Summer Academy 2013

Learning and Skills Summer Programme

Amsterdam / 10-14 June



Learning from those who “do” is the best way to truly understand the practical side of research.

This year the ESOMAR Summer Academy is bigger and better than ever before. Now offering 8 parallel workshops and a one-day seminar , the Academy will give you access to specific methods, concepts and techniques that will help you gain practical skills to give you a leading edge in your daily business. Providing access to the latest expert knowledge and small, dedicated interactive learning sessions, the Summer Academy is the place to be for research professionals who want to invest in themselves and their future!

Start the week with a seminar on Behavioural Economics and discover the how and why behind consumers choices. Are decisions made rationally or driven by irrationality and emotion and what does this mean for research?

Following the seminar, are 4 days of workshops. Each day features two workshops, in parallel, designed to help you gain insight into two themes: Neuroscience, Biometrics and Emotion and Data Collection Evolution.

All workshops are taught by a workshop leader with extensive knowledge in his or her field and will provide you with an opportunity to train with some of the industry’s leading specialists in the areas of Behavioural Economics, Neuromarketing, Biometrics, Sensory Research, Behavioural data collection, Survey Design and Gamification, Big data and Thinking like a respondent.

This is a unique opportunity to learn from and engage in lively discussion and debate with leaders in this evolving field.



Monday, 10 June
09.00 - 17.30 Emerging Techniques One-Day Seminar
Behavioural Economics and Research Seminar

Not Just Hype - But a Game Changer

“Behavioural Economics fundamentally changes the way we do research”
“But surely Behavioural Economics thinking just leads to good research techniques?”
So which of these is true? Is behavioural economics a game changer or a gentle reminder of best practice? Join us for this one-day seminar and listen to the debate and decide for yourself after hearing from the people who know...

Florian Bauer, Member of the Board, Vocatus, Germany
Stephen Philips, Chief Happiness Officer, Spring Research, UK
John Kearon, Chief Juicer, BrainJuicer, UK
Wendy Gordon, Partner, Acacia Avenue, UK
Mark Earls, Author, UK
Tuesday, 11 June
Parallel 1   Parallel 2
09.00 - 17.00 Neuroscience, Biometrics and Emotions   09.00 - 17.00 Data Collection Evolution
  Predicting Irrationality
What behavioural economics can do for us

This workshop, led by Orlando Wood, will give participants an enhanced sense of how they make choices and how Behavioural Economics might help us, as researchers, develop research approaches that better understand and predict human behaviour.

Orlando Wood, Managing Director, BrainJuicer Labs, UK
Tom Ewing, Digital Culture Officer, BrainJuicer Labs, UK

    Behavioural Data Collection on the Internet
Internet as a data source

This workshop offers everything you really need to know about new passive data collection technologies on the internet. web analytics, social media monitoring and behavioural measurement.

Mark Schiefelbein, Chief of Product, Wakoopa, Netherlands

Wednesday, 12 June
Parallel 1   Parallel 2
09.00 - 17.00 Neuroscience, Biometrics and Emotions   09.00 - 17.00 Data Collection Evolution
  Making Sense of Emotions

Marketers are increasingly finding that the most powerful emotions are those that are anchored in multiple senses. Creating an engaging experience means knowing how to tell a story that uses colours, aromas, sounds and sensations as part of a multifaceted and multi-layered narrative.

Alexandre Richard, Project Director, Added Value, France
Sandrine McClure, Director, Added Value, France

    Interpreting Social Media Data
7 practical approaches to understanding Big Data

In this workshop we are going to focus on how to extract insight and value from the social web. We will introduce the methodological frameworks for Big Data, and specifically Social Media Research, providing an overview of the key tools, the types of data we can access, how we can access them and the nuances of this methodology.

Francesco D’Orazio, Chief Innovation Officer and Research Director, Face, UK
Jess Owens, Social Media Research Manager, Face, UK

Thursday, 13 June
Parallel 1   Parallel 2
09.00 - 17.00 Neuroscience, Biometrics and Emotions   09.00 - 17.00 Data Collection Evolution
  Consumer Neuroscience
A practical guide to measuring high order emotions

If you believe that the future of market research should incorporate consumers’ emotional responses, then this workshop is for you. Join us to discover this growing area of market research and how the brain responds to concepts, brand choice, communications and point-of-sale material.

Cristina de Balanzo, Founder and the Main Nut, Walnut, UK
Rafal Ohme, Nutcracker consultant, Walnut, UK

    Creative Survey Design & Gamification
The art and science of survey design

The workshop will explore the opportunities and challenges of taking a more creative approach to survey design. You will also have an opportunity to put some of the theory to the test by taking part in some survey design games at the end of the workshop where you will work in teams to try and design the best survey questions.

Jon Puleston, Vice President Innovation, GMI, UK

Friday, 14 June
Parallel 1   Parallel 2
09.00 - 17.00 Neuroscience, Biometrics and Emotions   09.00 - 17.00 Data Collection Evolution
  Emotions Matter: Biometrics, Brains, and Behaviour
New Methods in Consumer Research

With a deeper understanding of innovative methods and technologies from academic research, as well as examples of how and when your peers are using biometrics already, you will be able to apply the knowledge to your own research challenges. The workshop will combine a didactic learning approach, case studies from industry leaders, and demonstrations with audience participation.

Carl Marci, M.D., CEO and Chief Science Officer, Innerscope Research, USA

    Think Like a Respondent
A cognitive approach to designing and testing online questionnaires

Survey design is a key driver of data quality in market research and the online environment places a greater burden on the survey designer. This workshop will introduce you to a cognitive approach to survey design that you can begin using immediately to improve the quality of your online surveys through the application of a few simples principles.

David Bakken, Chief Insights Officer, KJT Group, USA


Workshop and Seminar Venue

NH Amsterdam Centre offers a prime location, in the city centre of Amsterdam, just off Leidse Square Entertainment area and within walking distance from the famous Vondelpark, Heineken Brewery and the chic P.C. Hooftstraat shopping street. The Rijksmuseum including Rembrandt's The Night Watch and the Stedelijk Musuem for Modern and Contemporary Art are about 0.5 km (0.3 mi) away. With its central location the hotel offers excellent access to restaurants, canal boat cruises and the 9 straatjes boutique and antique shops area.

All rooms are air-conditioned rooms with hardwood floors and decorated with warm crème colors and bright accents. Tea/coffee facilities, a minibar and pay-per-view movie channels are standard. The hotel also offers extra-long beds and a pillow menu.

The hotel's Ristorante Sogno showcases Italian cuisine and Lounge 'L serves lunch, dinner, and drinks. The Wellness Center facilities feature Turkish steam bath, sauna, spa tub and gym.

NH Amsterdam City Hotel


NH Amsterdam City Hotel
Stadhouderskade, 7
1054 ES Amsterdam
The Netherlands

Tel: +31 20 6851351
Reservations: +34 913 984 661

Hotel & venue's website
Email: nhamsterdamcentre@nh-hotels.com

How to get there

Hotel reservation

Click here to make your hotel reservation *

* Please note:
Preferential room rates are only available to conference delegates up to 6 weeks prior the event (deadline 3 May 2013)
ESOMAR does not guarantee the lowest room rate when reserving hotel rooms via our online booking form. Please visit the hotel website to ensure you are receiving the best rate for your stay.

Route description

By train

From the main exit of Amsterdam Central Station, take tram 1, 2 or 5 to the Leidse Square. The hotel is at the opposite of the Leidse Square.

From the airport

From Schiphol Airport you can catch a train, rent a car or take the Connexxion Shuttle Bus (service fee), which takes you directly to the hotel.


Registration pricing

Please note: To take advantage of the preferential member rate, you can apply for membership while filling in your event registration. Please note - it is not necessary to apply for membership separately. Once you have registered, both the membership fee (plus one-time administration costs) and reduced member fee will then be applied.

A company who registers more than 3 delegates receives a 10% discount on each fee

Early Bird rate (until 22 March 2013)
Seminar EUR 450 EUR 550
Workshop EUR 200 EUR 300
Standard rate (23 March 2013 - 17 May 2013)
Seminar EUR 550 EUR 650
Workshop EUR 300 EUR 400
Late rate (18 May 2013 - 6 June 2013; includes on-site registration)
Online registration open until 6 June 2012, 17:00 CET (GMT+1). On-site registration is possible.
Seminar EUR 650 EUR 750
Workshop EUR 400 EUR 500


Cancellation Policy

If you are unable to attend, a substitute may attend in your place. Please note, however, that the status of the replacement delegate (member/non-member) may affect the original fee charged. Cancellations must be received by ESOMAR in writing or you will be considered a No Show (no refund given). All refund claims must be received within 5 working days after the event has been held. The cancellation charges will apply irrespective of whether the registration fees have been paid or not.

The following charges will apply:

  Seminar Workshop
Until 22 March 2013 No charge.
Full refund given
No charge.
Full refund given
After 22 March 2013 Cancellation charge:
EUR 250
Cancellation charge:
EUR 140

Cancellation fee can only be waived upon receipt of visa refusal document.


My enrolment, attendance and/or participation in ESOMAR’s Summer Academy 2013 constitutes my agreement and understanding that ESOMAR is permitted to photograph, record and use my name, picture, portrait, likeness, voice and statement(s), as well as any compilation(s) that may result there from. I further acknowledge that all photographs, videos and other recordings of me in any media or medium used and taken by ESOMAR are owned solely by ESOMAR and it alone may copyright those materials containing same. ESOMAR has the right to edit the foregoing in any manner it deems appropriate and such right may be exercised without any inspection, review or approval by me. ESOMAR shall also have the right to use and employ such video and photography for use on television, the Internet (including on the ESOMAR’s website) and in conjunction with the advertising, publicity or promotional materials of ESOMAR. Nothing herein will constitute any obligation on the part of ESOMAR to use, photograph or record me or make any use of the rights set forth herein. I fully understand the content, meaning and impact of this release.