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Qualitative 2013

Brilliant Transformations

Valencia / 17-19 November  Buy papers 

Qualitative 2013
Programme Committee

= ESOMAR Member

Elizabeth is the Head of Patient Insights at LEO Pharma in Denmark. As a client-side market researcher, she has led projects and teams in pre- and post-launch research programs using a wide range of qualitative techniques. Beth has a keen interest in continuously improving the gathering and also communication of research results. She is a true believer in the power of qualitative research to deliver inspiring insights able to impact key business decisions and strategies if it is generated with an eye on the business and able to inspire new thought and creativity for the client.

Enrique Domingo is the CEO of Country Dialogs & B-Yond and was previously the Country Manager of Spain for Ipsos. He began his professional career in 1984 at Indecsa-Research International (then part of UNILEVER) after studying Sociology at Universidad Complutense-Madrid and gaining his Exec-MBA at Instituto de Empresa Business School. In 1987 Enrique founded INNER Strategic Research S.A. which became part of Synovate in 2002, and then Ipsos in 2011. Enrique has extensive experience in many areas of market research and business development, particularly with innovation, branding & communications and customer experience management. He has worked with national and international associations, published numerous articles and papers, was ESOMAR's Representative for Spain for two terms, President of ANEIMO (Spanish MR industry), Member of the Executive Board and Vice President of EFAMRO and President of ISO/TC225 (technical committee that created the international norms ISO 20252 and ISO 26362 for market opinion and social research).

Massimo Cealti has over 20 years of experience in the market research and is currently Vice President, Consumer and Market Insights for the Scent and Care Unit at Symrise. He oversees the global market research function and helping clients grow their business bringing the consumer voice to fragrance development. He previously worked for the Coca-Cola Company, Nestlé, McDonald’s and leading research agencies (IPSOS, Research International). He holds an M.S. in Business Management from Luigi Bocconi University in Milan.

Pravin has been in the research domain for the past 17 years and continues to contribute in various avatars: Entrepreneur, Technologist, Research-evangelist, Speaker. He heads two entities: 'krea', an India-centric panel research firm and 'The Social Catalyst', a non-profit trust aimed at professionalizing the working of NGOs.

Pravin is the recipient of the "Emerging Leader in Marketing Research" Award from the American Marketing Association (4 Under 40).

In regular demand as a speaker, Pravin has presented papers and chaired discussions at several conferences. He has organized custom ESOMAR events in India in his capacity as a Representative and is spearheading the thrust for making MR a career of choice for students.

Consistent and Energetic, Pravin's passion is to evangelize entrepreneurship and market research (and leveraging technology towards this cause!).

As the founder and CEO of Revelation, a leading digital qualitative platform provider, Steve is fascinated with design, technology and smart methodology - and how they can be fused to get to the heart of everyday moments that reveal people’s emotions and behaviors. He has taught workshops for ESOMAR, and presented to the MRA, AMA, QRCA, and MMRW, as well as published articles in Research World, Quirk's and QRCA Views. Steve is currently serving as the ESOMAR West Coast Representative for the U.S..

Steve Hales has worked in research for 30 years initially on the client side with Brooke Bond Oxo (soon to be Unilever) and then in a number of boutique agencies before becoming part of Synovate and Ipsos where he led the development of their qualitative divisions at a global level. Steve's passion has always been for the development of people, brands and organisations. He believes helping to create an environment and culture for experimentation is core to our industry being able to deliver successfully in the future.