ESOMAR Representative for Armenia / President, Armenian Marketing Association, Armenia
Aram Navasardyan has around 20 years' experience in market research and consulting for local and international companies and research agencies. In 2002 he founded the Armenian Marketing Association and to date has managed and implemented more than 600 research, consulting and development projects in Armenia and South Caucasian region. In addition, Aram has had much experience in mentoring and coaching middle and high-level managers. His full cycle research and consulting agency – MPG LLC became an exclusive member of the Gallup International Association in Armenia in 2011.
Founder, Customer First, Saudi Arabia
Federico Trovato is the Managing Director and Founder of Customer First, a pioneer consultancy practice founded in Saudi Arabia and specialised in customer experience design and implementation.
Federico has developed extensive capabilities in customer experience, marketing, consumer insights, innovation, consumer segmentation, loyalty and brand equity through his previous work in leading companies such as Procter & Gamble, Benckiser, Coty/Lancaster, AC Nielsen BASES, Philips, BrainJuicer and Abdul Latif Jameel in different marketing, strategy and management roles.
He has completed his academic studies in political sciences at the University of Padova, Italy. Currently residing in Saudi Arabia, Federico speaks English, German, Polish and Italian.
Strategic Insights Manager, JTI (Japan Tobacco International), Iran, Islamic Republic of
Maryam is the Strategic Insight Manager of JTI (Japan Tobacco International). She has more than 12 years of experiences in the market research industry working in local as well as multinational research agencies.
As Former Operations Manager of GfK (for four years ) she developed and localised a retail audit panel for HA, AV, TELECOM and IT sectors in Iran.
She is a seasoned researcher and has extensive experience in consumer insights in their journey from purchase through to usage. In addition to her deep knowledge about the nuts and bolts of quantitative and qualitative projects, with her close contact to the sales and marketing teams at JTI, Maryam has further developed her capabilities in market monitoring in different aspects of research design, consumer insights, market forecast, insights to sales and marketing as well as planning the strategy of the market.
Senior Insights – Strategy and Marketing Professional MENA, PepsiCo, UAE
Rafik is a veteran PepsiCo Middle East North Africa Insights leader with over 15 years of experience in research and marketing. His experience in the food and beverage industry with PepsiCo ranges from consumer research to general marketing, and most recently on shopper and pricing research. In his free time, Rafik enjoys training for marathons/triathlons, travelling with his family and training his dog.
Insights Director, Awe Research, Egypt
A bomb of oxygen, a shell of energy, a flame of inspiration, a socio-cultural scholar, and a consumer insight consultant. Samar Abdelaal is a strong believer in the boundless possibilities for growth and evolution for every single individual.
Her background and experience in marketing research, communication, anthropology, and philosophy molded her into a multilayered value adding performer within the marketing research domain. She is an inspiration equally to her team and to her clients. Samar's energy is directed to allow herself and others to make the most of any job at hand. Her purpose is to turn Awe into a research "think tank" to develop a reservoir of actionable business insights.