decode collages.

Prior to founding Focus SrL, Luigi served as qualitative consultant at ASM, Market Dynamics, RQ, Pragma, Mesomark. He also earned a degree in Sociology at Rome University, with a specialization in urban sociology. He taught urban sociology at the Architectural and Planning department at the same university. He also works as a sociologist in the Italian National Health Service, where he specialized in mental illness specifically consulting on synaesthesia in the elderly.



Maarten van den Broek

Maarten van den Broek

Research Consultant, Blauw Research, Netherlands

Mr. Music – Customer experience guru – Doesn’t ‘do’ standard – Gentle guitarist – Wannabe hipster



Maike van Ees

Maike van Ees

Research Manager, Blauw Research, Netherlands

Ms. Multi Talent – Fascinated by people’s behaviours – Zen – Hula hooper extraordinaire – Looks on the bright side



Mark Fathalla

Mark Fathalla

Digital & Online Planning & Research Manager, ITV, UK

After leaving university, Mark had a budding career as a rockstar but this was not exciting enough so he gave it up for the bright lights of market research.

Before working at ITV, Mark was Insight Manager for B&Q. After five years working in retail research and looking for a change, he made the move into media research, bringing his invaluable experience to an industry where the traditional audience was becoming a valuable customer.

Mark joined ITV as Planning and Research Manager Digital in August 2011 and has been involved in a number of research projects including introducing a new social media platform.



Marline Polman

Marline Polman

Research Manager, Blauw Research, Netherlands

Ms. Happy – Communication research whiz – Presentation machine – Client favourite – Shopaholic – Killer heels



Martin Lee

Martin Lee

Managing Director, Acacia Avenue, UK

Martin Lee is a branding specialist. Whilst at Acacia-Avenue, he has managed a diverse set of clients and categories that includes finance (Barclays and Barclaycard, Legal & General and Sainsbury’s Bank); retail (Sainsbury’s, Morrisons and The Entertainer); gaming (The National Lottery and Ladbrokes); e-commerce (eBay and PayPal) and travel (Carnival UK, Tourism Australia and Visit Scotland). Before moving to agency life, he worked in retail marketing, both at WH Smith, as a buyer and marketing manager, and then latterly at Waterstones, where he was marketing director. This background means that in his work at Acacia Avenue, he is able to assist clients by taking insight and turning it into strategic and commercial recommendations, whilst ensuring that customers’ interests are fulfilled.



Mat Watson

Mat Watson

Head of Digital Planning & Research, ITV, UK

After a thorough quantitative grounding at TNS with clients such as Coca Cola and the BBC, Mat moved client-side, giving him more chances to apply the insight he’d been creating.

In 2007 he joined the UK’s biggest commercial broadcaster, as head of marketing research. Since 2010 he has led insight across ITV’s range of online services; including VOD, websites, apps and social media. He may even be watching over your shoulder to see how you use your mobile phone!

Notable projects include measuring cross-platform programme engagement (winning MRS and AOP awards) and a study of fans and what drives behaviour (Research Magazine cover story).



Neil Samson

Neil Samson

Associate Director, Opinion Leader, UK

Neil is a Research Director at Opinion Leader specialising in qualitative research. He has been in research for over 18 years and during that time he has focused on a number of specialisms including children’s research, broadcast research and research with seldom heard populations. Neil is a regular conference speaker for both ESOMAR and the MRS. Neil has been nominated for the MRS public and social research award twice also once for their MRS financial services effectiveness award.



Nina Keller

Nina Keller

Senior Project Director, Happy Thinking People, Germany

Since 2011, Nina has been Senior Project Director at Happy Thinking People in Berlin, Germany. In
2010, she worked as a senior research consultant at Sweeney Research, Melbourne, Australia. From
2007-2009 she was a qualitative consultant at The Leading Edge in Melbourne, Australia. Between 2000 and 2007, Nina was qualitative market researcher at H,T,P, Concept in Berlin, Germany. From
1996-2000 Nina studied economics and business administration at Humboldt University, Berlin, Germany.



Pete Comley

Pete Comley

Founder and Board Director, Join the Dots, UK

Pete Comley is the founder and board director of Join the Dots, specialising not only in online research and communities, but also data synthesis with consumer trends. Pete has been in research for over 30 years and has previously worked at Unilever, Nestle and Simon Godfrey Associates. He has a degree in Psychology.

Pete is an innovator, being the first to run commercial online surveys in the UK (and then the first to run online research communities in the UK). In his spare time, he writes books on finance and economics.



Rhiannon Price

Rhiannon Price

Director, Northstar Research, UK

Rhiannon is a Director at Northstar and has been a researcher for over nine years. She has conducted a variety of studies – large and small, international and domestic – with a range of clients including Toyota, Jaguar Land Rover, Volvo, Kate Spade New York, DHL, Total, Publicis, Navteq and Lexicon branding. Rhiannon is trained in both qualitative and quantitative research, but her academic background in linguistics, including social and behavioural motivations for language use, means her interest lies particularly with qualitative research and immersing herself in amongst ‘the customer’. Her passion is for global target customer research and NPD - and she revels in the challenge of conducting and bringing insight together from large multi-market studies.



Runa Gupta

Runa Gupta

Manager, Consumer and Market Insights, L’Oreal, India

Runa’s qualitative research stint with IMRB International included extensive (and very interesting) work in the field of beauty & personal care, food and tobacco across countries, continents and cultures. She gained expertise in exploratory and ethnographic research.

Working with L’Oreal R&I has been about the following in areas of skin care, make up and men’s grooming:

  1. Identifying, generating and building consumer insights and market knowledge across India and Asia, helping R&I teams design more successful products
  2. Working on current and future product and market trends to help product teams strategise better
  3. Introducing new ways/approaches of consumer research and product evaluation for sharper insights
  4. Identifying business opportunities

  5. Being an agent of creativity in the system



Sebastian Prassek

Sebastian Prassek

Project Executive, Happy Thinking People, Germany

Since 2013, Sebastian has been Project Executive at Happy Thinking People in Berlin, Germany. From 2011-2013 he studied society and business communication at the University of the Arts, Berlin, Germany. From 2006-2010, Sebastian studied cultural engineering at the Magdeburg University, Germany.



Shefali Nath Gupta

Shefali Nath Gupta

Associate Director, The Third Eye, India

Shefali joined The Third Eye in 2012. She enjoys working on new methodologies and creative approaches to solve clients’ research needs. Shefali has worked on projects for Platinum, Godrej, HT Mint, Philips, Coca-Cola amongst others.

Shefali has also worked as a brand planner and brand consultant. Her last assignment was at J Walter Thompson, where she worked as a planner on the PepsiCo portfolio.

An economics graduate from St. Stephen's College, University of Delhi, Shefali went on to obtain an MBA from MDI Gurgaon with a specialisation in marketing in 2000. Being very sociable, Shefali is naturally curious about people, how they think and behave. She is an MBTI practitioner and looks forward to applying the same to consumer research and branding.



Shobha Prasad

Shobha Prasad

Director, Drshti Strategic Research Services, India

Shobha Prasad has over 22 years of experience in research and advertising, working with prominent Indian and international brands across categories in India/ SE Asia.

She is Founder-Director of Drshti and the head of the qualitative division for the last 18 years. Shobha has a keen interest in human behaviour, particularly concerning brand loyalties and relationships.



Simon Patterson

Simon Patterson

Founder & CEO, QRi Consulting, UK

Simon set up QRi (Qualitative Research International) in 2010 following an exciting and successful 25 years at CRAM International where he was MD, and a Director of online sister agency QiQ International. QRi continues the legacy of getting ‘Inside the Consumer Mind’ through in-depth Qualitative and QualiQuant® approaches via Face2Face and ethnographic methods, as well digital. Simon is passionate about understanding what makes consumers tick, understanding why they do what they do, and how to satisfy consumer needs. He conducts ECGs®, Focus Groups and IDIs in the UK and North America and watches behind screens and viewing mirrors around the world. He is a graduate member of the BPS, a credited member of the MRS and is currently vice-chair of the AQR. Simon has been a member of ESOMAR since 1990, is the instigator of, and QRi the sponsors of, the ESOMAR Qualitative Effectiveness – Peter Cooper Award.



Simone Reitbauer

Simone Reitbauer

Senior Research Manager - North Europe, Viacom, Germany

Simone Reitbauer joined Viacom International Media Networks in May 2012 by taking on primary research of kids and youth for the Northern European commercial unit. Located in Berlin, Simone now heads up the Northern Research & Insights department, covering brand, commercial, and corporate research. Previous stations of her career include research and market intelligence for the ProSiebenSat.1 Media Group and the German Embassy in London.



Steve Hill

Steve Hill

Market Research Manager, Jaguar and Land Rover, UK

Steve Hill has led the Land Rover market research team focused on brand and product development for over ten years now, a time that has seen the brand expand into new geographical markets as well as new sectors. With experience in pretty much every major auto market across the globe, it is understanding customer motivations and the similarities and differences that exist between and across markets that particularly fascinates Steve. As the company grows, the need to communicate this to a wider audience becomes as increasingly important as the research itself and leaves Steve wondering whether he’ll ever have the time to learn the ukulele...



Stuart Knapman

Stuart Knapman

Managing Director, The Sound Research, UK

Stuart is UK Managing Director at The Sound, with considerable experience in senior client-side and agency roles.

On the client-side, Stuart spent a number of years at the BBC, becoming Head of Pan-BBC research. Stuart left the BBC to set up Essential Research, an award-winning boutique agency. Following the sale of Essential Research, he joined The Sound as a board member, running the UK office and continuing to lead projects for clients such as Google, Audi, ITV and Unilever.

Stuart is a former winner of the MRS ‘Best Conference Paper’ and ‘New Consumer Insights’ awards.



Sushma Panchawati

Sushma Panchawati

Principal Associate, The Third Eye, India

Sushma has spent close to six years in market research, first on the client end and then on the agency side.
Sushma has a varied background that has exposed her to the worlds of mechanical engineering, video editing, entrepreneurship, marketing and advertising, television programming and of course, qualitative research.

She specialises in FMCG, technology and youth work, and speaks fluent Hindi, English and Telugu. Sushma is an explorer at heart and loves to travel, interact with new people and soak in new cultures. She comes to work every day in search for the next adventure.



Tom De Ruyck

Tom De Ruyck

Managing Partner, InSites Consulting, Belgium

Tom is Managing Partner and Head of Consumer Consulting Boards at InSites Consulting, in charge of InSites’ global activities in terms of community research: thought leadership, steering innovation and business development.
InSites is one of the world’s leaders in this field: it has moderation teams in more than 30 countries worldwide and builds over 175 private online research communities a year for global clients like Heinz, Unilever, Red Bull, Heineken, IKEA, Microsoft and many more.

Tom has given more than 200 speeches all around the world at major international marketing, research and technology conferences. Leading in-depth workshops and chairing research events (a.o. for MOA, BAQMaR, MRS & ESOMAR) is among his favorite activities.

He is co-author of "The Consumer Consulting Board".



Vartika Hali

Vartika Hali

Head Firefly South Asia, Firefly Market Research, India

Vartika has over 16 years of diverse qual research experience in motivational research, consumer need-state segmentation and insight-mining exercises for various consumer groups including youth, children, men, rural and low-income. Her experience includes leading and conducting communication, positioning, need segmentation, exploratory, NPD, packaging, brand equity and concept development researches. She has partnered brand custodians across telephony, media, lifestyle, personal care, durables, retail, finance, infant nutrition, confectionery and paints. She has also led and trained research teams on qualitative tools. In 2010, Vartika embraced her entrepreneurial spirit and set up Firefly's India office and now also works with hybrid methods like eye tracking, mobile and facial coding.



Vishal Sampat

Vishal Sampat

Account Manager, Firefly Market Research, India

Before MR, Vishal was a business journalist and covered advertising, media, and marketing. While journalism gave the opportunity to interview opinion leaders and get a front-row view of branding, MR allows a 'behind the scenes' view. 
Always eager to find new experiences, Vishal has four years of quantitative research where he worked on brand tracks and pre-testing. In the last 3+ years of qual, he has worked across categories and methodologies. Whether Quant and Qual, he loves uncovering truths that help solve brand issues. He strongly believes in the power of technology in shaping the future and is excited by the opportunities it presents to our industry. 
Vishal likes photography, has interests in mythology, spirituality and loves comics, graphic novels.



Volker Bilgram

Volker Bilgram

Team Lead Co-Creation Research, HYVE Innovation Research, Germany

Volker is Team Lead of Co-Creation Research at HYVE, an open innovation company based in Munich, as well as Associated Researcher at the TIM Group of RWTH Aachen University. Currently, he is doing research on the use of co-creation as an empowerment and branding tool. Volker graduated in international business law at the University of Erlangen-Nuremberg with an academic focus on new product development and open innovation. His work has been published in journals such as the International Journal of Innovation Management, Marketing Review St. Gallen and Harvard Business Manager.



Wessel Roose

Wessel Roose

Research Manager, Blauw Research, Netherlands

Mr. Wiseass – Pricing and segmentation pro – Man of numbers – Rocker – Has a shoe fetish – Never without comment


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Sponsors & Exhibitors

ESOMAR events provide the perfect opportunity to network, create brand awareness and exhibit and demonstrate your company's products and services.

Contact

For more information, please contact John van Hoop:
+31 205897868
business@esomar.org

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Hotel & venue

Located on the banks of Giudecca Island, the Hilton Molino Stucky Hotel is a former flourmill refurbished to become a modern Venetian Masterpiece. Public boats stop in front of the hotel and connect it to the city’s main attractions and shopping areas. Piazza San Marco, the Bridge of Sighs, and St. Mark's Square, are only 10 minutes away by boat and the Venice Marco Polo Airport is about 45 minutes away.

Please note that this hotel provides complimentary shuttle boat service between the hotel and Piazza San Marco.

With contemporary décor and elegant furnishings, all 379 air-conditioned guestrooms feature wireless Internet access (charges will apply), minibars, plasma-screen TVs and a coffee maker. Some with large windows provide beautiful panoramic Venice views. In public areas Wi-Fi is available free of charge, as well as wired high-speed internet service.

Hilton Molino Stucky Venice features the largest spa in town, including: a sauna, Turkish bath, and 5 spa treatment rooms. Not to mention their rooftop swimming pool open May to September. The hotel's 6 bars and restaurants include the fine-dining Aromi, with a panoramic terrace, and the Skyline Bar with views over Venice and the Lagoon where guests can relax with a drink.

Go Green

The Hilton Molino Stucky Hotel has received certification from the International Standards Organisation for the Environmental Management Programme- ISO 14001. This internationally recognised standard for the environmental management of businesses prescribes controls for those activities that have an effect on the environment. These include the use of natural resources, handling and treatment of waste, and energy consumption.
For more information please click here.

Hilton Molino Stucky Hotel

Address:

Hilton Molino Stucky Venice
Isola Della Giudecca 810
Venice 30133
Italy

Telephone: 0039 041 2723 311
Fax: 0039 041 2723 490
E-Mail: venice.reservations@hilton.com

Hotel & venue's website


Hotel reservation

Click here to make your hotel reservation at preferential rate*

* Please note:
Rates and rooms will be based on availability at the time of your request.
Preferential room rates are only available to conference delegates.
ESOMAR does not guarantee the lowest room rate when reserving hotel rooms via our online booking form. Please visit the hotel website to ensure you are receiving the best rate for your stay.



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Registration pricing

Member preferential rates: To take advantage of the preferential member rate, you can apply for membership while filling in your event registration. Please note - it is not necessary to apply for membership separately. Once you have registered, both the membership fee (plus one-time administration costs) and reduced member fee will then be applied.

Early Bird rate (until 29 August 2014)
Members
Non-members
Regular delegate (Full Conference) EUR 1120 EUR 1620
Regular delegate (1 Day Entrance) EUR 850 EUR 1000
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
Workshop EUR 500 EUR 665

* Read the conditions that apply for registration carefully.

Standard rate (30 August 2014 - 24 October 2014)
Members
Non-member
Regular delegate (Full Conference) EUR 1320 EUR 1820
Regular delegate (1 Day Entrance) EUR 850 EUR 1000
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
Workshop EUR 500 EUR 665

* Read the conditions that apply for registration carefully.

Late rate (25 October 2014 - 16 November 2014; includes on-site registration)
Online registration open until 13 November 2014,
16:00 GMT. On-site registration is possible.
Members
Non-members
Regular delegate (Full Conference) EUR 1520 EUR 2020
Regular delegate (1 Day Entrance) EUR 850 EUR 1000
Academic* EUR 720 EUR 720
Graduate & Young Professional* EUR 500 EUR 720
Exhibition Stand Personnel EUR 500 EUR 500
Workshop EUR 500 EUR 665

* Read the conditions that apply for registration carefully.

Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Conference Workshop
Until 29 August 2014 No charge.
Full refund given
No charge.
Full refund given
After 29 August 2014 Cancellation charge:
EUR 400
Cancellation charge:
EUR 200

Cancellation fee can only be waived upon receipt of visa refusal document.

Disclaimer

My enrolment, attendance and/or participation in ESOMAR’s Global Qualitative 2014 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.