In co-operation with

MOA

Media partner

Dagensanalys.se

Event partner

Creative Technology

Novotel Hotels - Novotel Amsterdam City

Official knowledge partner

Warc

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Overview

In a fast changing industry such as ours, professional development is not an option – it’s a must have! The Academy provides a week of learning on the subjects that are keeping research clients and agencies awake at night.

The 2015 edition starts with a 1 day Seminar on the cross-media experience – one of the fastest evolving areas of research. This is followed by 3 days of parallel workshops divided into 2 themes – client side and communicating research.

Workshops: Communicating research

Workshops: Client-side

Dos and Don’ts for Communicating Research
2 June 2015
Dos and Dont's for Communicating Research
Tools and techniques for making research appealing to your stakeholders
Cross-Functional Innovation & New Product Development
2 June 2015
Cross-Functional Innovation & New Product Development
Creating Integrated Consumer Experiences
Data Visualisation
3 June 2015
Data Visualisation
Creating meaningful insights
Cross Generational Insights & Branding
3 June 2015
Cross Generational Insights & Branding
Understanding the NextGens (Generation Y & Z) to create future proof branding strategies
The Power of Storytelling and Narrative
4 June 2015
The Power of Storytelling and Narrative
Creating compelling presentations
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Consumer Neuroscience
4 June 2015
Consumer Neuroscience
A practical guide to measuring high order emotions

Who should attend?

The Seminar and workshops are aimed at practicing market research professionals internationally. The level of training and discussion is different per session per day so take a few moments to investigate both the topics and the level that works for you.

Book soon as only limited places are available. For additional information contact Angela@esomar.org.