Silver sponsors

Stratégir / MASMI

TNS

Bronze sponsors

ARA Research & Consultancy

Market-i

Media partners

Insight MEA

Research World

RW Connect

Official knowledge partner

Warc

View all
Share |
Print

Speaker/authors

= ESOMAR Member


Keynote Speaker

Fadl Al Tarzi

Fadl Al Tarzi

CEO, SocialEyez, UAE

Fadl Al Tarzi, CEO of SocialEyez, and Chief Strategy Officer of News Group International. He launched SocialEyez under the News Group umbrella and successfully grew the company from two people to more than 120 across multiple countries; today SocialEyez is recognized as a leading social media agency in the MENA region working with Fortune 500 organisations.

Fadl has played a strategic role in positioning and growing News Group to where it is today - recognised as a global leader in media insights, starting from 150 employees when Fadl joined in 2009 to over 400 across the world today. Fadl has more than ten years of experience in data related businesses; he has been an entrepreneur and actively engaged in IT & Media related businesses since the age of 18 starting some of the earliest dotcoms in the MENA region.

In his early career, Fadl worked with major corporations such as Microsoft and IBM. Prior to News Group, Fadl was based in Washington DC as CEO of COLTEC, one of the world’s leading Arabic Natural Language Processing (NLP) software companies. Fadl has a BBA from the American University in Cairo, in addition to multiple diplomas in Management from George Washington University as well as Middlesex University.

Fadl is recognised as an expert in social media insights and marketing, and is the only Middle East based member of the Association of Measurement & Effective Communications’ (AMEC) social media committee.



Guest Speaker

Dave McCaughan

Dave McCaughan

Thought Leader and Storyteller about People Brand and Media, Hong Kong

Recently having re-located to Hong Kong, Dave joined McCann in 1986 in his native Sydney, Australia where he built the strategic planning function and subsequently has been based in Bangkok, Hong Kong and Tokyo leading regional strategy development. As of January 2014, Dave has been responsible for the twin roles of Managing Director of McCann’s companies in Hong Kong and Global Director of Truth Central, McCann WorldGroup’s global insight and research group.

Over the last 20-plus years, he has led Asian strategy and communication campaign development for clients such as Coca-Cola, MasterCard, Nestle, Tokyo Disneyland, Sunstar and Hitachi.

He has an extensive history of working on the implications of media changes, how society is influenced and, in turn influences media. Amazingly, still seen as an Asian thought leader on youth marketing (despite the hair), he is also leading key initiatives into the aging markets of Asia. For clients like Johnson&Johnson, he is leading investigations into the true potential of what he sees as the biggest growth market in the world – the 60-somethings of Asia.

Dave has talked at over 400 conferences globally, including many ESOMAR regional conferences and the annual ESOMAR Congress. He has been a regular columnist for journals like Advertising Age and Japan Close-Up. He also serves as a board member and contributor for ESOMAR’s Research World magazine.

In his previous lives, Dave was a yoghurt maker, menswear salesman, a children’s storyteller (for ten years) and a butler for a reclusive Duke in Rome.



Guest Speaker

Kathleen Frankovic

Kathleen Frankovic

Former Director of Surveys, CBS News, USA

Kathleen A. Frankovic spent more than three decades at CBS News as the point person for the CBS News Poll and the CBS News polling collaboration with The New York Times. As Director of Surveys and a Producer at CBS News, she was responsible for the design, management and reporting of those polls, working with journalists and frequently appearing on television and radio as an analyst of poll results. After the 2000 election, she was placed in charge of the network’s Election Night decision team, and successfully projected election results for elections from 2002 to 2008. She retired from full-time work at CBS News in 2009, but has been an Election and Polling Consultant for the company, as well as for the survey research organisation YouGov. She also consults for Harvard University and the Open Society Foundations. She has served as President of both the World Association for Public Opinion Research and the American Association for Public Opinion Research, and has won many national awards for her work conducting and explaining public opinion for the news media. She chaired the committee that revised the ESOMAR/WAPOR Guide to Opinion Polls, and wrote the chapter “Opinion Polling” for the ESOMAR Handbook of Market Research.



Alistair Hill

Alistair Hill

CEO, On Device Research, UK

Alistair Hill is the CEO and co-founder of On Device Research, a global mobile panel and research provider. Previously Alistair was the lead mobile analyst at comScore and one of the first employees of M:Metrics prior to its $50M sale to comScore. Alistair has held a variety of roles including business development, client services and product management, and is a regular speaker on mobile consumer behaviour and mobile research. Prior to comScore, he worked at IHS Global Insight’s emerging markets mobile practice and at the Financial Times.



Amit Sahni

Amit Sahni

Director, Client Services, FeedBack Market Research, UAE

Amit heads the client services and research function at FeedBack Market Research in UAE. He comes with more than 12 years of quantitative research experience in the South Asian & MENA regions. He specialises in quantitative research, especially the use of high-end statistical tools and analysis for solving complex marketing issues. In addition, he has established expertise in translating research insights to meaningful marketing action.



Amol Ghate

Amol Ghate

Country Manager - UAE, Millward Brown, UAE

Having worked with MB and the MENA consumers for over a decade Amol brings a good understanding of MB’s global solutions and their application in the MENA region. Based out of Millward Brown Dubai he manages the UAE office of MB.

He has a keen understanding of advertising in the Arab world and has researched various facets of communication, such as understanding what makes ads work, what makes ads travel across countries and what kind of communication clicks with teens & young adults.

He has worked across personal care, foods & beverages, home care and telecom brands, in both Middle Eastern as well as North African markets - understanding what drives the brand equity for these brands as well as working on brand performance programs which enable clients to manage and grow their brands.



Anirban Bhattacharya

Anirban Bhattacharya

Account Director, Millward Brown, UAE

Anirban has 12 years of research experience of which the last 10 years have been in the Middle East. He has worked with TNS, AMRB before joining Millward Brown in 2012 with the launch of the Middle East operations.

Anirban has extensive experience in managing tracking Program in the entire GCC, Levant as well as in Pakistan across a wide spectrum of categories.

He has gained valuable insights in the telecom category having worked for over 4 years in the sector for two of the biggest telecom clients within the MB Dubai office.



Anish Pandit

Anish Pandit

General Manager, Al-Futtaim Group, UAE

He is a highly motivated senior marketing manager with an impressive track record of delivering strategic marketing, creative, customer centric multi-media marketing projects. He has managed marketing campaigns for multiple blue chip companies, which includes working for Saatchi and Al-Futtaim Group, and has managed household brands across automotive, telecommunications, banking, insurance, multi-brand electronics retail, fashion. Experienced in stimulating innovative, creative marketing solutions, responsible for strategic marketing communications and brand planning, e-business (digital new media) and new product launch/brand campaigns. He has also won MRSI award in 2012 for presenting a paper on sensorial branding.



Bharati Dixit

Bharati Dixit

Research Executive, Al-Futtaim Group, UAE

She has experience of working across the Indian subcontinent, Middle East, Africa, Europe and East Asia. She is currently a part of the research team at GMR – Al Futtaim Group, which takes care of all research requirements of the group companies. She manages the research quality of all research projects and liaisons with external agencies to deliver actionable outcomes to businesses. With her consultative mindset, she bridges the gap between research & stakeholder requirements. A silver medallist at PG, she has been awarded scholarships for many academic achievements. She has also won an MRSI award in 2012 for presenting a paper on sensorial branding. The paper was also presented and appreciated at the Merlien Institute, Germany. She is a philomath & a multi-tasker with a passion for research.



Caroline Frankum

Caroline Frankum

CEO Consumer Europe, Hall & Partners, UK

With nearly twenty years’ experience, Caroline’s background spans over all areas of quant and qual research across a broad range of issues such as brand development, concept and pilot testing, communications and CSR-focused tracking studies, and consumer targeting.

Having held various previous management roles in planning and research at BskyB, UKTV, and Walt Disney’s Fox Kids/Jetix, Caroline commenced her position as Managing Partner at Hall & Partners in 2009 prior to transitioning into her current role as European CEO of Consumer earlier this year.



Catrinel Lyon

Catrinel Lyon

Consumer Journey Understanding Director, Electrolux Major Appliances, Sweden

Catrinel Lyon is Consumer Journey Understanding Director EMEA, Electrolux Major Appliances, Sweden. Catrinel’s role covers AEG, Electrolux and Zanussi brands working across categories i.e. food preservation, food preparation, dish wash, laundry and home comfort (air care, water heaters).

Catrinel is a specialist in brand and communication strategy with 18 years international experience working for leading research companies in US and Europe, until joining Electrolux, responsible for the EMEA region. Here focus areas are New Product Development research/innovation workshops all the way to communication platforms strategy development and assessment, optimisation for effective brand equity support.

Prior to joining Electrolux, Catrinel worked at Ipsos Sweden AB (Aug’02 – May 2013) as Global Key Accounts & Business Development Director for the Nordic region; ACNielsen International Research, New York, USA (July 2000 - May 2002), as Client Services Director; Synovate, New York, USA (Feb.’96 - July’00) as International Research Coordination Center Manager. Catrinel has a Bachelor of Business Administration (Summa cum Laude) from Pace University, New York.



Driss Farissi

Driss Farissi

General Manager, TNS, Morocco

Driss has 18 years of work experience across client and research organisations. Driss was at IAE of Lille (France) for 4 years teaching Marketing professionals and regular students market research, then in P&G for 11 years. This was followed by 6 years in a global role dedicated to training, new methods development, suppliers development, and technology adoption.

Driss also worked for 5 years managing research for line business at a Western European level across various categories. The roles enclosed business, teams, budget, and supplier management. This was followed by 2 years at MERMB as Assistant Director responsible for MENA and 1 year at Kantar Retail working on shopper / trade marketing projects and developing capabilities for Kantar in the area of shopper research and category management.



Fadi Chivi

Fadi Chivi

General Manager, Al-Futtaim Group, UAE

Fadi joined GMASCO Al Futtaim in April 2009. He brings with him 16 years of experience in the Middle East where he successfully planned and implemented the roll-out of marketing strategies and product launches for global and regional companies across FMCG, electronics, automotive, aviation, financial services and telecom sectors plus several others. As GM of GMASCO, he manages brand and strategy development, integrated marketing and marketing communication campaigns, as well as managing expectations for Al Futtaim Group companies. During his tenures with global agencies Grey Worldwide and Memac Ogilvy (Dubai & Bahrain), he gained an impressive list of accolades including Memac Ogilvy Group Director of the Year, Unilever 110 Club Award and Unilever Arabia Advertising Award for Excellence.



Fahad Ali

Fahad Ali

Senior Research Executive, Vivaki MENA, UAE

Fahad Ali works as a Senior Research Executive at Vivaki MENA, Dubai. He has worked across marketing research areas and categories with hands on experience of both quantitative and qualitative methodologies. He is particularly interested in use of unconventional research methods including eye-tracking, facial recognition etc. to uncover deep-rooted consumer insights.



Fatima El-Khatib

Fatima El-Khatib

Regional Manager - AMEA, haystack International, UAE

Fatima is the Regional Manager at haystack international. Fatima handles haystack FZLLC (Dubai office) and is responsible for developing and servicing clients in AMEA region.

During her work at haystack international’s headquarters in Belgium, Fatima initiated R&D of neuromarketing tools. Fatima has recently completed several neuromarketing tests with leading broadcasting channels in the MENA region.

Fatima holds an MBA degree from Leipzig Graduate School of Management (HHL) in Germany and has successfully completed several trainings at ESOMAR and NMSBA on the theoretical background and practical use of neuromarketing. She started her career in market research in 2006 at TNS Middle East & Africa, before moving on to Nestle Middle East.



Federico Trovato

Federico Trovato

Director MR&I, ALJ Toyota, Saudi Arabia

Federico Trovato is Director of Market Research and Insights for Abdul Latif Jameel Co., the sole distributor of Toyota MCO in Saudi Arabia with international operations in the Gulf area as well as across the Middle East and North Africa.

His responsibilities include market intelligence and consumer intelligence on insights, innovation, consumer segmentation, loyalty and brand equity. He works closely with all the ALJ business units including Automotive, Industrial Vehicles and Consumer Electronics, generating businessinsights to foster growth,while providing fact-based information to manage the current and future product portfolio.

ALJ has grown significantly in the past few years, especially driven by the successful distribution and establishment of the Toyota brand in Saudi Arabia. Federico is building a strong and modern market research department within the company to inspire consumer proximity and a fact-based culture.

Priorto ALJ, Federico worked in several leading international companies such as Procter & Gamble, Benckiser, Coty/Lancaster, AC Nielsen BASES, Philips and BrainJuicer in different marketing, strategy and management roles. He completed his academic studies in Political Sciences at the University of Padova, Italy. Frederico currently resides in Saudi Arabia. He speaks English, German, Polish and Italian.



Finn Raben

Finn Raben

Director General, ESOMAR, Netherlands

Finn Raben is an Irishman who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently. He has spent most of his working career in Market Research.

Raben’s career started at Millward Brown IMS in Dublin, followed by AC Nielsen. At TNS, he firstly turned around the ailing Irish business, and subsequently instigated the Global Accounts programme, working with a number of major global clients, including Procter & Gamble, McDonald’s and Microsoft as Global Director of Planning and Coordination for Key Accounts. Most recently at Synovate, Finn was CEO of Southern Europe where he was responsible for integrating and harmonising the many companies acquired in the region, into the Synovate offering.



Gareth Deere

Gareth Deere

Content & Technology Research Director MENA, Ipsos, UAE

Gareth has 19 years of experience designing, delivering and consulting on market insight programmes for media, telecom and technology clients focusing on Business Insights, Customer Experience, Audience Measurement and New Service Development. He has been with Ipsos for 14 years. Prior to joining the regional team in MENA in January 2013, Gareth spent several years as a member of Ipsos MediaCT’s global management board. Project managing the deployment of new tools and solutions across the Ipsos network, developing strategic partnerships with companies in the digital and mobile space as well supporting offices with client engagements and overseeing performance on key global accounts. He is an industry recognised world-leading expert in new and innovative research techniques including Mobile analytics.



Girish Sangtani

Girish Sangtani

VP Innovations & Technology, Market-i, UAE

Girish has a degree in Psychology from the University of Bombay. He began his career in 1987 with Marketing & Business Associates as a junior researcher. After graduation he worked across several countries in South America dabbling as a researcher and subsequently travelled back to Asia.

He has developed technology solutions for a variety of industries including education, gaming, trading and manufacturing. He has lived and worked in several countries including Panama, Chile, Thailand, China and South Korea. His areas of expertise include smart device application development, dashboard design and management, ramification, online education and website development.



Jeffrey Hunter

Jeffrey Hunter

President, Market Framework, USA

Jeffrey Hunter is President of Market Framework Inc., a boutique consulting agency focused on global growth strategies, with specialised expertise in the strategic use of advanced analytics, and growth in developing markets. Jeffrey advises both very large and very small organisations.

Prior to creating Market Framework, Jeffrey worked at General Mills for twenty-five years. General Mills is the sixth largest consumer packaged foods company in the world. Jeffrey retired from General Mills as a Senior Director, Consumer Insights, and in his career worked on both business unit and corporate assignments. In his final assignment at General Mills, Jeffrey was Director of iTECH. The iTECH team’s mission was to identify, develop, and implement strategic consumer insight solutions.



Kristin Thrane Hart

Kristin Thrane Hart

Director, Business Development & Strategy, FeedBack Market Research, UAE

Kristin Thrane has more than a decade of experience in research on the client side and now at a research agency. She spent almost ten years with Telenor in Norway and Malaysia before taking up the assignment with FeedBack Market Research. While Kristin's expertise covers both quantitative and qualitative research, she specializes in the area of strategy and consulting services.



Mahmoud Aburayyan

Mahmoud Aburayyan

Research Manager, Etihad Airways, UAE

Born and raised in Jordan, Mahmoud has more than 10 years of market research experience, having worked on the supplier and client side, held many managerial positions in the UAE and USA. Prior to Etihad Airways he worked as research and planning manager at Millward Brown in the USA and before that with JD Power and Associate in the USA.

Mahmoud has more than 10 years of international market research experience in primary research (Quantitative and Qualitative), B2B and B2C, from both a design and implementation point of view. He has a Master’s degree in Strategic Marketing, which helped him to understand the fundamentals of Marketing, Market analysis, Segmentation and consumer behavior. Both his Market research experience and education background gives him the ability to translate the data into tactical action plans that deliver operational and financial results as well as business recommendations.



Mohammad Amin Piracha

Mohammad Amin Piracha

Head of Insights, Nestlé Pakistan & Afghanistan, Pakistan

Amin, after doing an MBA from LUMS in 2002, started his professional career within Sales with Pakistan State Oil. Subsequently he moved to British American Tobacco (BAT) where he worked for 8 years and recently joined Nestle as Head of Insights. He has initiated extensive consumer centric validations in domain of packaging, pricing, communications and strategy.

While working for BAT, Amin held key positions in Pakistan, Sri Lanka and South Asia where he was instrumental in shaping brand and portfolio strategy. He established an NGO called CSR – Citizens Social Responsibility with an aim to educate masses to respect laws including tax payments, respecting traffic laws etc. This is being done through partnering with schools to include course on respecting laws in the curriculum.



Munir Al Omari

Munir Al Omari

Research Executive, Al-Futtaim Group, UAE

Minur has been chiefly instrumental in organising events such as Car Clinics, Focus Group discussions, Exit Survey Interviews and Mystery shopping programs. He oversees all Qualitative and Quantitative projects. Has worked with some of the biggest brands in the UAE and the GCC (Lexus, Toyota, Marks and Spencer, Plug-ins…). His industry and regional career span extends over 9 years. He worked with companies such as Feedback Research (UAE), where he was involved in conducting research survey programs for Nissan, Mars FZE. Prior to that, he worked with Analyseize Research (Jordan), where he was also part of the centralised recruitment team.



Nisha Chandy Kumar

Nisha Chandy Kumar

COO, Market-i, UAE

Nisha brings almost 2 decades of research and strategic planning experience. Prior to joining Market-I, she was head of market research for Fortune Promoseven as part of the Strategic planning division, where she provided research and strategic planning expertise to the MCN group of companies. This involved consulting across numerous industries including transportation, financial services, food and beverage, automotive, telecommunications and other consumer packaged goods. Prior to joining Fortune Promoseven, Nisha was a Sr.Client Service Director for Synovate, UAE.

She holds an MBA from the Southern New Hampshire University, Manchester, USA & a Bachelor’s of Science (Chemistry Hons) from Sophia College, Mumbai University, India.



Othman El Ouazzani

Othman El Ouazzani

Knowledge & Insights Manager, Coca-Cola, Morocco

Othman El Ouazzani is the Knowledge & Insights Manager for the Middle East and North Africa Business Unit of The Coca-Cola Export Corporation.

After his Bachelor’s studies in Business Administration from ISCAE (Casablanca) in 1989, he did a 2 year stint in brand management in Gillette. He joined Coca-Cola in 1991 as a Research Executive and held various positions in the market research area.

He is currently responsible for all consumer/customer and business related research. He supports several teams within the company including the regional Strategy Group, the Innovation Company of the MENA region, Marketing, Operational and Brand teams across markets in the region, among others.



Rabih Soueidi

Rabih Soueidi

Director - Research & Modeling, Mindshare MENA, UAE

Rabih Soueidi received an MSc degree in Applied Mathematics and Statistics from the Lebanese University and started his career as a mathematics teacher. He quickly moved to marketing and media research in the Pan Arab Research Center in Dubai, gaining experience in quant and qual methodologies in the fields of media and advertising.

In 2009, Rabih joined Mindshare MENA where he now heads the research and modelling department. His work involves understanding business and market strategies and designing solutions to deliver against marketing targets and drive client’s business ROI. Rabih has been an ESOMAR member since 2009.



Rania Omar

Rania Omar

Research Manager, Vodafone, Egypt

Rania is Head of the Research & Competitive Intelligence department in Vodafone Egypt. She has 9 years of experience in the market research field, starting her career at the agency side working for famous multinational agencies. Throughout this experience she has been exposed to different categories and markets, which has widened her perspective and approaches towards applying new methodologies and learning in the telecom world.

This agency background gave her the edge to foster the research culture further in Vodafone through translating research insights into actionable recommendations in line with company strategy. She is recognized for her unique ability to analyse and delineate customer perspectives through starting new initiatives to facilitate decision-making as a result of her years in PR.



Ravi Shekar

Ravi Shekar

Associate Director, Vivaki MENA, UAE

Ravi Shekar works as an Associate Research Director at Vivaki MENA in Dubai. He comes with over eight years of experience across research and communication agencies in India and the MENA region and has worked across categories for some of the most prestigious accounts including P&G, Mondelez, MARS, PMI, BAT, Samsung etc.

His research experience spans across both brand development and brand building corridors including NPD research, brand & communication tracking, marketing ROI assessment, campaign effectiveness improvement, online & offline shopper understanding, neuroscience based research approaches, psychometrics etc.

He has won several accolades including the award for the 'Best client servicing/Insights mining' at Mondelez and Phillip Morris International in the MENA region.



Samir Jha

Samir Jha

Research Manager, Al-Futtaim Group, UAE

He has worked in UAE, India and Egypt for both the client-side and research agencies like Nielsen, TNS, IPSOS & IMRB / Millward Brown. He has worked in various market sectors like FMCG, Cement, Automotive, Telecom and retail and in due course has championed domains like market mapping, segmentation & targeting, concept/ product tests, stakeholder management and ad & brand research. His key forte is providing actionable solutions and strategies to marketing issues. Samir is actively involved in the analysis, interpretation and presentation preparation, apart from managing day-to-day aspects of the research projects at GMR.



Sarah Kambiz

Sarah Kambiz

Technology Industry Group Head, Nielsen, Egypt

Sarah has conducted several client workshops and also leads the Nielsen Telecom Industry Group in Egypt. Sarah is also VF account Leader.

Sarah has more than 11 years of marketing research experience. She has worked extensively across North Africa and Middle East markets. She has worked on FMCG and Automotive sectors in the past; her expertise is on the Telecom sector. Her clientele includes clients like Vodafone Egypt, Vodafone Qatar, Samsung, Telecom Regulatory Authorities amongst others.

She is passionate about insights studies like segmentation, market sizing. She is also zealous about driving actionable insights from integrated sources of data.



Selin Cetinelli

Selin Cetinelli

Consumer and Market Insight Director for NAMET, Unilever, Turkey

Selin Cetinelli is Director of Consumer and Market Insight at Unilever, responsible for the North Africa, Middle East, Central Asia and Turkey region. Having lived abroad for 15 years in diverse countries such as US, China, Bulgaria, Netherlands, Egypt, and having visited 35+ countries has shaped her passion for cross-cultural consumer understanding to pursue a career in research. She graduated from the American School of The Hague in the Netherlands and continued to study at Webster University before graduating from the Middle East Technical University with a degree in Management.

She has been with Unilever for 16 years, beginning her career at Unilever Egypt as a market research trainee. After moving to Unilever Turkey in 1998, she set up and held many roles within consumer and market research both at local and international levels for 8 years. Her area of expertise is in insight activation where she won a global award for landing Dirt is Good.

For the following 6 years, Selin diversified her experience by moving to marketing, leading top Unilever brands across home and personal care, including Omo and Dove for the Africa, Middle East and Turkey region.

Returning to CMI in 2011, she established her current role to raise the bar on leading the consumer and shopper agenda ahead of the industry at local and global level. Her key interests were expanding into media insights, modeling & analytics, and shopper insights. She has been active with ESOMAR firstly as the Global Congress Committee Member in 2013 and secondly by being invited as a speaker to the ESOMAR Congress in 2014.



Stuart Tyre

Stuart Tyre

General Manager - Strategic Marketing, Automotive, Al-Futtaim Group, UAE

Stuart is a highly skilled and driven Sales & Marketing professional with extensive experience in the automotive industry. Stuart is a very ambitious, self-motivated individual that is extremely organised, hardworking and works well under pressure. He is a natural leader with strong interpersonal qualities and adept at identifying new strategic development opportunities.

Stuart has a process driven and structured background, with experience of all aspects of Marketing, Sales, Strategy Development, Process Improvement, Digital Marketing, F&I, Business Development, Market Research, CRM and Turnaround Situations.



Sukhdev Singh

Sukhdev Singh

Associate Vice President, AMRB, UAE

Before joining IMRB, Sukhdev worked with a dedicated industrial research consultancy, Feedback Business Consulting, in India for 2 years and for a year in the strategy team of Lafarge Thailand.

Sukhdev has worked on market research studies from various sectors including Automobile, Building & Construction, IT, Telecom, Industrial products and Consumables, Industrial machinery, Energy & Environment, Tourism, Ferrous & non-ferrous metals, Government and public sector etc. Sukhdev has keen interest in researching emerging technology. Off late, he has been spending time studying the impact, and potential Big Data offers to our industry.

Sukhdev loves traveling and is always ready for a game of badminton!



Tarek ElNagdy

Tarek ElNagdy

Head of CMI, Unilever NAME, UAE

Tarek ElNagdy is Head of CMI at Unilever NAME, UAE. Through his solid record of achievements, leadership and strategic influence, Tarek has developed a strong reputation in the field of marketing research. He led the marketing research agenda for major blue chip multinationals including Unilever and Coca-Cola. While utilising his vast experience, holistic consumer knowledge and leadership, Tarek has been able to inspire businesses, influence strategies and drive strong growth for top brands in many of the Middle East and North Africa markets.

Tarek's career spans from Nielsen, UAE where he was Account Manager for Gillettee MEA; Unilever Arabia, KSA as Marketing Research Manager to Head of Marketing Research and Strategy at The Coca-Cola Company, Egypt. Tarek is a Business Graduate and MBA from Bradford University, UK.



Tarun Sinhal

Tarun Sinhal

Senior Project Director, AMRB, UAE

He joined IMRB International in 2006 and moved to the Dubai office of AMRB in 2009. He brings along more than 8 years of B2B & Industrial research. At AMRB, Tarun leads the B2B research practice and has rich experience across categories such as Automotive, Telecom and Financial services.

Tarun has participated and won 2nd prize at AMRB's research paper competition held recently.



Ziad Skaff

Ziad Skaff

Regional Executive Director - Research and Insights, Omnicom Media Group MENA, UAE

As Regional Executive Director - Research & Insights of Omnicom Media Group MENA, Ziad Skaff supports the holding's agencies on communication strategies and ROI metrics development, while overseeing several research and service initiatives. He started as a Marketing Research Analyst at Ipsos Saudi Arabia, before moving to the UAE as a Senior Research Analyst. During his time at Ipsos UAE, Ziad was promoted to Advertising Research Manager. He subsequently joined Omnicom Media Group as Director of its research and insights agency, Integral, where he developed the Consultancy and Analytics arms of the company. He holds a Master’s Degree in International Business from Grenoble Graduate School of Business in France and a Certificate in Advanced Market Research from the Market Research Society.